Organization - Journal of Management, Informatics and Human Resources / Organizacija - Revija za management, informatiko in kadre (University of Maribor)
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Strateški pomen marketinške kulture v živilsko predelovalni panogi Slovenije
Get PDFWe are constantly in search of new solutions that could lead to greater success, both in the everyday life, as well as in the business world. Among these, one can certainly find the marketing culture, the importance of which has been growing fast lately. Its characteristics and dimensions help organisations to become more effective. In the past, it was extremely important to maximize profit, while today’s companies focus their attention on the interaction between employees, on the social processes and open approach towards the consumer – client and on the needs and wishes of the partners involved in the process (i.e. partnership marketing). Our research confirms that marketing culture has a positive impact on financial successfulness of the organisationV vsakdanjem življenju in prav tako v poslovnem svetu dnevno iščemo rešitve, ki bi nas popeljale do večje uspešnosti. Ena izmed njih je prav gotovo marketinška kultura, katere pomen v zadnjem času močno narašča. S svojimi značilnostmi in dimenzijami pomaga organizaciji, da je uspešnejša. Od izključne usmerjenosti k maksimiranju dobička, danes podjetja vse večjo pozornost posvečajo medsebojnim odnosom, socialnim procesom, odprto naravnanostjo nasproti potrošniku – odjemalcu, potrebam in hotenjem partnerjev v menjavi. V raziskavi smo ugotovili, da marketinška kultura vpliva tudi na finančno uspešnost podjetij. Torej bolj kot je marketinška kultura v podjetju razvita, večja je verjetnost, da bo podjetje tudi finančno uspešno ob upoštevanju enakovrednih eksogenih dejavnikov
Organizacijski in kadrovski aspekti uvajanja Informacijsko komunikacijskih tehnologij v gimnazije
No full textThis article presents the results of comparisons between investment into ICT and the current state of equipment in Slovenian high schools compared to similar schools in the EU member states. Extensive research is based on surveying and interviews with the headmasters of 10 Slovenian high schools, jointly representing a typical sample of schools, as well as the different aspects of using ICT in their schools. The research results have shown that Slovenian high schools are substantially worse equipped with ICT than similar schools in the developed countries of the EU. This is evident in the lack of modern forms of organization, operation and education based on ICT. Slovenian high schools can only modernize their organization and operations if the Slovenian government starts investing substantially more into purchasing equipment, teacher training and the promotion of the knowledge, skills and competences that can only be developed using ICT.V članku so predstavljeni rezultati primerjave med vlaganji v IKT v slovenske gimnazije in podobne šole v EU in rezultati obsežne raziskave, ki smo jo opravili z anketo in razgovori z ravnatelji desetih slovenskih gimnazij, ki predstavljajo tipični vzorec za Slovenijo. V raziskavi smo preučevali različne aspekte uporabe IKT v šolah. Raziskava je pokazala, da so slovenske šole slabše opremljene z IKT kot v najbolj razvitih državah EU, kar ne omogoča sodobne organizacije dela in učnega procesa. Stanje se bo izboljšalo le v primeru, ko bo slovenska vlada namenila več sredstev za IKT v izobraževanju (nakup opreme, pripravo e-gradiv, izobraževanje učiteljev itd.) in ko bodo zahteve po IKT kompetencah vključene tudi v cilje programov
Izobraževalni model v skladu z Lizbonsko strategijo v javni upravi
No full textThe abstract highlights adult lifelong learning, which now finally attained the appropriate place in the educational system, thanks to Lisbon 2000 strategy. In the research on adult education we wanted to acquire information on employee needs, obstacles and motivation that accompany them while enrolling in training. It has been ascertained that employees do not comprehend formal education due to financial reasons, their workload and family matters. On the other hand they do attend shorter educational programs of informal education and further training. These methods of learning are often financed and supported by employers and are carried out during their working hours. In majority of cases employees usually have needs for professional training according to their field of expertise, foreign languages and current IT. By forming such an educational model, we strive to enable employees to gain basic skills. These have been recognised as key points in developing economy by Lisbon strategy and model’s fundamental grounds stand on knowledgePrispevek obravnava področje vseživljenjskega izobraževanja odraslih, kije s tako imenovano Lizbonsko strategijo v letu 2000 končno pridobilo ustrezno mesto v izobraževalnem sistemu. Z raziskavo o vključenosti v vseživljenjsko izobraževanje smo želeli pridobiti informacije o motivaciji, o ovirah in potrebah, ki spremljajo odrasle zaposlene pri vključevanju v izobraževanje. Ugotovili smo, da se zaposleni manj vključujejo v formalno izobraževanje zaradi finančnih razlogov, prevelike zaposlenosti in obremenjenosti s službenimi in družinskimi obveznostmi. Se pa pogosteje vključujejo v krajše oblike neformalnega izobraževanja in usposabljanja, ki ga v večini financira delodajalec in poteka okviru delovnega časa. Zaposleni največkrat čutijo potrebe po izobraževanju na strokovnem področju, tujih jezikih in informacijski tehnologiji. Z oblikovanjem modela želimo omogočiti zaposlenim pridobitev osnovnih veščin, ki jih je Lizbonska strategija označila kot ključne v gospodarstvu, ki temelji na znanj
Model za izbiro ponudnika spletne trgovine
Get PDFIn this paper model for choosing a web shop provider is presented. To gather key parameters of web shop selection, the survey was conducted. Based on gathered parameters the model was built. The model was built by a multiparametric decision support programme DEXi. The test of the model is offered for three case studies. The model was evaluated by SWOT analysis. The model offers an effective presentation of results and adjustment tool regarding importance to certain criteria given by the user. The presented model is of great value for everyone that decides to sell online and needs to choose the right web shop provider.Članek predstavlja predlog modela za izbiro ponudnika spletne trgovine. Na podlagi raziskave ponudbe spletnih trgovin so zbrani in predstavljeni kriteriji za izbiro ponudnika spletne trgovine. Zbrani kriteriji so osnova za izgradnjo odločitvenega modela za izbiro ponudnika spletne trgovine. Odločitveni model je zgrajen s programom za večkriterijsko odločanje DEXi. Podan je preskus odločitvenega modela na treh primerih. Model omogoča vrednotenje kriterijev po potrebah posameznega uporabnika in rezultate odločitve jasno predstavi. Opravljena je SWOT - analiza, ki ugotavlja večnamensko uporabnost predstavljenega večkriterijskega modela. Predstavljeni model je koristen za vse, ki se odločajo za prodajo prek interneta in morajo v ta namen izbrati primernega ponudnika spletne trgovine
Organizacijska kultura kot organizacijska identiteta – med zasebno in javno
No full textThe author discusses the notion of organisational culture and relates it to the notion of organisational identity. Culture as a group identity involves elements of stability, homogeneity and integrity but this can be very much altered through post-modern understanding of relationships between localities and their contexts. The research that was conducted in two primary schools in Slovenia is based on the symbolic notion of organisational culture. We explored what meanings are assigned to schools in public documents, during rituals and in teachers’ and headteachers’narratives. The findings indicate the co-existence of two cultures and hence of two identities, 'the public' and 'the private', the former being closer to the corporate identity and the latter to multiple identities. The managers should be aware of both and should use the in-between space for on-going discussions and negotiations.Avtorica predstavlja pojem organizacijske kulture in jo povezuje s pojmom organizacijske identitete. Kultura kot skupinska identiteta vsebuje elemente stabilnosti, homogenosti in povezovanja, kar pa se zelo spreminja s postmodernim razumevanjem odnosov med lokalitetami in njihovim okoljem. Raziskava, ki je potekala v dveh slovenskih osnovnih šolah, temelji na simbolnem pojmovanju organizacijske kulture. Raziskovali smo, kakšne pomene pripisujejo šolam v javnih dokumentih, med svečanimi dogodki ter učitelji in ravnatelja v svojih pripovedih. Ugotovili smo, da obstajata dve kulturi in tako tudi dve identiteti, javna in zasebna. Prva je bližja korporativni identiteti, slednja pa predstavlja mnogotere identitete. Managerji se morajo zavedati obeh in izrabiti vmesni prostor za nenehne razprave in pogajanja
Informacijsko-komunikacijska tehnologija (IKT) v našem življenju: povezanost IKT in romantičnih odnosov
No full textRelationships among different aspects of romantic relationship quality, the usage of information and communication technologies (ICT), characteristics of a relationship, demographics, and personality were examined on a sample of 407 students in the Republic of Slovenia. The findings suggest that the most important factor in determining the quality of a romantic relationship is companionship (joint activities of a romantic couple). Romantic couples who generally spent more time in joint activities also spent more time using ICT in maintaining their romantic relationship. The usage of ICT in a romantic relationship itself does not influence the quality of that relationship. The general usage of ICT, however, deteriorates the quality of the romantic relationship. Once we take into account the impact of companionship, personality variables do not provide any unique contributions to romantic relationship quality.Prispevek predstavi ugotovitve raziskave o povezanosti med različnimi vidiki kakovosti romantičnih odnosov, uporabo IKT, značilnostmi odnosa, demografskimi spremenljivkami in osebnostnimi dejavniki, ki je bila opravljena na vzorcu 407 slovenskih študentov. Rezultati kažejo, da je s kvaliteto romantičnega odnosa najtesneje povezano prav druženje (skupne aktivnosti romantičnega para). Pari, ki v splošnem porabijo več časa za skupne aktivnosti, namenijo več časa tudi uporabi IKT za ohranjanje svojih romantičnih odnosov. Sama uporaba IKT v romantičnem odnosu ni povezana s kakovostjo tega odnosa. Uporaba IKT na splošno (torej izven romantičnega odnosa) pa je negativno povezana s kakovostjo obravnavanega odnosa. Po tem, ko upoštevamo učinek druženja, osebnostni dejavniki ne prispevajo statistično pomembnega deleža k pojasnjeni varianci v kakovosti romantičnega odnosa
Zaznave povezane z organizacijsko kulturo med vodilnim in strokovnim kadrom v slovenskih podjetjih
Get PDFOrganizational culture represents an ideology of the organization as well as the forms of its manifestation. The ideology of the organization includes beliefs, values and norms. It is manifested through symbols, language, narration and other activities. The aim of this study was to establish differences between managers and professional workers in their perceptions regarding the organizational culture. In this study 180 employees working in Slovene enterprises of random choice participated. Data were collected using the questionnaire for establishing perceptions regarding the organizational culture by Velko Rus and his co-workers. The questionnaire includes perceptions regarding the problems of leadership, decision-making and conflicts within the enterprise. The results of the study have shown that managers and professional workers employed in Slovene enterprises have an approximately equal perception regarding the organizational culture. Therefore we identified statistically significant differences between managers and professional workers in only four out of twenty-one variables (management, remuneration for work, development and business premises and building).Organizacijska kultura predstavlja ideologijo organizacije ter oblike njene manifestacije. Ideologija organizacije vključuje prepričanja, vrednote in norme. Manifestira se preko simbolov, jezika, pripovedi ter različnih aktivnosti. Namen pričujoče raziskave je ugotoviti razlike med vodilnimi in strokovnimi kadri v zaznavah, povezanih z organizacijsko kulturo v slovenskih podjetjih. Na vzorcu 180 zaposlenih v slovenskih podjetjih je bil apliciran vprašalnik avtorja Velka S. Rusa s sodelavci, ki zajema percepcije v zvezi z organizacijsko kulturo, in sicer problematiko vodenja, odločanja in konfliktov v podjetju. Rezultati kažejo, da vodilni in strokovni kader, zaposlen v slovenskih podjetjih, približno enako zaznava percepcije, povezane z organizacijsko kulturo, in tako med njimi obstajajo statistično pomembne razlike le v štirih od enaindvajsetih omenjenih zaznav (vodenje, nagrajevanje pri delu, razvoj ter stavba in prostori)
Učenje na daljavo v procesu izobraževanja s področja zoperstavljanja terorizmu
No full textNew asymmetric threats influence on development of new education approaches in to framework of process countering terrorism. Finding that human and his ability for planning and adapting to changes in environment is key factor of success organization. Appropriate educated and trained human is the most important source of efficient process of countering terrorism. Radical changes in to world security environment and progress in to development of informational and communicational technology with enlargement of knowledge is together with enforcement criterion of global market one of the most important factors which shaping modern society, society of knowledge and new modern technological. National security subjects have to realize that education theirs members is one of the most important factors for success of organization. It is obviously that in to this environment doesn’t exist united consensus about how educate future counter terrorism experts, but already exist some alternative ideas and ways to do it. Chances for expressing critical thinking on area of research phenomenon of terrorism is one of the basic condition for efficient further development of this research area. Knowledge and abilities of members of this organization are become one of the critical factors for their efficiency in to process of countering terrorism. For these reasons is very important that organizations are aware of facts that it is important to constantly invest in to improvement of knowledge and abilities of their members. Application of new models educations among which we can also put distance learning, could be efficient way for achievements of planning goals.Nove asimetrične grožnje vplivajo tudi na razvijanja novih pristopov izobraževanja v okviru procesa zoperstavljanja terorizmu. S spoznanjem, da je človek in njegova sposobnost načrtovanja in prilagajanja spremembam v okolju ključni dejavnik uspeha organizacije, postaja ustrezno izobražen in usposobljen človek najpomembnejši vir učinkovitega procesa zoperstavljanja terorizmu. Korenite spremembe v svetovnem varnostnem okolju in napredek v razvoju informacijskete hnologije in komunikacij s povečanjem znanja, je skupaj z uveljavljanjem kriterijev globalnega trga eden izmed najpomembnejših dejavnikov, ki oblikujo sodobno družbo, družbo znanja in novih sodobnih tehnologij. Nacionalnovarnostni subjekti semorajo zavedati, da izobrazba njihovih prpadnikov ena izmed pomembnejših dejavnikov za uspeh organizacije. Vsekakor je jasno, da ni enotne ga konsenza kako izobraževati bodo če strokovnjake na področju zoperstavljanja terorizmu, obstaja kar nekaj alternativnih idej in poti. Možnost izražanja kritičnega mišljenja na področju proučevanja terorizma predstavlja prvi nujni predpogoj za uspešnost razvoja tega raziskovalnega področja. Znanje in sposobnosti pripadnikov takih organizacij, sopostale eden od poglavitnih dejavnikov za njeno učinkovitost v procesu zoperstavljanja terorizmu. Zato je bistveno, da se te rganizacie zavedajo dejstva, da je potrebno zagotavljati nenehno vlaganje v izboljšanje znanja in sposobnosti njenih pripadnikov. Aplikacije novih modelov izobraževanja med katere sodi tudi izobraževanje na daljavo, je lahko učinkovita pot za doseganje želenih ciljev
E-izobraževanje med pedagoško-didaktično teorijo in prakso
No full textEducation systems confront new requirements to become more efficient and contribute more to the economic success of society. At the same time there are new challenges for the education systems to perform their tasks using advanced technology. In capacity, information technology considerably surpasses the current learning technology. Supported by Internet it creates an electronic parallel to the standard school and learning. Unfortunately there is only sporadic evidence that supported by information technology, learning and education system as a whole can be considerably improved. In spite of that, we believe there is no way back and e-education is not just a temporary whim. Even though we do not know exactly who should perform what and to which scope. The passiveness of pedagogues, the lack of empirical research and the occurring expansion of the market for e-education products without their quality assessment is not of advantage to this progress. The spread of e-education production without considering the professional opinion of pedagogues, who beside their practical work must also engage in developing their own pedagogical theory, might not benefit the existing education achievements. On the other hand, didactics can by analogy be applied also in the web environment, consequently creating the related assessment mechanisms of the electronic education elements.Pred šolo so nove zahteve, da postane bolj učinkovita in s tem več prispeva k ekonomskemu uspehu družbe. Hkrati pa šola dobiva ponudbo, naj svoje naloge opravlja z naprednejšo tehnologijo. Informacijska tehnologija v zmogljivostih močno presega dosedanjo učno tehnologijo. Z internetom, ustvarja elektronsko vzporednico klasični šoli in klasičnemu učenju. Obstajajo, žal šele posamezni dokazi, da lahko s podporo IT, to je z e-izobraževanjem izrazito izboljšamo učenje in tudi šolo v celoti. Verjamemo lahko, da ni poti nazaj in da ne gre za modno muho. Vendar pa ne vemo natanko, kdo naj se tega loti in kako ter za koliko. Zadržanost pedagogov, pomanjkanje empiričnega raziskovanja in krati nastajanje trga proizvodov za e-izobraževanje brez ocene kakovosti, temu razvoju ni v prid. Prodor e-produkcije brez oči, ušes in mnenj pedagogov, ki morajo razen za prakso poskrbeti tudi za napredek lastne teorije, lahko dosedanjim izobraževalnim dosežkom škodujejo. Didaktika lahko po analogiji marsikaj izvede in ovrednoti tudi v spletnem okolju, razen tega pa vzpostavi ustrezne mehanizme za vrednotenje elektronskih in virtualnih elementov izobraževanja. Predvsem spodbudi k iskanju prave poti in uravnavi vijugavih poti do kakovosti e-izobraževanju in boljšega znanja je namenjen ta prispevek
Projekt uspešne implementacije CRM v storitveni organizaciji: študija primera
No full textCustomer relationship management - CRM implementations increased rapidly in Slovenia in the last few years, following the trends elsewhere. Studies reporting how the implementation project goes on before, between and after the implementation are scarce. We offer a thorough case study analysis of the CRM implementation with a positive outcome in a Slovene service company. Case study demonstrates that CRM implementation is a holistic and complex concept, which means that it is not merely an integration of new information technology, but everything that happens around the business processes changes. We recommend that the company has already established a process approach and the orientation toward customers. Study showed the need for efficient leadership, acquirement of resources and CRM strategy implementation control; trust to the software solution shouldn’t be self-understood. Through implemented analytical CRM company can improve the relationship with customers, achieve larger information sharing between employees and accept better strategic decisions.V Sloveniji kot tudi v ostalih državah je število uvedb CRM-ja v zadnjih letih zelo naraslo. Raziskav, kako poteka uvedba, na kaj mora biti podjetje pozorno pred, med in po uvedbi je na voljo samo nekaj. Ta prispevek nudi natančno analizo primera CRM uvedbe z pozitivnim izidom v slovenskem storitvenem podjetju. Primer prikazuje, da je uvedba CRM-ja holističen in kompleksen koncept, kar pomeni, da to ni samo integracija nove informacijske tehnologije, ampak se vse dogaja okrog sprememb poslovnih procesov. Prispevek poudarja, da je pred uvedbo dobro, da ima podjetje že vzpostavljen procesni pristop ter osredotočenost na kupce. Dodatno je raziskava pokazala potrebo po učinkovitem vodenju, pridobivanju virov ter nadzorovanju uresničevanja CRM strategije; zaupanja do dobavitelja informacijske rešitve ni. Podjetje pa lahko izboljša delo s kupci, doseže večjo informiranost zaposlenih ter sprejema boljše strateške odločitve preko vzpostavljenega analitičnega CRM-ja