Organization - Journal of Management, Informatics and Human Resources / Organizacija - Revija za management, informatiko in kadre (University of Maribor)
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Generacije mladih in oglasi za deficitarne gostinske poklice
Get PDFThe author of the article is focused on generations Y and Z which are two of five different generations. Both of these genegenerations are generations of young people. Generation Y is identified with challenges, progress and success, while generation Z is marked with a high level of individualism, with no need for personal relationships. Both generations, however, share a common attachment to the information technology. During the recruitment process all these characteristics must be taken into consideration, especially since the shortage of occupations in the hospitality industry is an important fact to be taken into account. The employment advertisements in the recruitment process have different aspects such as legal, content, psychological, linguistic, visual aesthetic and the aspect of communication channel. With the help of research, the author found out that the employment advertisements of the Slovenian hospitality organizations are not in accordance with the Slovene labor law. The advertisements are weak in the areas of psychology and visual-aesthetics, which suggests that many organizations are not aware of the importance of the two aspects. The content of the employment advertisements for hospitality occupations is suitable. Hospitality organizations also use the Internet as a communication channel for searching new staff, which is from the characteristics point of view agreeable to both generations. The author concludes that without considering these findings hospitality organizations can not operate successfully in the labor market with their employment advertisements.V prispevku se avtor izmed petih navedenih generacij osredotoči na dve – generacijo Y in Z. V obeh primerih gre za generaciji mladih. Generacija Y se identificira z izzivi, napredkom in uspehom. Generacija Z je izrazito individualistična, brez potrebe po osebnih odnosih. Obe generaciji povezuje navezanost na informacijsko tehnologijo. Vse te karakteristike je potrebno upoštevati pri iskanju kadrov v gostinski dejavnosti, pri čemer se je potrebno zavedati, da so gostinski poklici deficitarni. Pri iskanju kadrov s pomočjo kadrovskih oglasov je potrebno upoštevati pravni, vsebinski, psihološki, jezikovni, vizualno–estetski vidik ter vidik komunikacijskih kanalov. Raziskava v slovenskem gostinstvu je pokazala, da so kadrovski oglasi pravno sporni. Psihološkega in estetsko-vizualnega pomena oglasov se veliko organizacij ne zaveda, saj so oglasi v tem pomenu šibki. Z vsebinskega vidika pa so kadrovski oglasi za gostinske poklice ustrezni. Organizacije tudi izkoriščajo internet kot komunikacijski kanal za iskanje kadrov, kar je z vidika karakteristik generacij Y in Z ustrezno. Avtor zaključuje, da brez upoštevanja teh ugotovitev s kadrovskimi oglasi ni mogoče uspešno nastopati na trgu dela
Strateške perspektive korporativne okoljske politike
No full textThe authors of the article analyze the benefits of corporate environmental policy in pursuance of a competitive advantage in the global market. Corporate environmental policy described as a strategic business investment opens new possibilities for their relationships with stakeholders and contributes to the promotion of social activity and to the attainment of the competitive advantage. By emphasizing the positive environmental policy’s impact on competitive advantage of corporation in the global market the article treats of corporate environmental performance benefits, which are defined as improvement of relations with all stakeholders, intensification of corporation image, reputation development, business growth and customer loyalty. The paper deals with the development of Lithuanian corporate environmental policy in recent years and investigates the relationship between corporation activities and the improvement of relations with the stakeholders, which influences intensification of corporation’s image and thereby increases competitive advantage of corporation. Researching the impact of corporate environmental policy on increasing competitive advantage, the authors found that active environmental performance positively influences business relationships with stakeholder groups and increases their competitive advantage in the global market.Avtorja analizirata pridobitve korporativne okoljske politike pri doseganju konkurenčne prednosti na globalnem tržišču. Korporativna okoljska politika kot strateška poslovna investicija odpira nove možnosti za odnose z deležniki in prispeva k promociji socialnih aktivnosti in s tem k doseganju konkurenčne prednosti. Avtorja se osredotočata na vpliv pozitivne okoljske politike na doseganje konkurenčne prednosti na globalnem tržišču. S poudarkom na vplivu pozitivne okoljske politike članek obravnava pridobitve okoljskega obnašanja na izboljšanje odnosov z vsemi deležniki, okrepljen imidž korporacije, razvoj ugleda, rast poslovne aktivnosti in lojalnost strank. Nadalje obravnava razvoj korporativne okoljske politike v Litvi v zadnjih letih in raziskuje odnos med aktivnostmi korporacije in izboljšanjem odnosov z deležniki, kar vpliva na okrepitev imidža korporacije in s tem izboljša njeno konkurenčno prednost. Avtorja ugotavljata, da aktivno okoljsko ravnanje pozitivno vpliva na odnose podjetja s skupinami deležnikov in poveča njegovo konkurenčno prednost na globalnem tržišču
Marketinško komuniciranje visokošolskih zavodov: študija primera promocijskega dogodka
Get PDFPromotional events are part of the marketing communication mix of higher education institutions. The aim of the article is to examine an open day as a promotional event that affects the decision-making of potential users of the services and their application for study programmes offered by a higher education institution. Research was conceived as a case study, in which we used an analysis of documents, observation with participation and a group interview to find out what meaning was ascribed to the open day by the participants of the event, what attitude they assumed towards it and how should the event be organized in order to be effective and attract candidates to apply. It was established that an open day as a promotional event represents an opportunity for a higher education institution to develop personal communication with potential users of the services and thus an opportunity for personal selling and ‘objectification’ of the educational service.Promocijski dogodki so del marketinškega komunikacijskega spleta izobraževalnih zavodov. Namen prispevka je raziskati informativni dan kot promocijski dogodek, ki vpliva na odločitev potencialnih uporabnikov storitev za prijavo v študijske programe visokošolskega zavoda. Raziskavo smo zasnovali kot študijo primera, v kateri smo s pomočjo opazovanja z udeležbo in skupinskega intervjuja ugotavljali, kakšen pomen pripisujejo informativnemu dnevu udeleženci dogodka, kakšen odnos imajo do njega in kako naj bo dogodek organiziran, da bo učinkovit in bo pritegnil kandidate k prijavi. Ugotavljamo, da je informativni dan kot promocijski dogodek priložnost visokošolskega zavoda za osebno komunikacijo s potencialnimi uporabniki storitev ter s tem priložnost za osebno prodajo in ‘opredmetenje’ izobraževalne storitve
Koraki slovenskih organizacij proti poslovni odličnosti
No full textThis research was carried out among the winners of the Slovenian business excellence prize (PRSPO), finalists and those who received special diplomas as a recognition level reached by applicants in implementing the business excellence model. Based on the findings of the research, we defined eight steps that organizations can consider as a guide on the path towards excellence. The purpose of the study was to examine how the previous winners of the PRSPO began their journey towards excellence, which were the key factors, what problems they encountered and how they managed to win the diploma or award. The analysis of the survey showed that the ISO 9001 standard is considered a first step towards the Slovenian business excellence award – in fact, it is a prerequisite for further improvements in the organization. The second step involves top management commitment and support for the introduction of excellence into business processes. The top management, in cooperation with all the employees, defines the areas for improvement and also confirms the method of implementation, both conceptually and financially. It is also necessary to take environmental aspects into consideration, which is provided by a third step along with the introduction of the ISO 14001. Once an organization defines the processes, it begins to introduce the business excellence model in the fourth step and carries out the self-assessment process. The key opportunities for improvement identified by the self-assessment process are further introduced in the business. In doing so, the organization can use various quality management approaches (the fifth step) and the first application for the PRSPO. In the sixth step, the organization encourages its employees to follow continuous education and innovation and, in the seventh step, participates again in the competition for the Slovenian business excellence award. As the required business excellence level is achieved, the organization receives the award for business excellence (PRSPO).Med desetimi dobitniki Priznanja RS za poslovno odličnost (PRSPO), finalisti ter dobitniki posebne diplome za razpoznaven napredek pri uvajanju modela poslovne odličnosti je bila izvedena raziskava, na podlagi katere smo definirali osem korakov, ki jih organizacije lahko upoštevajo kot vodilo na poti proti odličnosti. Namen raziskave je bil ugotoviti, na kakšen način so dosedanji dobitniki PRSPO začeli svojo pot k odličnosti, kateri dejavniki so bili po njihovem mnenju ključni in kako jim je uspelo osvojiti diplomo oziroma priznanje. Raziskava je pokazala, da je standard ISO 9001 prvi korak na poti k PRSPO, pravzaprav je predpogoj za nadaljnje izboljševanje v organizaciji. Drugi korak je zavezanost in podpora vodstva k odličnemu poslovanju. Vodstvo, v sodelovanju z vsemi zaposlenimi, definira področja, ki jih je potrebno izboljšati in tudi potrdi način izvedbe, tako idejno kot tudi finančno. Pri tem mora upoštevati tudi okoljevarstvene vidike, ki jih predvideva tretji korak z uvedbo standarda ISO 14001. Potem, ko organizacija definira procese, začne v četrtemi koraku z uvajanjem modela poslovne odličnosti ter s postopkom samoocenjevanja. Ključne možnosti za izboljšave, ki jih prepozna s samoocenjevalnim postopkom, tudi uvede v poslovanje. Pri tem si lahko pomaga z različnimi pristopi managementa kakovosti (peti korak) ter z oddajo prve vloge za priznanje. V šestem koraku organizacija spodbuja zaposlene k stalnemu izobraževanju in inovativnosti ter v sedmem koraku ponovno sodeluje za PRSPO. Ko doseže zahtevano stopnjo odličnosti poslovanja, priznanje tudi prejme (osmi korak)
Zadovoljstvo kupcev in sprejemanje upravljanja odnosov s strankami v marketingu: preliminarna študija v srbskih podjetjih s certifikatom kakovosti
No full textSatisfying customers and other groups of interest is the key output of relationship marketing. This paper presents the parts of the research that had been carried out by the first quarter of 2008 which included 84 quality management (QM) certified companies and 37 experts from Republic of Serbia. The goals of the research, related to this article, were: firstly, to explain customer satisfaction from the standpoint of relationship marketing concept; secondly, to show that relationship marketing concept is/can be accepted and implemented in QM certified Serbian companies – in order to integrate customer satisfaction and realionship marketing in QM concept.Zadovoljstvo kupcev in drugih interesnih skupin je ključni dosežek oz. rezultat marketinga odnosov upravljanja z odnosi v marketingu. V članku je predstavljen del ugotovitev raziskave, ki je bila izvedena v prvem četrtletju leta 2008 in je vključevala 84 podjetij, ki so že pridobila certifikat kakovosti, in 37 strokovnjakov iz Republike Srbije. Cilji raziskave so (1) pojasniti zadovoljstvo kupcev z vidika upravljanja odnosov v marketingu in (2) prikazati, da je koncept upravljanja s kupci v marketingu mogoče uvesti v srbskih podjetjih, ki imajo certifikat kakovosti, in integrirati zadovoljstvo kupcev in upravljanje z odnosi v
marketingu v sistem celovitega upravljanja kakovosti
Razmerje med IKT in organizacijskimi spremembami v obdobju e-uprave
Get PDFRelationship between technology and organisational changes in public sector has become the subject of increasingly intensive research within the last decade. Studies dealing with such relationship could be divided in two major groups - first group regards ICT in the e-government period as the key factor of organizational transformation, more or less independent factor of other organizational factors, and the second group regards ICT as an equal and co-dependent element in relation to other organizational factors. These two groups of studies could be further classified within two organizational theories that could be appropriate to formalise this relationship - Technological Determinism and Socio-Technical Theory. The aim of this paper is to critically analyse those theories particularly from the perspective of their applicability in the sense of formal theoretical framework to explain relationship between ICT and other organisational factors through the lens of Leavitt`s organizational model. On the basis of critical analysis and synthesis of available literature the draft of a new conceptual model for explaining such relationship will be proposed.Razmerje med tehnologijo in organizacijskimi spremembami v organizacijah javnega sektorja je postalo predmet intenzivnega preučevanja v zadnjem desetletju. Študije, ki se ukvarjajo s tovrstnim razmerjem, lahko razdelimo v dve skupini – prva skupina obravnava tehnologijo (IKT tehnologijo) v obdobju e-uprave kot ključni, bolj ali manj neodvisen dejavnik v razmerju do ostalih organizacijskih dejavnikov, druga skupina pa IKT vidi kot enakovreden in soodvisen element v razmerju do ostalih dejavnikov. Ti skupini študij lahko nadalje umestimo znotraj dveh organizacijskih teorij, ki sta primerni za opredelitev obravnavanega razmerja, to sta tehnološki determinizem in socio-tehnološka teorija. Cilj prispevka je tako kritično analizirati ti dve teoriji z vidika njune uporabnosti v smislu opredelitve formalnega teoretičnega okvirja za razumevanje razmerja med vse intenzivnejšo uporabo IKT v javnem sektorju in organizacijskimi spremembami, in sicer skozi prizmo Leavittovega modela organizacije. Na podlagi opravljene kritične analize in sinteze ključnih ugotovitev dosedanjih raziskav prispevek podaja predlog konceptualnega modela za opredelitev razmerja med IKT in ostalimi organizacijskimi dejavniki v obdobju e-uprave
Izobraževalne zmožnosti projekta Vizualizacija glasbe z barvami
No full textWe propose a system of colour visualization of music based on a system of colour signs, which are connected to musical tones. Tones, which are in harmonic relationships, are represented by related colours. First, we outline the foundations on which the system of colour signs is based – the mathematical model of harmony. We discuss several possibilities of visual representation of expressive elements of music – melody, composition, rhythm and harmony. These relationships enabled us to develop a computer program that employs these elements for visualization. The program mimics human perception in which the parts are determined by the perception of the whole. Furthermore, the program enables the development of tools that can enhance music understanding during listening or performing. Music performance can acquire a new quality with the use of interactive coloured musical instruments, which by using colours show the performer different possibilities for forming musical harmonies and thereby change the composing of music into a game and attractive colour-aural journey. Here we stumble upon a challenge for educational science and methodology: how to use such upcoming multimedia tools. These tools would bring the processes of learning and playing a game closer together since playing games is a child’s most natural form of functioning. Furthermore, in the area of artistic creation we can once again establish a balance between our logical and intuitive nature.Projekt Vizualizacija glasbe z barvami temelji na sistemu barvnih znakov, povezanih z glasbenimi toni. Znaki sorodnih barv se nahajajo na tonih, ki so med seboj v harmoniji ali sozvočju. V uvodu so predstavljene osnove, na katerih je osnovan sistem barvnih znakov – matematični model harmonije. Sledi razmislek o vidnem prikazu različnih izraznih elementov glasbe – melodiji, kompoziciji, ritmu in harmoniji. Te sorodnosti omogočajo razvoj računalniškega programa, ki uporabi te elemente za vizualizacijo ali prikaz barvnih in oblikovnih struktur glasbe. Program posnema človeško slušno zaznavo, v kateri so posamezni sestavni deli določeni s prepoznavanjem celote. Omogoča tudi razvoj orodij, ki lahko povečajo razumevanje med poslušanjem ali igranjem glasbe. Igranje glasbe pa lahko pridobi novo kvaliteto z uporabo interaktivnih barvnih glasbil, ki v povezavi s programom igralcu v vsakem trenutku z barvami prikažejo raznolike možnosti tvorjenja zvočnih harmonij. S tem spremenijo komponiranje glasbe v igro in privlačno barvno-zvočno potovanje. Tu se pojavi velik izziv za pedagogiko in metodiko, da osmisli in uporabi prihajajoča multimedijska barvna orodja. Ta bi lahko v veliki meri približala proces učenja igri, ki je otrokova najbolj naravna oblika učenja in delovanja. V umetniškem ustvarjanju pa lahko ponovno vzpostavimo ravnovesje med našo logično in intuitivno-kreativno naravo
Vpliv regulacije širokopasovnega dostopa v Evropski skupnosti na razvoj regulirane tehnologije
No full textThe aim of the article is to answer the question if the level of intensity of “ex ante” regulation (also “regulation”) imposed by NRA (national regulatory Authority or regulators) influence on the development of incumbent DSL technology against other Access technologies. There are several approaches which support the basic idea of regulation, that “ex ante” regulation promotes the competition. The approaches must be also based on the size of the market. In the internet world there are different access technologies. Open Access is crucial for the development of competition. Regulators have to ensure, that also new entrants can reach end users through the facilities of the incumbent operator. Based on the approach of three criteria, European Commission defines two wholesale relevant access markets both based on DSL technology (“bitstream” access and unbundled local loop) susceptible to sector specific “ex ante” regulation. In the last stage also optical access is included on the relevant markets. Other technologies are still not equivalent to incumbent DSL technology according to the opinion of the commission. The intensity of regulation influences on the competition conditions. It influences on the level where and at which point of the investment ladder entrants will enter the market through wholesale inputs or through building its own infrastructure.Namen članka je odgovoriti na vprašanje ali nivo intenzivnosti regulacije vpliva pozitivno ali negativno na razvoj regulirane tehnologije. Obstaja veliko različnih pristopov regulacije, ki podpirajo osnovno idejo, da predhodna regulacija pospešuje konkurenčnost na trgu. Način regulacije mora biti odvisen tudi od velikosti posameznega nacionalnega trga. Pri ponudbi širokopasovnega dostopa obstaja veliko dostopovnih tehnologij. Odprt dostop za vse operaterje je ključ za razvoj konkurence. Regulatorji morajo zagotoviti, da imajo tudi novi vstopniki na trg, možnost ponudbe storitev končnim naročnikom preko dostopovnih kapacitet vodilnega operaterja (Telekoma). Na podlagi metode treh kriterijev je evropska komisija za potrebe predhodne regulacije priporočila oz. definirala na DSL tehnologiji Telekomov dva medoperaterska relevantna trga in sicer dostop preko bitnega toka in razvezavo lokalne zanke. V sklopu zadnjega priporočila je vključila tudi storitev optičnega dostopa na oba relevantna trga. Ostale tehnologije ne ponujajo enakih funkcionalnosti in zato evropska komisija ne priporoča predhodne regulacije. Intenzivnost regulacije, ki se izvaja na posameznih relevantnih trgih vpliva na konkurenčne razmere. Vpliva tudi na odločitev operaterjev, na katerem nivoju lestvice investicij bodo vstopili na trg ali preko uporabe medoperaterskih storitev ali pa preko izgradnje lastne infrastrukture
Vrednost integracije V2G v logistični management skladišča – primer slovenskega trgovca
No full textWide-scale application photovoltaic energy sources for electricity production purposes is quite a challenge in Slovenia. The nature of sun is unpredictable, and the Slovenian National Grid has no significant storage opportunities today – if the V2G (vehicle-to-grid) solutions could be competitive in the near future we could prepare for the special circumstances: the batteries of electrically driven forklifts could provide attractive storage functions for renewable electricity storage. The following paper presents an overview of some “environmental background approaches” to show the complexity of this innovative system and to show the value of V2G technology and its application in warehouse logistics.Aplikacija fotovoltaike za namene proizvodnje električne energije predstavlja za Slovenijo zelo velik izziv. Sonce kot vir energije je zelo nepredvidljiv, slovensko električno omrežje pa nima večjih možnosti shranjevanja električne energije. Z integracijo tehnološkega koncepta V2G (ang. Vehicle to Grid; slov. Vozilo na Omrežje), bi baterije električnih viličarjev lahko uporabili za shranjevanje energije proizvedene iz sončne energije tar tako povečali zanesljivost elektroenergetskega sistema. Članek predstavlja tehnološki koncept V2G, njegovo kompleksnost in inovativnost ter možnost integracije v skladiščni energetski management
Kulturne razsežnosti in vodstveni slogi, ki jih zaznavajo prihodnji managerji: razlike med Slovenijo in osrednje evropskim grozdom držav
No full textThe article contributes to the body of knowledge about the perceptions of future managers (i.e. business and engineering students) in both Slovenia and a cluster of Central European (CE) countries regarding actual cultural practices in their social environments, the value systems they possess and their attitudes to leadership styles. The main question addressed is whether future Slovenian managers are good representatives of the average future manager from CE (transitional) countries as far as their value system and attitudes to individual leadership styles are concerned. The research results confirm that the Slovenian (potential) future managers perceive actual cultural practices in their environment rather differently from their counterparts from the cluster of CE countries. Two decades of transition from socialist/communist socio-economic systems were apparently not long enough periods to achieve a higher level of harmonisation of existing cultures. The relevant value systems held by the Slovenian (potential) future managers and the CE cluster’s future managers still differ significantly. The Slovenian future managers have (statistically) significantly different attitudes to individual leadership styles than their counterparts in the CE countries’ cluster. The smallest differences in perceptions between the two stated groups of (potential) future managers exist regarding their views on what are the most important traits and skills of managers.Članek prispeva k znanju, ki ga imamo o zaznavah prihodnjih managerjev (tj. študentov poslovnih ved in inženirskih področij) v Sloveniji in grozdu držav osrednje (tranzicijske) Evrope, vezanih na obstoječe razsežnosti kulture v njihovem okolju, sisteme vrednot, ki jih posedujejo, in njihov odnos do slogov vodenja. Glavno vprašanje, ki se ga loteva, je, ali so slovenski prihodnji managerji dobri predstavniki prihodnjega povprečnega managerja v območju držav osrednje (tranzicijske) Evrope z vidika vrednostnih sistemov in odnosa do posameznih slogov vodenja. Raziskovalni rezultati potrjujejo, da slovenski (potencialni) prihodnji managerji zaznavajo obstoječe kulturne prakse v okolju precej drugače kot njihovi kolegi iz grozda osrednjeevropskih držav. Dve desetletji tranzicije iz socialističnih/komunističnih družbeno-ekonomskih sistemov nista zadostovali, da bi dosegli višjo raven harmonizacije obstoječih kultur. Relevantni vrednotni sistemi, ki so lastni slovenskim (potencialnim) prihodnjim managerjem in managerjem v grozdu osrednjeevropskih držav se še vedno znatno razlikujejo. Slovenski prihodnji managerji imajo statistično značilno različna stališča do slogov vodenja v primerjavi z njihovimi osrednjeevropskimi kolegi. Najmanjše razlike v zaznavah obeh navedenih skupin prihodnjih managerjev je najti glede njihovih pogledov na vprašanje, katere so najpomembnejše lastnosti in sposobnosti managerjev