UPN (Universitas Pembangunan Nasional) Veteran Yogyakarta: Portal Journals
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Membentuk Identitas Muslimah Modern: Strategi Pemasaran Digital UMK Hijab di Makassar
No full textBIAH hijab is a small local business in the fashion industry that produces various types of hijabs, collaborates with local tailors, and utilizes digital platforms as its primary marketing medium. Despite these efforts, the brand faces low awareness, resulting in many potential customers being unfamiliar with BIAH Hijab and a number of transactions being canceled. In the current digital era, people increasingly obtain information through the internet, creating opportunities for digital marketing to address these issues. This study aims to assist BIAH Hijab in overcoming promotional challenges and improving brand visibility. The research employs a descriptive qualitative method. Data were collected through observation, interviews, and documentation, and analyzed descriptively using a SWOT framework to assess strengths, weaknesses, opportunities, and threats. The analysis reveals that BIAH Hijab has strong product quality and local partnerships but faces weaknesses in promotional consistency. Opportunities exist in expanding digital marketing channels and influencer collaborations, while threats include intense market competition. The study recommends that BIAH Hijab develop a structured digital marketing strategy, strengthen collaborations with external partners, and leverage data analytics to enhance campaign performance.
Keyword: Digital Marketing, BIAH hijab, SWOT, Social Media, Muslimah FashionBIAH Hijab adalah usaha kecil lokal di industri fesyen yang memproduksi berbagai jenis hijab, bekerja sama dengan penjahit lokal, dan memanfaatkan platform digital sebagai media pemasaran utama. Meskipun upaya tersebut telah dilakukan, merek ini masih memiliki tingkat kesadaran yang rendah, sehingga banyak calon konsumen belum mengenal BIAH Hijab dan beberapa transaksi dibatalkan. Di era digital saat ini, di mana masyarakat semakin banyak memperoleh informasi melalui internet, terdapat peluang untuk memanfaatkan pemasaran digital dalam mengatasi permasalahan ini. Penelitian ini bertujuan membantu BIAH Hijab mengatasi tantangan promosi dan meningkatkan visibilitas merek. Metode yang digunakan adalah deskriptif kualitatif dengan pengumpulan data melalui observasi, wawancara, dan dokumentasi, serta analisis menggunakan kerangka SWOT untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman. Hasil analisis menunjukkan bahwa BIAH Hijab memiliki kualitas produk yang baik dan kemitraan lokal yang kuat, namun lemah dalam konsistensi promosi. Peluang yang ada meliputi pengembangan saluran pemasaran digital dan kolaborasi dengan influencer, sedangkan ancamannya adalah persaingan pasar yang ketat. Penelitian ini merekomendasikan agar BIAH Hijab mengembangkan strategi pemasaran digital yang terstruktur, memperkuat kerja sama dengan mitra eksternal, serta memanfaatkan analisis data untuk meningkatkan efektivitas kampanye.
Kata kunci: Pemasaran Digital, BIAH hijab, SWOT, Media Sosial, Busana Muslima
Sekuritisasi dan Nasionalisme dalam Narasi Pengungsi Rohingya di Bangladesh
No full textThis paper analyzes how the security narrative regarding Rohingya refugees is shaped by the Bangladeshi government through the process of securitization. Initially, the government\u27s response to the influx of Rohingya refugees, following the 2017 ethnic cleansing in Myanmar, was dominated by a humanitarian narrative. However, as the refugee numbers exceeded 1.2 million, this phenomena led to increasing domestic pressures related to socio-economic burdens, resource competition, and social tension, the narrative shifted towards national security concerns. This paper use the Copenhagen School’s securitization theory and a qualitative case study method with discourse analysis in order to find how the Bangladeshi government, as the securitizing actor, uses specific speech acts such as framing refugees as a \u27burden\u27 and \u27regional threat\u27 to elevate the issue from a humanitarian crisis to a national security threat. This process is amplified by exclusive nationalism in the media, creating an \u27us vs them\u27 dichotomy that isolates refugees. The successful securitization has legitimized restrictive policies, including mobility restrictions and relocation to Bhasan Char Island. This demonstrates that securitization serves as a political tool to reshape policy and public perception in the name of national securityPenelitian ini menganalisis bagaimana narasi keamanan terkait pengungsi Rohingya dibentuk oleh pemerintah Bangladesh melalui proses sekuritisasi. Awalnya, respons pemerintah terhadap kedatangan pengungsi Rohingya, setelah pembersihan etnis di Myanmar pada 2017, didominasi oleh narasi kemanusiaan. Namun, seiring dengan jumlah pengungsi yang melebihi 1,2 juta, fenomena ini menyebabkan tekanan domestik yang meningkat terkait beban sosial-ekonomi, persaingan sumber daya dan ketegangan sosial, narasi tersebut bergeser ke arah kekhawatiran keamanan nasional. Penelitian ini menggunakan teori sekuritisasi Sekolah Kopenhagen dan metode studi kasus kualitatif dengan analisis wacana untuk menemukan bagaimana pemerintah Bangladesh, sebagai aktor sekuritisasi, menggunakan speech act spesifik seperti menggambarkan pengungsi sebagai ‘beban’ dan ‘ancaman regional’ untuk mengangkat isu dari krisis kemanusiaan menjadi ancaman keamanan nasional. Proses ini diperkuat oleh nasionalisme eksklusif di media, menciptakan dikotomi ‘kita versus mereka’ yang mengisolasi pengungsi. Sekuritisasi yang berhasil telah melegitimasi kebijakan pembatasan, termasuk pembatasan mobilitas dan relokasi ke Pulau Bhasan Char. Hal ini menunjukkan bahwa sekuritisasi berfungsi sebagai alat politik untuk membentuk ulang kebijakan dan persepsi publik atas nama keamanan nasional
Pengaruh Kualitas Layanan Dan Kinerja Pegawai Terhadap kepuasan Masyarakat Pada Kantor Kecamatan Waru Sidoarjo
Full text linkDi dalam Penelitian ini ingin mengkaji lebih lanjut “Analisis pengaruh kualitas layanan dan kinerja pegawai terhadap kepuasan masyarakat di sektor layanan publik”pada kantor kecamatan waru sidoarjo. Yang melatar belakangi dilakukannya penelitian ini adalah penulis melihat adanya fenomena layanan di kantor kecamatan waru yang kualitas nya sangat menjanjikan maka dari itu para pegawai di kecamatan tersebut mempunyai peran yang cukup signifikan terhadap kepuasan masyarakat. Dalam melakukan penelitian ini penulis menggunakan metode penelitian kuantitatif dengan sample sebanyak 100 responden, dan teknik sampling yang digunakan yaitu Teknik probality sampling. Dalam pengambilan data penulis menggunakan kuisioner dengan menggunakan skala ukur likert.Pada hasil analisis menunjukkan bahwa variabel kualitas layanan berpengaruh secara signifikan terhadap kepuasan masyarakat begitupun dengan variabel kinerja pegawai yang juga berpengaruh secara signifikan terhadap kepuasan masyarakat.
Kata kunci: Kualitas Layanan, Kinerja Pegawai, Kepuasan Masyaraka
Karakteristik Logam Tanah Jarang di lapisan Batubara pada Formasi Pulaubalang dan Formasi Balikpapan
Full text linkSelain dimanfaatkan sebagai bahan bakan, batubara juga dimanfaatkan sebagai salah satu batuan pembawa logam tanah jarang (LTJ) dalam kadar yang cukup signifikan. Permintaan akan Logam Tanah Jarang terus meningkat tajam, didorong oleh perannya yang tidak tergantikan dalam berbagai aplikasi teknologi tinggi, termasuk baterai, paduan ringan, perangkat medis, katalis, dan teknologi energi terbarukan. Batubara, bersama dengan produk samping pembakarannya seperti abu terbang (fly ash) dan abu dasar (bottom ash), telah diidentifikasi sebagai sumber potensial yang melimpah dan belum banyak dimanfaatkan. penelitian ini disusun untuk menganalisis potensi LTJ di batubara Formasi Balikpapan dan Formasi Pulau Balang. Potensi berupa kadar LTJ pada sampel batubara di Formasi Balikpapan dan Formasi Pulau Balang. Hasil penelitian ini diharapkan akan memberikan manfaat untuk menambah khazanah ilmu pengetahuan di bidang geologi batubara, khususnya mengenai akumulasi dan distribusi LTJ dalam batubara khususnya batubara Cekungan Kutai. Penelitian ini mengukur konsentrasi dan jenis LTJ dalam batubara dari Formasi Pulau Balang dan Balikpapan menggunakan metode kuantitatif-kualitatif deskriptif-analitis dan pengujian ICP-OES sesuai standar ASTM D6357–11, dengan sampel diambil melalui random sampling. Analisis ICP-OES menunjukkan total Rare Earth Elements (REE) pada sampel batubara bervariasi antara 104,29-269,63 mg/kg, dengan dominasi light rare earth elements (LREE) di seluruh sampel. Analisis sampel batubara menunjukkan variasi luas pada nilai koefisien konsentrasi (CC) unsur REE, yang dihitung sebagai rasio konsentrasi unsur terhadap nilai Clarke. Nilai CC di atas 1 mengindikasikan pengayaan dibandingkan kerak bumi, sementara di bawah 1 menunjukkan deplesi. Unsur seperti Pr, Tb, Gd, dan Lu secara umum sangat kaya (CC > 1), berbeda dengan Ce dan Y yang memiliki nilai CC lebih rendah
Smart Farming Hydroponic Plants Integrated Cloud Computing Based on Android
No full textPurpose: To know the accuracy in presenting information about environmental conditions and controlling misting of hydroponic plants automatically or manually by providing data through RESTful cloud computing integrated services.Design/Method/Approach: This research uses a RESTful API in the service as a communication bridge between the tool and application. The prototype method is used as a process framework in software development.Result: Based on API testing carried out on this system, the results show that the response is in accordance with the request sent. This application can provide information related to the environmental conditions of hydroponic plants in real time and make it easier to do misting automatically or manually.Authenticity/State of the art: The difference between this research and previous research lies in the technology and the object used. The object of this research uses the hydroponic floating raft technique. The application in this research is expected to help users facilitate automatic misting and provide real-time information about the environmental conditions of hydroponic plants. The technology in this research uses Android Studio, which functions as a front end to make the display more comfortable when used by users. While on the back end, using web services as a communication tool in the form of services. The service provided is a RESTful API, because a RESTful API is an implementation of a web service
Optimization of Triple Exponential Smoothing Parameters Using GSSMV Algorithm and Genetic Algorithm for Determining the Best Forecasting Optimization Model and Predicting the Number of Train Passengers
No full textThis study compares two optimized Triple Exponential Smoothing (TES) forecasting models for predicting the number of Indonesian train passengers on Java: TES optimized with the GSSMV algorithm (TES-GSSMV) and TES optimized with a genetic algorithm (TES-Genetics). Using 124 time-series data points, both models estimate TES parameters (alpha, beta, gamma) and are evaluated using MAPE. Results show TES-Genetics achieves better prediction accuracy than TES-GSSMV, with a MAPE improvement of 1.393%, so TES-Genetics is selected as the best forecasting optimization model and its alpha, beta, gamma parameters are used for final passenger predictions
Implementation of the Market Basket Analysis Method on Sales Transaction Data Using the CT-Pro Algorithm
No full textPurpose: Produce data mining applications to find out the combination of items with the highest frequency so that customer purchasing patterns are known.Design/methodology/approach: Using the Market Basket Analysis method with the CT-Pro Algorithm. System development using the Waterfall method.Findings/result: From the data for 3 months, 18 tests were carried out with minimum support and minimum confidence, starting from the system default value until no more rules were found. Until finally, the maximum limit for determining the minimum support was 12% and the minimum confidence was 40%, and from the 18 tests, the one with the best emergence value was "If buy 1Kg Eggs, then buy 1Kg Granulated Sugar", the confidence value is 41,86% and the lift ratio is 2,06. Originality/value/state of the art: The difference between this research and previous research is in the object section. This study uses sales transaction data at Bambang’s shop, which is located in Kebumen. The output of this system is the result of association rules that meet the minimum support and minimum confidence values
An Analysis of the Implementation of Robust Peacekeeping through the Force Intervention Brigade (FIB) in the Congo
No full textThis research aims to analyze the implementation of robust peacekeeping through the Force Intervention Brigade (FIB) in the Democratic Republic of the Congo in order to achieve sustainable peace. The study applies the concepts of robust peacekeeping and Johan Galtung’s theory of peace. This research is classified as qualitative. The data collection technique used is a literature review, while the data analysis technique follows Miles and Huberman’s interactive model, which consists of data reduction, data display, and conclusion drawing. The findings reveal that the implementation of robust peacekeeping through the FIB has not yet succeeded in fostering positive peace, defined as the absence of structural violence marked by the presence of social justice and equitable distribution of resources. The conflict in the Congo is driven not only by armed groups, but also by social inequality, weak state institutions, competition over natural resources, and the involvement of external actors.This research aims to analyze the implementation of robust peacekeeping through the Force Intervention Brigade (FIB) in the Democratic Republic of the Congo in order to achieve sustainable peace. The study applies the concepts of robust peacekeeping and Johan Galtung’s theory of peace. This research is classified as qualitative. The data collection technique used is a literature review, while the data analysis technique follows Miles and Huberman’s interactive model, which consists of data reduction, data display, and conclusion drawing. The findings reveal that the implementation of robust peacekeeping through the FIB has not yet succeeded in fostering positive peace, defined as the absence of structural violence marked by the presence of social justice and equitable distribution of resources. The conflict in the Congo is driven not only by armed groups, but also by social inequality, weak state institutions, competition over natural resources, and the involvement of external actors
Fourier Transform Infrared (FTIR) Characterization of Sulfate Ion Adsorption on One-Pot Synthesized Quaternary Ammonium Polymer Derived from Vinasse Waste
Full text linkVinasse is a major liquid waste generated from the bioethanol industry and contains a high concentration of sulfate ions that may cause environmental problems if not properly managed. This study investigates sulfate adsorption from vinasse wastewater using a one-pot synthesized quaternary ammonium polymer, with a focus on functional group interactions analyzed by Fourier Transform Infrared Spectroscopy (FTIR). Quantitative adsorption experiments were conducted to confirm sulfate removal, while FTIR analysis was employed to examine changes in functional group characteristics before and after adsorption under various operating conditions. The quantitative results demonstrate that sulfate adsorption proceeds rapidly, achieving a removal efficiency of approximately 87.5534% with an adsorption capacity of 10.6800mg/g at a contact time of 20 minutes under the investigated conditions. FTIR spectra indicate that sulfate adsorption does not alter the main polymer structure and is primarily associated with changes in the intensity of bands related to quaternary ammonium groups and sulfate vibrations, suggesting non-covalent interactions dominated by electrostatic attraction, with possible contributions from hydrogen bonding. Overall, this study provides quantitative evidence of sulfate adsorption from real vinasse wastewater and demonstrates the usefulness of FTIR analysis in elucidating interaction behavior between sulfate ions and quaternary ammonium polymer functional groups
KEMAMPUAN PEMBENAH TANAH DALAM MENAHAN LENGAS DAN MENINGKATKAN AKTIVITAS MIKROORGANISME PADA REGOSOL
Full text link Regosol is a soil with a low organic matter content and a predominantly sand fraction, making it permeable to water and not a conducive environment for microbial activity. This study aimed to determine the effect of soil amendments on soil and microbial activity. The study was conducted experimentally using a completely randomized design with two factors. The first factor was the amendment type: manure, charcoal, and a mixture of manure and charcoal in a 1:1 ratio. The second factor was the amendment dosage, which were 2% and 4%. The study was conducted using containers filled with 4 kg of absolutely dry soil. After the amendments were added according to the treatment, the soil was incubated for 60 days at field capacity, followed by another 15 days without water addition, for a total incubation period of 75 days. The data obtained were analyzed using analysis of variance with orthogonal contrasts and the LSD test at the 5% level. The results of the study showed that there was an interaction between the type of amendment and the amendment concentration in increasing the moisture content of field capacity. The highest field capacity value was found in the D2B3 treatment (amendment concentration of 4% d and the amendment type was a mixture of charcoal and manure 1:1, which was 21.01%. The addition of amendment materials to Regosol increased the activity and number of soil microorganisms. The best activity was in the D2 and B3 treatments.Regosol merupakan tanah yang mempunyai kandungan bahan organik rendah serta didominasi oleh fraksi pasir sehingga bukan lingkungan yang mendukung aktivitas mikroorganisme serta mudah meloloskan air. Penelitian ini bertujuan untuk mengetahui pengaruh pemberian pembenah tanah terhadap kelengasan tanah dan aktivitas mikroorganisme. Penelitian dilaksanakan secara dilakukan menggunakan wadah diisi tanah 4 kg kering mutlak. Setelah ditambah bahan pembenah sesuai perlakuan, tanah diinkubasi selama 60 hari pada kondisi kapasitas lapang, selanjutnya eksperimen menggunakan metode Rancangan Acak Lengkap dua faktor. Faktor pertama berupa jenis bahan pembenah, yaitu pupuk kandang, arang (charcoal), dan campuran pupuk kendang dan arang dengan perbandingan 1:1. Faktor kedua berupa dosis bahan pembenah tanah yaitu 2% dan 4%. Penelitian diinkubasi lagi selama 15 hari tanpa penambahan air, sehingga total inkubasi selama 75 hari. Data yang diperoleh dianalisis menggunakan analisis sidik ragam dengan kontras orthogonal dan uji BNT pada taraf 5%. Hasil penelitian menunjukkan bahwa terdapat interaksi antara jenis pembenah dan kadar pembenah dalam meningkatkan kadar lengas kapasitas lapang. Nilai kapasitas lapang tertinggi terdapat pada perlakuan D2B3 (kadar pembenah 4% d dan jenis pembenah adalah campura arang dan pupuk kandang 1: 1, yaitu sebesar 21,01%. Penambahan bahan pembenah pada Regosol meningkatkan aktivitas dan jumlah mikroorganisme tanah. Aktivitas paling baik adalah pada perlakuan D2 maupun B3