Universidade da Coruña: Servizo de Publicacións
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Editorial
Get PDFFrom the editorial team of Ápice. Journal of Scientific Education (AREC), we are pleased to inform all users of the journal that, starting with the current issue - 9(2), which covers July to December - we are moving to a "continuous publication" format (replacing the current complete issue format) so that articles are available and can be cited as soon as possible. To do this, it was necessary to modify the pagination system compared to previous issues. Articles will be assigned to the open issue and will be published as they receive final acceptance.
On the other hand, we want to thank the effort and experience that all the evaluators contributed to the reviews. Next, the names and affiliations of all the reviewers who have collaborated in 2025 with Ápice. Revista de Educación Científica (AREC) are included.Desde la dirección de Ápice. Revista de Educación Científica (AREC) nos alegra informar a todos las personas usuarias de la revista que, a partir del número actual -9(2), que abarca de julio a diciembre-, se pasa a un formato de "publicación continua" (en sustitución del actual de números completos) para que los artículos estén disponibles y puedan ser citados lo antes posible. Para ello, se ha tenido que modificar el sistema de paginación con respecto a los anteriores números. Los artículos se asignarán al número abierto y se irán publicando a medida que reciban la aceptación definitiva.
Por otra parte, queremos agradecer el esfuerzo y la experiencia que todos los evaluadores aportaron a las revisiones. A continuación, se incluyen los nombres y filiaciones de todos los revisores que han colaborado en el año 2024 con Ápice. Revista de Educación Científica (AREC)
O Ensino em Portugal antes e depois do 25 de Abril
No full textA history in four volumes of education in Portugal over the past hundred years. The collection features contributions by renowned authors on key events in the history of education in Portugal, and highlights the transformation in ways of thinking about and investing in education following the 1974 revolution.Síntesis en 4 volúmenes de cien años de la Historia de la Educación en Portugal. Autores reconocidos sintetizan lo que de más importante ocurrió en los diversos subsistemas de enseñanza, evidenciando la ruptura que constituyó la revolución de abril de 1974, lo mismo en la forma de pensar como de invertir en educación.Síntese en 4 volumes de cen anos da Historia da Educación en Portugal. Autores recoñecidos sintetizan o que de máis importante ocorreu nos diversos subsistemas de ensino, evidenciando a ruptura que constituíu a revolución de abril de 1974, mesmo na forma de pensar como de investir en educación.Síntese em 4 volumes de cem anos da História da Educação em Portugal. Autores conceituados sintetizam o que de mais importante ocorreu nos diversos subsistemas de ensino, evidenciando a rutura que constituiu a revolução de abril de 1974 na forma de pensar e investir na educação
Barriers and policy solutions for electric vehicle adoption in Spain: a multidimensional analysis
Get PDFIn Spain, the transport sector is one of the largest contributors to greenhouse gas (GHG) emissions, primarily due to the widespread use of fossil fuels. Electric vehicles (EVs) are a key component in transitioning towards sustainable mobility and transport decarbonization. The article presents novel insights into the interplay between economic, technical, regulatory, and social factors affecting EV uptake in Spain, distinguishing itself from previous studies, using a multidimensional approach. It not only identifies the main challenges but also proposes actionable solutions based on successful international case studies. These include enhancing financial incentives, expanding nationwide charging networks, ensuring consistent regulatory frameworks and promoting public awareness campaigns to dispel misconceptions about EVs, among others. By integrating these aspects, the research contributes significantly to the discourse on sustainable transport in Spain, aiming to provide a roadmap for policymakers and stakeholders in achieving national climate targets
The influence of economic factors on sustainable energy consumption: a comparative approach between the OECD and Western Balkan countries
Get PDFThis study investigates the influence of economic factors—such as energy use, foreign direct investment, inflation, GDP per capita, trade, population growth, and unemployment—on sustainable energy consumption (SEC) and renewable energy consumption (REC) across 38 OECD and 6 Western Balkan countries from 2010 to 2022. Adopting a comparative approach, the research sheds light on how varying economic contexts shape energy sustainability outcomes in developed and emerging economies. Using panel data from the World Bank and The Global Economy Database, we estimate regression models (OLS, fixed effects, random effects) and employ the generalized method of moments (GMM). We accounted for potential endogeneity with the use of GMM and verified it with Arellano-Bond and Sargan tests. The analysis found that GDP per capita and the openness of a country to trade were positively connected to SEC. Also, inflation and unemployment can serve as disincentives for the use of renewable energy. The findings provide insights for effective energy sustainable development thinking, especially given the economic development and goals for sustainable energy outcomes
How government spending matters to FDI inflows in developing countries?
Get PDFThis study explores the effect of government spending on FDI inflows in developing country groups by different level of development. The United Nations’ country classification by income level is used to classify country level of development. The study covers a sample of 100 developing countries worldwide over the 2002-2022 period. Applying different estimation techniques, the findings reveal a declining relationship between government spending and FDI inflows along the rise in country level of development. The low income country group has the largest positive effect of government spending on FDI inflows and the effect decreases in the lower-middle income, the upper-middle income and finally it turns to be negative in the high income country group. Policy implications are derived that at lower level of development, larger size of government spending may attract inward FDI but as country level of development rises, FDI inflows favor smaller size of government spending
Public policies and sustainable mobility in Spain: empirical analysis of household expenditure on bicycles
Get PDFThis study investigates the socioeconomic determinants of household expenditure on sports bicycles in Spain, providing novel insights into the affordability and equity dimensions of sustainable mobility policies. Whilst cycling promotion has emerged as a central pillar of urban and environmental strategies, the economic factors influencing household-level bicycle adoption remain under-researched, particularly within Southern European contexts. Employing nationally representative microdata and a two-part modelling approach, this analysis explores how income, household characteristics and regional variations shape cycling-related expenditure patterns. The findings demonstrate that bicycle expenditure has become progressively concentrated among higher-income households, suggesting an evolution towards cycling being perceived as a discretionary purchase rather than an accessible transport solution. Persistent disparities are observed across age groups, family structures and geographical regions, highlighting unequal access to the benefits of cycling. This research challenges prevailing assumptions regarding the inherent affordability of cycling and proposes targeted policy interventions to mitigate financial and structural barriers. By connecting macro-level sustainability objectives with micro-level consumption behaviour, this study contributes a conceptual framework for developing inclusive mobility policies that balance environmental ambitions with social equity considerations. The analysis offers timely evidence for policymakers seeking to align Spain\u27s cycling strategy with principles of distributive justice and broader sustainable development goals.
La computación espacial como motor de innovación en marketing y comercio
Get PDFSpatial computing emerges as a technological convergence that significantly transforms both marketing and commerce. This study examines this phenomenon through a systematic theoretical review complemented by the analysis of five representative cases, covering diverse sectors such as retail, cosmetics, e-commerce, construction, and agri-food. Through technologies like augmented reality, mixed reality, and advanced geolocation systems, organizations develop immersive, personalized, and contextualized experiences in real environments. The results identify consistent emerging trends: real-time contextual personalization, visualization as a trust-generating mechanism, and the extension of storytelling into physical spaces. Simultaneously, technical, ethical, and evaluative challenges are evident, requiring rethinking of traditional paradigms. The study concludes that spatial computing not only provides competitive advantages but fundamentally redefines the relationship between consumer and brand. This research offers practical implications for innovation management and proposes future research directions aimed at evaluating the experiential and symbolic impact of these technologies in various commercial contexts.La computación espacial emerge como una convergencia tecnológica que transforma significativamente tanto el marketing como el comercio. El presente estudio examina este fenómeno mediante una revisión teórica sistemática complementada con el análisis de cinco casos representativos, abarcando sectores diversos como retail, cosmética, comercio electrónico, construcción y agroalimentario. A través de tecnologías como la realidad aumentada, la realidad mixta y sistemas avanzados de geolocalización, las organizaciones desarrollan experiencias inmersivas, personalizadas y contextualizadas en entornos reales. Los resultados identifican tendencias emergentes consistentes: la personalización contextual en tiempo real, la visualización como mecanismo generador de confianza y la extensión del storytelling hacia espacios físicos. Simultáneamente, se evidencian desafíos técnicos, éticos y evaluativos que requieren replanteamientos de los paradigmas tradicionales. Se concluye que la computación espacial no solo proporciona ventajas competitivas, sino que redefine fundamentalmente la relación entre consumidor y marca. Este estudio ofrece implicaciones prácticas para la gestión de la innovación y propone líneas futuras de investigación orientadas a evaluar el impacto experiencial y simbólico de estas tecnologías en diversos contextos comerciales
Marketing digital y cultura participativa en el ámbito cofrade: un análisis del caso Luis Gordillo
Get PDFThis study examines the intersection of memes, marketing, and religious culture within the Brotherhood of La Macarena, focusing on the use of Luis Gordillo’s contemporary art for the 2025 Semana Santa poster. Memes, beyond digital humor, function as marketing tools and as "cultural capital" in religious contexts. Through the social media, as well as digital and print media, the study evaluates their impact on visibility, debate, and engagement with younger audiences. Using digital metrics on platforms such as Instagram, Twitter, and Facebook, the results reveal significant interaction and virality surrounding the poster. This demonstrates how memes can reinterpret religious symbols and enhance cofrade communication in the digital era. The research highlights their strategic value in religious marketing, proving that memes can serve as more than just entertainment—they are a transformative tool for communication and engagement in religious organizations. The study recognizes the ethical challenges of using memes in religious contexts, highlighting the importance of respectful and strategic treatment of these communication resources.Este estudio analiza la relación entre memes, marketing y cultura religiosa en la Hermandad de la Macarena, a raíz del uso del arte de Luis Gordillo en el cartel de la Semana Santa 2025. Los memes, más allá del humor digital, actúan como herramientas de marketing y como formas de “capital cultural” en el ámbito religioso. A través del análisis de redes sociales y medios, el trabajo examina su impacto en la visibilidad, el debate y la conexión con audiencias jóvenes. Utilizando métricas digitales en plataformas como Instagram, Twitter y Facebook, los resultados muestran una alta interacción y elevada viralidad del cartel. Esto evidencia cómo los memes pueden reconfigurar narrativas digitales en torno a símbolos tradicionales. La investigación destaca su valor estratégico en el marketing religioso, demostrando que pueden ser más que entretenimiento: constituyen una herramienta clave para el engagement y la transformación digital en organizaciones religiosas. El estudio reconoce los desafíos éticos del uso de memes en contextos religiosos, poniendo de relieve la importancia de un tratamiento respetuoso y estratégico de estos recursos comunicativos
La inteligencia artificial en la comunicación estratégica de las pymes: el caso de la restauración
Get PDFIn a context of increasing digitalization, SMEs in the food service sector face the challenge of developing effective communication strategies with limited resources. Based on a company in this sector, the main objective is to design an Instagram communication campaign based on the AIDA model (Attention, Interest, Desire, Action), using content generated by ChatGPT. The methodology includes a strategic analysis, a content calendar, real examples, and evaluation metrics. The results highlight the feasibility of using free AI tools to create content aligned with brand values without requiring advanced technical knowledge. The study concludes that, with proper planning, it is possible to professionalize the digital communication of a small business using accessible technologies; however, limitations such as the lack of empirical data and the need to adapt automated language to specific cultural contexts must be considered.En un contexto de creciente digitalización las pymes del sector de la restauración se enfrentan al reto de desarrollar estrategias de comunicación efectivas con recursos limitados. Tomando como base una empresa del sector en fase de creación, el objetivo principal de este estudio es diseñar una campaña de comunicación en Instagram utilizando el modelo AIDA (Atención, Interés, Deseo, Acción) y contenidos generados con ChatGPT. La metodología incluye un análisis estratégico, un calendario de publicaciones, ejemplos reales y métricas de evaluación. Entre los resultados destaca la evidencia sobre la viabilidad del uso de herramientas gratuitas de IA para generar contenido adaptado a los valores de la marca, sin necesidad de conocimientos técnicos avanzados. Se concluye que, con una planificación adecuada, es posible profesionalizar la comunicación digital de una pyme utilizando tecnologías accesibles, si bien se identifican limitaciones como la ausencia de datos empíricos o la necesidad de ajustar el tono automatizado a contextos culturales específicos
La estrategia shoppable content en Instagram: el caso de El Corte Inglés
Get PDFThe aim of this research is to analyse El Corte Inglés\u27 posts on the social network Instagram, with the main objective of examining the effect of the use of shoppable content on the audience, as well as detecting other communication and marketing strategies in its messages. To this end, this research takes a mixed approach. From a quantitative angle, two types of data analysis tools have been used: a statistical analysis of the posts on El Corte Inglés\u27 Instagram account, which have been extracted using the Apify tool (from November 2022 to September 2024) and which total almost two thousand posts. The second quantitative tool was a content analysis that coded a sample of 1,065 Instagram posts from the same period (from 24 September 2023 to 24 September 2024). Finally, a brief email interview was conducted with the head of social media at El Corte Inglés. This research concludes by confirming that El Corte Inglés adapts its digital strategy to current consumption patterns, where immediacy and emotional connection are paramount. Collaborations with influencers strengthen the bond with the audience, while shoppable content has room for improvement at a strategic level.El objetivo de esta investigación es analizar las publicaciones de El Corte Inglés en la red social Instagram para examinar el efecto del uso de la técnica shoppable content sobre la audiencia e identificar otras estrategias de comunicación y marketing. El estudio se aborda desde un enfoque metodológico mixto. En el plano cuantitativo, se realiza un análisis estadístico de las publicaciones de la cuenta oficial de Instagram de la marca, extraídas mediante la herramienta Apify entre noviembre de 2022 y septiembre de 2024, junto con un análisis de contenido aplicado a una muestra de 1.065 publicaciones correspondientes al periodo comprendido entre septiembre de 2023 y septiembre de 2024. De forma complementaria, se incorpora una breve entrevista por correo electrónico a la responsable de redes sociales de la marca. Los resultados confirman la adaptación de la estrategia digital de El Corte Inglés a los patrones de consumo actuales mientras que el shoppable content presenta un margen de mejora estratégica (mayor inversión en recursos)