International Journal of Applied Business Research
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The Impact of Social Media Influencer on Attitude towards Local food and Behavioral Intention (A Study on Foreign Tourists Visiting Bali)
Get PDFThe rapid growth of social media has completely changed the way people interact and communicate. This study examines the role of social media influencer in shaping foreign tourists' attitude toward local food and their behavioral intention, with the mediating role of foreign tourists' attitudes towards local food. Self-administered questionnaires surveys with 201 international tourist visiting Bali were collected between July and August 2023. The PLS-SEM using SmartPLS 4.0 was utilized to examine the proposed causal relationships among social media influencer, attitude towards local food, and behavioral intention. The results reveal a positive and significant influence of social media influencer and attitude towards local food on behavioral intention of foreign visitors. However, social media influencer was found to be insignificant in forming tourists' attitude. Attitude towards local food did not mediate the relationship of social media influencer and behavioral intention. This study provides insights into destination marketing efforts to attract more visitors and promote a destination by optimizing influencers of social media
Modeling Adoption Behavior toward Islamic Microfinance: A Comparative Study Between Malaysia and Indonesia
Get PDFThis study probes the focal factors influencing the intention of young SME leaders to adopt Islamic microfinance. The researchers merged the existing model together with new variables, such as the perception of financial benefits and the perception of financial cost along with awareness, religiosity, and knowledge behind TPB through attitude in order to construct the aid to amplify the predictive efficacy and examine its effects on young SME leaders’ willingness to adopt Islamic microfinance. The research questionnaire was distributed using Google Forms to young SME leaders in Malaysia and Indonesia with a total sample of 300 respondents. Data obtained were then analyzed using partial least squares (PLS) by employing SmartPLS. This study reveals that perceived behavioral control and subjective norms have a positive significant impact on young SME leaders’ intention to adopt Islamic microfinance. The findings underscore the importance of these two elements toward the intention, awareness, and religiosity toward the intention through attitude
Developing Muslim Tourist Satisfaction Through Their Sense of Community
Get PDFThe significance of ensuring Muslim tourist satisfaction in fostering loyalty motivates scholars to explore additional influencing factors. This study investigates how a sense of community impacts tourist satisfaction in halal destinations within Muslim-majority countries. By analyzing responses from 306 Muslim tourists from Indonesia and Malaysia using partial least squares (PLS), the findings reveal that specific dimensions of a sense of community—specifically, membership and needs fulfilment—significantly enhance tourist satisfaction. Conversely, the dimensions of influence and shared emotional connection do not significantly impact satisfaction. Moreover, the strength of the relationship between a sense of community and tourist satisfaction varies between Indonesian and Malaysian tourists. This study contributes both practically and theoretically to the tourism sector
Financial Behavior as Key Factors Affecting Indonesian Gen-Z Entrepreneurial Intention
Get PDFThis research intends to investigate the effects of financial knowledge, self-control, parental socialization, and peer influence on the entrepreneurial intention of Generation Z (Gen-Z) through saving behavior as the mediating variable. A sample size of 396 Indonesian Gen-Z were used, and SmartPLS 3.0 program was adopted to evaluate the collected information. Meanwhile, structural equation model was implemented based on the partial least square method. The results reveal that financial literacy, self-control, and parental socialization positively affect saving behavior and successfully intervene entrepreneurial intention. However, peer influence has no significant connection to saving behavior and entrepreneurial intention. A novel framework is offered to policymakers to identify the driving forces of Gen-Z propensity to save and pursue entrepreneurial opportunities
The Relationship between CSR and Profitability through Environmental Performance Moderation: The Use of Robust Path Analysis in Warp-PLS
Get PDFThis research intends to investigate the impact of company social responsibility (CSR) on profitability through the moderating role of environmental performance represented by PROPER. Path analysis using WarpPLS was employed to examine 72 manufacturing firms listed on the Indonesian Stock Exchange (IDX). The results reveal that CSR has a significant positive impact on financial performance because in addition to being accountable to their shareholders, companies can legitimize that their social actions are in line with the expectation of society. Besides, environmental performance affects company profitability since, referring to the legitimacy theory framework, the public perceives that the industrial waste management practices carried out by the companies benefit the environment. This condition has a potential to enhance competitive advantage and ultimately increase company profits. The study is expected to contribute to filling the gaps in the literature regarding the relationship between CSR and corporate performance. Besides, it increases understanding and insights for practitioners, including investors, management, and consumers, regarding the role of PROPER in mediating the link between CSR practices and company financial performance, particularly in the context of Indonesian manufacturing companies
Evaluating Service Quality Dimensions in Social Commerce: A Semi-Systematic Literature Review
Get PDFThe widespread adoption of social media platforms has significantly transformed consumer behavior and business practices. This paper attempts to provide a detailed overview of extant research on service quality in social commerce, shedding light on the dimensions that influence customer satisfaction and engagement. By examining 26 research articles, this study identifies common dimensions of service quality and highlights gaps in the current studies, offering recommendations for future research. The findings of this review highlight responsiveness, security/privacy, reliability, and communication as the most frequent dimensions of service quality in social commerce. The outcomes of this study lead to the development of new service quality models in social commerce and provide valuable insights for both scholars and practitioners
Loyalty Dynamics in Mangrove Ecotourism: Exploring the Influence of Attitudes, Perceived Benefits, Costs, and Environmental Concern
Get PDFTourists' environmental concern acts as a catalyst, fostering a green attitude and elevating ecotourism as a primary attraction. Indonesia's vast mangrove forests offer unique opportunities for ecotourism development, given their rich biodiversity and critical role in oxygen production. This study aims to explore the intricate relationship between mangrove ecotourism and tourists' loyalty intentions and behaviors, focusing on Millennials (Gen Y) and Generation Z in urban centers like Batam City, Tanjungpinang City, and Bintan Regency in the Riau Islands Province. Utilizing quantitative methods, data from 420 respondents were collected via electronic surveys and analyzed using Structural Equation Modeling (SEM) with SmartPLS software. The findings highlight significant relationships: perceived cost and environmental concern strongly influence tourists' green attitude while perceived benefits do not directly impact it. Perceived benefits, perceived costs, and green attitudes significantly shape loyalty intentions, with environmental concern emerging as a key driver. Additionally, loyalty intentions significantly impact perceived benefits, green attitudes, and perceived costs. Although environmental concern, perceived benefits, perceived costs, and green attitude have a significant influence on loyalty behavior, their impact is indirect. This suggests a nuanced interplay among these variables in shaping tourists' behavior in the mangrove ecotourism context, underscoring the complex dynamics at play in sustainable tourism development
Is A Vending Machine My Best Bet? Understanding Key Factors Determining US Consumers’ Preference and Loyalty to Fruit Vending Machines
Get PDFThis study investigates the key factors influencing US consumer preference and loyalty to fruit vending machines compared to other distribution channels. It specifically examines the roles of experience, quality and value, COVID-19, convenience, freshness, and safety-related benefits of fruit vending machines. Data was collected through an online consumer survey and analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). The findings reveal that the strongest predictors of consumer preference and loyalty are experience and perceived quality and value of the fruits. Convenience benefits appear significant only when comparing vending machines to other distribution channels while food safety does not emerge as a key factor. These findings add valuable insights for fruit growers and marketing managers in the US food retail sector
Working Capital and Financial Performance of Indonesian Manufacturing Companies: Before and During COVID-19
Get PDFThis research intends to reveal two important thoughts related to changes in working capital policies before and during the COVID-19 pandemic in Indonesia. This is essential since most companies’ working capital policy is aggressive during the normal period but conservative during the difficult period (such as COVID-19), where the demand for products fall off due to a decrease in people's purchasing power. Further, this study attempts to investigate the impact of working capital on company financial performance for both time periods. This study used a sample of manufacturing companies listed on the Indonesian capital market from 2017 to 2021. The Wilcoxon signed-rank test was employed to assess changes in working capital policies while panel data regression was utilized as an analytical technique to test the impact of working capital policies on financial performance. This study reveals that, first, working capital policies measured by Cash Holding Level (CHL) expanded dramatically during COVID-19 but remained unchanged when being measured by Cash Interactive Effect (CIE) and Gross Working Capital Ratio (GWCR). Second, working capital policies prior to COVID-19 measured by CHL and CIE had a favorable and significant effect on company financial performance, measured by Return on Assets (ROA) and Return on Equity (ROE)
Islamic Branding and Product Ingredients: Non-Muslim Dilemma in Consuming Halal Meat
Get PDFConsuming halal foods is unarguably a matter of need for every Muslim. Today, the interest in eating halal cuisine is even growing not only for Muslims but also non-Muslims because the COVID-19 pandemic, which emerged lately, has emphasized a lack of people’s health and sanitation. This study intends to investigate how non-Muslim customers' perceptions of Islamic branding affected their purchase decisions of halal food during the COVID-19 pandemic. A number of 500 non-Muslim respondents took part in this study by answering questions for this quantitative research. The data was then analyzed using SmartPLS 3.0. The results revealed that there was a significant correlation between Islamic branding and product ingredients and non-Muslims intention of choosing halal food during COVID-19. This tendency is due to the fact that halal food is guaranteed qualified since it is delicious and prepared in clean and healthy way