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The Influence of Alcohol-Related Advertisements on College Students Behaviors and Attitudes
Get PDFCollege students have been exposed to alcohol-related advertisements for several decades now and research has proven that this exposure has an influence on today’s population’s knowledge, attitudes, and intentions to drink (Saffer, 2002). The college student population has been shown to participate in excessive drinking leading to other potential risks and harms, such as increased rates of depression (Furr et al., 2001; Hingson, 2009). Furthermore, students who experience depressive symptoms may experience elevated risks for alcohol-related problems (Joiner et al., 1992). The goal of this paper is to examine different persuasion techniques that alcohol companies currently expose to college students to analyze the effects the techniques have on the viewers. An online pre-test/post-test study experiment was distributed which included the Alcohol Use Disorder Identification Test (AUDIT), Beck Depression Inventory, and a series of social norm related questions with four alcohol-related advertisements as the treatment group. Participants (N = 133) were recruited that ranged between ages 18 and 49 (n = 66 responses; M = 21.31; SD = 3.75). These participants were recruited through a variety of sampling methods, such as convenience and snowball sampling. The data was analyzed with both qualitative and quantitative examination. The quantitative results supported previous research showing the connection between alcohol related advertisements and college students’ intention to drink. However, there was no significant connection between the exposure to alcohol-related advertisements and the rates of depression among this population. Through qualitative analysis, a connection is seen between the perceptions of social norms and alcohol-related behaviors. This study provides a good foundation for future research into how to advertise alcohol-related advertisements to improve college students’ behaviors and attitudes towards alcohol
Drag Bingo - Lucy Diamonds and Ladda Nurv Performance
Get PDFPhotograph of first Drag Bingo event at Bryant University held in the Stephen Bello Grand Hall. The event was sponsored by the Krupp Library, IDEI, the Pride Center, Bryant Pride, Queer @ Bryant, and Student Affairs. Drag hosts and performers were Ladda Nurv and Lucy Diamonds
Drag Bingo - Lucy Diamonds and Ladda Nurv with Crowd
Get PDFPhotograph of first Drag Bingo event at Bryant University held in the Stephen Bello Grand Hall. The event was sponsored by the Krupp Library, IDEI, the Pride Center, Bryant Pride, Queer @ Bryant, and Student Affairs. Drag hosts and performers were Ladda Nurv and Lucy Diamonds
Drag Bingo - Ninth Image of Crowd
Get PDFPhotograph of first Drag Bingo event at Bryant University held in the Stephen Bello Grand Hall. The event was sponsored by the Krupp Library, IDEI, the Pride Center, Bryant Pride, Queer @ Bryant, and Student Affairs. Drag hosts and performers were Ladda Nurv and Lucy Diamonds
Drag Bingo - Laura Kohl, Ladda Nurv, Judith McDonnell, Lucy Diamonds, and Adriana Minacapilli
Get PDFPhotograph of first Drag Bingo event at Bryant University held in the Walter and Heidi Stepan Grand Hall. The event was sponsored by the Krupp Library, IDEI, the Pride Center, Bryant Pride, Queer @ Bryant, and Student Affairs. Drag hosts and performers were Ladda Nurv and Lucy Diamonds
Empirical Analysis of NFL Ticket Price Determinants
Get PDFThis research paper examines the determinants of revenue for National Football League (NFL) franchises with respect to ticket prices. Using a dataset of ticket prices and various factors such as team performance, stadium capacity, market size, and team revenue, we analyze the relationship between ticket prices and a franchise’s revenue. The results align with past studies in this area of research as they indicate that past team performance and average attendance have the strongest effect on ticket prices. Additionally, the results reveal that stadium capacity and market size most significantly affect team revenue. We find that ticket prices are less sensitive to stadium capacity and market size than team performance. Again, the results align with previous literature as the findings suggest that teams price their tickets corresponding to the inelastic portion of demand. Overall, this study provides insights into the economics of NFL ticket pricing and highlights the importance of strategic decision-making in maximizing revenue for teams