9143 research outputs found
Sort by
Relationship between service quality, ICT orientation and facebook usage with university brand image: mediating role of student satisfaction
Get PDFRecently, branding policies and strategies have shifted from goods to other services, including education. Inculcation in marketing practices, intense competition among universities demands a distinctive brand image to gain competitive advantage. In higher education, brand building echoes more than brand image and leaves knowledge gap for research. Therefore, this study aims to test the relationships of various dimensions of service quality, Information and communication technology (ICT) orientation, and Facebook usage on university brand image and students‟ satisfaction. It further scrutinizes mediating effect of students‟ satisfaction among these variables. This research is driven by the prepositions of organizational image management theory and SERVQUAL model. Subsequently, undergraduate students of four private universities were target population. The study used quantitative research methodology and survey questionnaire method was employed. Data was collected using stratified random sampling and PLS-SEM was used for statistical analysis. In addition, findings revealed that measurement model was found appropriate and acceptable based on satisfactory and sufficient evidence of reliability, convergent validity, and discriminant validity. Furthermore, after an assessment and testing of measurement
and structural model, the results revealed that service quality, ICT orientation and Facebook usage had positive relationships towards university brand image and students‟ satisfaction. Moreover, students‟ satisfaction also significantly mediated the relationship among these variables. While, few relationships were found to be
insignificant due to contextual factors and particular research settings. Conclusively, this study enriches the body of knowledge by integrating university provided services and its impacts on brand image of higher education institutions in Pakistan. It also
provides guidelines to policy makers and other universities regarding building the brand image of their institutions effectively and contributes to marketing communication and branding in higher education context as well
Hubungan Kedah-Siam: Sejarah tiga peperangan & implikasi kedaulatan Kesultanan Kedah, 1800-1909
No full textThis study discussed the history of the Kedah-Siam relations with the focus on the three wars between the two powers as well as the implications on the sovereignty of the Kedah Sultanate between 1800 and 1909. This study began with the early history of the diplomatic relations between the small state of Kedah and the great power of Siam. The objective of this study was to: identify the status of the relationship between the Kedah Sultanate and the Siamese government before 1821; examine the factors influencing the Kedah-Siam war in the period 1800 to 1839; detail the implications of the first, second and third Kedah-Siam war on the sovereignty of the Kedah Sultanate, and assess the role of the British in the Kedah-Siam relations over the sovereignty of the Kedah Sultanate. This study was a diplomatic history study that used qualitative methods with a descriptive analytical approach. Reference materials and information were obtained through a literature review based on the use of primary and secondary sources. Among the primary sources referenced were the official British government records in the British National Archives and the British Library in London. Records and manuscripts were also referenced in the National Archives of Malaysia and the National Archives of Malaysia Kedah/Perlis Branch as well as documents obtained from the National Archives of Singapore in Singapore, and the National Library of Thailand in Bangkok. Secondary sources consisted of books, papers, journals and newspapers. To fill the research gap, interviews were conducted with local historical figures. The findings of this study show that the Kedah-Siam relationship was based on the perspectives of their respective national interests. The status of the Kedah-Siam relations changed completely from patronage to colony as soon as Kedah was defeated on 12 November 1821. However, the Sultan of Kedah returned to the throne with the royal pardon of Rama III in 1842. The fact is that the survival of the Kedah Sultanate in the face of Siam depended entirely on the diplomatic approach of the sultan and his officials, especially in the face of the war conflict with Siam, including establishing relations with the British to maintain the sovereignty of the Kedah Sultanate. This study also proves that Kedah's pragmatic approach of cooperating with the British through the surrender of Penang enabled the continuity of the sovereignty of the Kedah Sultanate to be preserved until now. The main contribution of this study is the documentation of the Kedah, Siam and British relations during the period 1800-1909 using primary sources from local, British, Singapore and Thailand archives
The contextual factors affecting the safety performance of employees at Mattel Penang
Get PDFThe safety of employees at the workplace is a major concern in the toy manufacturing industry in Malaysia. This is due to an increase in the number of work-related injuries, which is a source of significant economic and social burden in developing countries. The aim of this research is to examine the perception of employees between management practices and safety performance at Mattel Penang. This research uses six management practices: management's commitment to safety, safety training, worker’s involvement, safety communication, safety rules and procedures, and safety promotion policy as independent variables to explain the relationship to safety performance in Mattel Penang. A total of 500 questionnaires were distributed, of which only 432 were used to draw the conclusions for this research. The results of this research show that there is a positive and significant relationship between management's commitment to safety, safety training and safety promotion policy towards safety performance in Mattel Penang. On the other hand, employee participation, safety communication and safety rules and procedures do not influence the safety performance in the company. Since changes are ongoing in a toy manufacturing industry, static approaches, such as rules and procedures, do not affect the way people interact within and across department lines. It is therefore an indicator of the organization's ability to prevent failure. Organizations must have a convincing view of employee competence and learn to be more agile to adapt to change. Although these results are not consistent with previous cross-validation research, it is questionable whether previous research focused on validation in SME’s and other offshore industries. This research also shows that employee motivational factors must be taken into account in the development of safety performance in the toy manufacturing industry
Turnover intention among commercial bank employees in Kuala Lumpur
Get PDFThe main purpose of this research is examine the relationships between working environment and conditions, compensation and benefit packages, job stress and external job opportunity to turnover intention. The questionnaires were distributed via online to bank employees in Kuala Lumpur due to the Conditional Movement Control Order (CMCO) period. A total of 387 questionnaires were received back and 379 were usable. The data were analyzed using Statistical Package for Social Science (SPSS) versions 23.0 for descriptive, correlation and regression analysis. All variables are significantly related to turnover intention with moderate to low strength of relationship. External job opportunity was identified as the most influential variable on turnover intention. This is followed by an inverse influence by compensation and benefit packages variable and working environment and condition variable. This research concluded that the availability of external job opportunity is the main influential factor for the turnover intention among bank employees in Kuala Lumpur
Factors influencing turnover intention among private institution lecturers in Klang Valley
Get PDFThe main objective of this study is to identify the relationship between job satisfaction, organizational commitment, compensation, training and development to turnover intention. The questionnaire was distributed to the targeted respondents using the online method due to the Conditional Movement Control Order (CMCO) period. A total of 391 responses were received. However, only 375 responses are usable. The data analyzed by using the Statistic Package for Social Sciences (SPSS) for descriptive, correlation and regression analysis. The results show that organizational commitment is the most influential variable, followed by job satisfaction and compensation. However, training and development program is not related to turnover intention
Kesan faktor demografi ke atas kecerdasan emosi
No full textThe purpose of this study is to examine the effect of gender and emotional intelligence. This study was conducted at Universiti Utara Malaysia (UUM) which involved postgraduate students. Previous studies suggested that demographic factors have an effect on the respondent’s emotional intelligence. A total of 350 questionnaires were distributed to the selected respondents. Out of the number, a total 125 responses were received. Several hypotheses were developed and tested with t-test and Pearson correlation analyses. The results indicated that gender did not have significant difference between gender and emotional intelligence of post graduate students. Meanwhile other demographic factors, age and ethnic group, indicated a significance relationship with emotional intelligence. Finally, several recommendations were proposed for future research
Relationship between work values, attitude & behaviour and interpersonal skill towards organizational commitment among generation X and Y
Get PDFThis research analysis was led to recognize the attributes and effect of two different generations, mainly X and Y work values, attitude and behaviour and interpersonal skills on the organizational commitment in work force that as of now involve the Malaysian manufacturing industry. As demonstrated by different dependable sources, Generation X and Generation Y employees, who are portrayed as current generation employees, are said to have recognize obligation to remain with a similar organization. High employee turnover rate has become a significant issue that should
be tended to. This analysis plans to distinguish the determinants and elements of Generation X and Generation Y employees 'organizational commitment in Malaysian manufacturing industry. In particular, the analysis surveyed the effect of independent factors (Generational cohort, work values, attitude and behaviour and interpersonal skills) on dependent variable (organizational commitment). In this analysis additionally, the relationship of gender and educational level to organizational commitment of Generation X and Generation Y workforce have been inspected
A study on the satisfaction of employees’ working relationships at the Ministry of Defence, Kuala Lumpur
Get PDFWorking satisfaction is one of the most important topics that need to be addressed. Currently, the increasing number of young employees in the workforce is attracting more benefits for the organizations. With the new era of workforce involving different demographic backgrounds, working in a team could lead to lower satisfaction in the workplace. The main purpose of this study is to investigate the perception of working relationships with older employees in terms of communicative teamwork, mutual learning, and communicating feedback towards working satisfaction among young employees at The Ministry of Defence, Kuala Lumpur. The population of this study was limited to 175 young employees of age 40 and below. Communication Accommodation Theory (CAT) was used in this study. The theory postulated that communicators from different social groups may influence interpersonal communication. The finding from this study indicated that young employees have a positive working relationship with older employees. They learned a lot from the older employees at the same time received positive feedback from the older employees. The findings can help both young and older employees to have a better understanding and improved relationship at the workplace
Predictors of employee engagement in UDA Holdings Berhad
No full textHighly engaged employees are important in an organization to ensure that what organization has invested gets return via organizations performance and good returns. Lack of understanding towards the factors and influence of employee engagement can cause employers not able to initiate activities and appropriate action to improve the level of ‘engagement’ among employees. Employees would be highly engaged if they believe that their contribution contributes to organizational goals, that their
organization values their work, that their employer believes in their abilities, and, most importantly, that their aspirations for growth, career path, rewards, and benefits are met. Lack of awareness of the elements of employee engagement in an organization can lead
to employers and human resources departments failing to take appropriate measures to enhance employee motivation and performance while meeting organizational objectives. The purpose of this study is to examine and gain a better understanding of the
relationship between job engagement, job satisfaction and organizational commitment in UDA Holdings Berhad. This questionnaire of this study with dual language (English and Malay) is distributed online (google form) and a total of 131 employees of UDA Holdings Berhad. In addition, this study also tried to examine the influence of all three predictors which are; organizational commitment, work-life balance and job satisfaction on employee engagement. Findings from the study are significant to organizations with specific and valid factors influencing employee engagement. This study also identifies areas that need improvement and strategies for interventions to ensure UDA Holdings Berhad employees are well engaged. Aside from that, the
findings of this study may directs to the new policies and the streamlining of existing policies, as well as more engagement activities that may enhance the value of investment (VOI) rather than just return of investment (ROI), as long as it continues to
improve organizational commitment, work-life balance and job satisfaction
A study on the relationship between macroeconomic factors and number of IPOs in Malaysia
Get PDFThis study studies the relationship between the stock market index and exchange rate on the number of IPOs in Malaysia from year 2000 to 2016. This study examines the relationship by performing cointegration regression and Vector Error Correction Model to study the short and long-run causal effects between stock market index, exchange rate and the number of IPOs. The findings of the data show that there exists a unidirectional long-run equilibrium causal relationship between the stock market index, exchange rate and number of IPOs in Malaysia where the exchange rate exhibits a negative relationship with the number of IPOs. This shows that higher returns in stock market returns lead to higher number of IPOs on the long run. This implies that business may prefer to list an IPO when stock market returns are high as this may enable the business to obtain higher valuations. Besides, the negative relationship between exchange rate and number of IPOs imply that business may refrain from listing when there is heightened volatility in the exchange rate. This result support the investor sentiment theory. However, in the short run the stock market index and the exchange rate does not have a significant relationship with the number of IPOs in Malaysia