Jurnal Pertanian UMPAR (Universitas Muhammadiyah Parepare)
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BRAND IMAGE, PROMOSI, DAN KEPUTUSAN PENDENGAR (Studi pada PT. Radio Praja Media Swara (Prameswara) FM 103,9 MHZ Lamongan)
No full textRadio is one of the mass media that can be used to disseminate various kinds of information as well as for entertainment. Currently, many radio stations have been established so that each radio station is competing to disseminate a variety of interesting and worthy information to be sold to the public. One way to achieve a sustainable competitive advantage is to establish a good brand image. Equally important for the world of broadcasting is the promotion that broadcasters can do to stay afloat. A strong brand image and promotion that is widely recognized by consumers is a long-term investment for the company. This study aims to determine the effect of brand image and promotion on listener decisions at Radio Prameswara FM 103.9 MHZ Lamongan. This study uses a survey method with data collection using questionnaires and interviews. The data analysis technique used multiple linear regression. The results showed that brand image had a positive effect on listeners' decisions. If the brand image is implemented better, it will improve listeners' decisions in choosing radio broadcasting institutions. The promotion has a positive effect on the listener's decision. The existence of good product promotion will influence listeners' thinking and convince listeners in choosing the products offered by radio broadcasters.
PENGARUH ENDORSE SELEBRITIS, HARGA DAN KEMUDAHAN TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE PADA ANGGOTA POLWAN DI POLDA KALIMANTAN BARAT
No full textThe growing number of online shops pushes women, especially Policewomen of Local Police in West Kalimantan easier to buy all the necessities without having to leave the house or office. One of the reasons that cause online shopping is a lifestyle choice that suits the Policewomen of Local Police in West Kalimantan is; a policewoman knows they are busy and should be active at the office that makes them difficult to find time for shopping outside the office. Frequently, the products purchased by the Policewomen of Local Police in West Kalimantan were food, clothing, shoes, bags, cosmetics, and others. Many factors influence the decision of the Policewomen of Local Police in West Kalimantan to purchase, including celebrity endorsers, price, and convenience. The purpose of this research are to determine whether there is an influence of celebrity endorsements on online purchasing decisions toward the Policewomen of Local Police in West Kalimantan and to determine whether there is an influence of price on online purchasing decisions toward the Policewomen of Local Police in West Kalimantan as well to determine whether there is an influence of convenience on online purchasing decisions toward the Policewomen of Local Police in West Kalimantan. The research method was a survey. Data collection techniques: interviews, questionnaires, and documentary studies. The sample in this research were policewomen who are active in using social media and have shopped online on social media or other shopping sites so that they are more representative, amounting to 100 people in 2020 with the accidental sampling technique. The results showed from data analysis that carried out by regression doubled displayed there was an influence of celebrity endorsement, price, and convenience toward the decision of online purchases for the Policewomen of Local Police in West Kalimantan
ANALISIS KINERJA KEUANGAN PERUSAHAAN DENGAN SISTEM DU PONT PADA PT. PLN (PERSERO) UNIT PELAKSANA PELAYANAN PELANGGAN(UP3) PAREPARE
No full textThe financial report is the result of the act of making a summary of financial data. The financial statement is the result of the act of making a summary of financial data. Financial statements issued by the company are one of the sources of information regarding the company's financial position, performance, and changes in the company's financial position that are useful to support the right decision-making. The performance of a company, both financial performance and other performance, of course, depends on the company's operations. The aim of this research was to determine the company's financial performance by using the du pont system at PT. PLN (PERSERO) of customer service implementation Unit in Parepare for the last five years (2015-2019). This research was conducted at PT. PLN (PERSERO) of customer service implementation Unit in Parepare for 3 months starting from May to July 2021. This research used a method to analyze company performance with du pont system (ROI with a Du Pont approach). The results of the research proved the financial performance at PT. PLN (Persero) of the customer service implementation Unit in Parepare is in good condition viewed from the NPM, while it is in poor condition viewed from the TATO, then if it is viewed from the ROI, the company's financial performance is in good condition. Therefore, it concludes that the financial performance at PT. PLN (Persero) of the Customer Service Implementation Unit in Parepare is in good condition, although the TATO value shows an unfavorable value. However, the ROI value is still in accordance with the standard because it is balanced with the NPM value which is always increasing
Evaluasi Pelaksanaan Kegiatan Percepatan Penganekaragaman Konsumsi Pangan (P2KP) di Kota Makassar
No full textThis study aimed to 1) evaluate the implementation of activities for the Acceleration of Food Consumption Diversification (P2KP) in Makassar City, 2). to analyzing the correlation between P2KP activities and the Expected Food Pattern (EFP) score in Makassar City, 3) analyzing/identifying changes in the quality of food consumption after participating in P2KP activities. The population in this study was the Women Farmers Group (WFG) beneficiaries of P2KP activities as many as 8 KWT in 8 sub-districts. Each sub-district has one WFG consisting of 30 households, so that the total population is 240 household. The sample was determined by Simple Random Sampling, namely 20% of the population, so there were 48 household. The results showed that the P2KP program in Makassar City with the success rate of program implementation included in the high category, namely 79.4%. There is a very significant relationship between P2KP activities and the Expected Food Pattern (EFP) score. There was a change in the quality of food consumption as reflected in the change in the Expected Food Pattern (EFP) score before and after P2KP activities. The higher the EFP score, the more diverse the food consumption
Pengaruh Panjang Jaring Pukat Cincin Terhadap Hasil Tangkapan Nelayan di Perairan Utara Aceh
No full textThis research was conducted for one year, which was divided into 4 quarters. The average of each quarter was used as a replication. This study aimed to determine the composition of purse seine catch and the effect of the length of the purse seine on the catch of fishers in the waters of northern Aceh. The sample in this research is purse seine which has a length of 800 m, 900 m, 1000 m, and 1200 m. The composition of the fishermen's catch during the study was skipjack, mackerel, lemuru, and layang. The test results using ANOVA in the treatment of the ring seine length group obtained the value of F-count is 40.275 or significant (0.000). The ANOVA test on replications obtained a value of F-count is 1.623 or a significance value (0.082), meaning that the length of the 1200 meter seine had a significant effect on the fishermen's catch, while the number of replications, namely the observation time during the study year, had no significant effect on the fishermen's catch
Faktor-Faktor yang Mempengaruhi Dinamika Kecukupan Pangan Rumah Tangga Petani Padi Sawah di Kota Gorontalo
No full textGorontalo's paddy fields had decreased from 833 Ha in 2019 to 916 Ha in 2010. The decreased means there has been a reduction in the rice field area of around 83 Ha for nine years. Land conversion is one of the factors that farmers in Gorontalo City cannot avoid. The household food security of lowland rice farmers in Gorontalo City based on the food security score is in a food-insecure condition, 60.43%. This study aims to analyze the factors that influence the dynamics of staple food adequacy at the household level of lowland rice farmers in Gorontalo City. The research was carried out in the Gorontalo City area in July-September 2020. Primary data were sourced from lowland rice farmers in Gorontalo City, while secondary data was obtained from BPS, Food Service, and sub-district offices. The sampling technique was a simple random method with a total of 66 rice farmers. Data analysis to measure the model of factors that influence the dynamics of food sufficiency at the household level of rice farmers in Gorontalo City uses a linear probability model. The results showed that the factors influencing the dynamics of staple food adequacy at the household level of lowland rice farmers in Gorontalo City are rice production, rice consumption, farmers' exchange rate (NTP), land area, and total household income. Meanwhile, education, age, and several dependents did not significantly affect the adequacy of basic food in Gorontalo City
Induksi Tunas In Vitro Bawang Putih pada Umur Simpan Umbi dengan Suhu Rendah dan Komposisi ZPT Berbeda
No full textGarlic is one of the agricultural commodities needed by people in Indonesia. The productivity of local garlic produced is still low due to the limited availability of seed tubers and the non-uniform quality of tubers. Production and quality of garlic seed bulbs can be increased through the shelf life of bulbs at low temperatures by tissue culture techniques. This study aimed to determine the effect of the shelf life of tubers at low temperatures and the composition of growth regulators on garlic shoot induction. The design used was a randomized block design for two treatment factors and 15 replications. The first factor was the shelf life of tubers at low temperatures, which consisted of 4 treatments, namely 0, 10, 20, and 30 days. The second factor is the composition of growth regulators consisting of: 2.0 ppm Kinetin + 0.4 ppm 2.4-D; 2.0 ppm NAA + 2.0 ppm BAP; 0.5 ppm NAA + 2.0 ppm 2ip; and 0.2 ppm NAA + 2.25 ppm BAP. The results obtained from this study were that the shelf life of 0 days with the composition of ZPT 2 ppm NAA + 2 ppm BAP, and shelf life of 10 days 0.5 ppm NAA + 2.25 ppm BAP affected shoot emergence time, the number of explants sprouted, and percentage of explants sprouted
Kualitas Air dan Cemaran Logam Berat Merkuri (Hg) dan Timbal (Pb) pada Ikan Nila (Oreochromis niloticus) Hasil Tangkapan dari Waduk Tunggu Pampang Kota Makassar
No full textThe level of heavy metal contamination of mercury (Hg) and lead (Pb) in the aquatic ecosystem of the Waiting Pampang Reservoir, Makassar City, is known by determining the concentration of these heavy metals in water and biota (tilapia). Tilapia is a catch that is relatively abundant in the Waiting Pampang Reservoir. This study aimed to determine water quality and levels of Hg and Pb contamination in water and tilapia caught from the Waiting Pampang Reservoir. Water quality is determined by measuring 1) the degree of acidity (pH), 2) Dissolved oxygen (DO), 3) Biological oxygen demand (BOD), and 4) Chemical oxygen demand (COD). The results showed that the BOD and COD values had passed the threshold so that the waters of the Waiting Pampang Reservoir were contaminated with organic matter. However, it has not been contaminated with Hg and Pb (<0.001 mg/kg) heavy metals. Tilapia caught from the Waiting Pampang Reservoir contained heavy metal Pb, but the concentration was far below the permissible value. However, the consumption of tilapia from the Waiting Pampang Reservoir must still be watched out for because heavy metals are accumulative
Aplikasi Olahan Limbah Ternak Terhadap Pertumbuhan Bayam Merah (Amaranthus tricolor L.)
No full textThis study aims to determine the effect of the application of manure and bokashi fertilizer and their interaction on the growth of Red Spinach (A. Tricolor L.). This research was conducted in Atapage, Wajo Regency. The research design used was a completely randomized design (CRD) with 4 replications and consisted of 4 treatments, namely manure; bokashi fertilizer; manure + bokashi fertilizer; and without treatment. The research data were analyzed using variance and for the different tests, the Least Significant Difference Test was used at the 5% level. The results of the study statistically showed that the treatment given was significantly different from the observation parameters of plant height and number of leaves, the highest average was found in the treatment with bokashi fertilizer and the lowest was in the treatment without manure + bokashi fertilizer, while the root crown ratio parameter showed no significant difference
Keanekaragaman dan Kelimpahan Predator pada Taman Maccini Sombala Makassar dan Ekosistem Persawahan Kiru-Kiru Kabupaten Barru
No full textThe existence of predatory insects is essential to know because they have contributed significantly to an ecosystem. This study aimed to determine the abundance and diversity of predators in Maccini Sombala Park, Makassar, and the paddy field in Kiru-Kiru Sub-District, Barru Regency, South Sulawesi. The selection of the two locations was carried out based on the ecosystem conditions in each place, Maccini Sombala Park is a city park in which there are various types of plants that are habitat for insects including predatory insects, as well as in the paddy field ecosystem in Kiru-Kiru Sub-District, based on the results of the observation in the field, in that ecosystem there were symptoms of pest attack such as stem borers and several other types of insects including insects predator on rice plant. This study was conducted by direct observations of purposive sampling and insects sampling using sweep net traps. The highest relative abundance value of natural enemies was found in the family Araneidae 37% in Maccini Sombala Park, and the lowest relative abundance of the family Coccinellidae was 2.3%. The highest relative abundance value of natural enemies in the paddy field of Kiru-Kiru Sub-District was found in the family Coccinellidae 54.3%, and the lowest relative abundance of the family Formicidae was 2.5%. The diversity index values of predators in both places as moderate diversity category, and the evenness index values of the two ecosystems showed that high evenness