Market Forces (Journal of Management, Business and Economics, College of Management Science, PAF-KIET)
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389 research outputs found
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Time is money: A Conditional Mediation Analysis of Ad Value Moderated by Time Spent on YouTube
No full textSocial media usage has increased significantly in the last few years due to its easy access and low cost. Besides other social media forums, YouTube usage worldwide has also increased profoundly. A recent decline in the number of advertisements on YouTube has led to YouTube skepticism about its full-fledged operations in Pakistan. Also, many firms in Pakistan have reduced their advertisement budgets on YouTube. Given its importance, the study has examined the factors affecting YouTube ad avoidance. The study also examined the mediating role of ad avoidance and the moderating role of time spent on YouTube. In addition, the study has also examined the conditional indirect effect of time spent on YouTube. We collected data based on an e-questionnaire, in which 457 participants completed the questionnaires. Our study found that perceived ad irritation (PAIR) and perceived ad goal impediment (PAGI) positively affect perceived ad avoidance (PAAV). The study also documents that perceived ad information (PAIN) and perceived Ad entertainment (PAEN) insignificantly affect perceived ad avoidance (PAAV). The study proposed four mediating hypotheses, and we found support for only one hypothesis, stating that perceived ad avoidance (PAAV) mediates perceived ad goal impediment (PAGI) and perceived ad avoidance (PAAV). However, our study supports the study found time spent on YouTube (TSOY) moderates perceived ad value (PAVL) and perceived ad avoidance (PAAV). We also found that the time spent on YouTube's conditional mediation Index (CoMe Index) is statistically significant.
The Impact of Emotional Intelligence on Job Performance with a Mediating Role of Job Satisfaction
No full textDespite their contribution toward the economy and employment generation, SMEs in Pakistan suffer due to low productivity and poor job performance. Thus, we examined factors affecting job performance and the “mediating impact of job satisfaction on emotional intelligence and job performance.” We collected a sample of 382 local SME employees and used Smart PLS for data analysis. The study found “self-awareness, self-regulation, emotional intelligence, and job satisfaction positively affect job performance.” Emotional intelligence “affects job satisfaction,” and job satisfaction mediates “emotional intelligence and job performance.” However, “social skills, motivation, and empathy” insignificantly affect job performance. Emotional intelligence helps understand and manage others’ emotions and solve problematic issues. Therefore, firms must arrange seminars and workshops on emotional intelligence for their employees regularly. Although we did not find a significant effect of social skills and empathy on job performance, they still are important precursors to job-related outcomes, and firms must focus on these aspects as well
Antecedents to Intention to Adopt Mobile Learning: A Moderating Model
No full textDue to the availability of technology, most of the population worldwide has mobile access. Most mobile users use it for making calls or sending messages to friends and family members and are reluctant to use other advanced features such as accessing web pages and social forums. This study has extended the UTAT model to examine the factors (i.e., performance expectancy, effort expectancy, and social influence) that affect attitudes toward mobile learning. Also, the study examines the moderating roles of perceived risk. The study collected 355 responses from SMEs’ employees in Karachi using a self-administered questionnaire. We used Smart PLS for data analysis and found that “performance expectancy, effort expectancy, and social expectancy significantly affect mobile learning.” However, the effect of effort expectancy is negative. Also, the study results support the moderating roles of perceived risk. Based on the results, we suggest that SMEs must motivate employees to make more efforts to use mobile for learning. Many consumers are still concerned about the risk elements of using mobile for learning. Policymakers and managers must counsel employees that the risk factors have reduced considerably due to technological advancements. However, they may not share their information with non-reputable web pages and unknown numbers
Determinants of Customer Attitude and Behavioral Intention for Online Food Delivery: A Study from Karachi
No full textTechnology diffusion and COVID-19 pandemic have changed consumers’ attitudes toward online food purchasing. At the same time, the fast food sector has also transformed to attract and retain online food customers. Thus this study, by extending TRA and TAM model, investigates the impact of “perceived usefulness, online trust, time-saving orientation, purchase orientation” on attitudes toward online food purchase intention. It also examines the impact of attitudes and purchase intention and the mediating role of attitudes. Based on the data set of the five leading universities of Karachi, the study found that “perceived usefulness, perceived ease of use, time[1]saving orientation, and perceived saving orientation” significantly affect attitudes toward online food purchasing. The study also found a significant association between attitudes and online food purchase intention. However, we did not find any support for the association between trust and online purchase intention. Our study supported all the mediating effects except the mediating effect of attitudes on trust and online food purchase intention
Impact of Transformational and Transactional Leadership on Work Engagement with the Mediating Impact of Job Satisfaction and Emotional Regulation as a Moderator
No full textThe textile sector in Pakistan significantly contributes to GDP and employment generation. Job satisfaction and work engagement in this sector are low. We examined the antecedents that directly and indirectly affect job satisfaction and work engagement. Using scales and measures used in past studies, we collected a sample of 287 respondents from four leading textile units in Karachi. We found “transformational leadership affects work engagement and job satisfaction.” Transactional leadership promotes “job satisfaction and work engagement.” Job satisfaction mediates” (i) transformational leadership and work engagement” and (ii) “transactional leadership and work engagement.” In the context of the moderating role, we found emotional regulation insignificantly moderates “transformational leadership and work engagement” and significantly moderates “transactional leadership and work engagement.” Therefore, we recommend that the textile sector use both types of leadership styles. For complex and interrelated jobs, firms may use a transformational leadership style. And for routine tasks, we recommend using transactional leadership styles
An Investigation of the Relationship between Organizational Justice, Job Autonomy, Workplace Trust and Psychological Ownership: The Role of Ethical Leadership
No full textThis study investigates the effect of “organizational justice, job autonomy, organizational trust, and ethical leadership†on psychological ownership. It also examines the moderating role of ethical leadership on psychological ownership. The study used a survey method to obtain the data from the respondents of the banking sector. Our results support six direct and one moderating relationship. The study suggests that organizational, distributive, interpersonal, and informal justice do not affect psychological ownership. At the same time, we found that job autonomy, workplace trust, trust in co-workers, trust in organizations, trust in immediate manager, and ethical leadership affects psychological ownership. The study also found that ethical leadership moderates organizational justice and psychological ownership. But psychological ownership does not moderate (1) job autonomy and psychological leadership, and (2) workplace trust and psychological ownership
Effect of Uncertainty, Supplier Involvement, Supplier Performance and Partnership Quality on Buyer-Supplier Relationship
No full textThe research is undertaken to evaluate the aspects of Uncertainty, Earlier Supplier Involvement, Supplier Performance and Partnership quality on Buyer dependence on the Supplier. In this explanatory research, a model is developed to validate the premise that by drafting value creating supplier relationship in order to help and implement strategies in supply chain management in manufacturing and non-manufacturing companies which will increase the buyer’s dependency of the suppliers. The study used data from atleast 228 procurement personnel from various industries. The results show that early supplier involvement, partnership quality, supplier performance have a significant and positive impact on buyer’s dependence. Whereas, uncertainty has also a positive but insignificant relationship with buyer dependence. To increase buyer dependency suppliers should be involved in early stage of the design and production of the product. Partnership quality and supplier performance also have significant impact on buyer dependence so management should consider the factors
Take it on the Chin! Advertising Acceptance on Mobile Platforms- A Review of Literature
No full textThis study aims to consolidate existing literature results through a systematic review to develop a comprehensive conceptual framework. This study followed Pollock and Berge's (2018) six-stage methods of the systematic review to achieve the aims. Bibliometric and content analysis was conducted using 48 articles collected from six databases: Science Direct, Emerald Insight, Wiley online Library, Sage Pub, Springer Link, and Taylor & Francis. The content analysis reveals three major categories of the antecedent: advert attributes, personal factors, and environmental factors that affect mobile advertising value, attitude, and acceptance. The differences in the factors leading to mobile advertising acceptance are observed across different age groups, regions, advertising types, and cultures. The study concludes with theoretical implications and future research directions. The study highlights some of the regions and mobile advertising contexts where further research is needed. These consolidated findings are useful for advertisers in planning future mobile advertising campaigns.  
Consequences of Spiritual Leadership: A Moderating Model of Organizational Performance
No full textTechnology and globalization have made businesses highly competitive. The firms' survival depends on adopting new knowledge, developing innovative products, and shifting towards non-congenital strategies. We have developed a new model that focuses on spiritual leaders and a spiritual working environment. These two factors, directly and indirectly, contribute towards intrinsic motivation, knowledge sharing, and creativity. All these factors are significant drives of organizational performance and sustainability. We have collected the data from the banking sector based on a questionnaire adopted from earlier studies. We have distributed 450 questionnaires and received 427 questionnaires. The study found that spiritual leadership stimulates workplace spirituality and intrinsic motivation. At the same time, our result suggests that workplace spirituality and intrinsic motivation are precursors of knowledge sharing. Intrinsic motivation and knowledge sharing are also antecedents to employee creativity. The study also found that organizational support moderates workplace spirituality. The contribution of this study is that it has used organizational support as a moderator between spiritual leadership and workplace spirituality.
 
Work-Life Balance and Job Performance: A Mediating and Moderating Model
No full textWork-life balance has become a critical issue in the service sector, especially in the banks. Given its importance, we have developed a model with four direct and two indirect hypotheses. We developed a questionnaire based on the past studies, containing five variables and 27 indicator variables. We collected a sample of 433 responses from the private banks of Karachi non-randomly. For statistical analysis, we used the Smart PLS software. The study tested four direct and two indirect hypotheses, and we failed to reject all of them. We found that work-life balance promotes job satisfaction and psychological well-being. And job satisfaction and psychological well-being are precursors of job performance. Psychological well-being mediates work-life balance and job performance. At the same time, we found that intrinsic motivation moderates psychological well-being, work-life balance, and psychological well-being. Apart from other implications, we suggest that organizations develop policies on work-life balance, as it affects organizational performance and psychological well-being. Such policies may increase costs significantly. Thus, while developing such policies, organizations must also examine their sustainability and growth