Market Forces (Journal of Management, Business and Economics, College of Management Science, PAF-KIET)
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Sun Pharmaceuticals Acquire Taro Pharmaceuticals
No full textThe major pharma players in India want to invest in R & D but because their emphasis has so far been on the manufacturing of the generic drugs and hence there is reluctance on their part to deal with the R&D with vigor with which it should be introduced. The only answer lays in both mergers and acquisitions of the generic stalwarts with Indian pharma companies wherein they can collectively put a better use of the competitive advantage that India has in the form of cost effective chemical synthesis, strong economic growth and consolidations. This case study is an attempt to study the acquisitions of Taro Pharma industries of Israel, a multinational genetic manufacturer by Sun Pharma industries Ltd of India on May 21 2007. This case study will help understand the way mergers and acquisitions have become an indispensable way of existence for the pharma industry in India. It shall leave the question to the floor whether the regulatory environment is conducive for such developments in this county, and whether the international businesses could envisage such situations and had prepared itself for it. Should such practices be further encouraged in the better interest of the pharma industry? Is there a further need to amend the Company Law provisions to give better insight to the shareholders and stakeholders for such dealings by the MNCs.Keywords: Mergers and Acquisitions, Generic Manufacturers, Pharma Industry, Research and Development
Where Do We Go From Here Case Study on Mr. Emran A Riaz the inspiration behind VectraCom (Pvt) Ltd.
No full textThis is case study on Emran A Riaz and his entrepreneurial venture VectraCom. Emran began his career in 1988 as a Design and Development Engineer with Digital Communication where he had the good fortune of working under the dynamic leadership of Saleem-Ur-Rehman the founder of the company. While at Digital Communications, Emran was involved in a number of major initiatives of the company including the launch of Digital Paper, the technical planning and deployment of FM Radio Stations and MMDS based wireless cable infrastructure in Pakistan. It was this experience of working at Digital Communication under the mentorship of Saleem-Ur-Rehman that laid the foundation of his entrepreneurial development. In 1999, Emran A Riaz resigned from his job to launch VectraCom with an initial investment of Rs. 5 million. The business plan was to develop innovative wireless application products/ services that could be sold to organizations. In a very short time VectraCom was able to develop a reputation as a developer of innovative and reliable products. When Mobilink decided to introduce its SMS service, VectraCom was chosen to launch the project. Since then VectraCom has been able to develop and launch a number of innovative products some of which are MMS , WAP, GPR S , IVR, etc. in 2002, VectraCom launched its International Office in Dubai for providing services to organizations in toher countries of Asia and Africa. It has been almost a decade since the launch of VectraCom and new competitors have emerged during the period, yet VectraCom continues to enjoy the position of market leader. At the heart of VectraCom's success is its investment in R&D and its ability to take bold decisions to enter un-chartered territories.Keywords: Diversification, Strategic Business Unit, Wireless messaging solution
National Fibres Limited A Dilemma of Privatization
No full textThis case study has earlier been published in "Select Cases in Management", of the Institute of Management Technology, Ghaziabad, India
1st Entrepreneurial Summit by KES
No full textIn Spring-08, KIET Entrepreneurial Society (KES) was formed under the patron ship of Mr. Tariq Jalees (Director of CoMS). The purpose of this Society is to conduct a variety of intellectual activities and competitions to offer students opportunities to uncover their hidden talents and enable them to polish their skills. The Founding members of KES are: (1) Faizzan Hanif ( President), (2) Asra Aamir (Vice-President) (3) Omair Abbas (Vice- President), (4) Adnan Tanveer ( Director Marketing) (5) Salman Amin (Treasurer) (6) Ahmed Mustafa Qurashi (Operations Manager), (7) Qaiser Rasheed (Operations Manager), (8) Junaid Baig (Creative Head), (9) Atif Shah (Registration Head), (10) Rida-e- Fatima (Assistant Registration Head
Consumer Evaluaton of Distance and Close Extension
No full textINTRODUCTIONThe authors have written a series of articles in which they have deliberated on variables that are used by the consumers for evaluation of brand extension. In one of the articles that was published in an International Journal, the authors measured the dependent variables "how consumer evaluate brand extension" through the following variables 1) Similarity (2) Reputation (3) Innovativeness (4) Perceived risk (5) Multiple extensions (6) Parent brand characteristics (7) Concept and consistency (8) Brand extension fit.Galees & All 2008a). Subsequently, an article of the same author was published in another renowned Journal in which the "consumer evaluation" was based on five factors only (Jalees & Ali 2008b). Some of the common factors in both the articles were the four stimuli used for testing the derived hypothesis that is (1) Tapal tea and tea bag (1) Lifebuoy Soap and Lifebuoy Shampoo (2) Sufi Soap and Suffi Vegetable oil, (4) Woodward Gripe Water and Woodward Toothpaste.Â
YEDITEPE INTERNATIONAL RESEARCH CONFERENCE ON BUSINESS STRATEGIES June 13-15, 2008
No full textInterest in research on business strategies has been growing at a considerable speed. The rapid economic, political and social changes witnessed in the business world, globalization, international hyper-competition, growing concern for corporate governance, as well as ethical and socially responsible company practices are among the major forces to explain this increasing interest. Keeping the need of time in mind Yeditepe University, a private university, situated in Instamul, Turkey, organized an international Research Conference on Business Strategies
BUSINESS FACILITATION THROUGH TECHNOLOGY INCUBATORS IN INDIA, PAKISTAN, AND SRI LANKA: A COMPARATIVE PERSPECTIVE
No full textINTRODUCTIONSmall and medium enterprises (SMEs) have several handicaps including low technological capabilities. SMEs generate higher rate of employment, reduce regional disparities of development, contribute in economic growth and positively affects social indicators. SMEs also contribute in increasing the competitive intensity of the market and reduce the monopolistic position of large corporations (Todd and Javalgi 2007)
PHARMACEUTICAL INDUSTRY IN PAKISTAN: UNETHICAL PHARMACEUTICAL MARKETING PRACTICES
No full textINTRODUCTIONThe unethical drug practices are common phenomenon worldwide but it is more severe in developing countries. Unethical drug practices have two dimensions. One is drug related, and other is drug promotion related. Extensive researches on drug related unethical practices have been carried out internationally. However, there is a dearth of literature on unethical drug promotion practices. Parmar and Jalees (2004) observed that pharmaceutical industry spends a substantial portion of its budget on market research but do not carry out the research on how to curb the unethical drug promotion practices
HOW DO CONSUMERS EVALUATE BRAND- EXTENSIONS A FIVE-FACTOR APPORACH
No full textOBJECTIVE OF THE STUDYThe purpose of the study was to examine and empirically test how consumers in Pakistan evaluate close brand extensions in reference to variables such as (1) Brand Similarity (2) Brand Reputation (3) Multiple Brand Extension (4) Parent Brand Characteristics (5) Brand Concept consistency
CONFERENCE REPORT:2nd International marketing management conference 22nd to 23rd January 2008 Tehran-Iran
Get PDFThe 2nd International Marketing Management Conference was held at Tehran, Iran during January 22 – 23, 2008. The conference was organized by Aryana Industrial and research group and was sponsored by the key Iranian universities i. e. University of Qum, Iran University – Tehran, National University of Shiraz and Business Institute of Isphahan. In order to provide an opportunity to the participants, professionals and experts to interact and exchange views an exhibition was held concurrently in the campus of Iran University