Market Forces (Journal of Management, Business and Economics, College of Management Science, PAF-KIET)
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EFFECTS OF CONQUEST: A FANTASY AND A REALITY
Get PDFIbn-e-Khaldun wrote of the impact of conquest on the psychology of the conquered. This can be made much more vivid by thinking about a possible complete conquest of Iraq by the USA. This fantasy serves to illuminate the current reality of how our perceptions of the world have been shaped by our history of having been colonized. These distorted perceptions form a major obstacle towards progress in desired directions
TAKING YOU THROUGH THE BISCUIT INDUSTRY
Get PDFPerhaps one of the most underrated, least talked about and low thrill industry, the biscuit business has been making waves for the last few years!Biscuits eating habit had been inculcated into the Pakistani frame work with ‘sipping of tea’ post British Raj. The biscuit, a natural complement during evening tea or in large receptions and parties has been a necessity at least in the upper income tier. The lower tier though not as heavy in consumption could not abstain (being Pakistanis’ with a sweet tooth) and with baking being a relatively easy concept (eating fresh biscuits being a necessity), the industry as expected started growing at a fast pace. This led to the sprouting of the unbranded neighborhood bakeries that made small quantities of large variety of irresistible snacks
RESEARCH ABSTRACTS THE LIVING DEATH OF WEST EUROPEAN DEMOCRACY?
Get PDFThis paper examines the transformation of democratic governance in Western Europe. It argues that the undeniable decline in democratic participating processes does not constitute a threat to capitalist hegemony. Citizens and elites are withdrawing from election and parties because they are satisfied with the professionalization of politics and the entertainment content of spectator democracy. Capitalist governance is threatened by an extra systemic force in Europe and not by a decline in popular democratic participation
The Brand Image Assessment of Locally Manufactured Fans: Survey Report
Get PDFBrand image creation and its differentiation are major marketing tools for brand building and maintenance. Here we are presenting brand image of different fans sold in the local market of Karachi. The study is based on Yound & Rubicam model. The determinants of Keller’s model as illustrated in previous issues were Awareness, Usage, Judgment, Performance and Imagery
HOW TO GROW LEADERS: THE SEVEN KEY PRINCIPLES OF EFFECTIVE LEADERSHIP
No full textJohn Adair transformed the understanding of how leadership work with the pioneering book Not Bosses But Leaders. How to grow leaders: The seven key principles of effective leadership explore in an authoritative way what we know about leadership and leadership development. There is a revolution underway. We are moving fast in some areas and slower in others - from management to business leadership. As the market for good leaders, increases, programs for leadership development are in demand
POSTMODERNISM: A REACTION TO THE TERRORISM OF THE MODERNIST PHILOSOPHICAL THOUGHT
Get PDFThis paper is the concluding part of a series of two papers exploring and explaining the concept of postmodernism. The approach adopted for examining the postmodern phenomenon was to picture it as a collage incorporating three distinct but interrelated concepts/themes: one, postmodernism as an epoch; two, postmodernism as a signifier of the problematical features or the limits of modernity; and three, postmodernism as a reaction to the terrorism of the modernist philosophical thought. The first two of these were discussed in the paper published in the pervious issue of the Market Forces. This paper involves an examination of the third theme: postmodernism as a reaction to the terrorism of the modernist philosophical thought which has been described as positivistic, technocentric, and rationalistic, and the belief in linear progress, absolute truths, the rational planning of ideal social orders, and the standardization of knowledge and production. The approach adopted for this paper involves the use of the term ‘post’ as a counter concept and a broad-gauged cultural and intellectual movement that is re-conceptualizing the way we experience and understand the world around us. It involves a re-examination of eight areas of our knowledge base that form the basis of our conceptual foundations. These are: the concept of truth; the concept of theory; the concept of representation; the concept and the relationship between the author, the text, and the reader; the concept of subject; the problematic of disciplinary research; the concept of space; and the concept of history. The discussion involves an examination of the normally accepted definitions of these concepts and the counter-concepts or the alternative definitions offered within the realm of postmodern philosophical thought. Investigation into the counter-concepts is aimed as understanding how postmodernism represents a departure in our way of thinking regarding the best strategy for confronting the problems of the new epoch - the postmodern epoch
MARKETING MIX AND THE BRAND REPUTATION OF NOKIA
Get PDFPakistan’s mobile phone market is growing very fast. The most selling brand in the market is Nokia. A hypothesis was developed that the reputation of a brand is a source of demand and the competitively superior quality image justifies a premium price. In this survey we assessed the reasons for preference of this brand based on established parameters of marketing mix (the 4 Ps). The objective of this study was to measure the extent of preference of these parameters. For this purpose a questionnaire was developed and administered to 240 respondents.The alternate hypothesis that at least one of the predictor variables would have a linear relationship with the dependent variable brand reputation was accepted. R² is 0.53, which indicates that about 53% of the variation on the dependent variable is explained by the predictor variable, which is significantly moderate. Among all the independent variables the slope for the product quality and promotion (advertising & communication) were higher than the rest.Regression coefficients for product quality and promotion (advertising & communication) were 0.95 and 0.85 respectively. This means that an increase in one rating (on the scale of five to one) of product quality and promotion (advertising & communication) would cause brand reputation to increase by 0.95 and 0.85 rating respectively
THE TWELFTH ASIAN TECHNOLOGY CONFERENCE ON MATHEMATICS (ATCM – 2007)
Get PDFThe Twelfth Asian Technology Conference on Mathematics (ATCM 2007) was held during December 16 - 20, 2007 at Taipei, Taiwan. The conference was organized by Mathematics and Technology, LLC, USA
PROJECT POSTER CONFERENCE PAF-KIET- MARCH 18, 2008
Get PDFThis is the first time in the history of Paf-KIET that a project-poster- conference for the students of final year project was organized at Paf-KIET, on March 18, 2008. The chief guest for the occasion was Mr. Haseeb Khan, the President of Brooks Pharma. The key note speaker for the occasion was Abdul Majid an academician of Diato Bunka University, Japan
101 WAYS TO JUMP-START YOUR INTUITION
Get PDFThe author John Holland, has been lecturing, demonstrating and reading for private clients for over 14 years on intuition. He conducts workshops and assist people in discovering and understanding their own intuitive ability. He is of the opinion that intuition is our inborn ability and therefore it must be developed to its full promise. Author of two best selling classics ‘Born Knowing’ and ‘Psychic Navigator’, John Holland has demonstrated his special abilities with clients throughout North America, Europe, and Australia. He is a regular guest on radio shows across the USA. His story was profiled on CBS "Unsolved Mysteries', and the success of ‘Born Knowing’ and ‘Psychic Navigator’ has enabled him to captivate audiences in major part of the world. Holland advocates that everyone has psychic abilities. In fact we all have our daily intuitive experiences. We can develop, access, and above all, trust our intuition. In this book he created 101 different ways that would enable us to tap into this vital resource of ‘intuition’ one that is deep within all of us and that can be harnessed and trained to ‘jump-start’