Portal Jurnal (Institut Pesantren KH Abdul Chalim Mojokerto)
Not a member yet
3412 research outputs found
Sort by
Analysis of the Influence of Service Quality, Price Perception, Location, Facilities, and Promotion on Consumer Interest in Choosing a Fitness Center
No full textThis study aimed to determine and analyze the influence of Quality of Service, perception of price, location, Facilities, and Promotion partially and simultaneously on consumer buying interest. The population used is a permanent member of Life Gym Fitness Yogyakarta. The population in this study in which the total number of permanent members of the Life Fitness Gym Yogyakarta numbered 525 members. The sample in this study is consumers who simply doing fitness in Life Gym Fitness Yogyakarta, totaling 84 permanent members of the Life Fitness Gym Yogyakarta. The technique used is purposive sampling; the sampling criteria were decent, eligible members of Life Gym Fitness Yogyakarta who have coached in the body fitness Life Fitness Gym Yogyakarta at least 2 times within 1 month before the study. The analysis tool used is Multiple Regression Analysis. Based on the test results F, variable quality of service, perception of price, location, facilities, and promotion simultaneously influence Consumer Interests in the Electoral Buy at Life Fitness Center Gym Yogyakarta. Based on the t-test results, the variables quality of service, location, and Promotion partially influence consumer purchase interest. While the perception of price variables and partial facilitiesdo not influence consumer purchase interest and the magnitude of the coefficient of multiple determination (Adjusted R ²) of 0.302, it means that 30.2% of the Interests Buy Consumers in the selection of Life Fitness Center Gym in Yogyakarta influenced by five variables free which consists of Quality of Service, perception of price, location, facilitiesand Promotions
Ease of Use and Attitude to Optimize Purchase Intention: Study of Ride-Hailing Consumers
No full textVarious types of public transportation are available in the environment, but ride-hailing services remain the primary choice for customers. This study examines the role of perceived usefulness, perceived ease of use, and attitude in maximizing purchase intention based on the Technology Acceptance Model (TAM), which explains how users come to accept and use technology based on its perceived benefit and usability. The research focuses on ride-hailing services among generations Y and Z. The research applied a quantitative methodology and purposive sampling technique, collecting 176 samples. The data were analyzed using structural equation modelling (SEM) with SPSS 29 and AMOS Graphics 26 software, as SEM is particularly suitable for examining complex relationships between multiple variables simultaneously. The novelty of this research is the addition of attitude variables as a mediating factor, an aspect that has been underexplored in previous TAM studies within ride-hailing contexts. The results showed that perceived ease of use does not affect user satisfaction with ride-hailing services, and a significant negative effect of attitude on purchase intention was found. These findings can help service providers set strategies to improve perceived ease of use and consumer attitudes toward ride-hailing services and facilitate the implementation of marketing strategies in the future
The Role of Halal Lifestyle on Investment Decisions – Case Study on Students in the Management Study Program, Universitas Cokroaminoto
No full textThe role of a halal lifestyle is a form of personal awareness in implementing practices following Islamic teachings. This is related to a person's lifestyle in making an investment decision. The purpose of this study is to see how the role of an investor's halal lifestyle in their investment decisions, seen from Islamic financial literacy, and also their financial behavior. This study examines an investor, a student at Cokroaminoto University, who invests in the stock market. This study employs a qualitative approach, utilizing a case study design. The findings of this study indicate that the role of a halal lifestyle, as reflected in Islamic financial literacy and the financial behavior of investors, can influence the decisions made in their investments
The Influence of Local Revenue and Transfer Funds on Regional Expenditure in the City of Jayapura in 2014-2023
No full textThis study aims to analyze the effect of Local Own-Source Revenue (PAD) and Transfer Funds on Regional Expenditures in Jayapura City from 2019 to 2023. The research employs a quantitative approach using multiple linear regression analysis to assess the relationship between the independent variables (PAD and Transfer Funds) and the dependent variable (Regional Expenditures). The results indicate that PAD and Transfer Funds significantly impact regional expenditures individually and simultaneously. The findings suggest that while Jayapura City has experienced growth in PAD, it remains heavily reliant on transfer funds from the central government. This study provides insights for policymakers to enhance fiscal independence by optimizing local revenue sources and ensuring effective allocation of transfer funds for regional development
The Influence of Product Quality, Price, and Promotion on Purchasing Decisions for Hybrid Chicken Eggs at CV Maju Jaya Karya Bersama in Ketapang Regency
No full textThis study examines the factors influencing purchasing decisions for hybrid chicken eggs at CV Maju Jaya Karya Bersama in Ketapang Regency. The study focuses on three main factors: product quality, price, and promotion, and investigates how these elements affect consumer behavior. The primary objective of this research is to analyze whether these factors significantly influence purchasing decisions. Data were collected through a questionnaire distributed via Google Forms to 100 respondents selected using purposive sampling. The study employed multiple linear regression analysis with SPSS to assess the impact of each factor. The results indicate that product quality, price, and promotion simultaneously and partially affect purchasing decisions. Product quality has been shown to have a strong impact, as consumers are more likely to purchase eggs that meet their expectations regarding cleanliness, durability, and nutritional value. Price also plays an important role, with reasonable prices that align with the quality of the product helping to increase consumer interest. Promotion, especially direct marketing strategies, significantly influences consumer awareness and purchasing decisions. The findings suggest that CV Maju Jaya Karya Bersama should continue focusing on improving product quality, setting competitive prices, and implementing more creative promotional strategies to increase sales and customer loyalty
The Effect of Promotion, Service Quality, and Price Perception on Gojek Customer Satisfaction
No full textThis study explores how service quality, promotion, and price perception impact customer satisfaction with Go-Jek in Medan, using a quantitative approach with data gathered from questionnaires and interviews among 40 users who had used the Go-Jek app more than five times. The findings indicate that service quality does not significantly affect customer satisfaction, with a t-value of 2.437 exceeding the critical value of 1.688 and a significance level of 0.020. Conversely, promotions negatively influence customer satisfaction, evidenced by a count value of -0.639 compared to the critical value of 1.688 and a significance level of 0.527. Price perception, however, positively correlates with customer satisfaction, as shown by a count value of 5.942 surpassing the critical threshold of 1.688 and a significance of 0.000. Collectively, these factors significantly affect customer satisfaction, with an F-count of 82.143 against an F-table value of 2.87 and a significance of 0.000. The adjusted R-squared value of 0.862 (86.2%) indicates that these variables explain a majority of the variance in customer satisfaction, with the remaining 13.8% attributed to other unexamined factors
The Effect of YouTube Advertising and eWOM on Brand Awareness and Purchase Intention Among Millennial Consumers in Indonesia
No full textThis study investigates the influence of YouTube advertising and electronic word-of-mouth (eWOM) on brand awareness and purchase intention among millennial consumers in Indonesia. This research is guided by the Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM) to explain how digital marketing through YouTube ads and eWOM affects consumer behavior. The sample comprises 200 millennial consumers who actively use YouTube. Purposive sampling was employed to target individuals within this specific demographic. The study participants were aged 18–35 years, with varied educational backgrounds and income levels, providing insights into how these factors influence exposure to digital marketing and purchase decisions. Data analysis was conducted using Smart PLS software, with detailed testing for the validity and reliability of the measurement instruments. Specifically, the study examined factor loadings, average variance extracted (AVE), and composite reliability. Hypothesis testing results indicated a significant influence of YouTube and eWOM advertisements on brand awareness. Moreover, both YouTube and eWOM ads significantly impacted purchase intention among Indonesian millennials
Analysis of the Effect of Working Capital, Liquidity, Solvency, and Activity on Profitability in Pharmaceutical Sector Companies Listed on the Indonesian Stock Exchange
No full textThis study investigates the impact of working capital, liquidity, solvency, and activity on profitability, with a specific focus on pharmaceutical companies listed on the Indonesia Stock Exchange (IDX) from 2019 to 2023—a sector chosen due to its distinctive financial dynamics, including high research and development expenditures, prolonged product cycles, and heightened relevance in the post-pandemic period. Utilizing a quantitative approach with panel data regression, the study incorporates model selection tests (Chow, Hausman, and Lagrange Multiplier) and classical assumption tests to validate the model, addressing potential issues such as multicollinearity, heteroscedasticity, and autocorrelation. The analysis is based on secondary data from a defined sample of pharmaceutical firms, with operationalization of variables such as “activity” measured through asset turnover ratios. Findings reveal that while liquidity exerts a significant positive influence on profitability, suggesting the importance of effective cash management and short-term asset optimization, working capital and solvency display negative yet statistically insignificant effects, possibly reflecting the sector's dependence on long-term investments and leveraged capital structures. The study underscores the need for pharmaceutical firms to balance liquidity with strategic allocation of capital in light of industry-specific constraints
Do Brand Attachment and Brand Love Truly Mediate the Influence of Consumer Satisfaction on Brand Loyalty Towards Wardah Cosmetic Products?
No full textThis study aims to analyze the influence consumer satisfaction towards brand loyalty mediated by brand attachment and brand love for Wardah cosmetic products. This study uses a quantitative method with the SEM-PLS analysis approach, involving 160 respondents who are Wardah product users. Data were collected through an online questionnaire. The results of the study show that consumer satisfaction has a significant effect on brand attachment. Consumer satisfaction also has a significant effect on brand love. Consumer satisfaction has a significant direct effect on brand loyalty. Then, brand attachment has a significant direct effect on brand loyalty. Brand love also has a significant effect on brand loyalty. In addition, brand attachment is proven to be a significant mediator between brand satisfaction and brand loyalty. Then, brand love is also proven to be a significant mediator between consumer satisfaction and brand loyalty
The Effect of Brand Image, Brand Experience on Brand Loyalty with Brand Trust as a Mediation Variable (Study on Marketplace Users on Tiktok Shop)
No full textThe purpose of this study is to analyze the effect of Brand Experience on Brand Loyalty for Tiktokshop Marketplace Users. To analyze the effect of Brand Image on Brand Loyalty for Tiktokshop Marketplace Users. To analyze the effect of Brand Experience on Brand Trust for Tiktokshop Marketplace Users. To analyze the effect of Brand Image on Brand Trust for Tiktokshop Marketplace Users. To analyze Brand Trust on Brand Loyalty for Marketplace Users on Tiktokshop. To analyze Brand Experience, Brand Image, and Brand Trust for Marketplace Users on Tiktokshop. The population used is Tiktokshop Marketplace users who have made purchase transactions at Tiktokshop while the sample is 160 respondents with a purposive sampling technique. Data analysis using SmartPLS 3.9.9. The results of this study are that the brand experience variable has a significant positive effect on brand loyalty for Tiktok Shop Marketplace users. The brand image variable has a significant positive effect on brand loyalty for Tiktok Shop Marketplace users. The brand experience variable has a significant positive effect on brand trust for Tiktok Shop Marketplace users. The brand image variable has a significant positive effect on brand trust for Tiktok Shop Marketplace users. The brand trust variable has a significant positive effect on brand loyalty in Tiktok Shop Marketplace users. The brand trust variable acts as a mediator in the influence of brand experience on brand loyalty. The brand trust variable acts as a mediator in the influence of brand image on brand loyalty