UIN (Universitas Islam Negeri) Sunan Kalijaga, Yogyakarta: E-Journal Fakultas Ilmu Sosial dan Humaniora
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GREEN MARKETING AND REPRESENTATION OF THE OTHER (An Analysis of Green Image Ad Represented by Teh Kotak Ad, ‘Persembahan dari Alam’ Version)
Get PDFThis paper presents a theoretical link among green marketing of Teh Kotak ad, “Persembahan dari Alam” version. This is an ad telling as if the product of Teh Kotak is truly from nature. In addition, this research explored the portrayal of how this ad contains metaphorical element to juxtapose nature and technology as the same level. In the analysis, this study attempts to use Green marketing theory as a tool for analysis to explore what is the message behind the ad. Moreover, exploring the representation of the portion of the position of gender where the ad uses a woman as the main actor picking tea leaf, as if this ad looks natural. The result of the study revealed that Green marketing showed it competences to cover with political agenda. It is reflected in green image which told that The Kotak is a gift from nature. Overall, this study concludes that green image of this ad relays the hidden meaning, where the main aim is inviting people to buy its product as political agendas
Pengaruh Pelatihan Kedisiplinan dalam Meningkatkan Disiplin Belajar Siswa di Sekolah Menengah Pertama
No full textDiscipline is a compulsary subject in school because without the discipline, the process of teaching-learning will not be optimal. Student discipline can be achieved by increasing students\u27 learning discipline in class. Discipline Training is expected to increase the discipline of students in the learning process in class. This research using untreated control group design with dependent pre-test and post-test sample method. Data taken using a scale of students\u27 learning discipline.Participantsofthis study are 30 students in junior high school, aged 13 - 15 years. 15 subjects were the control group and 15 subjects were the experimental group. Data analysis using anava mixed design. Results showed increased significant in the experimental group, before and after training given. The presence of interaction indicates that there is changes in pre to post scores in both groups (experimental - control) was significantly different, F = 4,756(p < 0,05). Based on the analysis results it can be concluded that student disciplinary training can increase students\u27 learning discipline in the classroom
NAHDLATUL UlAMA (NU) DALAM DINAMIKA POLITIK LOKAL: Studi Kasus pada PEMILUKADA di Kabupaten Sumenep Tahun 2010
No full textNahdlatul Ulama (NU) plays an important role in various aspects of Indonesians’ life. In a political sphere, NU had became a respected political party. Eventually, NU decided to withdraw from politics through the declaration of khittah, which was mandated by the National Alim Ulama NU meeting at Pondok Pesantren Salafiah Syafi’iyah Sukorejo, Situbondo, East Java on 13-16 Rabi’ul Awwal 1404 H / 18-21 December 1983 M. However, this declaration is not immediately release its’ cadres not to plunge in the political stage. Nowadays, many NU cadres occupying important positions both in local and the central government. Therefore, it is interesting to observe how local elite of NU in Sumenep during the local election contribute to shape political dynamics in the region. This research using qualitative research method by employing interpretive and naturalistic approaches to the subject of study. The key informants for this research are those who actively engage in politics, especially the elites of the NU and their followers. This study found that there are continuity relations between the NU elites who take part in practical political stage and those who are behind the political stage. In addition, the battle of several candidates for government position among the local elites of NU pushed the blessing of kyai away from the significant factor of voters to decide whom they had chosen in the last election.NU (Nadlatul Ulama) berperan penting dalam berbagai kehidupan berbangsa dan bernegara. Dalam ranah politik, NU pernah menjadi sebuah partai besar yang disegani. Akhirnya ia memilih keluar dari lingkaran percaturan pilitik praktis melalui khittah NU 1926 yang dipuruskan melalui musyawarah Nasional Alim Ulama NU di Pondok Pesantren Salafiah Syafi’iyah Sukorejo, Situbondo, Jawa Timur pada tanggal 13-16 Robi’ul Awwal 1404 H/18-21 Desember 1983 M. Sejak saat itu NU dan politik terpisah secara praktis. Namun demikian tidak dengan serta merta melepas para kader-kadernya untuk tidak terjun di panggung politik. Saat ini telah banyak kader NU menduduki posisi penting baik di pemerintahan daerah hingga pemerintahan pusat. Hal tersebut tentunya tidak terlepas dari background rumah asal mereka sebagai golongan nahdliyin. Begitu pula yang terjadi di daerah Kabupaten Sumenep. Sejak pemilihan umum secara langsung tidak sedikit kader NU duduk di pemerintahan lokal sebgai DPRD ataupun kepala pemerintah daerah (bupati). Yang menjadi persoalan utama di sini ialah tidak hanya mereka yang menang merebut kuasa, namun lebih pada bagaimana pengaruh elite lokal NU dalam dinamika Pemilukada di Kabupaten Sumenep terutama pada tahun 2010. Dalam penelitian ini menggunakan metode penelitian kualitatif, yang memfokuskan diri pada perhatian dengan berbagai metode mencakup pendekatan interpretatif dan naturalistik terhadap subjek kajiannya. Sedangkan lokasi penelitian ialah di Kabupaten Sumenep, Jawa Timur. Sasaran penelitian masyarakat Sumenep dan elite NU Kabupaten Sumenep. Walau penelitian berlangsung selama satu bulan penelitian termasuk prelimenary research. Dalam penelitian ini ditemukan beberapa rangkaian kesinambungan antara elite NU yang berkiprah di panggung politik praktis dan mereka yang berada di belakang panggung. Selain itu pertarungan beberapa calon kepala pemerintahan yang nota bane adalah rata-rata sebagai warga nahdliyin tidak menjadikan pengaruh atau restu kiai sebagai alasan utama pemilih pada Pemilukada tahun 2010 memilih calon yang dikehendaki.Key words: NU, Local Election, Kyai, and Politics
DINAMIKA MODAL SOSIAL NELAYAN DALAM ARENA EKONOMI: Studi Kasus Nelayan Rajungan Desa Betahwalang, Kecamatan Bonang, Kabupaten Demak
Get PDFRelations in the fishermen community of Betahwalang village are shown in economic field and non economic field. The strong network and social norm within community enable fishermen community members to confineand to direct actions of actors within the group. Fishermen of Betahwalang are able to separate economic field and non economic field by logic of separation. This research aims to understand the dynamic of fishermen’s social capital in economic arena. Qualitatively, this study finds dynamic relationship in economic field in blue swimming crab fishermen community of Betahwalang village. Economic action is the actions of individual to maximize profits for themselves. Collaboration in economic field can occur in low level of trust, strong norms and network. In contrast, Sosial capital form different element of capital (i.e. trust, norms and networks) in different sosial situations (i.e. cooperation, competition or conflict)
Psychological Capital dan Workplace Well-Being sebagai Prediktor bagi Employee Engagement
No full textIn order to be a successful organization it is necessary to optimize the potentials of its human resources. It is including attention to factors that may be predictors for employee engagement. The study was conducted to determine whether variables of psychological capital and workplace well-being can be a predictor for employee engagement. The respondents in this study are 202 people which come from two government institutions of X. The conducted data ware analyzed by using the structural method and with the help of LISREL 8.70. The results showed: (1) Psychological capital influence the employee engagement positively, but it is not significant. (2) Workplace well-being influences the employee engagement positively and significantly with standardized value of 0.62 and t-value of 4.52. (3) Psychological capital and Workplace well-being proved influence the employee engagement. However psychological capital is not influence significantly to the employee engagement (because the standardized value of 0:23, with a value of t-1.77 does not meet the minimum requirements of direct significance value which is t-1.96). While workplace well-being influences positively and significantly to the employee engagement (with standardized value of 0.62 and t-value of 4.52) and it can be used to predict the employee engagement. Thus, workplace well-being with (1) the extrinsic dimension which consists of: using time as well as possible, working conditions, supervision, promotion and salaries, and (2) intrinsic dimension which consists of: job responsibility, the meaning of employment, self employment, the use of skills and knowledge to work as well as a feeling of achievement in work - it is well proved to be factors in predicting employee engagement
Hubungan antara Religiusitas dengan Prestasi Belajar pada Mahasiswa Fakultas Syariah dan Hukum UIN Sunan Gunung Djati Bandung Angkatan 2012
No full textThis research is written to know the relation between religiosity and academic achievement This research is done by use of correlations research design, by involves 115 respondents. There is statistical testing who will be utilized to test hypothesis that is proposed is `Rank Spearman`. Base acquired statistic result with trusty degree as big as 95% (α = 0, 05) known that correlation coefficient as big as 0,032 by Pv as big as 0,730. It has that mean rejected H1 and H0 accepted, so gets to be said that not available relationship among religious commitment level by academic achievement
STRATEGI HUMAS DAN PROTOKOL TERHADAP PUBLIKASI KEGIATAN DPRD DIY
Get PDFAbstract. Public Relations (PR) DIY DPRD plays an important role on the publication of activities DIY DPRD. Unpublished activities of DIY DPRD will raise negatives suspicions from the public. In order to suppress the bad things, Public Relations DIY DPRD needs to have a strategy in publicizing the activities of Parlement DIY. The purpose of this research is to know the strategy used by DIY Public Relations Coordinator in publicizing the activities of DPRD DIY. Some strategies and Public Relations become the researcher in researching, so that the reserch can be focused more and more. The type of this research is descriptive qualitative research with data collections techniques in the form of participant observation, interview, and supported by document. The result of this study indicate Public Relations DIY DPRD or institutional data referred to as Public Relations and Protocol Parliament DIY has ten strategies in publishing the activities of DPRD DIY. These ten strategies include, legitlat Mimbar, Advertoria/ Newspapers, Mass Media Mass, Suplement (koran), Radio Interactive Diolog, Live Broadcast Radio, Television Broadcast, TV Magazine, Website, Press Conference and Media Center
REPRESENTASI HOMOSEKSUALITAS DI YOUTUBE: (Studi Semiotika pada Video Pernikahan Sam Tsui)
Get PDFSocial media is instrumental in giving effect to nitizens, good effects or bad effect, then social media can be also represent a person. Diserve social media make it interesting for nitizens. One of social media is Youtube. Many a lot of video at there, strat from tips and trick videos, journey or vacation video, wedding video, and ect. Everyone can publish their video on Youtube. No exception of same sex enthusiast, in this study are homosexual or gay. One of is a wedding video Sam Tsui and Casey Braves. This research is a qualitative research and this research uses semiotcs analysus of Roland Barthes. By doing an analysis of video that have been published by Sam on Youtube, also do document search and literature. The author sees the existence of verbal and non vebal forms of representation from same sex merriage video of men and men. Key words : Representation, gay, homosexual, social media, Youtube, merriage
DISKURSUS PEMBANGUNAN MANUSIADALAM PERDA SYARÎ’AH
Get PDFSince its emergence, sharia nuanced regulations reap controversy. They are lately suspected as a part from project of International khilafah or even regarded as a part from project of radicalization laden with the smell of sectarian. There’s not little academic who regards that the existence of perda sharia as something that is contra productive and defies with the concept of nationalism intimated with Bhinneka Tunggal Ika (Unity in Diversity), also with the vision of global development, is the vision of human development followed by the whole countries in the world as a benchmark for development. This article is a summary from the whole research about the dimension of human development within perda sharia containing about the contestation between the vision of domestic and global policy. It is a literacy/library research using qualitative approach served and analyzed descriptively employing the theory of (development) Capabilitiy by Amartya Sen and Theory of Public Policy. The research is aimed to give a description about the relevance of Perda Sharia towards the concept of global development. The result of the research shows that there is conflict and tension between the vision of domestic and global policy. This thing is showed by the dominance of the incoherence between the content and context of perda sharia with the concept of human development and the latest models of policy developed by the UN.Sejak kelahirannya, Perda-Perda bernuansa Syarî’ah menuai kontroversi. Belakangan ia ditengarai sebagai bagian dari proyek khilafah internasional atau bahkan dianggap bagian dari proyek radikalisasi yang sarat dengan aroma sektarian. Tidak sedikit kalangan akademis yang menganggap bahwa keberadaan Perda Syarî’ah sebagai hal yang kontraproduktif dan bertentangan dengan konsep nasionalisme yang berbhinneka tunggal ika, serta bertentangan dengan visi pembangunan global, yaitu visi Pembangunan Manusia yang dianut oleh semua negara di dunia sebagai tolak ukur pembangunan.Artikel ini merupakan ringkasan dari keseluruhan penelitian tentang Dimensi Pembangunan Manusia dalam Perda Syarî’ah yang memuat tentang kontestasi antara visi kebijakan domestik dan global. Penelitian tersebut merupakan penelitian pustaka (literasi/library research) dengan pendekatan kualitatif yang disajikan dan dianalisa secara deskriptif menggunakan teori (Pembangunan) Kapabilitas Amartya Sen dan Teori Kebijakan Publik. Penelitian ditujukan untuk, memberikan deskripsi tentang relevansi Perda Syarî’ah terhadap Konsep Pembangunan global.Hasil penelitian menunjukkan adanya konflik dan ketegagan antara visi kebijakan domestik dan global. Hal itu ditunjukkan oleh dominannya inkoherensi antara kontent dan konteks Perda Syarî’ah dengan Konsep Pembangunan Manusia dan Model-Model Kebijakan terkini yang dikembangkan oleh PBB (UNDP).Key Words: Human Development, Sharia Law and Nationalis
MODAL JARO DALAM ARENA POLITIK LOKAL: Studi Kasus di Desa Cileuksa Kecamatan Sukajaya Kabupaten Bogor
Get PDFThis research concern swith the role of Jaro capital at local political arena in Cileuksa village of Sukajaya District, West Jawa. The aim of this research is to understand the relationship between Jaro capital at local political arena, capital elaboration as foundation for vertical mobility and capital reproduction within local political arena. Using case study as its research method, this research finds that as cultural actor, Jaro or Jawara, has significant meaning in local political arena, namely cultural influence and formal authority. With regards to cultural influence, this study finds that Jaro’s presenceis essential for Cileuksa’s villagers. Furthermore, as the head of the village, Jaro holds formal structure authority to go vernits people. This research concludes that both cultural influence and formal authority were supported by maintained and reproduced capital in local political arena.Penelitian ini berfokus pada konsep modal Jaro di arena politik lokal di Desa Cileuksa, Kecamatan Sukajaya, Jawa Barat. Tujuan dari riset untuk mengetahui hubungan antara modal Jaro di arena politik lokal, elaborasi antara modal sebagai fondasi untuk mobiltas vertikal dan reproduksi modal di dalam arena politik lokal. Dengan menggunakan studi kasus sebagai metode kajian, riset ini bertujuan untuk menemukan aktor kultural, Jaro atau Jawara, yang memiliki makna yang signifikan dalam arena politik lokal, yang disebut dengan pengaruh kebudayaan dan otoritas formal. Dengan melihat adanya pengaruh kebudayaan, kajian ini menemukan bahwa peran Jaro sangat penting bagi masyarakat Desa Cileuksa. Selanjutnya, sebagai seo rang pemimpin di desa, Jaro mengendalikan struktur otoritas formal bagi masyarakat desa. Riset ini menemukan bahwa ada dua pengaruh budaya dan otoritas formal yang didukung oleh adanya pengendalian dan reproduksi modal di arena politik lokal