Prizren Social Science Journal
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THE IMPACT OF FOREIGN DIRECT INVESTMENT ON GDP AND AGRICULTURE IN KOSOVO: AN EMPIRICAL STUDY
This study examines the effect of FDI on economic growth and agriculture in Kosovo in the years 2010-2021. To quantify the effects of the explanatory variables on the explanatory variables, data was generated for the variables collected by the World Bank and the Kosovo Statistical Agency. The results of analysis (OLS robust) show is performed with two models.
Two models, OLSR1 and OLSR2, were developed to analyze the impact of independent variables on GDP and agriculture. OLSR1 found agriculture_land and government expenditure positively affect GDP, while OLSR2 found GDP positively affects agriculture_land, while inflation has a negative impact. The negative coefficients for FDI, interest rate, and government expenditure in OLSR2 suggest they negatively impact agriculture_land but are not significant. The results have important implications for policymakers in Kosovo, who aiming to attract more FDI and boost economic development
IMPACT OF FLOATING EXCHANGE RATE ON THE OUTPUT, EXPORT AND EMPLOYMENT IN THE SOUTH AFRICAN BEEF INDUSTRY
The purpose of the study is to analyse the impact of floating exchange rate through the long-run and short-run changes or dynamic relations amongst total production, Volume of exports and total employment from 1995 to 2020, using a time-series analysis. The study adopts the secondary time series data for total production, volume of exports and total employment. Descriptive statistics was adopted to describe the features of the data quantitatively and to profile the beef industry. Unit root test was performed for the integration of variables where data exabits mixture of level and first integration. Bound test shows that variables are somehow associated in the long run due to their short run cointegration. The results from the cointegration test and the ARDL-ECM estimation suggest a long-run effect among total production, volume of exports and total employment. The adjustment term or coefficient of ECT of dependent variables suggests that the past year’s errors are corrected for the current year at a convergence speed of 0.93, 1.72 and 1.06 percentage points, respectively. Furthermore, Causal relation or effect results for beef industry shows that single directional causality effect exists between, or which runs from volume of exports total production output, exchange rate to volume of exports and lastly, causal effect run from volume of exports to total employment. The overall conclusion is that floating exchange rate impact on total production, volume of exports and total employment in the beef industry of the South African red meat industry
ÖĞRENCİLERİN SOSYAL AĞ KULLANIMINDA DAVRANIŞLARI
The purpose of this article is to examine how students use social media based on six factors: field of study, level of study, year of study, gender, age, and income. To collect the data for this study, we conducted an online survey with an appropriate sample. In this study, a single construct was used to assess students' social media usage habits. We investigated the link between students' social media behaviors and their academic orientation, degree of study, year of study, gender, age, and income.
According to the results of this study, students' social media use varies by field of study, does not differ by level of study, differs by year of study, differs by gender, differs by age, and does not differ by income. The sample was restricted to survey respondents due to time and financial limitations. Consequently, the study findings cannot be generalized to the entire population.
 
A MULTIVARIATE LOGISTIC ANALYSIS ON FACTORS AFFECTING THE MARKET PARTICIPATION OF SMALLHOLDER INDIGENOUS GOAT FARMERS IN MAKUYA VILLAGE OF THE HAMAKUYA COMMUNITY, MUTALE LOCAL MUNICIPALITY, LIMPOPO PROVINCE
Livestock farming, particularly indigenous goat farming, is essential for rural economies, providing food and income. The demand for goat products is growing, encompassing meat, milk, fibres, and skins. Nevertheless, there's limited participation by farmers in formal markets, with most transactions happening privately. The study examined 45 smallholder indigenous goat farmers in Makuya Village, located in the Mutale Local Municipality, Limpopo Province. Data analysis included descriptive statistics and a multivariate logistic model to explore factors influencing market participation. The findings highlighted the diverse community, with a notable presence of male smallholder goat farmers. Several factors affecting market participation were identified, including the age of the farmer, the number of goats owned, distance to the market, and the source of agricultural information. This research offers valuable insights for policymakers and stakeholders, supporting sustainable goat farming and enhanced market engagement in rural areas
FACTORS AFFECTING SOCIAL COMMERCE INTENTION: AN EMPIRICAL STUDY ON SOCIAL MEDIA PLATFORMS
Recently, there has been a significant increase in the use of social media, especially among the new generation of users. In parallel with this increase, social media platforms have highlighted the concept of social commerce - an extension of e-commerce - and put it on the current agenda. In social commerce, social media platforms are used to share, create, and request product information, perceptions, and views, with customers also making purchases.
The social commerce intention of the new generation via social media platforms is the focus of this study. This study investigates the social commerce intention of students at a public university in Yalova, Turkey, to purchase products via Instagram and the factors that affect this intention. 296 students participated in the study. Findings suggest that the price and reputation of social commerce vendors positively affect user trust. Also, habit, perceived ease of use, and hedonic motivation also positively affect social commerce intention. Trust in the social vendor positively affects social commerce intention. Other hypotheses are rejected. This study contributes to the literature by analysing the role of different factors in social commerce intention
EMOTIONAL LABOR AND PROSOCIAL MOTIVATION IN TURKEY: A DEEP DIVE INTO THE DEPTHS OF HUMAN BEHAVIOR
This study aims to investigate the potential relationship between emotional labor and prosocial motivation. The study aims to determine whether such a relationship exists, identify the dimensions of emotional labor influencing prosocial motivation, and assess whether prosocial motivation behavior significantly varies among demographic factors. Data were collected from 345 employees actively working in Turkey through surveys. The collected data were analyzed using statistical software packages SPSS 24 and AMOS 17. The results indicate a significant positive relationship between deep acting and genuine acting with prosocial motivation, while a significant negative relationship is observed between surface acting and prosocial motivation. According to the comparative analyses, prosocial motivation varies depending on marital status. However, no significant differences in prosocial motivation were observed based on gender, age, educational level, and working hours.Bu çalışmanın amacı duygusal emek ile olumlu sosyal motivasyon arasındaki potansiyel ilişkiyi araştırmaktır. Çalışma, böyle bir ilişkinin var olup olmadığını belirlemeyi, olumlu sosyal motivasyonu etkileyen duygusal emeğin boyutlarını belirlemeyi ve olumlu sosyal motivasyon davranışının demografik faktörlere göre anlamlı şekilde farklılık gösterip göstermediğini değerlendirmeyi amaçlamaktadır. Türkiye'de aktif olarak çalışan 345 çalışandan anket yoluyla veri toplandı. Toplanan veriler SPSS 24 ve AMOS 17 istatistiksel yazılım paketleri kullanılarak analiz edilmiştir. Sonuçlar, derin oyunculuk ve gerçek oyunculuk ile prososyal motivasyon arasında anlamlı pozitif bir ilişki olduğunu gösterirken, yüzeysel oyunculuk ve prososyal motivasyon arasında anlamlı negatif bir ilişki gözlemlenmektedir. Karşılaştırmalı analizlere göre prososyal motivasyon medeni duruma göre farklılık göstermektedir. Ancak cinsiyet, yaş, eğitim düzeyi ve çalışma saatlerine göre prososyal motivasyonda anlamlı bir farklılık gözlenmedi
THE RELATIONSHIP BETWEEN THE RESEARCH ASSISTANTS’ BURNOUT LEVELS AND THEIR PERCEPTIONS OF ORGANIZATIONAL CYNICISM
This research aimed to examine the relationship between the burnout levels in research associates, as important shareholders of universities, and their perceptions of organizational cynicism. This study used the correlational survey model, a quantitative research method. The population of the study included 5503 research associates employed in public universities in Aegean region, Turkey, in 2019-2020 academic years. In this research, all research associates in the population were reached, without conducting a sampling study, and 427 research associates responded to the participation calls. The data, collected through the Maslach Burnout Inventory and the Organizational Cynicism Scale, were analyzed in SPSS 24.0 software. The study results showed that the highest average score in research associates’ burnout levels was on the individual achievement dimension. The emotional burnout dimension followed, and the lowest average score was on the depersonalization dimension. The highest average score in research associates’ perceptions of organizational cynicism was on the cognitive dimension and their lowest average score was on the affective dimension. There was no significant difference between the burnout and the organizational cynicism levels based on gender variable. Males and females were found to have similar perception levels. There were significant differences between the levels of professional satisfaction and burnout and organizational cynicism. Medium-level positive and significant relationships were found between the burnout and the organizational cynicism concepts and their sub-dimensions. Based on those results, some recommendations such as clarified and refined job descriptions, shorter working time, increasing reward sources, providing adaptation training and in-service training, and including other academic staff in the research, were added
THE RELATIONSHIP BETWEEN RISK AND COST OF QUALITY: THE CASE OF JESSE LANGFORD
Risk permeates every moment of life, impacting both individuals and businesses through their activities. While certain risks encountered have a minimal likelihood of materializing, others possess a considerable probability. Preventing risks in life entails averting failures. The most effective approach to preventing failures, both in business and all aspects of life, is through proactive measures that eliminate the underlying causes of failure before they occur. Engaging in prevention activities is invariably more cost-effective than dealing with the potential consequences and expenses associated with failures. In situations where the risk's realization probability is high, preventive measures can be implemented to mitigate or prevent it altogether. Consequently, by actively addressing risks, failures can be averted through risk prevention.
This study aims to conduct a comparative analysis of the concepts of risk and quality within the realm of costs while introducing the concept of risk-quality cost mapping to the existing body of literature. Within this framework, the study initially establishes a connection between the elements of the risk management process and quality costs. Subsequently, a real-life case is examined to assess its implications in terms of both risk and quality costs. As can be seen in the case of Jesse Langford, it is clear that the implementation of comprehensive prevention measures plays a crucial role in minimizing failure costs, ultimately reducing them to a negligible level during travel. As a result of preventive measures, the costs associated with failures can be avoided, the impact of risks can be reduced, and in some cases, the costs of failure can be substantially eliminated.ÖZET
Hayatın her anında risk vardır. Hem bireyler hem işletmeler faaliyetleri sonucunda çeşitli risklerle karşı karşıya gelmektedirler. Karşılaşılan bazı risklerin gerçekleşme olasılığı çok düşükken bazılarının da gerçekleşme olasılığı çok yüksek olabilir. Riskin gerçekleşme ihtimalinin yüksek olduğu durumlarda riskin azaltılması veya önlenmesine yönelik önleme faaliyetleri uygulanabilir. Böylece riskin önlenmesi ile başarısızlıklar da önlenebilir.
Bu çalışmanın amacı risk ve kalite kavramlarını maliyetler bağlamında karşılaştırarak risk-kalite maliyeti eşleştirmesini literatüre kazandırmaktır. Bu çerçevede öncelikle risk yönetim sürecinin unsurları ile kalite maliyetleri unsurları ilişkilendirilmiştir. Ardından yaşanmış gerçek bir olay ele alınarak risk ve kalite maliyetleri açısından analiz edilmiştir
Kurumsal sosyal sorumluluğun tüketici güveni ve şirket imajı algısındaki rolü
Corporate social responsibility is an issue to which businesses attach great importance today. They coordinate their activities in such a way that they are useful for the environment and society. The purpose of this study is to research how corporate social responsibility influences business image and customer trustworthiness. Furthermore, the study intends to investigate the relationship between corporate image and consumer credibility.
We used an online survey with the appropriate sample to obtain data for this topic. This study evaluated corporate social responsibility, business image, and consumer trust in Kosovar food firms across three instruments. According to the study's findings, social responsibility benefits both company image and consumer credibility, and there is a considerable positive association between corporate image and customer credibility. Due to time and cost restrictions, the sample was limited to survey participants.
Based on the findings of this study, we recommend that corporate executives pay more attention to the use of social responsibility, as this factor has a direct influence on corporate image and customer credibility, as well as managing the interplay between these two factors.
 
REINVENTING QUALITATIVE DATA COLLECTION BOUNDARIES IN PANDEMIC DISPENSATIONS LIKE THE COVID-19
The newly discovered coronavirus (COVID-19) has changed the traditional methods of conducting qualitative research which, by nature, heavily relies on face-to-face interaction through interviews, field work, and focus group discussions for data collection. However, the various COVID-19 safety protocols, including physical distancing, mask wearing, quarantines, restrictions of national and international travels as well as the need to limits one’s movements to reduce exposure to the virus, have all disrupted traditional methods of qualitative data collection, thereby leaving researchers stranded. This article explores a number of other methods which researchers can utilize to achieve the same results released by face-to-face interactions. These methods include the use of digital voice, video, and text-based tools, online surveys, and content analysis. Drawing from a qualitative study conducted during a lockdown in Zimbabwe between May and June 2020, the article demonstrates how these tools can be used to generate data or to sample data that is already available to satisfy research questions and meet research objectives