Jurnal Universitas 17 Agustus 1945 Surabaya
Jurnal Universitas 17 Agustus 1945 SurabayaNot a member yet
6388 research outputs found
Sort by
PENGARUH PENGETAHUAN KEWIRAUSAHAAN, LINGKUNGAN SOSIAL DAN KEPRIBADIAN TERHADAP MOTIVASI BERWIRAUSAHA MAHASISWA TEKNIK INFORMATIKA UNTAG SURABAYA
Get PDFEvery year there is an increase in population which results in unemployment due to the lack of employment opportunities. The purpose of this study was to determine the effect of Entrepreneurial Knowledge, Social Environment and Personality on Entrepreneurial Motivation. This study used a quantitative research type method with data collection techniques using a questionnaire. Respondents to this study were 83 Informatics Engineering students at UNTAG Surabaya class of 2019-2020 who had taken entrepreneurship courses. This study used instrument tests, classical assumption tests, multiple linear regression tests and hypothesis testing which included the t test and F test. The results of the data analysis showed that the t test produced tcount for Entrepreneurship Knowledge of 2.393> 1.664, tcount for the Social Environment of 3.438> 1.664 and the results of the t test for Personality are 3.097> 1.664. So it can be concluded that tcount>ttable, which means that there is a significant influence between the variables of Entrepreneurship Knowledge, Social Environment and Personality on Entrepreneurial Motivation. The F test produces an fcount of 29.642 with a significant level of 0.000. The results of the F test show that the value of fcount is 29.642> f table is 3.09, then Ho is rejected and Ha is accepted. The recommendations in this study are expected to have an impact on the application of the Entrepreneurship Knowledge, Social Environment and Personality variables in encouraging Informatics Engineering Students at UNTAG Surabaya to have Entrepreneurial Motivation.
 
PENGARUH ORIENTASI KEWIRAUSAHAAN DAN KARAKTER WIRAUSAHA TERHADAP KEBERHASILAN USAHA PADA UMK SENTRA KULINER DI SEMOLOWARU SURABAYA
Get PDFThel delvellolpmelnt of UMK in elach relgioln alsol has thel poltelntial tol assist natiolnal delvellolpmelnt and grolwth by delvellolping thel elcolnolmy and beling ablel tol crelatel adelquatel nelw jolbs. Thel elxistelncel olf UMK is ablel tol belcolmel a bridgel folr thel colmmunity so that thely dol nolt olnly relly oln elmplolymelnt, but arel ablel tol crelatel nelw jolbs. This study aims to deltelrminel thel elffelct olf elntrelprelnelurial olrielntatioln and elntrelprelnelurial charactelr oln businelss succelss at UMK Culinary Celntelrs in Selmollolwaru Surabaya. This study usels a quantitativel relselarch melthold approlach by colllelcting data using a quelstiolnnairel. Thel polpulatioln in this study welrel all 30 UMK olwnelrs of folold and belvelragel at thel Selmollolwaru culinary celntelr in Surabaya, with all melmbelrs olf thel polpulatioln beling thel relselarch samplel. Thel data analysis telchniquel usels multiplel linelar relgrelssioln analysis. Thel relsults sholweld that elntrelprelnelurial olrielntatioln had a significant elffelct oln businelss succelss at thel UMK Culinary Celntelr in Selmollolwaru, Surabaya. Elntrelprelnelurial charactelr has a significant elffelct oln businelss succelss at thel Culinary Selntra UMK in Selmollolwaru Surabaya. Elntrelprelnelurial olrielntatioln and elntrelprelnelurial charactelr havel a significant elffelct oln businelss succelss at thel UMK Culinary Celntelr in Selmollolwaru Surabaya.
Keywords: Elntrelprelnelurial Olrielntatioln and Elntrelprelnelurial Charactelr and Businelss Succels
Pengaruh Trust, Customer Satisfaction dan User Flow Experience Terhadap E-Loyalty Generasi Z Pada Pengguna Aplikasi Shopee di Surabaya
No full textThe purpose of this research is to determine the effect of Trust, Customer Satisfaction and User Flow Experience on E-Loyalty. Shopee ranks first in the percentage of E-Commerce business according to sales media in Surabaya with a total percentage of 4.98%. Millennials are the most disloyal, the most emotional, and the most dissatisfied segment of all other generations. The purpose of this study was to determine the effect of Trust, Customer Satisfaction, and User Flow Experience on electronic E-Loyalty for Shopee application users in Surabaya. This type of research is explanatory research which explains the relationship between research variables by testing hypotheses. This research uses nonprobability sampling with purposive sampling technique. The sample of this research is 100 respondents, the questionnaire is distributed online with certain criteria. The sample consists of respondents who live in Surabaya, generation Z and have used the Shopee application at least twice. This type of research is explanatory with a quantitative approach. The data analysis method in this study is Multiple Linear Regression Analysis using the IBM SPSS Statistics 25 application. The results of this study indicate that trust, customer satisfaction, and user flow experience have a significant effect on the loyalty of Shopee application users. Based on these results, it is suggested that Shopee can place advertisements that can attract the attention of its consumers so that Shopee's consumer trust can increase.
 
Pengaruh Literasi Keuangan dan Inklusi Keuangan Terhadap Keputusan Investasi Masyarakat di Daerah Kramat Jegu Sidoarjo
Get PDFThis research aims to analyze the influence of financial literacy and financial inclusion on investment decisions of the community in the Kramat Jegu area, Sidoarjo. Financial literacy encompasses individuals' knowledge, skills, and understanding of financial concepts, while financial inclusion focuses on broader access to formal financial services. Investment decisions involve the selection of investment instruments and allocation of funds to achieve long-term financial goals. Data were obtained through questionnaires distributed to respondents who are members of the community in the Kramat Jegu area, Sidoarjo. The analysis of data using the linear regression method indicates that financial literacy does not have a significant influence on the investment decisions of the community. This means that individuals' financial literacy does not necessarily translate into a desire to make investment decisions. Additionally, financial inclusion also does not have a significant influence on investment decisions. Individuals with broader access to formal financial services do not necessarily make better investment decisions.The findings suggest the need to enhance financial literacy through educational programs, training, and campaigns targeting the community in the area. Efforts to expand access to formal financial services, such as banks and other financial institutions, should also be undertaken to enable individuals to make better investment decisions. This research contributes to understanding the relationship between financial literacy, financial inclusion, and investment decisions of the community in the Kramat Jegu area, Sidoarjo. The results of this study can serve as a reference for the government, financial institutions, and relevant organizations in designing and implementing programs that aim to improve financial literacy and financial inclusion in the area. Ultimately, these efforts can help individuals make better investment decisions and enhance their financial well-being
ANALISIS PENGARUH KREATIVITAS PRODUK, VARIASI PRODUK, DAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PADA ANNA CAKE N COOKIES DI SURABAYA
Get PDFThe growth of the culinary industry in Indonesia is currently growing rapidly, resulting in increasingly fierce competition between entrepreneurs. Culinary is no longer a product to meet human needs alone, but has now become a new lifestyle among the people. Industrial growth as it is today also influences consumer purchasing decisions. So that these factors can contribute to each other to increase marketing to consumers to establish strong bonds with companies. This study aims to determine the influence of Product Creativity, Product Variety, and Social Media on Purchase Decisions at Anna Cake N Cookies in Surabaya. This study uses a type of quantitative research. The sample used was 100 respondents who were consumers of Anna Cake N Cookies in Surabaya. Using a non-probability sampling method with a purposive sampling technique. The data collection technique used is by distributing questionnaires online via the Google form. The results of the t test show that the Product Creativity variable has a partial influence on purchasing decisions with the result t count 2.187 > 1.660 . The product variation variable has a partial influence on purchasing decisions with the result t count 4.040 > 1.660 . Social Media variables have no partial influence on purchasing decisions with the result t count 0.943 > 1.660. Then the results of the F test show that Product Creativity, Product Variety, and Social Media have a significant simultaneous effect on Purchase Decisions at Anna Cake N Cookies in Surabaya.
Keywords: Product Creativity, Product Variety, Social Media, Buying decisio
Pengaruh Rekrutmen, dan Seleksi terhadap Kinerja karyawan pada UMKM Toko E3 Surabaya
Get PDFFrom the achievement of the target in September-December 2022, there was a decrease so that it was suspected that there was a suboptimal employee performance. And to meet the needs of its employees, the store takes various ways, and from the results of the data obtained by researchers, it can be seen that there are still many employees who enter through the entrustment / relative route, while recruitment before selection also does not seem to be going well, where the percentage of good recruitment results that come alone, and advertising results are very small. This study aims to determine and analyze the effect of Recruitment and Selection on employee performance at MSMEs E3 Surabaya Store, and to find out the variables that have a dominant influence on employee performance. The research method used in this study is quantitative research using questionnaires as data collection instruments. The population used in this study was all employees at the E3 Store MSMEs and used saturated sampling techniques or census with a total of 44 employees. The results of this study show that Recruitment has a positive and significant influence on employee performance then Ho is rejected and Ha is accepted, Selection does not have a positive and significant influence on employee performance so that Ha is rejected, and Recruitment, Selection has a joint or simultaneous effect on employee performance then Ho is rejected and Ha is accepted, then the variable that has a dominant influence is Recruitmen
Conscientiousness dan phubbing pada mahasiswa: Menguji peran kepuasan hidup sebagai moderator: Conscientiousness and phubbing in college students: Testing the role of life satisfaction as a moderator
Get PDFPhubbing, or the phenomenon of cell phone use by college students when interacting with others, is a phenomenon that requires careful attention. This neglect of others and a greater focus on cell phone use makes phubbing a cause for concern, as it impacts students' academic and social relationships. Factors influencing phubbing are conscientiousness and life satisfaction. This study aimed to explore whether life satisfaction moderates the effect of conscientiousness on phubbing in college students. This study involved 306 college students recruited through convenience sampling. The measurement instruments used were the Satisfaction with Scale (α=0,868), the Phubbing Scale (α=0,990), and conscientiousness (α=0,614). Moderation analysis was used for data analysis. The results revealed that life satisfaction did not significantly moderate the effect of conscientiousness on phubbing in college students. Conscientiousness remained influential on phubbing, regardless of the students' level of life satisfaction. This condition is suspected to be related to cognitive flexibility and failure experiences, which could be confounding variables in the interaction between conscientiousness and life satisfaction. Future research should consider cognitive flexibility and failure experiences as mediating variables. Keywords: cognitive flexibility; life satisfaction; phubbing; trait conscientiousness
ANALYSIS OF STRATEGIC PARTNERSHIPS MEDIATING THE UNIQUENESS OF RESOURCES ON TOURISM COMPETITIVE IN SUKABUMI REGENCY
Get PDFCompetition for business activities in the tourism sector is increasingly tight and competitive, so that every region and country is required to be able to compete in creating a competitive advantage. Tourist attractions in Sukabumi Regency experience fluctuations in visitors to tourism destinations every year, with increases and decreases, which means there is no stability. It is known that there are many competitors for other tourist attractions, so it is feared that in the future there will be a decrease in the number of tourists visiting Sukabumi Regency. The aim of this research is to determine the mediating effect of strategic partnerships in the relationship between resource uniqueness and competitive advantage. The research method used is a quantitative research method with a descriptive and causal approach. The sampling technique used was saturated sampling by distributing questionnaires to 100 tourist attraction managers in Sukabumi Regency. The data analysis technique used is structural equation modeling (SEM) with the help of software (PLS) 4. The results of this research show that tourist attractions in Sukabumi Regency have succeeded in building unique resources, strategic partnerships and good competitive advantages in the eyes of tourists. Resource uniqueness has a positive and significant effect on strategic partnerships of 0.810. Strategic partnerships have a positive and significant effect on competitive advantage of 0.640 and strategic partnerships mediate the relationship between resource uniqueness and competitive advantage of 0.518. So it can be concluded that strategic partnerships act as a mediator in the relationship between resource uniqueness and competitive advantage
THE ROLE OF THE JAGOI BABANG CROSS-BORDER POST IN IMPROVING THE SOCIAL WELFARE OF BORDER COMMUNITIES
Get PDFBorder areas have a strategic role in national development, including through the State Border Post which is designed to improve connectivity between countries and the social welfare of the community. This study aims to analyze the role of the Jagoi Babang State Border Post in supporting socio-economic development in the border area of Bengkayang Regency, West Kalimantan. Using thematic analysis methods based on secondary data, this study explores community perceptions, policy effectiveness, and key challenges in managing the State Border Post. The results of the study indicate that although the existence of the State Border Post has increased access to basic infrastructure, such as electricity and roads, limited coordination between agencies and low skills of local communities are major obstacles. This study is relevant to fill the literature gap in border area management, as well as providing strategic recommendations for the government in increasing the role of the State Border Post to be more inclusive and sustainable
Perbaikan Pengerasan Jalan pada Jalur BTS Kota Sampang-Ketapang: Hardening Repair Road on the BTS Road, Sampang City-Ketapang
No full textThe Sampang-Ketapang Bts. road section in Sampang Regency, East Java Province, is a strategic infrastructure that supports public mobility, distribution of goods, and access to public services. However, the existing condition of this road section experiences various functional damages such as cracks, potholes, and surface subsidence that impact safety, comfort, and increase transportation costs. This study aims to analyze and ensure the road pavement repair process meets technical standards, Bina Marga specifications, and SNI, so that the quality of the work results can be guaranteed. The research method was carried out through field observations, material testing, and supervision of the repair implementation stages, starting from preparation, spreading AC-WC materials, to compaction with heavy equipment according to procedures. The results of the study indicate that strict supervision of material use, work methods, and safety procedures can improve pavement quality, extend road life, and provide time and cost efficiency. By implementing sustainability principles, construction technology, and post-repair maintenance, this road section is expected to return to its optimal function as a safe, comfortable, and sustainable means of transportation for the community