Jurnal Universitas 17 Agustus 1945 Surabaya
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Analisis Komparasi Kepercayaan Merek (Brand Trust), Store Atmosphere, Kualitas Layanan dan Repurchase Intention Pada Clarice Beauty Clinic Dan Loris Beauty Clinic Di Kota Surabaya
Get PDFThis research was conducted with the aim of knowing whether there are differences between Brand Trust, Store Atmosphere, Service Quality and Repurchase Intention at Clarice Beauty Clinic and Loris Beauty Clinic. Thv lis ty lpe o lf resea lrch u ses quantitative research methods and researchers try to make comparisons between the variables attached to the two objects, namely Clarice Beauty Clinic and Loris Beauty Clinic. Comparative research is research that is comparative. This research was conducted by distributing questionnaires via Google from t lo consumers who had facial treatments or purchased products at Clarice Beauty Clinic and Loris Beauty Clinic. Th le sam lpling tech lnique u lsed in th lis stu ldy is non-probability samp lling (non-rando m sampling) because this research is specifically for consumers who have had facial treatments or purchased products at Clarice Beauty Clinic and Loris Beauty Clinic using the snowball sampling technique. Using the data analysis method, the homogeneity test functions to find out whether the variation is uniform in each sample and the independent sample t-test to find out whether there is a difference in the mean or average of two sample groups that are not related and assisted with SPSS 20. From Th le re sults of data an alysis techniques obtained show that Brand Trust, Store Atmos lphere, Service Quality and Repurchase Intention do not have differences in Clarice Beauty Clinic and Loris Beauty Clinic.
Keywords: Brand Trust, Store Atmosphere, Service Quality, Repurchase Intentio
PENGARUH MOTIVASI WIRAUSAHA, KEMANDIRIAN PRIBADI DAN PENGETAHUAN KEWIRAUSAHAAN TERHADAP KEBERHASILAN USAHA DI SENTRAL KULINER BRATANG BINANGUN SURABAYA
Get PDFABSTRAK
Currently, the Surabaya city government has provided spaces for micro, small, and medium enterprises (UMKM) or street vendors to sell their products. With the establishment of a central culinary tourism area by the government, it is expected to help the local community, especially the people of Surabaya. Research has been conducted to identify potential problems, such as the influence of entrepreneurial motivation, personal independence, and entrepreneurial knowledge on business success. Unequal competition contributes to uneven business success among the vendors. The lack of entrepreneurial motivation, personal independence, and supported entrepreneurial knowledge can lead to unequal business success in the culinary tourism center of Bratang Binangun, Surabaya.This study utilized a quantitative research method and employed a census method. A questionnaire was distributed to the vendors as the research instrument. The sample size consisted of 32 respondents, determined through a census method. Data analysis was performed using the Independent Sample Test. The research findings indicate a significant influence (0.000 < 0.05) of entrepreneurial motivation, personal independence, and entrepreneurial knowledge on business success in the culinary tourism center of Bratang Binangun, Surabaya.
Keywords: Entrepreneurial Motivation, Business Success, Entrepreneurship
PENGARUH MOTIVASI KERJA DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PT JATIM AUTOCOMP INDONESIA (JAI) GEMPOL KABUPATEN PASURUAN
Get PDFGood performance is optimal performance, namely performance that meets organizational standards, with good performance every employee can complete the tasks and responsibilities that have been given and for employees who have good performance can make a major contribution in carrying out company activities and can achieve company goals which has been set. This research takes the object at PT. JAI Gempol Pasuruan Regency which aims to improve the Regional economy in the Industrial Sector, because in this company there are various phenomena that are worthy of being research material. In this study, three variables were taken, namely work motivation, organizational culture and employee performance. This study uses a quantitative research method. The sample used in this study was 100 employees of PT JAI Gempol Pasuruan Regency who were respondents. This study used the Probability Sampling method (the entire population was sampled) with the random sampling technique. Methods of data collection using a questionnaire. The data analysis technique used in this study is the classical assumption test, multiple linear regression test and hypothesis testing. The results of this study indicate that first, partially, work motivation has a significant effect on employee performance. Second, partially that organizational culture has a significant effect on employee performance. Then, from the results of calculated F, which is equal to 17.322 > f table 3.09 and a significance of 0.000. Thus it shows that work motivation and organizational culture have a significant simultaneous effect on the performance of employees of PT JAI Gempol, Pasuruan Regency
ANALISIS PERBANDINGAN KUALITAS PRODUK, KUALITAS PELAYANAN, CITA RASA DAN KEPUASAN KONSUMEN MIE GACOAN DAN MIE KOBER DI SIDOARJO
Get PDFThe marketing objectives of these two culinary businesses equally target all age groups, but especially students who are often curious about new items that are presented in an unusual and creative way, resulting in a boom in society along with the main menu. will be a very interesting level of spicy food. Mi Gacoan and Mie Kober serving similar types of cuisine have become rivals, competing with each other to attract customers' attention and capture most of the market by providing high-quality goods, high-quality service, delicious food and high-quality prices. This study uses a quantitative research method approach. The quantitative research method is a type of research that is systematic, planned and clearly structured from the start to the creation of the research design. Quantitative research methods in this study using comparative research. In this research, the writer will try to compare some of the variables that are the focus of the observations, namely the variables of Product Quality, Service Quality, Taste and Consumer Satisfaction. The population in this study were all consumers of Mie Gacoan and Mie Kober in Sidoarjo, based on the results of a comparative analysis using the independent T test showing that there were no significant differences in product quality, service quality, taste and consumer satisfaction, but based on the average value the average of the two places showed no significant difference. It is hoped that business owners of Mie Gacoan and Mie Kober can maintain the Convenience Service more, because most consumers in these two places are satisfied with the ease of repair if there is a product that does not match the order. Business owners also need to improve quality so that consumers can continue to make repeated purchases at both Mie Gacoan and Mie Kobe
Pengaruh Content Marketing Dan Online Customer Review Terhadap Keputusan Pembelian Produk Kecantikan Pada Followers Akun Instagram @Sociolla
Get PDFThe company operates through a website. After experiencing sharp declines in the second and third quarters of 2020, monthly visits to the Sociolla Indonesia website increased to around 3.1 million in the fourth quarter of that year. Data from Social Bella Indonesia shows that there has been an increase in spending in the East Java region by 23 percent from 2019 to 2021, indicating that this organization always pays attention to the beauty needs of beauty activists in Indonesia. The purpose of this study was to see the effect of Content Marketing on the choice of buying superior goods for Instagram @Sociolla account supporters, the effect of Online Customers Reviews on purchasing decisions [beauty products on @Sociolla Instagram account followers, and the impact of Content Promotion and Online Customer Surveys on purchasing decisions beauty products on followers of the Instagram account @Sociolla. This study uses a quantitative research method that presents research results in a descriptive manner using statistical figures. Based on the research findings, the decision to purchase beauty products by Instagram Sociolla followers is not influenced by online customer reviews, while the decision to purchase beauty products by Instagram Sociolla followers is positively and significantly influenced by content marketing.
PENGARUH BRAND AWARENESS DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK ERIGO PADA MAHASISWA UNIVERSITAS 17 AGUSTUS 1945 SURABAYA
Get PDFIn today's modern era, the need for the world of fashion is getting bigger. Various types of brands have sprung up in Indonesia. One of them is the Ergo brand. Erigo is one of the local clothing brand names that elevates and promotes products that are comfortable to wear, affordable prices, varied designs and motifs, and a large selection of colors that make Erigo much in demand by buyers. In this study, it explains the effect of Brand Awareness and Digital Marketing on Purchasing Decisions of Erigo products for students at the University of 17 Agustus 1945 Surabaya. This study aims to determine how significant the influence of Brand Awareness and Digital Marketing on the Purchase Decision of Erigo products for students at the University of 17 August 1945 Surabaya. This study used a quantitative method with a questionnaire research instrument or a questionnaire made by the researcher himself. The population in this study were students at the University of 17 Agustus 1945 Surabaya who had bought Erigo products. The data analysis technique used in this research is instrument test, classical assumption test, multiple linear regression test, determination test, and hypothesis test. The results of this study indicate that Brand Awareness and Digital Marketing have a positive and significant influence, either partially or simultaneously on the Purchase Decision of Erigo products for students at the University of 17 August 1945 Surabaya
Illegal Fishing Activities of the Run Zeng Vessel in Indonesia
Get PDFIn the last four years, the number of illegal fishing cases in Indonesia has relatively increased. The government is still working hard to catch the perpetrators of fisheries crimes that roam Indonesian waters. The Ministry of Maritime Affairs and Fisheries (MMAF) reported that a Russian-flagged foreign fishing vessel named Run Zeng from China entered Indonesia's Exclusive Economic Zone (EEZ) to conduct illegal activities such as illegal, unreported and unregulated (IUU) fishing practices, the use of trawling, and the deactivation of the Automatic Identification System (AIS). International environmental law requires countries to comply with rights and obligations related to environmental protection at the global level, including the marine environment. This research aims to specifically highlight the analysis of the environmental aspects of international law against the illegal activities of the Run Zeng vessel in Indonesia. By using normative juridical research methodology, which emphasizes the analysis of library materials in the form of secondary data. The results of this study indicate that the Run Zeng ship has carried out various illegal activities that violate the provisions of international conventions and laws and regulations in Indonesia. In law enforcement, Indonesia has adequate legal instruments to handle cases of environmental pollution by foreign vessels through bilateral agreements and national laws. This case has implications for Indonesia's commitment to realizing sustainable development in the marine and fisheries management sector, especially SDGs 14 Life Below Water through the concept of blue economy as outlined in the five priority programs of the MMAF
Language Commodification in Digital Tourism Landscape: A Corpus-Based Approach to Destination Branding Strategies
No full textThe digital landscape has become the primary medium for tourism promotion, where language plays a vital role in constructing destination image. While digital marketing continues to attract growing interest, there’s still a noticeable gap in research when it comes to understanding how language itself is turned into a commodity in digital tourism. Addressing this gap, the study aims to reveal how language is commodified in digital tourism promotion and to analyze the branding strategies reflected in its linguistic features. A total of 18 official tourism destination websites in Indonesia over the period of 2023 to 2024, the data were analyzed using AntConc software, generating a corpus of 39,135 tokens. The analysis focused on word frequency, collocation, concordance, and semantic prosody to identify dominant linguistic patterns. The findings reveal that digital tourism promotion is dominated by affective and visually charged vocabulary such as “indah”, “pengalaman”, “unik”, “spot” and “instagrammable”, which collectively contribute to constructing an aesthetic and emotional narrative of the destinations. The identified branding strategies include emotional appeal, visual-social imagery, exclusivity, cultural authenticity, and comfort and accessibility. The implications of this study underscore the importance of linguistic data in designing more effective tourism promotion strategies grounded in emotional resonance and social relevance. This research contributes to the development of applied linguistics within the context of the digital tourism industry and provides strategic insight for destination managers in crafting more compelling and competitive branding narratives
Analisis Komparasi Harga, Kualitas Pelayanan dan Loyalitas Pelanggan Pada Cafe “Ruang Kopi” dan Cafe “De Ale” Sidoarjo
Get PDFPenelitian ini bertujuan menganalisis perbedaan harga, kualitas pelayanan, dan loyalitas pelanggan
antara Cafe Ruang Kopi dan Cafe De’Ale di Sidoarjo. Industri cafe yang terus berkembang menjadikan
harga, kualitas pelayanan, dan loyalitas pelanggan sebagai elemen kunci dalam mempertahankan daya
saing. Penelitian ini menggunakan metode kuantitatif deskriptif dengan pengumpulan data melalui
kuesioner berbasis skala Likert yang disebarkan kepada 100 responden. Analisis data
dilakukan menggunakan uji Paired Sample T-Test dengan bantuan SPSS. Hasil penelitian
menunjukkan terdapat perbedaan signifikan pada variabel harga dan kualitas pelayanan
antara kedua café. Café Ruang Kopi unggul dalam harga yang lebih kompetitif dengan kisaran
Rp8.000–Rp25.000, sedangkan Cafe De’Ale memiliki keunggulan dalam kualitas pelayanan
melalui responsivitas dan fasilitas yang mendukung pelanggan. Pada variabel loyalitas
pelanggan, Cafe Ruang Kopi menunjukkan keunggulan dengan adanya program "Loyalty
Card" yang memberikan diskon dan manfaat bagi pelanggan, sedangkan Cafe De’Ale belum
memiliki sistem serupa. Penelitian ini menegaskan pentingnya strategi harga kompetitif,
kualitas pelayanan unggul, dan program loyalitas dalam meningkatkan daya saing.
Rekomendasi diberikan untuk meningkatkan komunikasi nilai kepada pelanggan,
memanfaatkan teknologi digital, dan mengembangkan program loyalitas untuk menarik
pelanggan baru serta mempertahankan pelanggan lama
Pengaruh Pemasaran Digital Dan Lifestyle Terhadap Keputusan Pembelian Produk Fashion Di Marketplace Tokopedia Pada Generasi Milenial
Get PDFPenelitian ini bertujuan untuk menganalisis pengaruh pemasaran digital dan gaya hidup
terhadap keputusan pembelian produk fashion di marketplace Tokopedia pada generasi milenial.
Dengan meningkatnya penggunaan internet dan platform e-commerce di Indonesia, khususnya di
kalangan generasi milenial, penting untuk memahami faktor-faktor yang mempengaruhi keputusan
pembelian mereka. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan desain
survei, dimana data dikumpulkan melalui kuesioner yang dibagikan kepada 100 responden yang
merupakan pengguna aktif Tokopedia. Analisis data dilakukan menggunakan regresi linier berganda
untuk menguji pengaruh simultan dari pemasaran digital dan gaya hidup terhadap keputusan
pembelian. Hasil penelitian menunjukkan bahwa pemasaran digital memiliki pengaruh positif dan
signifikan terhadap keputusan pembelian, begitu pula dengan gaya hidup. Penelitian ini memberikan
wawasan bagi pemasar dan pengelola Tokopedia untuk merancang strategi pemasaran yang lebih
efektif dalam menjangkau generasi milenial