Jurnal Universitas 17 Agustus 1945 Surabaya
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Pengaruh Store Image, Shopping Lifestyle Dan Promosi Penjualan Terhadap Impulse Buying Pada Konsumen Toko Indah Bordir Sidoarjo
Get PDFThe growing trend of fashion in Indonesia has made competition in this line of business increasing, one of which is the Indah Bordir Sidoarjo fashion shop. Indah Bordir is a shop that offers various variants of clothing with embroidery characteristics. The influence of the image of Indah Bordir Shop, which is increasingly recognized by the general public and the different shopping styles of each consumer, as well as the varied sales promotion strategies of Indah Bordir Shop, are able to make these conditions affect the impulse buying of each consumer in transactions at Indah Bordir Shop. This study aims to determine the effect of store image, shopping lifestyle and sales promotion on impulse buying among consumers at the Indah Bordir shop in Sidoarjo. This research is a quantitative research with the subjects of this research are consumers of the Indah Bordir Shop, Sidoarjo. Data collection uses an e-questionnaire via google form with the NonProbability Sampling method. The results of this study indicate that the 100 research samples state that store image, shopping lifestyle and sales promotions influence impulse buying. It is supported that Impulse Buying is influenced by Store Image, Shopping Lifestyle and Sales Promotion variables by 59.2%. Indah Bordir Sidoarjo's efforts to influence impulse buying for each consumer are by increasing product quality according to the selling price, always displaying up-to-date designs that can make brands more famous than others, and offering bundle price packages or special price packages family. This can effectively make consumers interested in making purchases so that they can increase sales at the Indah Bordir Sidoarjo Shop
Pengaruh Pembayaran SPaylater dan Potongan Harga terhadap Keputusan Pembelian Produk Fashion pada pengguna Shopee di Surabaya
Get PDFNeeds are everything that is needed by humans to maintain and develop their survival, the form of needs can be in the form of goods and services. In the current 5.0 era, people have started using marketplace applications to meet their needs, which provide various needs such as clothing, electronic devices, food, etc. One of them is the Shopee marketplace, Shopee does a lot of promotions to attract potential customers. Promotions provided by the Shopee marketplace are providing SPaylater payment facilities and price discounts to attract consumers to use and purchase goods or services at Shopee. Therefore, this research was carried out with the aim of analyzing whether Spaylater Payments and Price Discounts affect Purchase Decisions for fashion products for Shopee users in Surabaya, this research is a type of Quantitative research, the object of this research is consumers who have purchased fashion products from Shopee users in Surabaya. with a total sample of 100 using a purposive non-probability sampling technique. The data collection technique in this study used an electronic questionnaire included in the Google form, and will then be analyzed with the help of the SPSS application. The results that have been obtained from a series of tests that have been carried out, namely the SPaylater Payment Variable and Price Discounts, have an influence on the Purchase Decision of fashion products for Shopee users in Surabay
Pengaruh Inovasi Produk, Kreativitas Produk, dan Motivasi Berwirausaha terhadap Keunggulan Bersaing pada Sentra Wisata Kuliner Bratang Binangun Surabaya
Get PDFInnovation and Creativity is a new thought or idea that is created to bring out something novelty. Entrepreneurial motivation is an encouragement in a person to carry out business activities. The primary objective of this research is to determine the extent to which Competitive Advantage is impacted by Product Innovation at the Bratang Binangun Culinary Tourism Center, The impact of product innovation on competitiveness is a significant factor to consider, how big is the influence of Entrepreneurial Motivation on competitiveness. In the present research, a quantitative methodology is employed. The employed technique is the Non Probability Sampling method. Based on the findings of this research, it can be inferred that Product Innovation plays a significant role in fostering Competitive Advantage, Product Creativity on Competitive Advantage, and Entrepreneurial Motivation on Competitive Advantage. The impact of Product Innovation, Product Creativity, and Entrepreneurial Motivation on Competitive Advantage amounts to 63.3%, with the remaining 36.7% being attributed to various other factors
PENGARUH PENDIDIKAN KEWIRAUSAHAAN, LINGKUNGAN KELUARGA, DAN ATTITUDE TOWARD ENTREPRENEURSHIP TERHADAP MINAT BERWIRAUSAHA ( STUDI KASUS MAHASISWA ADMINISTRASI BISNIS UNIVERSITAS 17 AGUSTUS 1945 SURABAYA)
Get PDFAbstract
This study aims to determine the effect of Entrepreneurship Education, Family Environment, and Attitude Toward Entrepreneurship on Entrepreneurial Interest (Case Study of Students of Universitas 17 Agustus 1945 Surabaya). The research was conducted on all Business Administration students at the University of August 17, 1945. This study uses primary data with questionnaire data collection techniques. This research uses quantitative methods. The data technique used is multiple linear and the sample technique uses a Likert scale. The analysis test is carried out with validity, reliability, classical assumptions, hypothesis testing in which there is a t test and f test. The results of the data analysis test showed that the t test with a significance level of 0.05 resulted in a significance value for the variable entrepreneurship education on entrepreneurial interest of 0.020, the variable family environment of 0.000 and for the variable Attitude Toward Entrepreneurship to Entrepreneurial Interest of 0.000 where the three variables have a value less than the required significance value. So it can be concluded that there is a significant influence between entrepreneurship education, family environment, and attitude toward entrepreneurship on interest in entrepreneurship or it can be said that the hypothesis is accepted. The results of the f test with a significance level of 0.05 resulted in a significance value of 0.000 which is below the required significance value. From the results of the f test, researchers know that the results of the anova hypothesis can be accepted because all independent variables (free) are feasible to explain the dependent variable (bound) analyzed by researchers. The conclusion of this study is that the independent variables of entrepreneurship education, family environment, and attitude toward entrepreneurship partially and simultaneously affect the dependent variable, namely entrepreneurial interest.
Keywords: Entrepreneurship education, family environment, attitude toward entrepreneurship, entrepreneurship
Pengaruh Label Halal dan Review Konsumen terhadap Keputusan Pembelian pada Mie Samyang di Surabaya
Get PDFThe continued advancements in technology have sparked numerous groundbreaking developments in various fields includingfood industry companies that lead to fast food or instant food. Instant noodles, which are one of the innovative fast food products that are well received by people around the world, one of them is Samyang Instant Noodles. The Samyang Food company has a problem formulation from the public, namely whether the halal label and consumer reviews have an influence of Samyang Instant Noodles on purchasing choices is substantial and positive. with the research objectives being achieved In order to assess the impact of halal labels and consumer reviews on purchasing decisions on Samyang Instant Noodles, so that the benefits obtained is to increase the choices made by consumers when buying Samyang Instant Noodle products. Quantitative research encompasses this particular research methodology which aims to determine each variable that is dominant or that influences one another between variables using a non-probability sampling technique was employed, involving a group of 100 participants. The target population for this research consisted of Surabaya residents in the Sukolilo sub-district and used data collection techniques, namely e-questionnaire through Google forms and data analysis techniques using SPSS software version 25. After conducting an analysis of a portion of the data, it was observed that the t count exceeded the t table value, indicating a higher probability level. After analyzing the data with a significance level of 0.05, it is evident that the calculated F-value exceeds the critical F-value, indicating a probability value below 0.05. Thus, a valid conclusion can be drawn, affirming the influential impact of both halal labels and consumer reviews on purchasing decisions within Surabaya
THE EFFECT OF WASTE MANAGEMENT POLICY IMPLEMENTATION ON THE EFFECTIVENESS OF WASTE REDUCTION THROUGH 3R TPS IN SUKABUMI CITY
Get PDFThis study aims to determine the effect of waste management policy implementation on the effectiveness of waste management in Sukabumi City. This research method uses quantitative with associative approach. The population of this study was the people of Sukabumi City. The sampling technique in this study used probability sampling technique with cluster random sampling so that each sub-district in Sukabumi City could be represented with a total sample of 100 people. Data were collected using observation, documentation, questionnaires and interviews. Simple linear regression analysis test was conducted for data analysis in this study. The findings of this study are based on the results of hypothesis testing, the variable of waste management policy implementation affects the effectiveness of waste reduction variable by 0.468 or 46.78%. Based on the results of the study, it is known that the correlation coefficient test obtained a positive correlation value of 0.684 which shows the closeness of the strong category. This means that the effect of management policy implementation on the effectiveness of waste reduction is 46.78%, while 53.22% is influenced by other factors not examined in this study
SOSIALISASI AKUNTABILITAS KINERJA KOPERASI KAREB BOJONEGORO JAWA TIMUR: Socialization of Performance Accountability of Kareb Cooperative, Bojonegoro, East Java
No full textKegiatan pengabdian ini bertujuan untuk meningkatkan pemahaman dan keterampilan pengurus serta anggota Koperasi Kareb Bojonegoro dalam menerapkan prinsip-prinsip akuntabilitas kinerja koperasi. Permasalahan yang dihadapi koperasi ini meliputi rendahnya pemahaman terhadap prinsip akuntabilitas, belum optimalnya sistem pelaporan, serta minimnya kegiatan edukasi kelembagaan. Metode yang digunakan adalah pendekatan edukatif partisipatif melalui sosialisasi interaktif, yang mencakup penyampaian materi, diskusi, dan simulasi penyusunan laporan. Evaluasi dilakukan dengan instrumen pre-test dan post-test, observasi langsung, serta kuesioner reflektif. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pemahaman peserta mengenai akuntabilitas koperasi, kemampuan menyusun laporan, serta munculnya komitmen untuk menyusun standar operasional pelaporan internal. Selain itu, kegiatan ini juga mendorong kesadaran kolektif akan pentingnya tata kelola koperasi yang transparan, bertanggung jawab, dan partisipatif. Kegiatan ini terbukti efektif dalam membangun fondasi tata kelola yang akuntabel dan memperkuat keberlanjutan kelembagaan koperasi melalui intervensi berbasis edukasi dan partisipasi
The Analysis of the Licensing System in Healthcare Worker Practice License Services in Lumajang Regency
No full textLicensing Practice Licenses (SIP) for healthcare workers is crucial in ensuring the legality and quality of healthcare services provided to the community. Lumajang Regency, one of Indonesia's regions, has various regulations and procedures related to the issuance of SIP that follow national rules and regional policies. This research aims to explore and analyse the SIP licensing process in Lumajang Regency using the literature review method from several references available in SINTA journals. The literature review method is conducted to obtain a comprehensive picture of the challenges, policies, and regulations related to SIP issuance for healthcare workers. The research results indicate several factors influencing the licensing process, including administrative constraints, compliance with regulations, and regional policy support. This research is expected to contribute to the development of more effective health worker licensing policies in Lumajang Regency.Licensing Practice Licenses (SIP) for healthcare workers is crucial in ensuring the legality and quality of healthcare services provided to the community. Lumajang Regency, one of Indonesia's regions, has various regulations and procedures related to the issuance of SIP that follow national rules and regional policies. This research aims to explore and analyse the SIP licensing process in Lumajang Regency using the literature review method from several references available in SINTA journals. The literature review method is conducted to obtain a comprehensive picture of the challenges, policies, and regulations related to SIP issuance for healthcare workers. The research results indicate several factors influencing the licensing process, including administrative constraints, compliance with regulations, and regional policy support. This research is expected to contribute to the development of more effective health worker licensing policies in Lumajang Regency
Perencanaan Pekerjaan Ruas Jalan dan Jembatan Kalibagor (Link 35.060.13k) Di Dinas Pekerjaan Umum Bina Marga Provinsi Jawa Timur : Planning of Kalibagor Road and Bridge Works (Link 35.060.13k) at the Public Works and Highways Department of East Java Province
No full textBridges are vital land transportation infrastructure because they function as inter-regional connections and determine the smooth flow of traffic. The Kalibagor Road and Bridge sections located on the Bondowoso Regency Boundary Road Section – Situbondo City Boundary have been damaged, so systematic re-planning is needed and in accordance with technical standards. This study aims to compile road and bridge pavement structure planning by referring to the Road Pavement Design Manual No. 02/M/BM/2017 and Flexible Pavement Thickness Planning Guidelines Pt T-01-2002-B. The planning method includes analysis of the road body structure, road shoulders, slope reinforcement abutments, road supplementary buildings, bridge superstructures and substructures, and drainage systems. The results of the study indicate that the type of pavement used is flexible pavement with specifications: 4 cm thick AC surface layer, 6 cm ATB top base layer, and 30 cm class A aggregate subbase layer. The road shoulder structure uses a 25 cm thick K-250 concrete top base and a 15 cm class A aggregate subbase. The new bridge is planned to use H-125 prestressed girders with a length of 16.60 m, a total width of 10.00 m, a traffic width of 7.00 m, and equipped with a 1.20 m sidewalk. The substructure uses reinforced concrete abutments with Ø 0.80 m bored pile foundations with a length of 17.00 m, and a retaining wall (DPT) of Ø 40 cm with a length of 10.00 m. The results of this planning produce a Detailed Engineering Design (DED) which is expected to be a reference in the construction of Kalibagor road and bridge infrastructure to improve community mobility and economy
Analysis of The Effectiveness of Wheat Transfer Machines Using Overall Equipment Effectiveness (OEE) and Root Cause Analysis (RCA) In The Jetty Operation Section of The Jetty and Silo Department At PT. XYZ
Get PDFPT XYZ is a wheat flour producer that faces high challenges in the effectiveness of the wheat transfer machine in the Jetty Operation Section. This study aims to analyze machine performance using the Overall Equipment Effectiveness (OEE) and Root Cause Analysis (RCA) methods. The results showed the OEE values of Hartman I, Hartman II, and Neuro machines were 93% each, which is classified as normal according to the Japan Institute of Plant Maintenance, but can still be improved. Measurement of the six big losses identified Reduced Speed Losses as the main factor, 1.93% for Hartman I and Hartman II respectively, and Idle and Minor Stoppages Losses at 1.37%. The final stage using RCA provides improvement suggestions based on human, method, material, machine, and environmental factors. These recommendations are expected to increase machine effectiveness and support smooth production in the Jetty Operation Section