Universitas Proklamasi 45 Online Journals
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Pengujian Kekuatan Retak Komposit Arang Tempurung yang Dihaluskan Sebagai Bahan Baku Penganti Kayu untuk Kapal Nelayan
Get PDFCoconut shell charcoal is a by-product waste from coconut farming which is very abundant and its use has not been optimally applied other than being limited to burning it for boiler energy as a heater and other parts of it being used as a fuel source for cooking. As raw materials for making wooden boats for fishermen in Indonesia become increasingly scarce, efforts are needed to find replacement materials in the supply process. However, another very urgent factor is that it is absolutely necessary to develop environmentally friendly composites to replace synthetic composites which are difficult to decompose. However, composite materials made from natural fibers still have many weaknesses, including low mechanical strength, therefore applications in the engineering field are still under study and development. Some of the weaknesses of natural fiber composite materials, which need to be studied, include their brittle nature and easy cracking. One of the things carried out in this research is a synthetic material derived from unsaturated polyester reinforced with natural fibers from coconut shell charcoal particles which is used to reduce the percentage of synthetic material from polyester which can form a composite that is easily decomposed. From the research, the mechanical strength obtained with a polyester mixture matrix reinforced with coconut shell charcoal fibers obtained crack resistance values with a large critical stress intensity factor based on ASTM D 5405 by varying the composition of the shell charcoal fiber mixture from: 0%, 10%, 20%, to 30%. From the test results, the largest critical stress intensity factor at K_1c= 1.624 (MPa/m1/2) occurred in 20% coconut shell charcoal fiber
Pengaruh Brand Ambassador dan Product Review terhadap Keputusan Pembelian Online yang Dimediasi oleh Citra Merek bagi Konsumen Perempuan di Yogyakarta
Get PDFThis research aims to determine the influence of brand ambassadors and product reviews on online purchasing decisions mediated by brand image for female consumers in Yogyakarta. The population in this study were female consumers who had used Scarlett Whitening products at least once. This study uses a quantitative approach. The sample used was non-probability sampling with a purposive sampling technique whose samples were based on certain criteria with a minimum sample of 80 respondents. This research uses questionnaire distribution data with the Google form. The data analysis tool used is Partial Least Square (PLS) with the SmartPLS version 3.0. Analytical tools are used to test data such as validity testing, reliability testing, hypothesis testing, and mediation testing. The results of this research show the significant influence of product reviews on online purchasing decisions, brand ambassadors on brand image, product reviews on brand image, and brand image on online purchasing decisions for Scarlett Whitening products for female consumers in Yogyakarta. Other findings show that brand ambassadors do not have a significant influence on online purchasing decisions. The mediation testing in this research shows that brand image is able to mediate brand ambassadors and product reviews on online purchasing decisions
Pengaruh Kepemimpinan Transformasional, Extrinsic Reward, dan Kesejahteraan Karyawan terhadap Kepuasan Kerja Karyawan KSPPS BMT Dana Insani Gunungkidul
Get PDFThe purpose of this research is to determine the influence of transformational leadership, extrinsic rewards, and employee welfare on job satisfaction. The population used was all employees from the KSPPS BMT Dana Insani Gunungkidul head office totaling 38 employees. Saturated sampling is used as a sampling technique and quantitative method, carried out by collecting data by distributing questionnaires using Google Forms directly. Data analysis processing was carried out using SPSS Version 20 to determine the hypothesis results using multiple linear regression analysis and supported by t-test hypothesis testing. The results of this research show that transformational leadership has a positive and significant effect on job satisfaction, while extrinsic rewards do not have a significant effect on job satisfaction. Apart from that, it was also found that employee welfare had a positive and significant effect on job satisfaction
The Effect of Electronic Word of Mouth on Brand Attitude and Purchase Intention of Healthy Food Products
Get PDFThe research aims to highlight the effect of e-WOM on brand attitude and purchase intention for healthy food products, particularly on the TikTok platform. The development of digital technology has changed the way consumers receive information and make purchasing decisions, especially among the younger generation. A quantitative research approach was adopted for this study, using surveys as the primary method. The sample consisted of 160 respondents selected through purposive sampling based on specific criteria such as age, occupation, frequently used social media, and preference for healthy food products. The results showed that e-WOM significantly influenced brand attitude and purchase intention. The conclusion highlights the importance of streng-thening e-WOM marketing strategies on TikTok to encourage positive reviews and companies can enhance their brand position in the market. This research is expected to help business practitioners design effective marketing strategies using e-WOM as a promotional medium
How have the Challenges Faced by Gauteng-based Township Small Business Evolved since Covid-19?
Get PDFThis study examines the evolving challenges and potential solutions for township-based small, medium, and micro enterprises (SMMEs) in Gauteng, South Africa which are crucial in mitigating poverty and unemployment. Historically, SMMEs in townships were overlooked by policymakers, limiting their growth and sustainability. Through semi-structured interviews with 18 SMME owners, this study reveals that while some challenges remain consistent, they have shifted in nature. Before Covid-19, internal factors such as financial management, business operations, and human resources were predominant obstacles. Post-pandemic, however, external factors such as market survival, consumer buying power, and heightened unemployment emerged as significant threats. The pandemic left SMMEs in survival mode, with many unable to attract customers due to the declining purchasing power of their communities. Notably, mental health issues among business owners became a pressing concern, highlighting a need for psychological support. The study identifies job creation, skill development, and accessible government funding as essential solutions for fostering SMME resilience. Addressing these evolving challenges with targeted support could enhance the stability and growth of township SMMEs, promoting economic empowerment in the long term. The findings underscore the importance of adapting policies to the shifting needs of SMMEs in a post-pandemic landscape
Implikasi Etika dan Hukum dalam Penggunaan Teknologi Pengenalan Wajah: Perlindungan Privasi Versus Keamanan Publik
Get PDFFacial recognition technology has been widely applied in everyday life and raises pros and cons, especially in the legal and ethical realms related to protecting privacy and public security. This research investigates the moral and legal implications of implementing this technology, with a focus on the conflict between individual privacy and public safety. Through a comprehensive literature review, this research analyzes various relevant views and findings. Researchers’ conclusions often highlight the dilemma between ethics and law in the use of facial recognition technology, emphasizing the importance of striking a balance between protecting privacy and public safety. This research aims to make a significant contribution to understanding this debate and promoting responsive and fair policy
Hubungan antara Beban Kerja dengan Stress Kerja pada Karyawan Bagian Customer Service yang Berada pada Tahap Dewasa Awal di PT. SDN
Get PDFABSTRACT
This study aims to empirically examine the relationship between workload and job stress among Customer Service employees in early adulthood at PT. SDN. The study involved 35 Customer Service employees in early adulthood at PT. SDN as subjects. Data collection was conducted using a workload scale based on Ambar (2003) and a job stress scale based on Robbins & Judge (2008) with a product-moment correlation analysis. The results showed a very significant positive relationship between workload and job stress, with a correlation coefficient (r) = 0.676 and a significance value of 0.000 (p<0.01). Additional findings revealed that the task aspect of the workload variable contributed 15.5%, the support & facilities aspect contributed 19.9%, and the time & conditions aspect contributed 10.13%, resulting in a total effective contribution of 45.5%.
Keywords: Workload, Job Stress, Early Adulthoo
The Influence of Perceived Quality, Perceived Value of Cost, Brand Identification, and Brand Trust on Brand Loyalty Mediated by Customer Satisfaction in Batam City
Get PDFDue to technology steadily developing at a rapid pace, it gave rise to many new businesses one of which is smartphone products. This study aims to analyze the effect of perceived quality, perceived value of cost, brand identification, trust, and lifestyle congruence on brand loyalty mediated by customer satisfaction with using Samsung smartphones in Batam City. The sample size was 378 respondents using purposive sampling. Empirical data was obtained through the distribution of online questionnaires with Google Forms. Testing research data using Structural Equation Modeling, Smart PLS 3 software. The results confirm that variables perceived quality, perceived value of cost, brand identification, and brand trust have a significant positive effect on customer satisfaction. The perceived value of the cost value variable, brand identification, and customer satisfaction have a significant positive impact on the brand loyalty variable. In contrast of the perceived quality variable, brand trust has no significant effect on brand loyalty. The variables perceived quality, perceived cost value, brand identification, and brand trust have a significant positive impact on brand loyalty mediated by customer satisfaction. The purpose of this research is to contribute to literature and marketing strategies to be more efficient as a decision-making tool in companies
Performance Review of Distillation Equipment Using An Evaporator
Get PDFAquadest is water from the result of distillation or what is usually called pure water. Aquadest water is water from distillation or what is usually called a process distillation. Aquadest, which is usually called aquadest, is not a water that is easy to find, because the price given is expensive and only used for one or even several specific things in particular chemistry practical activities. The purpose of this research is to review the evaporator and condenser in the distillation apparatus in order to obtain a product in the form of distilled water by examining the physical and chemical properties of distilled water. From the research that has been carried out it was concluded that the results of distilled water were of good quality in a distillation apparatus that is assembled with temperature and The optimum time is at a temperature of 100 C and 1 hour time, produces distilled water with levels TDS 9 mg/L, decent pH 6.12 used for practical purposes in laborator
Partisipasi Buah Pikiran Keterwakilan Perempuan Dalam Lembaga Pemberdayaan Masyarakat
Get PDFPermasalahan dalam penelitian ini mengenai partisipasi buah pikiran dari keterwakilan perempuan dalam Lembaga Desa. Partisipasi buah pikiran sebagai salah satu upaya terpenuhinya atau terserapnya aspirasi yang diberikan sebagai bentuk partisipasi masyarakat. Pada saat ini tingkat partisipasi buah pikiran keterwakilan perempuan dalam Lembaga Pemberdayaan Masyarakat masih sangat rendah. Berdasasrkan permasalahan tersebut, penulis tertarik untuk melakukan penelitian mengenai Partisipasi Buah Pikiran Keterwakilan Perempuan Dalam Lembaga Pemberdayaan Masyarakat (Studi Kasus di Desa Mekarjaya Kabupaten Ciamis).
Metode yang digunakan dalam penelitian ini yaitu menggunakan metode penelitian kualitatif dengan tujuan untuk mengamati secara mendalam permasalahan yang terjadi, melalui teknik pengumpulan data berdasarkan hasil wawancara dan observasi. Jumlah informan dalam penelitian ini sebanyak 6 orang.
Berdasarkan hasil penelitian, penulis menyimpulkan dimensi partisipasi buah pikiran terdapat 2 indikator berdasarkan teori Hamijoyo dan Iskandar, diantaranya adanya keterlibatan berupa sumbangan ide/gagasan kmengenai program kerja ketika rapat, serta adanya keterlibatan dalam memberikan saran dalam hal pemecahan suatu masalah. Adapun hambatan yang dialami dalam proses penyampaian partisipasi buah pikiran yaitu kurangnya peran aktif keterwakilan perempuan menghadiri kegiatan rapat Lembaga serta komunikasi yang kurang terjalin dalam internal Lembaga