eJournal Unika Atma Jaya (Universitas Katolik Indonesia)
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ASPEK LINGUISTIK DALAM WACANA PERSUASIF POLIGAMI DI MEDIA SOSIAL (ANALISIS PADA AKUN INSTAGRAM @COACH.HAFIDIN)
Get PDFPenelitian ini dilakukan untuk menganalisis wacana persuasif mengenai poligami di media sosial Instagram, khususnya pada akun @coach.hafidin. Penelitian kualitatif-deskriptif ini menggunakan sekurang-kurangnya 96 data berupa poster iklan dan takarir yang dikumpulkan antara bulan Maret—September 2023 dengan teknik baca dan catat. Triangulasi teori digunakan untuk menguji keabsahan data melalui penggabungan berbagai teknik dan sumber data. Analisis data dilakukan menggunakan metode padan pragmatis, fokus pada aspek kebahasaan seperti ortografis, leksikal, gramatikal, dan pragmatis. Analisis data dilakukan dengan teori analisis wacana dengan menganalisis aspek-aspek kebahasaan di bawahnya mengadopsi teknik yang dilakukan oleh Wijana untuk menganalisis aspek bahasa yang sering dimanfaatkan dalam wacana humor kartun. Hasil penelitian menunjukkan penggunaan huruf tebal, huruf kapital, tanda tanya, dan tanda seru untuk menarik perhatian (aspek ortografis), serta repetisi, antonimi, pengacuan, dan kolokasi untuk memperkuat pesan persuasif (aspek leksikal dan gramatikal). Aspek pragmatik juga turut berperan dalam membentuk narasi persuasif, dengan mengeksplorasi tindak tutur lokusi, ilokusi, dan perlokusi. Penggunaan kutipan ayat-ayat agama sebagai pendukung argumen juga ditemukan. Kesimpulan penelitian ini menegaskan bahwa wacana persuasif poligami di media sosial dibangun melalui penggunaan strategis aspek kebahasaan, yang konsisten dengan teori bahwa wacana iklan di media sosial dapat berfungsi sebagai alat persuasi dan propagandis. Temuan ini juga menyoroti pentingnya penelitian lebih lanjut dengan melibatkan sudut pandang agama untuk memahami dampak iklan seminar poligami dalam masyarakat yang beragam keyakinan
SUSTAINABILITY, GREEN BONDS DAN DAMPAKNYA PADA NILAI PERUSAHAAN
No full textSustainability issues and practices have now become an important part and an interesting trend around the world. Companies in running their business are required not only to take into account economic factors, but also to pay attention to sustainability practices. In the financial sector, one of the sustainability supports through funding through green bonds, namely green bonds. This study aims to analyze the effect of corporate sustainability practices in terms of the 3 P's (Profit, Planet, People) on the decision to issue green bonds and their impact on company performance. The study was conducted on companies in ASIA with the subject of 78 companies from 10 countries. Data was obtained from the Climate Bonds Initiative, International Capital Market Association, IDX and Yahoo Finance and from the company's website. Hypothesis testing using the Smart PLS application. The test results show that people affect the decision of green bonds and company performance, while profit and planet have no significant effect on green bonds or company performance.Isu dan praktik keberlanjutan saat ini sudah menjadi bagian penting dan trend yang menarik di seluruh dunia. Perusahaan dalam menjalankan bisnisnya dituntut tidak hanya memperhitungkan factor ekonomis saja, namun juga harus memperhatikan praktik sustainability. Elkington, (2013) memperkenalkan sustainability melalui konsep 3P yaitu profit, people dan planet. Dalam bidang keuangan, salah satu dukungan sustainability melalui pendanaan melalui obligasi hijau yaitu green bonds. Penelitian ini bertujuan untuk menganalisis praktik sustainability perusahaan yang ditinjau dari 3 P dan dampaknya terhadap keputusan mengeluarkan green bonds maupun pada nilai perusahaan. Studi dilakukan pada Perusahaan-perusahaan di ASIA dengan subyek 78 perusahaan dari 10 negara. Hasil penelitian menunjukkan bahwa people berpengaruh terhadap kepustusan green bonds maupun kinerja perusahaan, sedangkan profit dan planet tidak memiliki pengaruh yang signifikan terhadap green bonds maupun nilai Perusahaa
COGNITIVE PROCESS IN COMPREHENSION OF SENTENCE PROPOSITIONS AMONG THE UNDERGRADUATE EFL STUDENTS
Get PDFEnglish acquired by EFL learners is categorized as interlanguage, which means that their English is developing towards native like competence. In Indonesian context, the EFL learners’ vocabulary and sentence structure mastery is insufficient. Comprehending main propositions or sentence meanings require cognitive process of both semantic and structural construction. Within such insufficient mastery of English, the researchers intend to uncover the cognitive process EFL learners applied to comprehend main propositions of complex sentences. For this purpose of the study, the researches obtained the main propositions that the learners comprehended from three complex sentences assigned to them to read. Soon after completing the comprehension, the learners were assigned to write their retrospective introspection (mental process they were experiencing during the comprehension). The two types of data were analyzed qualitatively. The research findings show that 65.24% of the EFL learners applied semantic construction, 25.24% used discourse analysis, and 9.52% applied syntactical construction. This indicated that in comprehending sentence meaning, 90.48% EFL learners relied more on words and discourse meanings rather than on sentence structure or on their combination
UJARAN KEBENCIAN TERHADAP CALON PRESIDEN REPUBLIK INDONESIA PADA PEMILU TAHUN 2024
Get PDFMakalah ini membahas penggunaan bahasa bermuatan ujaran kebencian di media sosial yang ditujukan kepada Calon Presiden Republik Indonesia dalam konteks Pemilihan Umum (Pemilu) Tahun 2024. Tujuan makalah ini adalah untuk mendeskripsikan ujaran kebencian terhadap calon presiden yang diproduksi oleh warganet di media sosial. Data yang digunakan dalam makalah ini berupa 120 konten tulisan yang memuat ujaran kebencian, yaitu terdiri atas 40 konten yang ditujukan kepada Anies Baswedan, 40 konten yang ditujukan kepada Prabowo Subianto, dan 40 konten yang ditujukan kepada Ganjar Pranowo. Konten yang mengandung ujaran kebencian tersebut diunggah di media sosial X (Twitter) dalam kurun waktu Februari 2023 sampai dengan Februari 2024. Penelitian ini merupakan penelitian linguistik forensik yang menggunakan metode atau pendekatan campuran antara pendekatan kuantitatif dengan analisis korpus dan pendekatan kualitatif dengan analisis semantik dan pragmatik. Data ujaran kebencian yang ditemukan dianalisis dengan menggunakan perangkat lunak Sketch Engine untuk menjelaskan frekuensi dan konkordansi kosakata yang berhubungan dengan calon presiden dan ujaran kebencian yang menyertainya. Adapun ujaran kebencian dalam penelitian ini mengacu pada konsep ujaran kebencian yang tertuang dalam Kitab Undang-Undang Hukum Pidana (KUHP) dan Undang-Undang Republik Indonesia Nomor 1 Tahun 2024 tentang Perubahan Kedua atas Undang-Undang Nomor I1 Tahun 2008 tentang Informasi dan Transaksi Elektronik (ITE). Penjelasan muatan ujaran kebencian dalam makalah ini dijelaskan dengan analisis semantik yang mengacu pada makna kata dalam Kamus Besar Bahasa Indonesia VI Daring dan analisis pragmatik yang mengacu pada teori tindak tutur (Searle, 1979) dan formula ketidaksantunan berbahasa (Culpeper, 2011). Hasil penelitian ini menunjukkan bahwa kosakata ujaran kebencian terkait calon presiden Anies Baswedan yang ditemukan cenderung berhubungan dengan pertentangan suku, agama, ras, dan antargolongan (SARA), misalnya adjektiva radikal dan nomina yaman, kadal, serta imigran. Kosakata ujaran kebencian terkait calon presiden Prabowo Subianto yang ditemukan cenderung berhubungan dengan penghinaan terhadap kecakapannya, misalnya adjektiva goblok, tolol, dan dungu serta tuduhan terhadap pelanggaran hak asasi manusia, misalnya nomina pembunuh dan penculik. Adapun kosakata ujaran kebencian terkait calon presiden Ganjar Pranowo yang ditemukan cenderung berhubungan dengan isu pornografi, misalnya adjektiva doyan dan cabul serta nomina bokep, sugiono, dan porno. Selanjutnya, jenis ujaran kebencian yang ditemukan terdiri atas ujaran yang menyerang kehormatan atau nama baik dan ujaran yang menimbulkan rasa kebencian atau permusuhan berbasis SARA
DECIPHERING METACOGNITIVE STRATEGIES DURING MACHINE TRANSLATION POST-EDITING PRACTICES: A CASE STUDY OF AN INDONESIAN EFL LEARNER
Get PDFThe shift of paradigm from a machine translation (MT)-centred orientation to a human-centred orientation has increased the popularity of Machine Translation Post-editing (MTPE) practices in the last few years. As a result, a growing body of research has accentuated MTPE as a central investigative issue. Unfortunately, probing how an EFL learner employed metacognitive strategies during Machine Translation Post-editing (MTPE) practices remains underdeveloped, particularly in the Indonesian EFL context. Hence, this study aimed to fill the gap. A 24–year–old female learner of the English Education Department of a state university in Tasikmalaya, West Java, Indonesia was recruited as a participant in this scrutiny. To uphold ethical issues, the participant's name was made anonymous, namely Angel (pseudonym). Grounded in a descriptive case study, the present inquiry was intended to decipher how an EFL learner employed metacognitive strategies during MTPE practices. The data were audiovisual recordings of the think-aloud activities, transcript of TAP results and the input event loggings. These data were collected through Zoom-mediated Think Aloud Protocols (TAP). The data were analysed with Arndt’s categories of ESL writing strategies encompassing planning, global planning, rehearsing, repeating, re-reading, and questioning (Arndt, 1987; Mu, 2005). The findings reported that there were the predominant patterns represented by Angel's MTPE practices, namely the learner’s metacognitive strategies during MTPE practices in English-Indonesian output (rereading, questioning, editing, repeating, and planning). Pedagogically speaking, training learners to understand the underpinning concepts and practical use of MTPE encourages them to value the existence of an MT-centred task to a human-centred one in translating practices. Additionally, guiding learners to possess conceptual and procedural knowledge of how to undertake MTPE practices enables them to apply grammatically, syntactically, semantically and pragmatically correct translations, accurate punctuation, proper key terminology, culturally acceptable contents, added or omitted information, and acceptable formatting styles
USING HOT POTATOES APP AS TEACHING METHOD FOR VOCABULARY SUBJECT
Get PDFTo learn to read, write, talk, and listen, students must master vocabulary. To get good at the four basic English skills, you need to learn new words. Learners can easily access the Hot Potatoes app from anywhere with an internet connection and a simple computer browser. There are exercise templates in the Hot Potatoes programs that can be used to make web-based tasks that can be uploaded to servers and made available to students. There are six different kinds of web-based workouts that Hot Potatoes can make. These can be used on their own or connected to other workouts or activities to make a number of tasks. The app Hot Potatoes is helpful because it lets students revise and change their work by giving them hints and then giving them comments in the target language. Teachers can also choose which email address will receive student grades by using the Hot Potatoes program. The purpose of this study is to find out what happens to tenth-grade students at SMKN 2 Palangka Raya when they use Hot Potato-based learning materials to improve their language. This study examines how Hot Potatoes used in SMKN 2 Palangka Raya tenth graders. This research topic is whether Hot Potatoes improve students' vocabularies before and after teaching. The research utilizes a pre-experimental design, the one-group pretest-posttest approach, because consists of only one group serving as both the control and experimental groups. In the one-group pretest-posttest design, a single group is monitored both before and after receiving therapy.To address the study topic, the researcher calculates pre- and post-test scores using paired sample t-test. H0 is rejected by paired sample t-test. The 2-tailed Sig. value is 0.000 < 0.05. Students' vocabulary scores changed significantly between pre- and post-test. Paired Sample Statistic showed that the mean before teaching with Hot Potatoes was 52.73 and after was 82.42. Hot Potatoes is alternative for the students in learning English especially in vocabulary. This reason is based on the result of test after getting treatment. The activity using the Hot Potatoes makes the students are easy to understand the material. In addition, this activity invites the students to be active and creative. Active here means that the students participate in studying of English and they feel fun. Meanwhile, creative here means that the students do the gap-fill exercise and matching exercise. The implementation Hot Potatoes in teaching and learning gives positive effect on the students’ achievement. It can be done because by fun learning, information can be understood and maintained well Teachers are suggested to use the media as one of the variations in teaching English and they can use technology as integrated media at school. The other researchers can do the similar research with other media or authoring tool besides Hot Potatoes such as Quizlet, Notion, Kahoot and so o
CONTEXT CULTURE IN ADVERTISING: A CROSS-CULTURAL ANALYSIS OF SEPHORA’S US AND INDONESIA OFFICIAL INSTAGRAM ACCOUNTS
Get PDFThe notion of adapting a marketing strategy to fit the target audience's culture has been acknowledged for decades. However, in social media, cultural homogeneity has become more apparent that people on the internet communicate similarly. This study examined how a multinational company, Sephora, markets its products by analyzing the communication style of the top 15 most-liked posts in the US and Indonesia Instagram accounts. Using Hall’s (1976) context theory as the analytical framework, this study found that both accounts used a communication style that contradicted each country’s prominent culture in their most-liked posts, with the US having more high-context-styled posts and Indonesia with low-context posts. The findings challenged the notion and proved that following Hall’s dichotomy appears to be no longer accurate as these posts could still gather high engagement despite being in a different communication style
THE EXPRESSION OF EVALUATION IN “THE ULTIMATE GUIDE TO MUST-TRY INDONESIAN FOOD”: AN APPRAISAL ANALYSIS
Get PDFAppraisal, under Systemic Functional Linguistics (SFL) especially interpersonal meaning, concerns with evaluation of language that is negotiated through the text (Martin and White, 2005; Martin and Rose, 2007). Briefly, appraisal is used to assess things, situation, or people. This study investigates the Journalist’s evaluation towards ten of most popular Indonesian savory foods across Indonesia from the perspective of appraisal system. Indonesia is a home for 300 ethnic groups, and it offers a wide range of culinary. In this study, the researcher limits the study on one type of attitudes subsystem namely appreciation. Appreciation is our evaluation about ‘things’, particularly thing we make and actions we give, and it also includes natural phenomenon (Martin and White, 2005; Martin and Rose, 2007, Santosa, et.al, 2023). This study employs qualitative research using a criterion-based sampling technique known as purposive sample and content analysis for the technique of data analysis (Santosa, 2017). The source of data in this study was a document that consists of 10 must-try savory Indonesian foods which was retrieved from an Indonesia travel website https://www.indonesia.travel/sg/en/home. Thus, the data were segmented into types of appreciation such as reaction: impact and quality, composition: balance and complexity, and valuation. Furthermore, in analyzing the data, the researcher applies appraisal theoretical framework developed by Martin and White (2005). The results of this study show that the most dominant type of appreciation exploited by the journalist is positive valuation. It is used to show the journalist’s appreciation and critics to the foods he reviewed. The following clause is the example of the finding ‘Rendang, an authentic Indonesian dish from Padang’. The bold lexis is used by the journalist to show his appreciation towards the typical food from Pandang, West Sumatra, Indonesia called Rendang. It indicates that the journalist expresses his positive valuation to some foods he reviewed to evoke people’s appetites and to invite them to try some authentic Indonesian foods. Moreover, the result of this study is in line with the research conducted by Daniarsa & Ningsih (2023) about tendency in Indonesian newspaper editorials. The result of the study indicates that the tendency of using positive appreciation is to give implicit and explicit praise and assessment to Jokowi and his vice’s leadership. Meanwhile, the finding also supports research carried out by Wu & Pan (2021) who also stated that the use of positive appreciation is to express the journalist’s wishes or appreciation towards the ‘things’ he wrote about
Pengaruh Stakeholder Pressure dan Shareholding Structure Terhadap Sustainability Report Quality
Get PDFThis research was conducted to examine and empirically determine the effect of stakeholder pressure as proxied by environmental-sensitive industry, consumer-proximity industry, investor-oriented industry, employee-oriented industry and creditor pressure, and shareholding structure as proxied by managerial shareholding and institusional shareholding on sustainability report quality. This research is quantitive research and uses research objects in the form of IDX80 companies on the Indonesia Stock Exchange (IDX) for the 2019-2021 period. The sample selection was carried out using purposive sampling technique and obtained 144 samples from 48 companies and tested using the STATA version 16 statistical application. This study found that investor-oriented industry, employee-oriented industry, managerial ownership and institutional ownership have no significant effect on sustainability report quality. Then environmental-sensitive industry, consumer-proximity industry and creditor pressure have a significant positive effect on sustainability report quality.Penelitian ini dilakukan untuk meneliti dan mengetahui secara empiris pengaruh stakeholder pressure yang diproksikan oleh environmental-sensitive industry, consumer-proximity industry, investor-oriented industry, employee-oriented industry dan creditor pressure serta shareholding structure yang diproksikan oleh kepemilikan manajerial dan kepemilikan institusional terhadap sustainability report quality. Penelitian ini merupakan penelitian kuantitatif dan menggunakan objek penelitian berupa perusahaan IDX80 Bursa Efek Indonesia (BEI) periode 2019-2021. Pemilihan sampel dilakukan menggunakan Teknik purposive sampling dan memperoleh 144 sampel yang berasal dari 48 perusahaan dan diuji menggunakan aplikasi statistic STATA versi 16. Penelitian ini menghasilkan bahwa investor-oriented industry, employee-oriented industry, kepemilikan manajerial dan kepemilikan institusional tidak memiliki pengaruh signifikan terhadap sustainability report quality. Lalu environmental-sensitive industry, consumer-proximity industry dan creditor pressure memiliki pengaruh signifikan positif terhadap sustainability report quality
Peran Strategi Pengelolaan Manajemen pada Hubungan Modal Intelektual dan Kinerja Perusahaan
No full textThe advent of information technology has precipitated a paradigm shift in the global business landscape. One of the principal factors contributing to the ability of organisations to adapt to this paradigm shift is the capacity of their employees. Intellectual capital has emerged as a new area of focus in accounting research. There is a substantial body of empirical evidence that attests to the significance of intellectual capital enhancement for business strategy. Nevertheless, there is a paucity of empirical research examining the relationship between knowledge management strategies and intellectual capital and organisational performance. The objective of this study is to make a contribution to the empirical investigation of knowledge management strategy, specifically in relation to 556 companies from the Southeast Asia region for the period 2021-2023, as identified from the I/B/E/S database. The results of the study indicate that there is no significant effect of value-added intellectual coefficient (VAIC), which represents a firm's intellectual capital, on performance (return on investment (ROI)). This is due to the lack of complete data for calculating VAIC. Employee costs are the primary account used to calculate VAIC, and thus, knowledge management strategies may be perceived as less critical by managers when intellectual capital is not a primary concern.Teknologi informasi telah membawa perubahan paradigma dalam bisnis global. Kapasitas karyawan merupakan salah satu kunci keberhasilan dalam beradaptasi dengan paradigma ini. Dalam penelitian akuntansi, modal intelektual telah menjadi aliran baru. Ada hasil empiris yang kuat yang mendokumentasikan pentingnya peningkatan modal intelektual untuk strategi bisnis. Namun, penelitian empiris yang meneliti hubungan antara strategi manajemen pengetahuan dan modal intelektual serta kinerja organisasi masih langka. Studi ini bertujuan untuk berkontribusi pada penyelidikan empiris strategi manajemen pengetahuan dengan 556 perusahaan dari kawasan Asia Tenggara untuk tahun 2021-2023 dari basis data I/B/E/S. Kami tidak menemukan efek signifikan VAIC-yang mewakili modal intelektual perusahaan-dengan kinerja (ROI) berdasarkan hasil variabel. Efek yang tidak signifikan disebabkan oleh kurangnya data lengkap untuk menghitung VAIC. Biaya karyawan adalah akun utama yang digunakan untuk menghitung VAIC. Strategi manajemen pengetahuan menjadi kurang penting karena modal intelektual tidak penting bagi manajer