Ejournal STKIP PGRI Sumbar (UEJS - Sekolah Tinggi Keguruan Dan Ilmu Pendidikan Persatuan Guru Republik Indonesia)
Not a member yet
2740 research outputs found
Sort by
THE INFLUENCE OF BRAND IMAGE, PROMOTION, BRAND TRUST AND LIFESTYLE ON PURCHASE DECISIONS THROUGH BRAND TRUST AS AN INTERVENING SKINCARE VARIABLE MS. GLOW IN THE CITY OF PADANG
No full textThis study aims to determine 1) The effect of brand image on purchasing decisions, 2) The effect of brand image through brand trust as an intervening variable on purchasing decisions, 3) The effect of promotion on purchasing decisions, 4) The effect of purchasing through brand trust as an intervening variable on purchasing decisions , 5) Effect of brand trust on purchasing decisions, 6) Effect of lifestyle on purchasing decisions, 7) Effect of lifestyle through brand trust as an intervening variable on purchasing decisions, 8) Effect of brand image, promotion, brand trust and lifestyle simultaneously on buying decision. This type of research is associative. The population in this study is the community in the city of Padang, amounting to 100 people. Sampling using purposive sampling technique. The instrument used for research was a closed questionnaire using path analysis tests and hypothesis testing with the t test. The results showed that, First, there is an influence of brand image on purchasing decisions with a path coefficient value of 0.290 and a thiting value of 4.724> ttable 1.661. Second, there is an influence of brand image on brand trust with a path coefficient value of 0.422 and a thiting value of 4.707> 1.661 ttable Third, there is the influence of promotion on purchasing decisions with a path coefficient value of 0.150 and a titing value of 2.543> ttable 1.661. Fourth, there is an influence of promotion on brand trust with a path coefficient value of 0.273 and a titing value of 3.042> ttable 1.66
UPAYA PENINGKATAN AKTIVITAS BELAJAR SISWA MELALUI PENDEKATAN CONTEXTUAL LEARNING (CTL) DALAM METODE DISKUSI TENTANG PEMILIHAN UMUM DI KELAS VI SEKOLAH DASAR
No full textThe application of the discussion method can improve student learning outcomes regarding general elections in class VI SDN. 15 Simalepet through the CTL approach in the first semester of the 2023/2024 academic year. Can the application of the discussion method through the CTL approach improve student learning outcomes regarding general elections in class VI of SDN 15 Simalepet, South Siberut District, Mentawai Islands Regency, semester of the 2023/2024 academic year. The aim of this research is to improve learning outcomes through discussion methods with a CTL approach in Civics learning. This research method is to use classroom action research with three cycles consisting of four stages, namely planning, implementation, observation and reflection. The subjects of this research were 16 class VI students. The research instruments used were: (1) RPP implementation observation sheet, (2) student response questionnaire, and (3) learning outcomes test. The data analysis technique uses descriptive statistical analysis in the form of percentage of completeness and student learning outcomes. The results of this research are the activities and learning outcomes of students through the application of the discussion method with a contextual approach (CTL) in Civics learning in class VI in the basic competency of explaining the Election and Pilkada process Semester I of the 2023/2024 academic year at SDN 15 Simalepet can improve student learning outcomes. This is shown by the increasing completion of student learning. In cycle I, 10 students (50%) completed learning, and in cycle II there were 20 students (80%). Besides completeness, it is also shown by the average value of the test results which has increased from cycle I to cycle II. Using the discussion method through the CTL approach has improved the learning outcomes of class VI SDN students.Keywords: Discussion Method, CTL Approach, general electio
Implementation of Collaborative Learning Method to Enhance Critical Reading Skills of An-Annadhliyyah Sooko Students
No full textImproving critical reading skills is considered important in today's education. One promising approach in this regard is the collaborative learning method. The purpose of this study is to find out how effective collaborative learning is in improving students' critical reading skills at An-Annadhliyyah Sooko. The research was conducted using descriptive analysis method, in which data was collected through observation, interview, and document analysis. The results showed that students' critical reading skills, their desire to learn, and their social skills had all been improved when collaborative learning methods were used. Nonetheless, some challenges such as time management and the development of teachers' facilitation skills need to be addressed. To improve student achievement and learning quality in the future, schools and teachers should continue to encourage and improve the application of collaborative learning methods
ANALYSIS OF THE POTENTIAL OF THE COASTAL VILLAGE OF KARANGAGUNG, TUBAN REGENCY FOR VILLAGE ECONOMIC GROWTH THROUGH BLUE ECONOMY FACTORS
No full textThe impact of globalization on the emergence of the idea of sustainable growth or Sustainable Development Goals (SDGs) was introduced by the United Nations (UN) on September 25 2015. The cycle of economic activity that sustainably utilizes marine and coastal resources is outlined in the blue economy. This research aims to assess the potential of the coastal village of Karangagung, Tuban Regency, in achieving sustainable economic growth goals related to marine ecosystems and to determine the challenges in managing this potential through the application of blue economy factors. Blue economy factors include workforce (X1), capital (X2), technology (X3) and income (X4). The research method uses a mixed method. Mix methods are a combination of quantitative and qualitative research. The quantitative method uses multiple linear regression analysis. Questionnaires were distributed to 355 respondents. Qualitative method through FGD and interviews. The research results show that it partially influences village economic growth with an F-count of 2138.583 > 3.02. The results simultaneously show that workforce with a value of 0.000, capital with a value of 0.003, technology with a value of 0.000 and income with a value of 0.000 affect village economic growth. The results of the coefficient of determination with a value of 96.1% show that workforce, capital, technology and income influence village economic growth. The results of FGDs and interviews with fishermen and village officials show that workforce, capital, technology, and income influence village economic growth because most Karangagung village residents earn their livelihood as fishermen, influencing the village's economic growth
ENVIRONMENTAL PERFORMANCE AND CSR DISCLOSURE ON FIRM VALUE THROUGH FINANCIAL PERFORMANCE
No full textThis ponder points to analyze the affect of natural and corporate social obligation (CSR) as an interrelated variable of mechanical companies on corporate esteem through budgetary execution within the period 2017-2023. This investigation may be a quantitative inquire about covering 205 companies and could be a sampling strategy that points to test 22 companies. The comes about of this think about appear that natural execution contains a positive impact on monetary execution, whereas CSR divulgences have no impact on budgetary execution. Furthermore, natural execution has no impact on firm esteem, but CSR divulgence and money related execution have a positive and noteworthy impact on firm esteem. Subsequently, money related execution plays a part in intervening the relationship between natural execution and money related execution. In any case, monetary execution does not intervene the relationship between CSR and esteem acknowledgment
ANALYSIS OF COMPANY VALUE WITH MODERATION OF CORPORATE SOCIAL RESPONBILITY TO INFLUENCE FINANCIAL PERFORMANCE AND CAPITAL STRUCTURE IN MANUFACTURING
No full textThis research was conducted to examine matters related to the variables studied. The objectives of this research are, 1) To determine the influence of financial performance and capital structure on company value, 2) To determine the influence of capital structure on company value, 3) To determine the influence of financial performance on company value and disclosure of corporate social responsibility as a moderating variable in manufacturing companies, and 4) To determine the effect of capital structure on company value and disclosure of corporate social responsibility as a moderating variable in manufacturing companies listed on the BEI in 2018-2022. The sample for this research is manufacturing companies listed on the Indonesian stock exchange in 2018-2022 which were selected using a purposive sampling method with predetermined criteria. In this research, panel data regression analysis was carried out using the E-EVews 12 software program. The results of this research are, 1) Financial Performance partially has a positive and significant effect on Company Value in Manufacturing Companies on the Indonesia Stock Exchange in 2018-2022, 2) Capital Structure has no partial effect on Company Value in Manufacturing Companies on Indonesia Stock Exchange in 2018-2022, 3) Financial Performance does not have a significant effect on Company Value which is partially moderated by Corporate Social Responsibility in Manufacturing Companies on the Indonesian Stock Exchange in 2018-2022, and 4) Capital Structure partially does not has a significant effect on Company Value which is moderated by Corporate Social Responsibility in Manufacturing Companies on the Indonesia Stock Exchange in 2018-2022
Linguistic Landscape and Cultural Approach through Minangkabau and Malay Language as Election Campaign Strategies
No full textPoliticians' use of language as part of a cultural approach to influence voters is visible during political campaigns in Minangkabau (West Sumatra) and Malaysia. Therefore, this study examines politicians' use of the Minangkabau and Malay language in Malaysia during the campaign in the two general elections. Data were the political campaign props, such as billboards and banners of competing politicians, available offline (Minangkabau language) and online (Malay language). The study departed from the linguistic landscape and cultural approach. Discussions with politicians regarding using the Minangkabau language in their campaigns were also done. The data were analyzed using the distributional and referential methods. The findings showed that the politicians used the Minangkabau and Malay languages as slogans, warnings, invitations, insinuations, and promises by which they introduced their programs. It was also found that using the Minangkabau and Malay language in campaigning allowed the politicians to build emotional closeness with their potential voters, showing local characteristics and being more communicative as their messages were understood more quickly, especially when emphasizing specific political messages
PERANCANGAN SISTEM INFORMASI PENGELOLAAN ASET BERBASIS WEBSITE DI SMK NEGERI 2 PARIAMAN
No full textThe purpose of this research is to inform a website-based asset information system at SMK Negeri 2 Pariaman in order to improve the efficiency and accuracy of reporting, borrowing, and returning assets. This system was built using the System Development Life Cycle (SDLC) methodology with a waterfall model, which includes analysis, design, implementation, and testing. Based on the validity assessment by experts with an average of 96.36% and the practicality assessment by users with an average of 99.72%, the results show that this system is very good. This system is designed to simplify asset management with features that include asset data management, borrowing, returning, and damage reporting. Based on the research results, this system is often used as a solution to improve asset management in the school environmen
VARIATIONS OF NICKNAMES WITHIN GORONTALO CULTURE
No full textNicknames serve not only as identity markers but also as reflections of social and cultural relationships within a community. This descriptive qualitative research examines the variation of nicknames in Gorontalo culture and the social and cultural factors that influence their formation. Data were collected through a survey of 66 participants, of whom 42 had nicknames with a total of 40 variations. These variations were classified into sound imitation (3), distinctive characteristics (21), abbreviation (4), resemblance (9), and place of origin (3). The findings reveal that social and cultural factors significantly shape these nicknames, including the use of local language, specific suffixes, and integration of popular culture. This study highlights that nicknames are not only tools for identification but also reinforce social bonds and maintain local cultural value
TEACHERS' PERSPECTIVES ON THE USE OF CHATGPT: A MIXED-METHOD STUDY
No full textThe rapid growth of artificial intelligence technology is significantly impacting various fields, including education. One notable AI tool that can be seamlessly integrated into the learning environment is ChatGPT. This advanced language model has the potential to make learning more interactive and engaging for students by facilitating real-time communication and personalized support. This study aimed to explore teachers' perspectives on using ChatGPT in the classroom. A qualitative research approach was employed, utilizing online questionnaires to gather data from a diverse group of educators. The findings reveal that teachers' opinions on integrating ChatGPT into their teaching practices play a crucial role in shaping the learning process and boosting students' confidence. Many educators noted that ChatGPT's interactive nature helps clarify complex concepts and provides instant feedback, enhancing student understanding and participation. Moreover, the study concludes that ChatGPT's capabilities, such as generating prompts and facilitating discussions, significantly contribute to student engagement. However, this research was limited to teachers' views on ChatGPT, despite the existence of other technologies that could also enhance student learning. The authors recommend that future research expand its focus to explore the effectiveness of other educational tools and technologies in the classroom. This study serves as a valuable reference for further investigations into integrating AI in education, paving the way for a broader understanding of how various technological tools can support and enrich the learning experience