Jurnal Online Universitas Jambi
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IOT-BASED LEGAL POLICY IN CO₂ EMISSION SAFETY CONTROL TO SUPPORT GREEN TRANSPORTATION
Get PDFReligious tourism areas in Kudus Regency, Indonesia particularly the Tomb of Sunan Muria and the Tomb of Sunan Kudus are visited by thousands of pilgrims every day, creating significant transportation flows and contributing to air pollution. This study aims to evaluate the environmental quality and legal implications of air pollution caused by transportation activities in these two religious tourism sites. Using an empirical legal research design with a qualitative approach, primary data were collected through interviews and supported by results from Internet of Things (IoT) based air pollution detection devices that measured oxygen (O₂), temperature, and carbon dioxide (CO₂) levels. The results were then analyzed using the mean formula. The findings reveal differing environmental conditions between the two locations. The highland area of Sunan Muria generally shows air quality levels within Indonesia’s permissible standards, while the urban environment of Sunan Kudus records higher CO₂ and temperature levels exceeding the national air pollution threshold. These findings indicate that urban religious tourism faces more severe environmental challenges. The discussion emphasizes the urgent need for legal and policy reform toward a green transportation framework in Kudus Regency. This research contributes to demonstrating how IoT-based monitoring can serve as an empirical foundation for evidence-based environmental policymaking in Indonesia’s tourism sector
Representasi Citra Presiden Joko Widodo pada KTT G20 Indonesia Periode November 2022 di Media Rusia
Get PDFIndonesia menjadi tuan rumah pertemuan KTT G20 yang diselenggarakan pada tanggal 15—16 November 2022. Pertemuan KTT G20 membahas berbagai isu, termasuk eskalasi politik antara Rusia dan Ukraina. Penelitian ini membahas citra Presiden Joko Widodo yang diambil dari sepuluh berita Lenta.ru dan RIA Novosti selama November 2022. Metodologi riset yang digunakan adalah analisis bingkai dari Robert N. Entman. Penelitian ini bertujuan untuk mengidentifikasi gambaran sikap Presiden Joko Widodo dalam menghadapi eskalasi politik Rusia dan Ukraina berdasarkan pemberitaan Lentra.ru dan RIA Novosti selama November 2022. Hasil dari penelitian ini adalah kedua kanal berita Rusia tersebut menggambarkan Presiden Joko Widodo sebagai sosok yang peduli, peka terhadap isu global, serta mampu mencerminkan politik luar negeri Indonesia yang bebas aktif dengan tidak berpihak dengan Rusia maupun Barat.
Abstract
Indonesia hosted the G20 Summit on 15-16 November 2022 which discussed various issues including the political escalation between Russia and Ukraine. This research examines the depiction of President Joko Widodo in ten Lenta.ru and RIA Novosti news stories during November 2022. The research methodology used is framing analysis from Robert N. Entman. This research intends to identify the portrayal of President Joko Widodo's attitude in facing the political escalation of Russia and Ukraine based on the news from Lentra.ru and RIA Novosti during November 2022. The results of this research are that the two Russian news channels depicted President Joko Widodo as a caring figure, sensitive to global issues, as well as being able to reflect Indonesia's free and active foreign policy without siding with Russia or the West.Indonesia menjadi tuan rumah pertemuan KTT G20 yang diselenggarakan pada tanggal 15—16 November 2022. Pertemuan KTT G20 membahas berbagai isu, termasuk eskalasi politik antara Rusia dan Ukraina. Penelitian ini membahas citra Presiden Joko Widodo yang diambil dari sepuluh berita Lenta.ru dan RIA Novosti selama November 2022. Metodologi riset yang digunakan adalah analisis bingkai dari Robert N. Entman. Penelitian ini bertujuan untuk mengidentifikasi gambaran sikap Presiden Joko Widodo dalam menghadapi eskalasi politik Rusia dan Ukraina berdasarkan pemberitaan Lentra.ru dan RIA Novosti selama November 2022. Hasil dari penelitian ini adalah kedua kanal berita Rusia tersebut menggambarkan Presiden Joko Widodo sebagai sosok yang peduli, peka terhadap isu global, serta mampu mencerminkan politik luar negeri Indonesia yang bebas aktif dengan tidak berpihak dengan Rusia maupun Barat.
Abstract
Indonesia hosted the G20 Summit on 15-16 November 2022 which discussed various issues including the political escalation between Russia and Ukraine. This research examines the depiction of President Joko Widodo in ten Lenta.ru and RIA Novosti news stories during November 2022. The research methodology used is framing analysis from Robert N. Entman. This research intends to identify the portrayal of President Joko Widodo's attitude in facing the political escalation of Russia and Ukraine based on the news from Lentra.ru and RIA Novosti during November 2022. The results of this research are that the two Russian news channels depicted President Joko Widodo as a caring figure, sensitive to global issues, as well as being able to reflect Indonesia's free and active foreign policy without siding with Russia or the West
Visualisasi Topeng Barongan di Blora, Jawa Tengah
Get PDFOne of the traditional crafts of the Indonesian people is masks, mask crafts almost every region or tribe has a tradition of making masks, especially masks made of wood, this is because Indonesia has many very fertile wood forests. The problem is what is the philosophical meaning of the Barongan mask in Blora. The research method uses qualitative descriptive. The results are that many craftsmen make their work made of wood, namely the village of Brabowan Blora, Central Java Province, one of the villages in Blora, the community lives from the craft of making barongan masks that utilize teak wood waste. The findings of this study are that the art of barongan masks is thriving in Blora so that it indirectly develops other infrastructure, one of which is the home industry for making barongan masks, with the existence of a home industry indirectly barongan masks continue to be produced in the village of Brabowan barongan masks live and can support other Blora people
Abstrak
Salah satu kerajinan tradisi masyarakat nusantara adalah topeng, kerajinan topeng hampir tiap daerah atau suku mempunyai tradisi pembuatan topeng terutama topeng yang terbuat dari bahan kayu ini disebabkan karena Indonesia banyak tumbuh hutan kayu yang sangat subur. Permasalahannya apa makna filosofis dari topeng Barongan di Blora. Metode penelitian, menggunakan deskriptif kualitatif. Hasilnya banyak pengrajin membuat karyanya terbuat dari kayu adalah desa Brabowan Blora Provinsi Jawa Tengah salah satu desa di Blora masyarakatnya hidup dari kerajinan membuat topeng barongan yang memanfaatkan limbah kayu jati. Temuan penelitian ini kesenian topeng barongan tumbuh subur di Blora sehingga secara tidak langsung menumbuh kembangkan infrastruktur lainnya salah satunya adalah home industri pembuatan topeng barongan, dengan adanya home industri secara tidak langsung topeng barongan terus di produksi di desa Brabowan topeng barongan hidup dan bisa menghidupi masyarakat Blora lainnya.One of the traditional crafts of the Indonesian people is masks, mask crafts almost every region or tribe has a tradition of making masks, especially masks made of wood, this is because Indonesia has many very fertile wood forests. The problem is what is the philosophical meaning of the Barongan mask in Blora. The research method uses qualitative descriptive. The results are that many craftsmen make their work made of wood, namely the village of Brabowan Blora, Central Java Province, one of the villages in Blora, the community lives from the craft of making barongan masks that utilize teak wood waste. The findings of this study are that the art of barongan masks is thriving in Blora so that it indirectly develops other infrastructure, one of which is the home industry for making barongan masks, with the existence of a home industry indirectly barongan masks continue to be produced in the village of Brabowan barongan masks live and can support other Blora people
Abstrak
Salah satu kerajinan tradisi masyarakat nusantara adalah topeng, kerajinan topeng hampir tiap daerah atau suku mempunyai tradisi pembuatan topeng terutama topeng yang terbuat dari bahan kayu ini disebabkan karena Indonesia banyak tumbuh hutan kayu yang sangat subur. Permasalahannya apa makna filosofis dari topeng Barongan di Blora. Metode penelitian, menggunakan deskriptif kualitatif. Hasilnya banyak pengrajin membuat karyanya terbuat dari kayu adalah desa Brabowan Blora Provinsi Jawa Tengah salah satu desa di Blora masyarakatnya hidup dari kerajinan membuat topeng barongan yang memanfaatkan limbah kayu jati. Temuan penelitian ini kesenian topeng barongan tumbuh subur di Blora sehingga secara tidak langsung menumbuh kembangkan infrastruktur lainnya salah satunya adalah home industri pembuatan topeng barongan, dengan adanya home industri secara tidak langsung topeng barongan terus di produksi di desa Brabowan topeng barongan hidup dan bisa menghidupi masyarakat Blora lainnya
Hierarki Musikal Nyanyian Mantra Nyaru dalam Ritual Asyeik di Kerinci: Pendekatan Analisis GTTM
Get PDFPenelitian ini mengkaji struktur hierarki dan sistem tonalitas dalam nyanyian mantra nyaru yang digunakan dalam ritual asyeik di Kerinci dengan menerapkan pendekatan analisis generatif (GTTM). Studi ini mengintegrasikan metode kualitatif melalui observasi partisipatif dan wawancara dengan pelaku ritual, serta metode kuantitatif melalui analisis notasi digital untuk mengidentifikasi grouping structure, metrical structure, time-span reduction, dan prolongational reduction dalam komposisi musik tersebut. Hasil penelitian menunjukkan bahwa meskipun mantra nyaru merupakan ekspresi spontan yang diwariskan secara lisan, terdapat struktur musikal yang kompleks dengan dominasi cabang kanan, di mana pola ketegangan dan resolusi tonal tampak jelas. Temuan ini mengungkap koherensi struktural yang mendasari mekanisme musikal dalam tradisi Kerinci serta membuka peluang untuk penelitian komparatif dan pengembangan model analisis musikal guna mendukung pelestarian budaya tradisional.
Abstract
This study investigates the hierarchical structure and tonal system inherent in the "mantra nyaru" chants performed during the asyeik ritual in Kerinci, employing a generative analytical approach based on the Generative Theory of Tonal Music (GTTM). The research integrates qualitative methods—through participatory observations and interviews with ritual practitioners—with quantitative techniques involving digital transcription analysis to identify grouping structures, metrical frameworks, time-span reduction, and prolongational reduction within the musical compositions. Findings reveal that although the mantra is an orally transmitted and seemingly spontaneous expression, it possesses a complex musical architecture marked by a dominant right-branch formation where clear tonal tensions and resolutions are discernible. These results underscore the structural coherence that underpins the musical mechanisms of the Kerinci tradition and provide a promising foundation for comparative studies and the development of analytical models aimed at enhancing the preservation of traditional culture
Gambaran Tekanan Darah pada Penderita Hipertensi dengan Riwayat Penggunaan Obat Antihipertensi Selama 3–5 Tahun di Wilayah Kerja Puskesmas Simpang IV Sipin Kota Jambi
No full textHypertension is a chronic condition characterized by a persistent increase in blood pressure that requires long-term therapy and risk factor control. This study aimed to describe the blood pressure profile of patients with hypertension who had a history of using antihypertensive medication for three to five years in the working area of Puskesmas Simpang IV Sipin, Jambi City. The study employed a quantitative descriptive design with a total sampling technique involving 40 respondents. Data were collected using a respondent characteristic questionnaire, interviews, and blood pressure measurements with a digital sphygmomanometer after participants rested for five minutes. The results showed that the majority of respondents were female (72.5%), had a college education (30%), worked as housewives (60%), and had suffered from hypertension for five years (62.5%). Based on blood pressure measurements, most respondents had systolic blood pressure in the moderate hypertension category (57.5%) and mild hypertension (42.5%). Meanwhile, diastolic blood pressure was predominantly in the mild hypertension category (62.5%), followed by high-normal (20%), normal (10%), and moderate hypertension (7.5%). The findings indicate that a portion of respondents still experienced uncontrolled blood pressure despite long-term antihypertensive medication use. Contributing factors include medication adherence, high-sodium diet, stress, and lack of physical activity. Continuous education, regular monitoring, and lifestyle modification efforts are necessary to achieve optimal blood pressure control.Hipertensi merupakan kondisi kronis dengan peningkatan tekanan darah secara menetap yang memerlukan terapi jangka panjang serta pengendalian faktor risiko. Penelitian ini bertujuan untuk menggambarkan tekanan darah pada penderita hipertensi dengan riwayat penggunaan obat antihipertensi selama tiga hingga lima tahun di wilayah kerja Puskesmas Simpang IV Sipin Kota Jambi. Penelitian menggunakan desain deskriptif kuantitatif dengan teknik total sampling dan melibatkan 40 responden. Data dikumpulkan melalui kuesioner karakteristik responden, wawancara, dan pengukuran tekanan darah menggunakan tensimeter digital setelah responden beristirahat selama lima menit. Hasil penelitian menunjukkan bahwa mayoritas responden berjenis kelamin perempuan (72,5%), berpendidikan perguruan tinggi (30%), bekerja sebagai ibu rumah tangga (60%), dan telah menderita hipertensi mayoritas selama lima tahun (62,5%). Berdasarkan hasil pengukuran tekanan darah, sebagian besar responden memiliki tekanan darah sistolik pada kategori hipertensi sedang (57,5%) dan hipertensi ringan (42,5%). Sementara itu, tekanan darah diastolik mayoritas berada pada kategori hipertensi ringan (62,5%), diikuti normal tinggi (20%), normal (10%), dan hipertensi sedang (7,5%). Temuan menunjukkan bahwa tekanan darah sebagian responden masih belum terkontrol meskipun telah mengonsumsi obat antihipertensi jangka panjang. Faktor yang memengaruhi meliputi kepatuhan minum obat, pola makan tinggi natrium, stres, serta kurangnya aktivitas fisik. Upaya edukasi, pemantauan rutin, dan modifikasi gaya hidup diperlukan untuk mencapai kontrol tekanan darah optimal
English
No full textIn the present era, there has been a widespread global adoption of environmental consciousness, leading to a swift transformation in people's actions and attitudes. Observing this occurrence, companies are starting to adjust and incorporate environmental considerations into account by creating and producing environmentally sustainable products or services. One of the ways of contributing is by providing sustainable packaging options for their products. This article aims to examine the influence of green packaging and branding on the intention of Generation Z consumers in West Java to purchase Love Beauty and Planet items that are environmentally friendly. A digital survey was undertaken to gather data from 255 individuals. Subsequently, the questionnaire data was analyzed using Structural Equation Modelling (SEM) employing the Partial Least Squares (PLS) technique through SmartPLS 4. In the end, this study found that Gen Z in West Java sees green packaging and branding as a significant direct force towards green purchase invention. This study also found that green brand image is an important factor in driving green purchase intention. However, this study concentrates on a particular brand and customer profile. Therefore, future research can investigate different brands or specialized markets as the primary subject.Di era sekarang, kesadaran lingkungan telah diadopsi secara global yang mengarah pada transformasi cepat dalam tindakan dan sikap masyarakat. Melihat kejadian ini, perusahaan mulai menyesuaikan dan mempertimbangkan aspek lingkungan dengan menciptakan dan memproduksi produk atau jasa yang ramah lingkungan. Salah satu cara perusahaan berkontribusi adalah dengan memberikan pilihan kemasan berkelanjutan pada produknya. Artikel ini bertujuan untuk mengkaji pengaruh green packaging and branding terhadap niat konsumen Generasi Z di Jawa Barat untuk membeli produk Love Beauty and Planet yang ramah lingkungan. Survei digital dilakukan untuk mengumpulkan data dari 255 orang. Selanjutnya data kuesioner dianalisis menggunakan Structural Equation Modeling (SEM) dengan teknik Partial Least Squares (PLS) melalui SmartPLS 4. Penelitian ini menemukan bahwa Gen Z di Jawa Barat melihat green packaging and branding sebagai dorongan langsung signifikan terhadap green purchase intention. Studi ini juga menemukan bahwa green brand image merupakan faktor penting dalam mendorong green purchase intention. Namun, penelitian ini berkonsentrasi pada merek dan profil pelanggan tertentu. Oleh karena itu, penelitian di masa depan dapat menyelidiki berbagai merek atau pasar khusus lainnya sebagai subjek utama
PENGARUH STRATEGI SEGMENTING, TARGETING DAN POSITIONING (STP) TERHADAP VOLUME PENJUALAN PADA PT. BALIYONI SAGUNA DENPASAR
No full textThe purpose of this study was to determine the effect of segmenting, targeting and positioning strategies partially and simultaneously on sales volume at PT Baliyoni Saguna Denpasar which is an e-purchasing company, where the government of the island of Bali is a regular consumer of the company. This type of research is survey research with a quantitative research approach. The population in this study were employees of PT Baliyoni Saguna. This study used a sample of 30 respondents using purposive sampling technique, namely judgment sampling. The analysis techniques used are descriptive statistical analysis, multiple linear regression analysis, coefficient of determination, classical assumption test and hypothesis testing through t test and F test. The data collection technique was carried out by interview and distributing questionnaires via google form. The results showed that simultaneously segmenting, targeting and positioning strategies had a positive and significant effect on sales volume. Meanwhile, simultaneously segmenting and targeting strategies have a positive and significant effect on sales volume while positioning strategies have a negative and significant effect on sales volumeTujuan dari penelitian ini adalah untuk mengetahui pengaruh strategi segmenting, targeting dan positioning secara parsial dan simultan terhadap volume penjualan pada PT Baliyoni Saguna Denpasar yang merupakan perusahaan e-purchasing, dimana pemerintah pulau Bali menjadi konsumen tetap perusahaan tersebut. Jenis penelitian ini adalah penelitian survei dengan pendekatan penelitian kuantitatif. Populasi dalam penelitian ini adalah karyawan PT Baliyoni Saguna. Penelitian ini menggunakan sampel sebanyak 30 responden dengan menggunakan teknik purposive sampling yaitu judgement sampling. Teknik analisis yang digunakan adalah analisis statistik deskriptif, analisis regresi linier berganda, koefisien determinasi, uji asumsi klasik dan uji hipotesis melalui uji t dan uji F. Teknik pengumpulan data dilakukan dengan wawancara dan penyebaran kuesioner melalui google form. Hasil penelitian menunjukkan bahwa secara simultan strategi segmenting, targeting dan positioning berpengaruh positif dan signifikan terhadap volume penjualan. Sedangkan secara parsial strategi segmenting dan targeting berpengaruh positif dan signifikan terhadap volume penjualan sedangkan strategi positioning berpengaruh negatif dan signifikan terhadap volume penjualan
The ROLE OF MARKETING PUBLIC RELATIONS (MPR) IN MODERATING THE PRICE STRATEGY ON CUSTOMER AWARENESS OF GERAKAN PANGAN MURAH (GPM) ACTIVITIES IN JAMBI CITY
Get PDFThis study aims to analyze the role of marketing public relations (MPR) in moderating price strategies for customer awareness in the activities of the Gerakan Pangan Murah (GPM) in Jambi City. The research method used is a quantitative approach with analysis techniques using SmartPLS version 4.0. The sample in this study consisted of 96 respondents who were selected through purposive sampling techniques. Data collection was carried out through observation, questionnaires and literature studies. The results of the study show that pricing strategies have a positive and significant influence on customer awareness. In addition, marketing public relations also has a positive and significant effect on customer awareness. Testing the effect of moderation shows that marketing public relations plays a role in moderating the relationship between marketing public relations and pricing strategies, but marketing public relations as moderation plays a role in weakening the relationship between price strategies and customer awareness. The implication of this study emphasizes that companies need to pay attention to the policies of marketing public relations to increase customer audience effectively. Because the company does not only rely on price strategies in building customer awareness. Therefore, it is necessary to balance the pricing strategy with marketing public relations so that marketing can be achieved optimally
DIGITAL CONTENT STRATEGY: HOW SOCIAL PROOF INFLUENCES PURCHASING DECISIONS
Get PDFThe growth of the creative industry in Indonesia has become a pillar in the economy, this phenomenon has illustrated that human resources have the potential to be ready for competitiveness towards foreign countries. Marketing through online media has become an idol for business actors, in addition to being very easy to use, it is supported by small promotional costs. Managing information content on social media is very important, in addition to creating attraction, it also fosters consumer trust to choose to transact to buy a product. The objectives of this study are (1) To examine the influence of smart digital content marketing on purchasing decisions; (2) To examine the influence of smart digital content marketing on social proof; (3) To examine the influence of social proof on purchasing decisions; (4) To examine the role of social proof in mediating the influence of smart digital content marketing on purchasing decisions. The data analysis method used is Structural Equation Modeling (SEM) measurement using SmartPLS software. The results of the analysis show that Smart Digital Content Marketing has a positive and significant effect on Purchasing Decisions. In addition, Social Proof also has a significant effect on Purchasing Decisions and mediates the relationship between Smart Digital Content Marketing and Purchasing Decisions. This finding confirms the importance of the presence of social proof as a reinforcement of the effectiveness of digital marketing strategies in driving consumer purchasing decisions
THE INFLUENCE OF FLASH SALES AND AI-POWERED PRODUCT REVIEWS ON PURCHASE INTENTION OF AMAZON PRODUCTS IN INDONESIA
Get PDFThis study aims to examine the influence of flash sales and AI-powered product reviews on purchase intention toward Amazon products in Indonesia. A quantitative approach was used, with data collected through a questionnaire distributed to 100 respondents. The data were analyzed using SmartPLS 4 to assess validity, reliability, and both direct and indirect relationships among variables. The results show that flash sales do not have a significant direct effect on purchase intention. In contrast, AI-powered product reviews have a positive and significant influence on purchase intention. Furthermore, flash sales have a significant indirect effect on purchase intention when mediated by AI-powered product reviews. These findings suggest that the integration of AI technology in product reviews can enhance the effectiveness of promotional strategies like flash sales in driving consumer purchase intention.Penelitian ini bertujuan untuk mengkaji pengaruh flash sale dan ulasan produk berbasis AI terhadap niat beli produk Amazon di Indonesia. Pendekatan kuantitatif digunakan dalam penelitian ini, dengan data yang dikumpulkan melalui kuesioner yang disebarkan kepada 100 responden. Data dianalisis menggunakan SmartPLS 4 untuk menilai validitas, reliabilitas, serta hubungan langsung dan tidak langsung antar variabel. Hasil penelitian menunjukkan bahwa flash sale tidak memiliki pengaruh langsung yang signifikan terhadap niat beli. Sebaliknya, ulasan produk berbasis AI memiliki pengaruh positif dan signifikan terhadap niat beli. Selain itu, flash sale memiliki pengaruh tidak langsung yang signifikan terhadap niat beli ketika dimediasi oleh ulasan produk berbasis AI. Temuan ini menunjukkan bahwa integrasi teknologi AI dalam ulasan produk dapat meningkatkan efektivitas strategi promosi seperti flash sale dalam mendorong niat beli konsumen