Jurnal Online Universitas Jambi
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Kajian Semiotik Terhadap Ux Aplikasi Shopee Dengan Pendekatan Quality Assurance
No full textThe rapid growth of e-commerce requires digital platforms to deliver user experiences (UX) that are not only functional but also visually communicative. Shopee, as one of the most popular e-commerce platforms in Indonesia, utilizes interface design elements rich in signs and symbols. This study aims to examine the UX of the Shopee application through a semiotic approach and to evaluate its quality using a Quality Assurance (QA) perspective. The research focuses on how users interpret Shopee’s visual interface elements and the level of application usability. A qualitative method was employed through semiotic analysis based on Charles Sanders Peirce’s model, combined with a quantitative descriptive approach using the USE Questionnaire distributed to 100 respondents. The results show that Shopee achieved an overall usability score of 83.28%, categorized as very feasible, with usefulness (81.31%), ease of use (83.35%), ease of learning (89.75%), and satisfaction (82.20%), indicating that Shopee provides an effective, intuitive, and satisfying user experience.
Abstrak
Perkembangan e-commerce yang pesat menuntut platform digital untuk menghadirkan pengalaman pengguna (User Experience/UX) yang tidak hanya fungsional, tetapi juga komunikatif secara visual. Shopee sebagai salah satu platform e-commerce terpopuler di Indonesia memanfaatkan elemen desain antarmuka yang kaya akan tanda dan simbol. Penelitian ini bertujuan untuk mengkaji UX aplikasi Shopee melalui pendekatan semiotik serta mengukur tingkat kualitasnya menggunakan Quality Assurance (QA). Permasalahan penelitian difokuskan pada pemaknaan elemen visual antarmuka Shopee oleh pengguna serta tingkat usability aplikasi. Metode penelitian menggunakan pendekatan kualitatif melalui analisis semiotik model Charles Sanders Peirce dan pendekatan kuantitatif menggunakan USE Questionnaire terhadap 100 responden. Hasil penelitian menunjukkan tingkat usability Shopee sebesar 83,28% dengan kategori sangat layak, meliputi aspek usefulness (81,31%), ease of use (83,35%), ease of learning (89,75%), dan satisfaction (82,2%), yang menandakan UX Shopee efektif, mudah dipahami, dan memuaskan pengguna.The rapid growth of e-commerce requires digital platforms to deliver user experiences (UX) that are not only functional but also visually communicative. Shopee, as one of the most popular e-commerce platforms in Indonesia, utilizes interface design elements rich in signs and symbols. This study aims to examine the UX of the Shopee application through a semiotic approach and to evaluate its quality using a Quality Assurance (QA) perspective. The research focuses on how users interpret Shopee’s visual interface elements and the level of application usability. A qualitative method was employed through semiotic analysis based on Charles Sanders Peirce’s model, combined with a quantitative descriptive approach using the USE Questionnaire distributed to 100 respondents. The results show that Shopee achieved an overall usability score of 83.28%, categorized as very feasible, with usefulness (81.31%), ease of use (83.35%), ease of learning (89.75%), and satisfaction (82.20%), indicating that Shopee provides an effective, intuitive, and satisfying user experience.
Abstrak
Perkembangan e-commerce yang pesat menuntut platform digital untuk menghadirkan pengalaman pengguna (User Experience/UX) yang tidak hanya fungsional, tetapi juga komunikatif secara visual. Shopee sebagai salah satu platform e-commerce terpopuler di Indonesia memanfaatkan elemen desain antarmuka yang kaya akan tanda dan simbol. Penelitian ini bertujuan untuk mengkaji UX aplikasi Shopee melalui pendekatan semiotik serta mengukur tingkat kualitasnya menggunakan Quality Assurance (QA). Permasalahan penelitian difokuskan pada pemaknaan elemen visual antarmuka Shopee oleh pengguna serta tingkat usability aplikasi. Metode penelitian menggunakan pendekatan kualitatif melalui analisis semiotik model Charles Sanders Peirce dan pendekatan kuantitatif menggunakan USE Questionnaire terhadap 100 responden. Hasil penelitian menunjukkan tingkat usability Shopee sebesar 83,28% dengan kategori sangat layak, meliputi aspek usefulness (81,31%), ease of use (83,35%), ease of learning (89,75%), dan satisfaction (82,2%), yang menandakan UX Shopee efektif, mudah dipahami, dan memuaskan pengguna
The Potential of ChatGPT as a Substitute for Human Teachers: Insights from Tunisian EFL Learners' Perspectives
No full textArtificial intelligence (AI) has brought about various language robots, with ChatGPT being among the most sophisticated due to its human-like linguistic capabilities and adaptability. This raises the idea of using ChatGPT in foreign language learning. Starting from the premise that positions ChatGPT as a mediator between language and learner, functioning as a “ghost teacher” offering a peaceful and secure learning space, this study explores the attitudes of Tunisian students of English towards ChatGPT as a “Foreign Language Teacher” and digital assistant. Forty-five third-year English students at Tunisian universities completed a Likert-scale questionnaire consisting of thirty-one items covering phonology, morphology, syntax, semantics, and pragmatics. A scale ranging from 'Strongly Disagree' to 'Strongly Agree' was used to assess their attitudes toward integrating ChatGPT in language learning effectively and meaningfully. Results indicate generally positive attitudes toward using ChatGPT, particularly in aspects like syntax, phonology, and morphology. However, learners show hesitation regarding its usefulness in pragmatics and semantics, where AI may struggle with deeper, context-sensitive language levels and cultural nuances. These attitudes are shaped by several factors, especially students' technological familiarity and the structure of the education system. Learners with regular exposure to digital tools and online environments tend to be more receptive to AI integration. In contrast, those from rural or under-resourced areas often express skepticism due to limited access and training. Moreover, the nature of the academic system, whether teacher–centered or learner-centered, influences perceptions of AI's usefulness in education and its potential role in personalized learning
PERKEMBANGAN PSIKOSOSIAL ANAK USIA SEKOLAH DAN IMPLIKASINYA TERHADAP KESEHATAN MENTAL: TINJAUAN TEORI ERIKSON DAN TANTANGAN KONTEMPORER
Full text linkAbstract. Children's psychosocial development is a crucial aspect of personality formation, social skills, and mental health. This article explores the stages of psychosocial development in children based on Erik Erikson's theory and identifies various risk and protective factors affecting the mental health of school-aged children. The study employs a literature review. The findings reveal that healthy psychosocial development is influenced by positive parenting, supportive social environments, and active involvement from both schools and families. Conversely, academic pressure, family conflicts, and lack of emotional regulation contribute to mental disorders such as anxiety, depression, and ADHD. Early detection and interventions involving families and schools are essential to support children’s optimal psychosocial growth
Pengaruh Asimetri Informasi Terhadap Manajemen Laba dengan Ukuran Perusahaan dan Kepemilikan Manajerial Sebagai Variabel Pemoderasi
Full text linkThis research aims to analyze the effect of Information Asymmetry on Earning Management With Firm Size and Managerial Ownership as Moderating Variables in Property and Real Estate Companies listed on the Indonesia Stock Exchange from 2021 to 2024. The research method used is Moderated Regression Analysis (MRA). The population in this study consists of all property and real estate companies listed on the Indonesia Stock Exchange, With Sample Selection based on specific criteria. The results indicate that Information Asymmetry, Firm Size, and Managerial Ownership have an Influence on Earnings Management. In Addition, The Moderated Regression Analysis reveals that Firm Size and Managerial Ownership are able to Moderate the effect of information asymmetry on Earning Management in Property and Real Estate Companies Listed on the Indonesia Stock Exchange for the 2021-2024 period. This study implies that reducing information asymmetry is crucial to limiting earnings management practices, particularly in property and real estate companies where firm characteristics play a significant role. Furthermore, the moderating effects of firm size and managerial ownership suggest that stronger internal governance structures can help mitigate opportunistic managerial behavior arising from information gaps.Penelitian ini bertujuan untuk menganalisis pengaruh asimetri informasi terhadap manajemen laba dengan ukuran perusahaan dan kepemilikan manajerial sebagai variabel moderasi pada perusahaan properti dan real estat yang terdaftar di Bursa Efek Indonesia periode 2021–2024. Metode penelitian yang digunakan adalah Moderated Regression Analysis (MRA). Populasi dalam penelitian ini mencakup seluruh perusahaan properti dan real estat yang terdaftar di Bursa Efek Indonesia, dengan pemilihan sampel berdasarkan kriteria tertentu. Hasil penelitian menunjukkan bahwa asimetri informasi, ukuran perusahaan, dan kepemilikan manajerial berpengaruh terhadap manajemen laba. Selain itu, hasil analisis regresi moderasi mengungkapkan bahwa ukuran perusahaan dan kepemilikan manajerial mampu memoderasi pengaruh asimetri informasi terhadap manajemen laba pada perusahaan properti dan real estat yang terdaftar di Bursa Efek Indonesia selama periode 2021–2024. Penelitian ini mengimplikasikan bahwa pengurangan asimetri informasi merupakan hal yang krusial untuk membatasi praktik manajemen laba, khususnya pada perusahaan properti dan real estat di mana karakteristik perusahaan memainkan peran yang signifikan. Selain itu, efek moderasi ukuran perusahaan dan kepemilikan manajerial menunjukkan bahwa struktur tata kelola internal yang lebih kuat dapat membantu memitigasi perilaku oportunistik manajemen yang timbul akibat adanya kesenjangan informasi
INVENTORY OF ARECACEAE FAMILY SPECIES IN THE LEMBAH BUKIT MANJAI TROPICAL RAINFOREST BIODIVERSITY PARK
Full text linkThe Arecaceae family holds significant ecological and economic value and is widely distributed in tropical regions, including Indonesia. This study aimed to inventory the Arecaceae species found in the Lembah Bukit Manjai Tropical Rainforest Biodiversity Park. A descriptive exploratory method was employed using field research and purposive sampling techniques. Data collection involved direct observation, morphological documentation, and species identification based on taxonomic references. The results identified five Arecaceae species: Arenga pinnata, Calamus manan, Caryota mitis, Calamus zollingeri, and Licuala spinosa. Species distribution was influenced by abiotic environmental factors such as light intensity, temperature, humidity, and soil pH. Calamus manan was the most dominant species, while Caryota mitis was the least encountered due to its low ecological tolerance. This study underscores the importance of biodiversity conservation and the use of inventory data as a foundation for sustainable tropical ecosystem management. Furthermore, it contributes to the development of local taxonomic databases and documentation of potentially endemic species in South Kalimantan.Famili Arecaceae memiliki nilai ekologis dan ekonomis tinggi serta tersebar luas di wilayah tropis, termasuk Indonesia. Penelitian ini bertujuan untuk menginventarisasi spesies tumbuhan famili Arecaceae di Taman Biodiversitas Hutan Hujan Tropis Lembah Bukit Manjai. Metode yang digunakan adalah deskriptif eksploratif dengan pendekatan lapangan dan teknik purposive sampling. Pengumpulan data dilakukan melalui observasi langsung, dokumentasi morfologi, dan identifikasi spesies berdasarkan literatur taksonomi. Hasil penelitian menunjukkan terdapat lima spesies Arecaceae yang ditemukan, yaitu Arenga pinnata, Calamus manan, Caryota mitis, Calamus zollingeri, dan Licuala spinosa. Penyebaran spesies dipengaruhi oleh faktor lingkungan abiotik seperti intensitas cahaya, suhu, kelembapan, dan pH tanah. Spesies Calamus manan menjadi yang paling dominan, sedangkan Caryota mitis ditemukan dalam jumlah paling sedikit karena memiliki toleransi ekologis yang rendah. Penelitian ini menegaskan pentingnya konservasi keanekaragaman hayati dan pemanfaatan data inventarisasi sebagai dasar pengelolaan kawasan tropis secara berkelanjutan
PENGARUH CONTENT MARKETING DAN CUSTOMER ENGAGEMENT TERHADAP PURCHASE DECISIONS KONSUMEN TIKTOK SHOP DENGAN BRAND TRUST SEBAGAI VARIABEL MEDIASI
Full text linkPenelitian ini untuk mengetahui pengaruh content marketing dan customer engagement terhadap purchase decisions konsumen tiktok shop dan untuk mengetahui pengaruh content marketing dan customer engagement terhadap brand trust konsumen tiktok shop. Penelitian ini menggunakan metode penelitian kuantitatif atau survei, teknik pengambilan sampel dengan purposive sampling yang mana sampel penelitian ini diambil berjumlah 112 responden pada masyarakat di kota yogyakarta yang pernah melakukan pembelian di tiktok shop. untuk uji kualitas data menggunakan uji validitas dan reliabilitas. uji asumsi klasik, uji normalitas, uji heteroskedastitas, uji multikolinearitas dan teknik analisis data menggunakan uji analisis regresi berganda dan pengujian hipotesisnya menggunakan uji parsial (uji t), koefisien determiansi (r2) dan uji sobel. Hasil penelitian menunjukan bahwa variabel content marketing (X1) berpengaruh positif dan signifikan terhadap purchase decision (Y). Customer engagement (X2) berpengaruh positif dan signifikan terhadap purchase decision (Y). Content marketing (X1) berpengaruh positif dan signifikan terhadap brand trust (Z). Customer engagement (X2) berpengaruh positif dan signifikan terhadap brand trust (Z). Brand trust (Z) berpengaruh positif dan signifikan terhadap purchase decision (Y)
Professional Staff Competency on Domestic Water Supply Projects Sustainability in Tanzania
Full text linkThis study aimed to assess the influence of professional staff competency on domestic water supply projects sustainability in Tanzania: A case of Singida District. Survey research design was adopted whereby a simple random sampling was used to collect information from 100 officials who are the part of the management. Questionnaire and documentary review were used as data collection methods whereas descriptive and inferential statistics were used in analyzing the collected data by using SPSS. Finding of this study show that groups with good and average managerial skills had 2.256 and 1.75 respectively times-more likely their domestic water to be sustainable compared to those groups with poor managerial skills. The finding also revealed that those groups with good and average management knowledge had 1.613 and 1.209 times-more likely their domestic water to be sustainable compared to those with poor management knowledge and managerial skills respectively. Based on the findings, this study recommended that, the government should comprehensively employ people with water management knowledge, and by taking into consideration the experience and technical efficiency as it holds positive influence on sustainability of water projects. Also, regular training of the water management staff for capacity building is enormously essential for sustainability and development of projects. This can be done through setting proper budget in the particular water project area
Inflectional Morphemes and Their Grammatical Functions in Owl City`s Album Ocean Eyes (2009)
No full textThis study investigates the grammatical functions and stylistic implications of inflectional morphemes in Owl City’s Ocean Eyes album (2009). Employing a qualitative descriptive design, the research analyzes how these morphological markers contribute to the lyrical structure based on the framework of Fromkin, Rodman, and Hyams (2018). Data were collected from official song lyrics, resulting in 151 identified words containing inflectional affixes. The findings reveal a significantly uneven distribution: noun plural markers are the most dominant category (63.8%), followed by verb inflections (32.5%) and adjective inflections (approximately 4%). The high frequency of plural nouns creates the vast, concrete imagery characteristic of the "dream pop" genre. Additionally, the predominance of third-person singular -s and present participle -ing establishes a narrative tone of immediacy and continuous action. The study concludes that inflectional morphemes in Ocean Eyes function not only to maintain grammatical accuracy but also to construct the album's distinct vivid and surreal aesthetic.
Abstrak
Penelitian ini mengkaji fungsi gramatikal dan implikasi stilistika dari morfem infleksional dalam lirik album Ocean Eyes (2009) karya Owl City. Dengan menggunakan desain penelitian deskriptif kualitatif, studi ini menganalisis bagaimana penanda morfologis tersebut berkontribusi pada struktur lirik berdasarkan kerangka teori Fromkin, Rodman, dan Hyams (2018). Data dikumpulkan dari lirik lagu resmi, menghasilkan 151 kata yang mengandung afiks infleksional. Temuan menunjukkan distribusi yang sangat tidak merata: penanda jamak nomina adalah kategori paling dominan (63,8%), diikuti oleh infleksi verba (32,5%) dan infleksi adjektiva (sekitar 4%). Tingginya frekuensi nomina jamak menciptakan citraan konkret dan luas yang menjadi ciri khas genre "dream pop". Selain itu, dominasi orang ketiga tunggal -s dan partisipel kini -ing membangun nada naratif yang terasa langsung dan berkelanjutan. Studi ini menyimpulkan bahwa morfem infleksional dalam Ocean Eyes berfungsi tidak hanya untuk menjaga akurasi tata bahasa, tetapi juga untuk membangun estetika visual dan surealis yang khas dalam album tersebut.This study investigates the grammatical functions and stylistic implications of inflectional morphemes in Owl City’s Ocean Eyes album (2009). Employing a qualitative descriptive design, the research analyzes how these morphological markers contribute to the lyrical structure based on the framework of Fromkin, Rodman, and Hyams (2018). Data were collected from official song lyrics, resulting in 151 identified words containing inflectional affixes. The findings reveal a significantly uneven distribution: noun plural markers are the most dominant category (63.8%), followed by verb inflections (32.5%) and adjective inflections (approximately 4%). The high frequency of plural nouns creates the vast, concrete imagery characteristic of the "dream pop" genre. Additionally, the predominance of third-person singular -s and present participle -ing establishes a narrative tone of immediacy and continuous action. The study concludes that inflectional morphemes in Ocean Eyes function not only to maintain grammatical accuracy but also to construct the album's distinct vivid and surreal aesthetic.
Abstrak
Penelitian ini mengkaji fungsi gramatikal dan implikasi stilistika dari morfem infleksional dalam lirik album Ocean Eyes (2009) karya Owl City. Dengan menggunakan desain penelitian deskriptif kualitatif, studi ini menganalisis bagaimana penanda morfologis tersebut berkontribusi pada struktur lirik berdasarkan kerangka teori Fromkin, Rodman, dan Hyams (2018). Data dikumpulkan dari lirik lagu resmi, menghasilkan 151 kata yang mengandung afiks infleksional. Temuan menunjukkan distribusi yang sangat tidak merata: penanda jamak nomina adalah kategori paling dominan (63,8%), diikuti oleh infleksi verba (32,5%) dan infleksi adjektiva (sekitar 4%). Tingginya frekuensi nomina jamak menciptakan citraan konkret dan luas yang menjadi ciri khas genre "dream pop". Selain itu, dominasi orang ketiga tunggal -s dan partisipel kini -ing membangun nada naratif yang terasa langsung dan berkelanjutan. Studi ini menyimpulkan bahwa morfem infleksional dalam Ocean Eyes berfungsi tidak hanya untuk menjaga akurasi tata bahasa, tetapi juga untuk membangun estetika visual dan surealis yang khas dalam album tersebut
Analisis Kebutuhan Pengembangan Media Flipbook Berbasis Augmented Reality pada Materi Ekosistem Sawah untuk Siswa Sekolah Dasar
No full textPerkembangan teknologi informasi membuka peluang bagi pengembangan media pembelajaran yang lebih kreatif dan relevan dengan kebutuhan peserta didik. Sejalan dengan Kurikulum Merdeka yang menekankan pembelajaran aktif dan berbasis pengalaman, penelitian ini bertujuan untuk menganalisis kebutuhan dari media pembelajaran flipbook berbasis Augmented Reality (AR) untuk membantu siswa memahami pembelajaran IPAS khususnya pada materi ekosistem sawah. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Subjek penelitian adalah 27 siswa kelas VA SDN 64/I Muara Bulian pada Semester Ganjil Tahun Ajaran 2025/2026 dan guru. Media flipbook dikembangkan menggunakan aplikasi Canva dan dipadukan dengan teknologi Augmented Reality melalui aplikasi Assemblr Edu untuk menampilkan objek tiga dimensi. Hasil penelitian menunjukkan bahwa pada analisis kebutuhan, siswa dan guru membutuhkan media pembelajaran teknologi untuk membantu mereka dalam proses pembelajaran. Penggunaan flipbook berbasis augmented reality mampu meningkatkan minat belajar, motivasi, serta keterlibatan aktif peserta didik dalam materi ekosistem sawah. Dengan demikian, media flipbook berbasis augmented reality berpotensi menjadi alternatif media pembelajaran digital yang inovatif dan dapat diterapkan pada jenjang pendidikan dasa
The Effect of the LKPD-Assisted MIKiR Approach on Improving the Mathematical Critical Thinking of Students in Grade VIII at MTs Negeri 1 Batam
No full textAcademic Year. The sample was taken using a Purposive sampling technique, selected class VIII.3 as the experimental class with a total of 36 students and class VIII.2 as the control class with a total of 28 students. Data were obtained from the mathematical critical thinking ability test instrument on the material finding the formula for the area of a mathematical circle. The results of the analysis show that: (1) The mathematical critical thinking ability of students who received MIKiR approach learning assisted by LKPD is higher than students who received conventional learning, (2) The increase in mathematical critical thinking ability of students who received MIKiR approach learning based on LKPD is higher than students who received conventional learning. The N-Gain index for students who received MIKiR learning with the assistance of student worksheets (LKPD) was 0.7553, categorized as high classification, and 75.53% as effective interpretation