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PENGARUH KUALITAS PRODUK, KEWAJARAN HARGA DAN NILAI PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SKINCARE SKINTIFIC DI KOTA BATAM
Get PDFThis research aims to examine the influence of product quality, price fairness and customer value on consumer purchasing decisions for Skintific Skincare in Batam City. This research uses an associative method with a quantitative research type. The research sample consisted of 100 respondents who were people who had purchased and used Skintific Skincare in the Sungai Pelunggut Village area, Sagulung District, Batam City. The data collection method used is primary data. Data processing uses the SPSS Version 26 program. Based on the data and analysis that has been carried out, this research shows that product quality positively and significantly influences consumer purchasing decisions for Skintific Skincare in Batam City. Apart from that, price fairness positively and significantly influences consumer purchasing decisions for Skintific Skincare in Batam City. The customer value variable positively and significantly influences consumer purchasing decisions for Skintific Skincare in Batam City. And simultaneously, product quality, price fairness and customer value positively and significantly influence consumer purchasing decisions for Skintific Skincare in Batam City.Penelitian ini bertujuan untuk menguji pengaruh kualitas produk, kewajaran harga dan nilai pelanggan terhadap keputusan pembelian konsumen Skincare Skintific di Kota Batam. Penelitian ini menggunakan metode asosiatif dengan tipe penelitian kuantitatif. Sampel penelitian berjumlah 100 responden merupakan masyarakat yang pernah membeli dan menggunakan Skincare Skintific di wilayah Kelurahan Sungai Pelunggut Kecamatan Sagulung Kota Batam. Metode pengumpulan data yang digunakan adalah data primer. Pengolahan data menggunakan program SPSS Versi 26. Berdasarkan data dan analisis yang telah dilakukan, penelitian ini menunjukan hasil bahwa kualitas produk secara positif dan signifikan mempengaruhi keputusan pembelian konsumen Skincare Skintific di Kota Batam. Selain itu kewajaran harga secara positif dan signifikan mempengaruhi keputusan pembelian konsumen Skincare Skintific di Kota Batam. Pada variabel nilai pelanggan secara positif dan signifikan mempengaruhi keputusan pembelian konsumen Skincare Skintific di Kota Batam. Dan secara simultan, kualitas produk, kewajaran harga dan nilai pelanggan secara positif dan signifikan mempengaruhi keputusan pembelian konsumen Skincare Skintific di Kota Batam
PENGARUH KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN DAN DAMPAKNYA TERHADAP LOYALITAS DI RUMAH SAKIT NATAR MEDIKA
No full textThis study aims to examine the effect of patient satisfaction variables in mediating the effect of service quality and health facilities on patient loyalty. Respondents were in patients who were in class 2 and 3. There were 225 questionnaires that could be collected. Based on the PLS-SEM analysis, it can be concluded that the quality of health services directly has a significant positive effect on patient satisfaction; health facilities directly have a significant positive effect on patient satisfaction; the quality of health services directly has a significant positive effect on patient loyalty; patient satisfaction directly has a significant positive effect on patient loyalty; Health facilities directly have a significant positive effect on patient loyalty; patient satisfaction is positively and significantly able to mediate the quality of health services on patient loyalty; and patient satisfaction positively and significantly able to mediate health facilities to patient loyalty at Natar Medika Hospital.Penelitian ini bertujuan untuk menguji pengaruh variabel kepuasan pasien dalam memediasi pengaruh kualitas pelayanan dan fasilitas kesehatan terhadap loyalitas pasien. Respondennya adalah pasien kelas 2 dan 3. Kuesioner yang dapat dikumpulkan sebanyak 225 buah. Berdasarkan analisis PLS-SEM dapat disimpulkan bahwa kualitas pelayanan kesehatan secara langsung berpengaruh positif signifikan terhadap kepuasan pasien; fasilitas kesehatan secara langsung berpengaruh positif signifikan terhadap kepuasan pasien; kualitas pelayanan kesehatan secara langsung berpengaruh positif signifikan terhadap loyalitas pasien; kepuasan pasien secara langsung berpengaruh positif signifikan terhadap loyalitas pasien; Fasilitas kesehatan secara langsung berpengaruh positif signifikan terhadap loyalitas pasien; kepuasan pasien mampu memediasi kualitas pelayanan kesehatan terhadap loyalitas pasien secara positif dan signifikan; dan kepuasan pasien secara positif dan signifikan mampu memediasi fasilitas kesehatan terhadap loyalitas pasien di RS Natar Medika
PENGARUH PERKEMBANGAN TEKNOLOGI INFORMASI, PENGETAHUAN INVESTASI, DAN PENDAPATAN TERHADAP MINAT INVESTASI SAHAM GENERASI MUDA DI PASAR MODAL
No full textThis research aims to determine the influence of advances in information technology (X1), investment knowledge (X2), and income (X3) on interest investment in stock (Y) in the millennial generation. The population is millennials who have attended both formal and non-formal training regarding investment in the capital market. The number of samples in this study was 104 people. Determining the sample used a purposive sampling technique. The research results found that technological developments and income had a positive and significant influence on the millennial generation's stock investment interest. Meanwhile, investment knowledge has a positive influence but not significant influence on the millennial generation's stock investment interest in the capital market.Penelitian ini bertujuan untuk mengetahui pengaruh kemajuan teknologi informasi (X1), pengetahuan investasi (X2), dan pendapatan (X3) terhadap minat investasi saham (Y) pada generasi milenial. Populasinya adalah kaum milenial yang telah mengikuti pelatihan baik formal maupun nonformal mengenai investasi di pasar modal. Jumlah sampel pada penelitian ini adalah 104 orang. Penentuan sampel menggunakan teknik purposive sampling. Hasil penelitian menemukan bahwa perkembangan teknologi dan pendapatan mempunyai pengaruh positif dan signifikan terhadap minat investasi saham generasi milenial. Sedangkan pengetahuan investasi mempunyai pengaruh positif namun tidak signifikan terhadap minat investasi saham generasi milenial di pasar modal
ANALISIS STRATEGIS MANAJEMEN SUMBER DAYA MANUSIA DI PESANTREN HIDAYATUL MUBTADI-IEN KENDAL (PONDOK PESANTREN)
No full textStrategic human resource management integrates the role of management with human resource through strategic roles with SWOT analysis to achieve the goals expected by an organization or institution. This research uses a qualitative descriptive type of research with the research object at the Hidayatul Mubtadi-Ien Islamic Boarding School, after carrying out a strategic analysis using SWOT analysis, can maintail the Islamic Boarding School with classical yellow book studies and Al-Qur’an tahfidz as well as weekly recitations which are in great demand by local congregations. It has a strategic location but the development of the students has decreased, and have to compete with Islamic Boarding Schools or other educational institutions, which creates a challenge for the Hidayatul Mubtadi-Ien Islamic Boarding School in the future. Manajemen sumber daya manusia strategis mengintegrasikan peran manajemen dengan sumber daya manusia melalui peran strategis dengan analisis SWOT untuk mencapai tujuan yang diharapkan oleh suatu organisasi atau lembaga. Penelitian ini menggunakan jenis penelitian deskriptif kualitatif dengan objek penelitian di Pondok Pesantren Hidayatul Mubtadi-Ien, setelah melakukan analisis strategis dengan menggunakan analisis SWOT, dapat mempertahankan Pondok Pesantren dengan kajian kitab kuning klasik dan Al-Qur’an. tahfidz serta pengajian mingguan yang banyak diminati oleh jamaah setempat. Letaknya yang strategis namun perkembangan santrinya menurun, dan harus bersaing dengan Pondok Pesantren atau lembaga pendidikan lainnya sehingga menjadi tantangan bagi Pondok Pesantren Hidayatul Mubtadi-Ien di masa depan
KAJIAN KOMUNIKASI BUDAYA MELAYU PADA CHANNEL YOUTUBE APRESIASI DARI KEPRI
Get PDFMalay culture is a culture that has been passed down from generation to generation and is carried out by the community. It cannot be denied that the Malay civilization is one of the foundations of civilization in Southeast Asia, such as Indonesia, Malaysia, Cambodia, the Philippines, Sri Lanka, up to Madagascar and South Africa, which are countries that are members of Southeast Asia. One of the regions in Indonesia that adheres to Malay culture is the Riau Islands province, where this culture is described by one of the Youtube channel accounts, Apresiasi Dari Riau Islands. This channel depicts Malay culture packaged in the form of video content. The aim of this research is to find out the patterns and forms of communication found on the Apresiasi Dari Kepri channel, as well as to see how Malay culture is displayed on this channel. The data collection technique in this research is a data collection technique using netnography which can be done via the internet to communicate with participants. The method used is netnography and a qualitative approach. The results of this research are that there are two communication patterns found on the Appreciation From Kepri YouTube channel, namely a linear communication pattern and a reciprocal or two-way communication pattern. The form of communication found on this channel is a form of mass communication, and this channel depicts Malay culture based on habits that actually occur in Malay society in a certain area.Budaya Melayu adalah budaya yang diwariskan dari generasi ke generasi dan dilakukan oleh masyarakat. Tidak dapat dipungkiri bahwa peradaban Melayu adalah salah satu dasar peradaban di Asia Tenggara, seperti Indonesia, Malaysia, Kamboja, Filipina, Sri Lanka, hingga Madagaskar dan Afrika Selatan, yang merupakan negara-negara anggota Asia Tenggara. Salah satu daerah di Indonesia yang menganut budaya Melayu adalah Provinsi Kepulauan Riau, di mana budaya ini dideskripsikan oleh salah satu akun channel Youtube, Kepulauan Apresiasi Dari Riau. Saluran ini menggambarkan budaya Melayu yang dikemas dalam bentuk konten video. Tujuan dari penelitian ini adalah untuk mengetahui pola dan bentuk komunikasi yang ditemukan di saluran Apresiasi Dari Kepri, serta untuk melihat bagaimana budaya Melayu ditampilkan di saluran ini. Teknik pengumpulan data dalam penelitian ini adalah teknik pengumpulan data dengan menggunakan netnografi yang dapat dilakukan melalui internet untuk berkomunikasi dengan peserta. Metode yang digunakan adalah netnografi dan pendekatan kualitatif. Hasil penelitian ini terdapat dua pola komunikasi yang terdapat pada saluran YouTube Apresiasi Kepri, yaitu pola komunikasi linier dan pola komunikasi timbal balik atau dua arah. Bentuk komunikasi yang ditemukan pada saluran ini adalah bentuk komunikasi massa, dan saluran ini menggambarkan budaya Melayu berdasarkan kebiasaan yang benar-benar terjadi dalam masyarakat Melayu di daerah tertentu
STRATEGI PROMOSI EKOWISATA MANGROVE PANDANG TAK JEMU DI KOTA BATAM
Get PDFCommunication has an important role for the development of tourism, especially in Batam City. In introducing ecotourism potential to tourists, in addition to good management of tourist attractions, creative and effective promotion is also needed. In this study to conduct tourism promotion, researchers used an integrated marketing communication approach or (Integrated Marketing Communication) IMC. The purpose of this study is to find out what communication strategies are appropriate for pokdarwis to use in promoting Pandang Tak Jemu Mangrove Ecotourism. carried out with a qualitative descriptive approach. Qualitative methods are carried out through interview techniques to resource persons by limiting interview points to relevant topics. Sampling through snowball sampling method is purposive until the data collected is considered representative. In addition to interviews, the author also made direct observations around tourist destinations and used documentation of data sources in the form of pictures of ecotourism activities, recordings and drawings, as well as records or recaps of pokdarwis activities. The result of this research is the application of elements of the promotion mix or (Mix Promotion) which includes: advertising (advertising), direct marketing (direct marketing), publicity (publicity), marketing (sponsorships), sales promotion (sales promotion).
Keywords: Tourism Awareness Group (Pokdarwis), Integrated Marketing Communication, Promotion.Komunikasi memiliki peran yang penting bagi perkembangan pariwisata khususnya di Kota Batam. Dalam memperkenalkan potensi ekowisata kepada wisatawan, selain pengelolaan tempat wisatanya yang baik dibutuhkan juga promosi yang kreatif dan efektif. dalam penelitian ini untuk melakukan promosi wisata peneliti menggunakan pendekatan komunikasi pemasaran terpadu atau (Integrated Marketing Communication) IMC. Tujuan penelitian ini adalah untuk mengatahui strategi komunikasi apa yang tepat digunakan pokdarwis dalam mempromosikan Ekowisata Mangrove Pandang Tak Jemu. dilakukan dengan pendekatan deskriptif kualitatif. Metode kualitatif dilakukan melalui teknik wawancara kepada narasumber dengan membatasi poin wawancara pada topik yang relevan. Pengambilan sampel melalui metode snowball sampling secara bertujuan (purposive) sampai data yang dikumpulkan dianggap representatif. Selain wawancara penulis juga melakukan observasi langsung di sekitar destinasi wisata dan menggunakan dokumentasi sumber data yang berupa gambar-gambar kegiatan ekowisata, rekaman dan gambar, serta catatan atau rekapan kegiatan pokdarwis. Hasil penilitian ini adalah penerapan pada unsur bauran promosi atau (Mix Promotion) yang meliputi : periklanan (advertising), pemasaran langsung (direct marketing), publisitas (publicity), pemasaran (sponsorships), promosi penjualan (sales promotion)
Kata Kunci : Kelompok Sadar Wisata, Strategi Komunikasi Pemasaran Terpadu, Promosi. 
STRATEGI PUBLIC RELATION DALAM MEMPERTAHANKAN CITRA POSITIF HOTEL SWIS-BELL HARBOUR BAY DIKOTA BATAM PASCA PANDEMI COVID-19 : PENDAHULUAN, KAJIAN TEORI, METODOLOGI PENELITIAN, HASIL DAN PEMBAHASAN, SIMPULAN, DAFTAR PUSTAKA
No full textSwiss-Bell Harbour Bay Batam Hotel, impacted by the COVID-19 pandemic, undergoes a study aiming to unveil its post-pandemic image maintenance strategy. With qualitative methods, the research explores inhibiting and supporting factors influencing the hotel's public relations efforts. Using Cutlip, Center, and Broom's public relations strategies, the study employs interviews, documentation, observation, and literature studies for data collection. Public Relations adopts various tactics, emphasizing technological utilization, regular market analysis, events, CSR initiatives, and a consistent commitment to superior service quality. However, challenges persist, notably in employee turnover and reduced foreign guest visits post-COVID-19. Conversely, supporting factors include fostering a pleasant work environment, leveraging word-of-mouth marketing, and forming collaborations with other hotels. In essence, Swiss-Bell Harbour Bay Batam Hotel's post-pandemic image maintenance strategy hinges on technology, market awareness, and quality service, with challenges arising from employee turnover and diminished international guests countered by a positive workplace environment, effective marketing, and strategic partnerships.Swiss-Bell Harbour Bay Batam Hotel, terdampak pandemi COVID-19, menjalani studi yang bertujuan untuk mengungkap strategi pemeliharaan citra pasca pandemi. Dengan metode kualitatif, penelitian ini mengeksplorasi faktor-faktor penghambat dan pendukung yang mempengaruhi upaya hubungan publik hotel. Dengan menggunakan strategi hubungan publik Cutlip, Center, dan Broom, studi ini menggunakan wawancara, dokumentasi, observasi, dan studi literatur untuk pengumpulan data. Public Relations mengadopsi berbagai taktik, menekankan pemanfaatan teknologi, analisis pasar reguler, acara, inisiatif CSR, dan komitmen yang konsisten terhadap kualitas layanan yang unggul. Namun, tantangan tetap ada, terutama dalam pergantian karyawan dan mengurangi kunjungan tamu asing pasca-COVID-19. Sebaliknya, faktor pendukung termasuk membangun lingkungan kerja yang menyenangkan, memanfaatkan pemasaran mulut ke mulut, dan membentuk kolaborasi dengan hotel lain. Pada intinya, strategi pemeliharaan citra pasca pandemi Swiss-Bell Harbour Bay Batam Hotel bergantung pada teknologi, kesadaran pasar, dan layanan berkualitas, dengan tantangan yang timbul dari pergantian karyawan dan berkurangnya tamu internasional yang didukung oleh lingkungan kerja yang positif, pemasaran yang efektif, dan kemitraan strategis
ANALISIS FRAMING PEMBERITAAN LARANGAN THRIFTHING PADA MEDIA BATAMPOS.CO.ID DAN BATAMNEWS.CO.ID
Get PDFAfter the policy of prohibiting the import of used clothing written in Permendag No. 40 of 2022 concerning Export-Prohibited Goods and Import-Prohibited Goods which received many rejection from the public, especially the import used clothing business in Batam City. Departing from this, researchers want to raise the news regarding the ban on thrifting in Batam City on the online media batampos.co.id and batamnews.co.id . This study aims to find out the perspectives of the media batamnews.co.id and batampos.co.id in presenting this ban on thrifting. The study used documentation and observation techniques. The analysis method used by researchers is Zhongdang Pan Gerald M. Kosici's frame analysis model. Data collection through written or loaded archives sourced from the online media batampos.co.id and batamnews.co.id March-April 2023, which contains news about thrifting ban in Batam City. The results of this study, the online media batampos.co.id , which framed the news of the thrifting ban in Batam City, discussed in detail the government's actions and assertions regarding the prohibition of used imported goods from illegal entry, while batamnews.co .id tends to describe in detail the conditions of traders and people who disagree regarding the import ban on secondhand goods in Batam CityPasca kebijakan larangan impor pakaian bekas yang tertulis dalam Permendag No 40 Tahun 2022 tentang Barang Terlarang Ekspor dan Barang Terlarang Impor yang mendapat banyak penolakan dari masyarakat, terutama bisnis pakaian bekas impor di Kota Batam. Berangkat dari hal tersebut, peneliti ingin mengangkat berita terkait larangan hijrah ke Kota Batam di media online batampos.co.id dan batamnews.co.id . Penelitian ini bertujuan untuk mengetahui perspektif media batamnews.co.id dan batampos.co.id dalam menyajikan larangan thrifting ini. Penelitian ini menggunakan dokumentasi dan teknik pengamatan. Metode analisis yang digunakan peneliti adalah model analisis kerangka Zhongdang Pan Gerald M. Kosici. Pengumpulan data melalui arsip tertulis atau dimuat yang bersumber dari media online batampos.co.id dan batamnews.co.id Maret-April 2023, yang memuat berita tentang larangan penggusuran di Kota Batam. Hasil penelitian ini, media online batampos.co.id yang membingkai berita pelarangan penggelapan di Kota Batam membahas secara rinci tindakan dan pernyataan pemerintah terkait larangan impor barang bekas masuk ilegal, sementara batamnews.co .id cenderung menjelaskan secara rinci kondisi pedagang dan masyarakat yang tidak setuju mengenai larangan impor barang bekas di Kota Bata
ANALISIS INTERPRETASI MAKNA PESAN MORAL DALAM FILM NGERI – NGERI SEDAP
Get PDFIn this modern age of globalization, there are many alternatives or media for us and the international community to convey messages and communications, such as telephones, letter messages, and others. The development of the internet, we can access whatever we want in cyberspace, for example is movies. Film is one of the information media that contains fictional or non-fictional stories that are long and entertainment or entertaining. Movies began to flourish in the 20th century and experienced their peak in 2010 and above. Film is not only intended for commercial or entertainment purposes, but the film has the purpose of conveying an important implied message that can only be understood by people who observe it deeply and carefully. In the world of cinema it is called Easter Egg. In the world of Communication Science studies, Easter Egg is called Semiotics, which is the study of signs. Semiotics is a science that studies signs in the world of communication, one of which is used to observe the implied message contained in the film. One of the films that has a good and interesting implied message to be examined is the film that researchers will observe is "Ngeri – Ngeri Sedap".
Keywords: Communication, Film, SemioticsIn this modern age of globalization, there are many alternatives or media for us and the international community to convey messages and communications, such as telephones, letter messages, and others. The development of the internet, we can access whatever we want in cyberspace, for example is movies. Film is one of the information media that contains fictional or non-fictional stories that are long and entertainment or entertaining. Movies began to flourish in the 20th century and experienced their peak in 2010 and above. Film is not only intended for commercial or entertainment purposes, but the film has the purpose of conveying an important implied message that can only be understood by people who observe it deeply and carefully. In the world of cinema it is called Easter Egg. In the world of Communication Science studies, Easter Egg is called Semiotics, which is the study of signs. Semiotics is a science that studies signs in the world of communication, one of which is used to observe the implied message contained in the film. One of the films that has a good and interesting implied message to be examined is the film that researchers will observe is "Ngeri – Ngeri Sedap".
Keywords: Communication, Film, Semiotics
PENGARUH PEMAHAMAN, KESADARAN WAJIB PAJAK DAN KUALITAS PELAYANAN TERHADAP KEPATUHAN WAJIB PAJAK PRIBADI DI BATAM
Get PDFThe taxpayer compliance in Batam City is still considered in low level. It reflects from the comparisonbetween the number of registered taxpayer and the actual number of taxpayers reporting Annual NotificationLetter / Surat Pemberitahuan Tahunan (SPT). This research aims to examine the influence of theUnderstanding on Taxation, the awareness of Taxpayers and the service quality at Tax Office towards theTaxpayers. This research takes datas samples from 101 respondents in Batam City who considered asindividual taxpayer by using survey method through questioners which have been fulfilled with the answersfrom the respondents. The technique of data analysis used in this research is the validity test, reliability test,classical assumption test, multiple linear regression, t test, f test and determination coefficient test. As theresult, this research finds that the impact of Understanding on Taxation and the service quality at Tax Officebrings positive and significant effect on taxpayer’s compliance. However, Taxpayer awareness does notbring significant effect on Taxpayer’s compliance.Keywords: Understanding on Taxation, awareness of Taxpayer, service quality and the compliance ofTaxpayer.The taxpayer compliance in Batam City is still considered in low level. It reflects from the comparison between the number of registered taxpayer and the actual number of taxpayers reporting Annual Notification Letter / Surat Pemberitahuan Tahunan (SPT). This research aims to examine the influence of the Understanding on Taxation, the awareness of Taxpayers and the service quality at Tax Office towards the Taxpayers. This research takes datas samples from 101 respondents in Batam City who considered as individual taxpayer by using survey method through questioners which have been fulfilled with the answers from the respondents. The technique of data analysis used in this research is the validity test, reliability test, classical assumption test, multiple linear regression, t test, f test and determination coefficient test. As the result, this research finds that the impact of Understanding on Taxation and the service quality at Tax Office brings positive and significant effect on taxpayer’s compliance. However, Taxpayer awareness does not bring significant effect on Taxpayer’s compliance