Universitas Putera Batam (UPB): Open Journal Systems
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    REKOMENDASI PRODUK E-COMMERCE BERBASIS KLASIFIKASI MENGGUNAKAN ALGORITMA MACHINE LEARNING

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    The growth of e-commerce is driving an increase in the number of product reviews, but notall reviews are informative and relevant. This study aims to build a Tokopedia reviewclassification system using the Naive Bayes algorithm to filter relevant reviews. The datasetused totaled 40,607 product review lines. The preprocessing process includes cleaning,tokenization, stopword removal, and feature transformation using TF-IDF with 5,000 featurewords. Labels are determined based on ratings, where a rating of 4-5 is considered relevant.The Multinomial Naive Bayes model yielded an accuracy of 93.71%, a precision of 0.94, arecall of 0.99 for the relevant class, and an F1-score of 0.96. Although performance inirrelevant classes is still low, this model is effective in supporting product recommendation

    Strategi Komunikasi Organisasi Dalam Optimalisasi Komunikasi Interpersonal Karyawan PT Bina Cipta Indokarya Di Kota Batam

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    The training services industry in Indonesia, especially in the city of Batam, is growing rapidly. PT Bina Cipta Indokarya is a K3 training service company that has only been established for less than five years. However, in the midst of this young company's journey, a significant challenge arose, especially in terms of internal communication among its employees. PT Bina Cipta Indokarya faces challenges in maintaining smooth interpersonal communication between employees. This is crucial because ineffective communication can directly affect productivity and coordination between employees. The purpose of this study is to look at organizational communication strategies that can improve interpersonal communication at PT Bina Cipta Indokarya. The method used is qualitative, using a descriptive approach based on Snowball Sampling. Data was collected through in-depth interviews and participant observation. The results showed that the company uses four communication approaches: (1) direct communication between superiors and subordinates (simple control), (2) use of communication technology (technical control), (3) structure of formal procedures (bureaucratic control), and (4) development of a mutually supportive communication culture (concertive control). This study confirms the importance of openness, empathy, and emotional support in corporate culture for improving the effectiveness of interpersonal communication. &nbsp

    Tindakan Do Not Resuscicate Pasien Terminal di Instalasi Gawat Darurat Rumah Sakit Dalam Perspektif Hukum Pidana

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    A medical order called Do Not Resuscitate (DNR) tells you not to perform Cardiopulmonary Resuscitation (CPR) on a patient based on clinical, ethical, moral, and legal considerations. DNR masih menjadi masalah kontroversial di beberapa negara dan sering dikaitkan dengan euthanasia passive. Dalam konteks perlindungan hukum bagi dokter di hospitals, tujuan dari penelitian ini adalah untuk menyelidiki status hukum DNR. The study uses both normative and empirical legal techniques, using statutes, legal principles, doctrines, and interviews with important informants like the Head of the Medical Committee, medical specialists, and the Chairman of the Indonesian Medical Association (IDI) of Bintan Regency. Hasil menunjukkan bahwa DNR memiliki fondasi hukum yang jelas. Ini ditunjukkan oleh Peraturan Nomor 37 Tahun 2014 dari Ministry of Health tentang Penentuan Kematian dan Penggunaan Organ, serta Peraturan Nomor 37 Tahun 2014. mengenai Persetujuan Tindakan Medis 290/MENKES/PER/III/2008. As stated in Article 4, legal protection for physicians in the implementation of DNR is provided preventively through informed consent and repressively in emergency situations. Physicians rely on these two rules to make moral and legal decisions about ending or postponing life-sustaining treatment.  Do Not Resuscitate (DNR) merupakan suatu perintah untuk jangan dilakukan Resusitasi Jantung Paru (RJP) pada pasien. Dalam pelaksanaan DNR, dokter sebagai clinical leader dalam tim pelayanan asuhan pasien akan mempertimbangkan berbagai aspek seperti aspek klinis pasien, etik, moral dan aspek hukum. Di beberapa Negara DNR menjadi pro dan kontra secara legalitas hukum dan DNR secara terminology masih dapat dihubungkan dengan pseudoeuthanasia atau euthanasia pasif. Berdasarkan hal tersebut maka perlu dilakukan penelitian terkait Legalitas Do Not Resuscitate (DNR) di Rumah Sakit Dalam Konteks Perlindungan Hukum Bagi Dokter. Metode yang digunakan dalam penelitian ini adalah yuridis normatif dengan menggunakan pendekatan Undang-Undang, asas hukum dan doktrin-doktrin dan yuridis empiris dengan mengadakan penelitian lapangan. Data pada penelitian ini terdiri dari data primer yang diperoleh dari wawancara narasumber dan data sekunder diperoleh dari sumber yang tersedia seperti perundang-undangan, hasil penelitian dan buku. Nara sumber terdiri dari Ketua Komite Medik Rumah Sakit, Dokter Spesialis Anestesi, Dokter Spesialis Jantung dan Pembuluh dan Ketua IDI Kabupaten Bintan. Analisis data menggunakan analisis kualitatif.  Berdasarkan hasil penelitian didapatkan bahwa pelaksanaan DNR adalah legal secara hukum berdasarkan Permenkes Nomor 37 Tahun 2014 Tentang Penentuan Kematian Dan Pemanfaatan Organ. Perlindungan hukum bagi dokter melakukan tindakan DNR telah diatur dalam Permenkes Nomor 290/MENKES/PER/III/2008 tentang Persetujuan Tindakan Medik, dalam Permenkes tersebut secara preventif perlindungan dokter dalam bentuk informed consent dan secara represif dalam keadaan gawat darurat pada Pasal 4, dan kedua Permenkes tersebut menjadi acuan dokter dalam keputusan penghentian atau penundaan bantuan hidup

    BERAKHIRNYA KONTRAK PERSPEKTIF HUKUM PERDATA

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    Nowadays there are many conflicts or problems that often occur in a contract agreement, the agreement inquestion is a contractual agreement made by legal subjects in the interest of civil law, in the end of anagreement there are a lot of problems nowadays that arise because many legal subject parties who enter intoan agreement do not understand the procedures for terminating an agreement. This causes a lot of losses toarise for one of the parties and as a result, the party who feels disadvantaged takes legal action. A very bigproblem for the parties involved. at a loss in an agreement, many of the parties terminate or terminate theagreement in bad faith and will cause conflict. It is very unfortunate that the problem of this agreement cannotbe resolved properly by the parties, such as in a contract agreement where the contract is a very authenticagreement, usually when making work contracts and contacts, for example, it is made by people whounderstand the making of such contracts and there is very little if any conflict occurs. However, nowadayscontracts are often problematic even though they are made by competent people, but it is still problematic whythis can happen, of course this happens because in making a contract, there is an agreement that must beprioritized by the parties and also regulates regarding how to end the contract, and also the good faith of theparties if they wish to terminate or end the contractNowadays there are many conflicts or problems that often occur in a contract agreement, the agreement inquestion is a contractual agreement made by legal subjects in the interest of civil law, in the end of anagreement there are a lot of problems nowadays that arise because many legal subject parties who enter intoan agreement do not understand the procedures for terminating an agreement. This causes a lot of losses toarise for one of the parties and as a result, the party who feels disadvantaged takes legal action. A very bigproblem for the parties involved. at a loss in an agreement, many of the parties terminate or terminate theagreement in bad faith and will cause conflict. It is very unfortunate that the problem of this agreement cannotbe resolved properly by the parties, such as in a contract agreement where the contract is a very authenticagreement, usually when making work contracts and contacts, for example, it is made by people whounderstand the making of such contracts and there is very little if any conflict occurs. However, nowadayscontracts are often problematic even though they are made by competent people, but it is still problematic whythis can happen, of course this happens because in making a contract, there is an agreement that must beprioritized by the parties and also regulates regarding how to end the contract, and also the good faith of theparties if they wish to terminate or end the contractKeywoard : conflict,contract,civil la

    Analisis Strategi Komunikasi Brand Identity Hotel AP Premier Dalam Meningkatkan Brand Awareness kepada Khalayak Kota Batam

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    This research focuses on the transformation of Travelodge into AP Premier Hotel, a new city hotel brand, which emphasises the importance of a well-conceived communication strategy for brand development. Using various data collection techniques, including interviews, documentation review, and observation, this research highlights the critical role of communication strategy in shaping the brand identity of AP Premier Hotel Batam. The findings underline that effective communication patterns are essential to build brand awareness and a positive image for AP Premier. The research concludes that the communication strategies used are aligned with the principles of marketing and branding, inspired by Jean-Noël Kapferer's theory. The emphasis on service excellence in communication activities resulted in three different patterns: linear, interactional, and transactional. Through these patterns, this research shows the cultivation of brand awareness and a good brand image for the AP Premier brand.This research focuses on the transformation of Travelodge into AP Premier Hotel, a new city hotel brand, which emphasises the importance of a well-conceived communication strategy for brand development. Using various data collection techniques, including interviews, documentation review, and observation, this research highlights the critical role of communication strategy in shaping the brand identity of AP Premier Hotel Batam. The findings underline that effective communication patterns are essential to build brand awareness and a positive image for AP Premier. The research concludes that the communication strategies used are aligned with the principles of marketing and branding, inspired by Jean-Noël Kapferer's theory. The emphasis on service excellence in communication activities resulted in three different patterns: linear, interactional, and transactional. Through these patterns, this research shows the cultivation of brand awareness and a good brand image for the AP Premier brand

    Pengaruh Parental Influence, Personalitas Dan Penghargaan Finansial Terhadap Minat Mahasiswa Akuntansi Dalam Pemilihan Karir Menjadi Akuntan Publik

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    Research on accounting students' interest in a career to become a public accountant is one of the main things to do so that public accountants are in great demand by accounting student graduates. This research uses a quantitative approach. The population is students majoring in accounting in Batam City who are registered on the DIKTI website, learning year 2023/2024 with a total of 1,234 students. The results of the study through the t test, parental influence and personality variables partially did not have a significant effect on the interest of accounting students in becoming public accountants. Financial reward variable partially has a significant effect on the interest of accounting students in becoming public accountants. The results of the study based on the calculated F value on the three independent variables, namely parental influence, personality and financial rewards, simultaneously have a significant effect on the interest of accounting students in becoming public accountants. The Adjusted R Square result is 0.417 or 41.7%, means that the influence of parental influence, personality and financial rewards on the interest of accounting students is at a percentage of 41.7% and the rest is influenced by other variables as 58.3%.Penelitian mengenai minat mahasiswa akuntansi untuk berkarir untuk menjadi akuntan publik menjadi salah satu hal yang utama untuk di lakukan agar akuntan publik banyak diminati oleh lulusan mahasiswa akuntansi. Penelitian ini menggunakan pendekatan kuantitatif. Populasi yang digunakan dalam penelitian ini yaitu mahasiswa jurusan akuntansi di Kota Batam yang tercatat pada website DIKTI, tahun pembelajaran 2023/2024 dengan jumlah mahasiswa 1.234. Hasil penelitian melalui uji t, variabel parental influence dan personalitas secara parsial tidak berpengaruh secara signifikan terhadap minat mahasiswa akuntansi menjadi akuntan publik. Variabel penghargaan finansial secara parsial berpengaruh secara signifikan terhadap minat mahasiswa akuntansi menjadi akuntan publik. Hasil penelitian berdasarkan nilai F hitung pada ketiga variabel independen yaitu parental influence, personalitas dan penghargaan finansial secara simultan berpengaruh signifikan terhadap minat mahasiswa akuntansi menjadi akuntan publik. Hasil Adjusted R Square sebesar 0,417 atau 41,7% dengan artian pengaruh parental influence, personalitas dan penghargaan finansial terhadap minat mahasiswa akuntansi berada pada persentase 41,7% lalu sisanya dipengaruhi oleh variabel lain sebanyak 58,3%. &nbsp

    ANALISIS KEPUTUSAN PEMBELIAN PRODUK HONDA BEAT DI KOTA BATAM: Brand Image, Product Design, Product quality, Purchase Decision.

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    Along with the needs and demands of the community for adequate transportation facilities, thus encouraging the development of the automotive industry in Indonesia to accelerate and tend to increase every year. In Batam city itself, motorcycle competition is very tight, because the majority of the population works in various industrial sectors. People value using motorcycles as a means of transportation. Quantitative method as a method by analyzing data on populations or samples for testing predetermined hypotheses. The population contained in this study are all users of the Honda Beat infinite brand motorbikes in the city of Batam. The calculated F value is 75.579 and the significant value obtained is 0.000 below the required value of 0.05 and above the F table value of 2.70, thus simultaneously the variables in this study have an effect on the dependent variable. The variable product quality, product design is below the significant value of 0.05 and higher than the t table of 1.984, meaning that both variables have a significant effect on purchasing decisions. Brand image variable has a value below significant, it is stated that it has no significant effect on purchasing decisions

    Faktor-faktor Yang Mempengaruhi Minat Investasi Mahasiswa Pada Pasar Modal Di Kota Batam

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    This research aims to determine the magnitude of the influence or relationship between Investment Knowledge, investment risk and investment returns on the capital market in Batam City. Before entering the world of investment or capital markets, knowledge about investment is required, including an understanding of the potential risks and profits associated with investment. This research uses quantitative research with the type of replication research and uses a total of 329 respondents with non-probability sampling techniques and purposive sampling methods in sampling techniques where respondents only focus on management study program students at Putera Batam College and Riau Islands College. Data was also taken from journals, books and distributing questionnaires to predetermined respondents. With the help of the SPSS version 26 program, the results were obtained that investment information factors, speculation opportunities and speculation returns influence student speculation premiums in the capital market in Batam CityThis research aims to determine the magnitude of the influence or relationship between Investment Knowledge, investment risk and investment returns on the capital market in Batam City. Before entering the world of investment or capital markets, knowledge about investment is required, including an understanding of the potential risks and profits associated with investment. This research uses quantitative research with the type of replication research and uses a total of 329 respondents with non-probability sampling techniques and purposive sampling methods in sampling techniques where respondents only focus on management study program students at Putera Batam College and Riau Islands College. Data was also taken from journals, books and distributing questionnaires to predetermined respondents. With the help of the SPSS version 26 program, the results were obtained that investment information factors, speculation opportunities and speculation returns influence student speculation premiums in the capital market in Batam Cit

    IMPLEMENTASI PELAYANAN BERBASIS ELEKTRONIK DI DINAS PENANAMAN MODAL DAN PELAYANAN TERPADU SATU PINTU DI KOTA BATAM

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    Numerous system modifications were made during the transitional period that followed Ministerial Regulation Number 24 of 2018 about Electronically Integrated Business Licensing Services. Two examples of these changes are the PTSP system to OSS and guidelines for managing the shift from offline to online services. A purposive sample and a qualitative technique are employed in this study. The research instruments were observations and interviews. Data collection techniques include document analysis, field notebook use, and interviewing guidelines. Interviews and in-person field observations were conducted. Data collection was done continuously. data analysis with an approach based on themes. triangulating data to make sure the outcomes are reliable. The informed consent was given by the participants after they received all research information in writing. The results showed that the Easy PTSP online system and Online Single Submission (OSS) improved Batam City's competitiveness. Scene Digital The Easy PTSP Online system makes the licensing procedure faster and easier, higher input efficiency and output quality as compared to other services.Berbagai modifikasi sistem dilakukan pada masa transisi pasca Peraturan Menteri Nomor 24 Tahun 2018 tentang Pelayanan Perizinan Berusaha Terintegrasi Secara Elektronik. Dua contoh perubahan tersebut adalah sistem PTSP menjadi OSS dan pedoman pengelolaan peralihan layanan offline ke online. Sampel purposif dan teknik kualitatif digunakan dalam penelitian ini. Instrumen penelitiannya adalah observasi dan wawancara. Teknik pengumpulan data meliputi analisis dokumen, penggunaan buku catatan lapangan, dan pedoman wawancara. Wawancara dan observasi lapangan secara langsung dilakukan. Pengumpulan data dilakukan secara terus menerus. analisis data dengan pendekatan berdasarkan tema. melakukan triangulasi data untuk memastikan hasilnya dapat diandalkan. Informed consent diberikan oleh partisipan setelah mereka menerima seluruh informasi penelitian secara tertulis. Hasil penelitian menunjukkan bahwa sistem online PTSP Mudah dan Online Single Submission (OSS) meningkatkan daya saing Kota Batam. Scene Digital Sistem Easy PTSP Online membuat prosedur perizinan menjadi lebih cepat dan mudah, efisiensi input dan kualitas output lebih tinggi dibandingkan layanan lainnya

    ANALISIS IMPLIKASI ADAT YANG DI LANGGAR TERKAIT DENGAN PELANGGARAN HAK ASASI MANUSIA MENURUT HUKUM ADAT NUSA TENGGARA TIMUR (KABUPATEN SUMBA)

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    Indonesia is a country with diverse ethnicities, cultures and customs. Each tribe has customary law toregulate the behavior of its people, such as Sumba Island with the customary law of Piti Maranggangu(arrest marriage). Arrest marriage is a process where a woman is taken by force to become a wife. Theaim of this research is to determine whether customary criminal cases can be linked to Indonesian positivelaw in terms of human rights violations. Normative legal research is used by the author as a type ofresearch in this research to explain Customary law that lives in society is unwritten law, and lives in themidst of traditional society which is inherited from ancestors. The nature of the research used isdescriptive. The discussion in this research is the application of the customary law of marriage andcapture which is a living tradition in society which is rseflected in their patterns of action in accordance withtheir customs and socio-cultural patterns. In the 1945 Constitution, Article 18B section (2) emphasizes therecognition and respect for the unity of customary law communities and their rights by the state as long asthey are in line with the constitution, but in reality there are still customary laws whose customarysanctions violate the constitution and also violate human rights based on Law Number 39 of 1999concerning Human Rights.Indonesia is a country with diverse ethnicities, cultures and customs. Each tribe has customary law to regulate the behavior of its people, such as Sumba Island with the customary law of Piti Maranggangu (arrest marriage). Arrest marriage is a process where a woman is taken by force to become a wife. The aim of this research is to determine whether customary criminal cases can be linked to Indonesian positive law in terms of human rights violations. Normative legal research is used by the author as a type of research in this research to explain Customary law that lives in society is unwritten law, and lives in the midst of traditional society which is inherited from ancestors. The nature of the research used is descriptive. The discussion in this research is the application of the customary law of marriage and capture which is a living tradition in society which is rseflected in their patterns of action in accordance with their customs and socio-cultural patterns. In the 1945 Constitution, Article 18B section (2) emphasizes the recognition and respect for the unity of customary law communities and their rights by the state as long as they are in line with the constitution, but in reality there are still customary laws whose customary sanctions violate the constitution and also violate human rights based on Law Number 39 of 1999 concerning Human Rights

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