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Pengaruh Brand Trust, Celebrity Endorse dan Brand Image Terhadap Keputusan Pembelian Produk Vaseline di Kota Batam
Get PDFConsumer purchasing decisions are actions taken by consumers before making a purchase of a desired product. This study aims to determine the influence of brand trust, celebrity endorsement , and brand image on purchasing decisions for Vaseline products in Batam City. This study uses quantitative techniques. The population used is users who have used Vaseline products. The sampling technique uses the Lemeshow formula with a calculation of 100 respondents with a purposive sampling technique . Data were analyzed using a multiple linear regression model with data quality testing, classical assumption testing, influence testing, and hypothesis testing. The results of the multiple linear regression analysis indicate that brand trust and celebrity endorsement variables have no significant effect on purchasing decisions. In contrast, the brand image variable shows a positive and significant effect on purchasing decisions. Simultaneously, the three independent variables influence purchasing decisions with a contribution of 62.1%. This finding underscores the importance of strengthening brand image as a key factor in marketing strategies, while the effectiveness of celebrity endorsement and brand trust on purchasing decisions needs to be reviewed by the company.
Keywords: Brand Trust, Celebrity Endorsement, Brand Image,
Purchasing DecisKeputusan pembelian konsumen adalah tindakan yang dilakukan oleh konsumen sebelum melakukan pembelian terhadap produk yang di inginkan. Penelitian ini bertujuan untuk mengetahui pengaruh brand trust, celebrity endorse dan brand image terhadap keputusan pembelian produk Vaseline di Kota Batam. Penelitian ini menggunakan teknik kuantitatif. Populasi yang digunakan adalah pengguna yang pernah menggunakan produk Vaseline. Teknik pengambilan sampel menggunakan rumus lemeshow dengan jumlah perhitungan sebesar 100 responden dengan teknik pengambilan sacara purposive sampling. Data di analisis menggunakan model regresi linear berganda dengan pengujian uji kualitas data, uji asumsi klasik, uji pengaruh dan uji hipotesis. Hasil analisis regresi linear berganda menunjukkan bahwa variabel brand trust dan celebrity endorse tidak berpengaruh signifikan terhadap keputusan pembelian. Sebaliknya, variabel brand image menunjukkan pengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan, ketiga variabel independen tersebut berpengaruh terhadap keputusan pembelian dengan kontribusi sebesar 62,1%. Temuan ini menggarisbawahi pentingnya memperkuat brand image sebagai faktor kunci dalam strategi pemasaran, sementara efektifitas celebrity endorse dan brand trust terhadap keputusan pembelian perlu di tinjau ulang oleh perusahaan.
Kata Kunci: Brand Trust, Celebrity Endorse, Brand Image, Keputusan Pembelia
THE EFFECT OF WORKLOAD AND COMMUNICATION ON EMPLOYEE WORK PERFORMANCE AT THE DEPARTMENT OF POPULATION AND CIVIL REGISTRATION OF BIMA CITY
Get PDFThe purpose of this study is to determine the effect of Workload and communication on employee performance at the Population and Civil Registration Office of Bima City. The type of research that will be used in this study is Associative research using quantitative data from primary data sources. The instrument in this study used a Likert scale questionnaire sheet with a population of 48 employees consisting of 27 civil servants, 3 PPPK, 14 Regional Honorary employees and 4 voluntary honorary employees. The sample in the study was 30 employees at the Population and Civil Registration Office of Bima City consisting of 27 civil servants and 3 PPPK. The sampling technique was carried out using the purposive sampling method. Data in this research were collected by means of observation, interviews, questionnaires and literature study, then the data obtained were analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression, multiple correlation coefficients, determination tests, t tests and f tests with SPSS version 26 help. The results of the study show that employee workload and employee work communication have a significant effect on employee work performance at the Population and Civil Registration Service of Bima City
PERANCANGAN WEBSITE MONITORING GANGGUAN INTERNET DAN MENGGUNAKAN UML (STUDI KASUS: PT. FAZNET)
No full textThis research brings to light an urgent dilemma pervading the broadband service supplying sector exemplified by PT. Faznet.Presently, clients have difficulties effectively communicating interruptions owing to manual processes providing scant network performance information. Addressing this communication vacuum, we propose a wireless network monitoring web portal engineered to dynamically present internet conditions in real time (speed, signal quality, status) and enable two-way interactions through disturbance reporting, maintenance advisories, and status updates. The developmental approach applies the Unified Modeling Language (UML), starting with Use Case Diagrams to model user requirements, progressing to Activity Diagrams detailing work processes, Sequence Diagrams sequencing intercomponent operations, and lastly Class Diagrams outlining software structure. It is expected that implementing this system will notably amplify transparency and responsiveness to better serve customers of PT. Faznet. This paper investigates a key challenge in sharing network performance data and service issues with subscribers of an internet provider. The suggested remedy involves designing an online dashboard displaying current network metrics and a feedback mechanism for users and technicians to exchange information on problems, repairs, and network status. System architecture and evolution adheres to modeling best practices to map workflows, message passing, and class relationships with the goal of vastly improving availability of network intelligence to customers while strengthening support reactivity. This aims to boost satisfaction levels among the user base of the featured broadband corporation.Penelitian ini menyoroti permasalahan mendesak yang terjadi di sektor penyedia layanan internet, yang dicontohkan oleh PT. Faznet. Saat ini, pelanggan mengalami kesulitan dalam menyampaikan gangguan layanan secara efektif karena proses pelaporan masih dilakukan secara manual dan informasi mengenai performa jaringan sangat terbatas. Untuk mengatasi kekosongan komunikasi ini, kami mengusulkan sebuah portal web monitoring jaringan nirkabel yang dirancang untuk menampilkan kondisi internet secara real-time (kecepatan, kualitas sinyal, status), serta mendukung interaksi dua arah melalui fitur pelaporan gangguan, pemberitahuan pemeliharaan, dan pembaruan status.
Pendekatan pengembangan sistem ini menggunakan Unified Modeling Language (UML), dimulai dari diagram Use Case untuk memodelkan kebutuhan pengguna, dilanjutkan dengan diagram Aktivitas untuk menggambarkan proses kerja, diagram Sekuens untuk mengurutkan interaksi antar komponen, dan diagram Kelas untuk merancang struktur perangkat lunak. Diharapkan implementasi sistem ini dapat meningkatkan transparansi dan responsivitas layanan guna memberikan pengalaman yang lebih baik bagi pelanggan PT. Faznet.
Penelitian ini mengeksplorasi tantangan utama dalam menyampaikan informasi performa jaringan dan permasalahan layanan kepada pelanggan penyedia internet. Solusi yang ditawarkan berupa perancangan dashboard daring yang menampilkan metrik jaringan terkini serta mekanisme umpan balik antara pengguna dan teknisi dalam menangani gangguan, perbaikan, dan status layanan. Arsitektur sistem dibangun berdasarkan praktik pemodelan terbaik guna memetakan alur kerja, pengiriman pesan, dan hubungan antar kelas, dengan tujuan untuk meningkatkan ketersediaan informasi jaringan dan memperkuat kecepatan respons teknis. Sistem ini diharapkan mampu meningkatkan tingkat kepuasan pelanggan PT. Faznet secara signifikan
Pengembangan Sistem Pendukung Keputusan Pemilihan Siswa Terbaik Di SMK Ti Global Singaraja Menggunakan Metode PIPRECIA-MARCOS
No full textThe selection process for outstanding students at SMK TI Bali Global Singaraja faces objectivity challenges, particularly when assessing candidates with seemingly equal qualifications. This study aims to mitigate subjectivity and enhance transparency by designing and implementing a web-based Decision Support System (DSS). The system was developed using the Software Development Life Cycle (SDLC) framework and integrates a hybrid Multi-Criteria Decision-Making (MCDM) model. The Pivot Pair-wise Relative Criteria Importance Assessment (PIPRECIA) method was applied to determine the weights of seven evaluation criteria, while the Measurement of Alternatives and Ranking according to Compromise Solution (MARCOS) method was used to rank student candidates. The results show that the DSS was successfully implemented, as validated by black-box testing with a 100% success rate. Furthermore, a usability evaluation using the System Usability Scale (SUS) yielded an average score of 75, indicating good user acceptance. This research concludes that the integrated PIPRECIA-MARCOS model provides a structured and accountable framework for decision-making. The novelty of this study lies in the application of this specific hybrid method to the student selection process, offering a robust solution that minimizes bias and increases the integrity of the evaluationProses seleksi siswa berprestasi di SMK TI Bali Global Singaraja menghadapi tantangan terkait objektivitas, terutama ketika dihadapkan pada beberapa kandidat dengan kualifikasi yang tampak setara. Penelitian ini bertujuan untuk merancang dan mengimplementasikan sebuah Sistem Pendukung Keputusan (SPK) berbasis web guna memitigasi subjektivitas dan meningkatkan transparansi dalam proses pengambilan keputusan. Pengembangan sistem mengadopsi kerangka kerja Software Development Life Cycle (SDLC) dan mengintegrasikan model hibrida Multi-Criteria Decision-Making (MCDM). Metode Pivot Pair-wise Relative Criteria Importance Assessment (PIPRECIA) diaplikasikan untuk menentukan bobot dari tujuh kriteria penilaian yang telah diidentifikasi, berdasarkan masukan dari lima orang pengambil keputusan. Selanjutnya, metode Measurement of Alternatives and Ranking according to Compromise Solution (MARCOS) digunakan untuk melakukan perangkingan terhadap 73 alternatif siswa. Hasil penelitian menunjukkan bahwa SPK yang dikembangkan berhasil diimplementasikan secara fungsional, yang divalidasi melalui pengujian black-box dengan tingkat keberhasilan 100%. Selain itu, evaluasi kebergunaan melalui kuesioner System Usability Scale (SUS) menghasilkan skor rata-rata 75, yang mengindikasikan sistem dapat diterima dengan baik oleh pengguna akhir. Kombinasi metode PIPRECIA-MARCOS terbukti efektif dalam memberikan rekomendasi peringkat yang terstruktur dan dapat dipertanggungjawabkan
PENGARUH PENGGUNAAN MEDIA SOSIAL INSTRAGRAM TERHADAP EFEKTIVITAS KOMUNIKASI INTERPERSONAL DAN KEMAMPUAN AKADEMIK MAHASISWA POLITEKNIK NEGERI BATAM
Get PDFThe rise of digital technology, particularly social media, has significantly impacted communication and learning habits among students. Instagram, a popular platform focused on visual content, is widely utilized by students in various aspects of their academic and social lives. This study examines the impact of Instagram on the effectiveness of interpersonal communication and academic performance of students at Batam State Polytechnic. The research employs a quantitative approach, utilizing questionnaires for data collection. The findings indicate that Instagram usage does not significantly affect the effectiveness of interpersonal communication, with a t-count of 1.861, which is smaller than the t-table value of 1.987. This suggests that communication through Instagram does not replace more profound face-to-face interactions. Conversely, Instagram usage does have a significant effect on students’ academic performance, as reflected by a t-count of 3.222, which exceeds the t-table value of 1.987. Instagram is used by students primarily to access academic resources, references for assignments, and learning materials. This result aligns with the Uses and Gratifications Theory, which posits that students turn to Instagram to satisfy their informational and educational needs, rather than for deep social interactions. Interpersonal Communication Theory indicates that Instagram cannot substitute more meaningful face-to-face communication, particularly when it comes to emotional bonding and interaction depth. Meanwhile, New Media Theory highlights that while Instagram facilitates quick interactions, the quality of interpersonal communication remains restricted. This research offers valuable insights for educational institutions on how to guide the optimal use of social media in enhancing academic and communicative outcomes for students
Analysis Of Meaning And Poetic Devices In The Poem “The Soldier” By Rupert Brooke
Get PDFThis article analyzes the meaning and poetic devices of the poem "The Soldier" by Rupert Brooke toward the sacrafaction of British soldier in World War I. This research uses a qualitative method by applying a Formalistic Approach based on LG Alexander's theory. Data collection techniques are carried out through close reading and analyzed using content analysis to interpret the thematic and structural elements of the text. The findings show that this poem functions primarily to commemorate the war hero as a form of noble sacrifice for the homeland. This poem represents a romanticized form of patriotism, typical of early World War I literary works. The analysis identifies the use of one structural device (illustration), one meaning device (metaphor), and two sound devices: rhyme (with eight different patterns) and rhythm (with a consistent structure of six syllables). All of these devices collectively enhance the poem's beautiful verse and reflection of honor, legacy, and national devotion
Pengembangan Media Edukasi Wisata Lebah Kampoeng Madu Kediri Berbasis Augmented Reality
Get PDFThis study aims to develop a bee tourism educational media using Augmented Reality at KampungMadu Kediri to deliver information interactively and comprehensibly. The development method employed the System Development Life Cycle with the Waterfall model through stages of analysis, design, implementation, and testing. The Android-based application displays 3D objects, text, and educational audio by scanning visual markers. Blackbox Testing results showed that all features functioned as expected. The educational material evaluation recorded an average score of 4.2 (close to “Strongly Agree”) or 84%, categorized as “Very Good,” indicating relevant, accurate, and engaging content. These findings demonstrate that the application is effective in improving visitor literacy, enhancing the tourism experience, and functioning without the need for a direct guide
Pengembangan Video Berbasis Pendekatan Deep Learning Untuk Meningkatkan Kemampuan Pemecahan Masalah Pada Pembelajaran IPAS di SD
Get PDF21st-century education demands that students adapt to rapid social, economic, and technological change. The Independent Curriculum (Curriculum Merdeka) is designed as a strategy to equip students with essential material, 21st-century skills, and strong character development. One of the main obstacles to learning Natural and Social Sciences (IPAS) in elementary schools is students' low problem-solving abilities, as shown by the results of the PISA 2022 international survey. Innovation in learning media is needed, one of which is through the development of videos based on a deep learning approach that can deepen conceptual understanding, support contextual learning, and train higher-order thinking skills. This study aims to develop a deep learning-based learning video to improve students' problem-solving skills in the IPAS subject. The research method uses the ADDIE development model, which includes the stages of analysis, design, development, implementation, and evaluation. A trial was conducted on sixth-grade students of SDN Karang Satria 04, Bekasi Regency, using needs questionnaires, expert validation, and problem-solving tests. The results showed that the media was deemed "very valid" and "practical," with 95% of students interested in learning IPAS through videos. Effectiveness tests showed a significant increase in problem-solving abilities, particularly problem identification, hypothesis formulation, and solution determination
PERBAIKAN PROSES SEWING JUMBO BAG PADA PT SUTAN MORA TEKNOLOGI
Get PDFPT Sutan Mora Teknologi is manufacturing company engaged in the industry of making jumbo bags. The problem in this study is the result of curly stitch defects, stitches too edge, stitches not according to the pattern, broken stitches, jumping stitches, so it is not strong to withstand the load on the jumbo bag. The purpose of this study is to determine the cause of the defects of curly stitches, stitches too edge, stitches not according to the pattern, broken stitches, jumping stitches, so that it cannot withstand the load on the jumbo bag and to improve the sewing process of the jumbo bag. The method used in this research is the Six Sigma method with the DMAIC approach. From the results of this study, it is found that the cause of defects in curly stitches is that the lifeboat is often damaged, with an RPN value of 336, the seam is too edge is the seam position does not fit with an RPN value of 245, the seam does not fit the pattern is the seam pattern does not fit with an RPN value of 210, the seam breaks is the operator lacks knowledge with an RPN value of 256, the seam jumps is the work method is difficult to apply with an RPN value of 336. Improvements made to reduce the causes of curly stitch defects are to perform machine maintenance and replace the lifeboat with a new one, stitches too edge is to double check the stitches after completion of production and make a standard stitch distance against the edge of the jumbo bag, stitches not according to the pattern is to double check the stitches after completion of production, broken stitches is to accept sewing operators who are experienced enough, jumping stitches is to provide education / coaching to operators to provide easier working methods
IMPLEMENTASI ME-FINANCE DENGAN METODE AGILE BERBASIS WEB
Get PDFThe financial management practices in mosques still depend on traditional methods, which makes them susceptible to inaccuracies and inefficiencies. This research seeks to create a web-based financial application utilizing the Agile methodology to improve efficiency, accuracy, and financial reporting. The application is targeted at mosque treasurers, incorporating essential features like transaction logging, financial reporting, and graphical analysis. The research approach consists of data gathering, system design, development, testing, and deployment. To ensure both functionality and user satisfaction, Black Box Testing and User Acceptance Testing (UAT) were performed. The findings indicate that the application successfully automates financial management, minimizing errors and enhancing accessibilit