Universitas Putera Batam (UPB): Open Journal Systems
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Lanskap Penggunaan Media Sosial di Kota Batam: Pendekatan Pemetaan Kuantitatif
Get PDFThis study aims to map the pattern of social media use in Batam City with a descriptive quantitative approach based on PSPP. A total of 384 respondents were selected through random sampling techniques, representing various age groups, genders, education, and location. The results show that Instagram and TikTok are the dominant platforms among young users, especially women, while Facebook and YouTube are more widely used by men. The Chi-Square test confirmed a significant relationship between gender and social media platform preferences (χ² = 29.45; p < 0.001). Analysis of social media usage dimensions—context, communication, collaboration, and connection—shows that engaging, polite, and interactive content is preferred over incentive-based promotions. These findings strengthen the relevance of Social Digital Literacy theory and Agenda Setting, as well as provide empirical contributions to the development of public communication strategies, community digital literacy, and demographic-based social media policies in Batam Cit
Pengaruh Penerapan Keselamatan Kesehatan Kerja (K3) Terhadap Kinerja Karyawan Pada PT.Z
Get PDFThis research is motivated by the phenomenon of declining employee performance at PT. Z, accompanied by an increase in work accidents in the company, so that an in-depth analysis is needed regarding the relationship between the implementation of OHS and employee performance. The purpose of this study is to determine the effect of OHS implementation on employee performance in the manufacturing industry, as well as to provide strategic recommendations for company management in improving the effectiveness of the OHS program. The research method uses a quantitative approach with survey and interview techniques. The population in this study is all production employees, with a sample of 45 production employees of PT. Z determined through a saturated sampling method. The data collection instrument is a questionnaire that has been tested for validity and reliability, and analyzed using the Partial Least Square (PLS) method to examine the relationship between variables. The results show that the implementation of OHS has a positive and significant effect on employee performance. OHS indicators such as safe working conditions, OHS education and training, the creation of a healthy work environment have been proven to be able to improve work quality, work quantity, and work time. These findings indicate that the better the implementation of OHS, the higher the productivity and quality of work produced by employees. The conclusion of this study is that planned, consistent implementation of OHS, supported by management commitment, can be a determining factor in improving employee performance. Therefore, companies need to strengthen OHS policies through ongoing training programs, the provision of adequate safety facilities, and periodic evaluations to ensure the effectiveness of their implementation
Klasifikasi Aktivitas Transaksi Judi Online Menggunakan Metode K-Nearest Neighbor Pada Data Keuangan Masyarakat Desa
Get PDFThis study aims to identify transaction activities that lead to online gambling practices in rural communities using the K-Nearest Neighbor (KNN) algorithm. The data used consists of digital transaction records from the residents of Ciheulang Tonggoh Village, with attributes such as transaction amount, payment method, number of transactions, and total spending. The research process includes data collection, preprocessing, model training, and evaluation using standard classification metrics.The developed KNN model achieved an accuracy of 80% in classifying transactions into “Normal” and “Addiction” categories. Exploratory data analysis also revealed that the majority of transactions fall into the addiction category, characterized by repetitive amounts and high frequency. This model is expected to serve as an early detection system to assist village authorities or social institutions in preventing and monitoring online gambling activities based on data patterns. This research demonstrates the potential of applying machine learning as a technological solution to address social issues in the digital era
IDENTIFYING ESSAY WRITING DIFFICULTIES AND INFLUENCING FACTORS AMONG SOPHOMORE STUDENTS
Get PDFThe ability to write essays is fundamental in academia, as it helps students articulate their thoughts, construct arguments, and apply critical thinking skills. Nevertheless, numerous second-semester students encounter challenges in mastering this skill, which can negatively affect their academic development. This research aims to examine the specific obstacles and contributing factors experienced by second-year students enrolled in the English Education Study Program at UIN Raden Fatah Palembang. Drawing on the frameworks proposed by Nenotek et al. (2022) and Alfaki (2015), this research adopts a qualitative approach. Sixteen participants were selected using homogeneous sampling, and data were gathered through interviews and analyzed using thematic analysis. The results show that students faced multiple difficulties in essay writing, particularly in the areas of content, organization, discourse, and mechanics. These difficulties stemmed from various sources, including the complexity of the writing process, low student motivation, inadequate time allocation, infrequent writing practice, and delayed instructor feedback. The findings suggest that such difficulties significantly influence students’ overall academic performance
IDENTIFIKASI DAN PENILAIAN RISIKO KERJA MENGGUNAKAN METODE SWIFT PADA BENGKEL OTOMOTIF SKALA MENENGAH STUDI KASUS: CV XYZ
Get PDFWorkplace accidents remain a significant concern in small and medium enterprises (SMEs), particularly in sectors with high physical labor intensity such as automotive repair workshops. This study aims to identify and assess occupational hazards in CV XYZ, a medium-sized workshop specializing in engine and body repair, using the Structured What-If Technique (SWIFT). Through field observations, interviews, and questionnaires, data were collected on potential hazards during major work processes. The SWIFT method was applied to examine risks based on frequency and severity, culminating in a Risk Rating Number (RRN) for each hazard. The study found 23 hazards in engine repair activities and 20 in body repair, with six identified as top-priority risks (RRN = 10). These included crush injuries, lacerations, and unsafe working postures. Recommendations were proposed to reduce risk levels, including the use of ergonomic tools, implementation of personal protective equipment (PPE), safety training, and workplace layout improvements. The findings underscore the effectiveness of the SWIFT method in fostering participatory risk assessment and enhancing safety awareness in SMEs. This approach provides a practical model for similar workshops aiming to improve their occupational safety and health (OSH) performance systematically.Kecelakaan kerja masih menjadi perhatian utama di sektor Usaha Mikro, Kecil, dan Menengah (UMKM), terutama pada bidang yang memiliki intensitas kerja fisik tinggi seperti bengkel perbaikan otomotif. Penelitian ini bertujuan untuk mengidentifikasi dan mengevaluasi bahaya kerja di CV XYZ, sebuah bengkel berskala menengah yang mengkhususkan diri pada perbaikan mesin dan body kendaraan, dengan menggunakan metode Structured What-If Technique (SWIFT). Melalui observasi lapangan, wawancara, dan penyebaran kuesioner, data dikumpulkan mengenai potensi bahaya yang muncul selama proses kerja utama. Metode SWIFT diterapkan untuk menganalisis risiko berdasarkan frekuensi dan tingkat keparahan, yang kemudian dikalkulasi dalam bentuk Risk Rating Number (RRN) untuk setiap bahaya. Hasil penelitian menunjukkan terdapat 23 potensi bahaya pada aktivitas perbaikan mesin dan 20 pada perbaikan body kendaraan, dengan enam di antaranya tergolong sebagai risiko prioritas utama (RRN = 10), seperti cedera akibat terjepit, luka gores, dan postur kerja yang tidak ergonomis. Rekomendasi yang diajukan untuk menurunkan tingkat risiko meliputi penggunaan alat kerja ergonomis, penerapan alat pelindung diri (APD), pelatihan keselamatan kerja, dan perbaikan tata letak area kerja. Temuan ini menegaskan efektivitas metode SWIFT dalam mendorong partisipasi dalam penilaian risiko serta meningkatkan kesadaran keselamatan kerja di lingkungan UMKM. Pendekatan ini memberikan model praktis bagi bengkel sejenis yang ingin meningkatkan kinerja keselamatan dan kesehatan kerja (K3) secara sistematis
ERGOFISHBOX: INOVASI KOTAK PENYIMPANAN IKAN BERBASIS ANTROPOMETRI UNTUK KESEJAHTERAAN NELAYAN TRADISIONAL KEPULAUAN RIAU
Get PDFThe capture fisheries sector plays a crucial role in supporting food security and the Indonesian economy, particularly in the Riau Islands region. Traditional fishermen hold a pivotal position in the post-harvest chain of capture fisheries. However, traditional fishermen still face various challenges, one of which relates to non-ergonomic working conditions when storing fish catches. Currently, traditional fishermen use makeshift fish storage boxes without considering ergonomic and anthropometric aspects. Non-ergonomic storage boxes can cause health problems such as back pain, muscle injuries, and excessive fatigue among fishermen. This condition can negatively impact fishermen's productivity and quality of life. This research is essential to develop an ergonomic fish storage box design that aligns with the anthropometric characteristics of traditional fishermen. With ergonomic equipment, it is expected to enhance fishermen's comfort and occupational safety while minimizing health risks associated with work activities. Furthermore, ergonomic equipment can also improve fishermen's productivity and work efficiency in storing fish catches. The aim of this research is to design ergonomic equipment for traditional fishermen that corresponds to anthropometric characteristics, thereby facilitating and enhancing comfort and occupational safety for traditional fishermen. This research will employ an anthropometric approach as the foundation for designing ergonomic equipment for traditional fishermen. Data collection will involve anthropometric measurements of traditional fishermen using a sample of fishermen as respondents. Body dimension measurements will be conducted to obtain static and dynamic anthropometric data. Based on the anthropometric data, a prototype of an ergonomic fish storage device will be developed.The capture fisheries sector plays a crucial role in supporting food security and the Indonesian economy, particularly in the Riau Islands region. Traditional fishermen hold a pivotal position in the post-harvest chain of capture fisheries. However, traditional fishermen still face various challenges, one of which relates to non-ergonomic working conditions when storing fish catches. Currently, traditional fishermen use makeshift fish storage boxes without considering ergonomic and anthropometric aspects. Non-ergonomic storage boxes can cause health problems such as back pain, muscle injuries, and excessive fatigue among fishermen. This condition can negatively impact fishermen's productivity and quality of life. This research is essential to develop an ergonomic fish storage box design that aligns with the anthropometric characteristics of traditional fishermen. With ergonomic equipment, it is expected to enhance fishermen's comfort and occupational safety while minimizing health risks associated with work activities. Furthermore, ergonomic equipment can also improve fishermen's productivity and work efficiency in storing fish catches. The aim of this research is to design ergonomic equipment for traditional fishermen that corresponds to anthropometric characteristics, thereby facilitating and enhancing comfort and occupational safety for traditional fishermen. This research will employ an anthropometric approach as the foundation for designing ergonomic equipment for traditional fishermen. Data collection will involve anthropometric measurements of traditional fishermen using a sample of fishermen as respondents. Body dimension measurements will be conducted to obtain static and dynamic anthropometric data. Based on the anthropometric data, a prototype of an ergonomic fish storage device will be developed
SISTEM PAKAR DIAGNOSIS PENYAKIT PADA REPTIL DENGAN METODE CERTAINTY FACTOR BERBASIS ANDROID
Get PDFReptiles likes turtles, snakes, and iguana are becoming popular pets due to their unique traits and easy care. However, limited information and shortage of specialized veterinarians in rural areas hinder early disease detection and management. This study develops an expert system for diagnosing reptile diseases using the Certainty Factor (CF) method on Android. The system helps pet owners recognize early symptoms and suggests initial treatments. Evaluation shows the system accurately identifies diseases based on user-inputted symptoms, with a confidence level. The CF method effectively manages uncertainty by combining values from multiple symptoms, achieving over 90% accuracy compared to manual diagnosis. The application has a user friendly interface and quick response time, but its knowledge base is currently limited and does not cover all known reptile diseases
PENGARUH DIGITAL MARKETING, INOVASI, DAN KUALITAS FORE COFFEE TERHADAP KEPUTUSAN PEMBELIAN DI CABANG MEGA MALL KOTA BATAM
Get PDFThis study aims to determine the influence of Digital Marketing, innovation, and the quality of Fore Coffee on purchasing decisions at the Mega Mall Batam branch, both partially and simultaneously. The sample consisted of 384 respondents selected using purposive sampling. Data were collected through an online questionnaire distributed via Google Forms. Data analysis was conducted using SPSS version 30, involving tests such as data quality testing, classical assumption testing, influence testing, and hypothesis testing. The results indicate that Digital Marketing, innovation, and the quality of Fore Coffee have a positive and significant effect on purchasing decisions, both partially and simultaneously
PENGARUH CITRA MEREK, INOVASI DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN TEH GELAS DI KOTA BATAM
Get PDFThis study aims to analyze the influence of brand image, innovation, and advertising on the purchasing decision of Teh Gelas in Batam City. It also seeks to identify which of these factors plays the most dominant role in influencing consumer behavior. Furthermore, the study aims to provide insights into how marketing strategies can be optimized to attract and retain customers. The findings are expected to serve as a reference for businesses in the packaged beverage industry to strengthen their market positioning. Using a quantitative method with a descriptive approach, data was collected through an online questionnaire completed by 100 respondents. Data analysis techniques included validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing using t-tests. The results indicate that brand image, innovation, and advertising have a significant influence on purchasing decisions both partially and simultaneously. Advertising has the most dominant influence, as indicated by the highest t-value compared to other variables. The findings imply that a more effective marketing strategy in enhancing brand image, product innovation, and advertising exposure can improve the competitiveness of Teh Gelas in the packaged beverage market
PENGARUH KUALITAS PRODUK, PERSEPSI KEAMANAN DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PADA MERCHANT DI TIKTOK: Indonesia
Get PDFThis study investigates the influence of product quality, security perception, and trust on consumer purchasing decisions toward merchants on TikTok Shop. With the rapid growth of social commerce in Indonesia, TikTok Shop has emerged as a popular platform for purchasing beauty products. As an illustrative case, this research highlights Scarlet a well known local skincare brand to understand consumer behavior in this digital marketplace. Utilizing a quantitative approach, data were collected from 204 respondents through online questionnaires with Likert scale measurements. The study employed purposive sampling and applied multiple linear regression analysis to assess the relationships among variables. The findings demonstrate that product quality, security perception, and trust each exert a positive and significant effect on purchasing decisions. These results provide important implications for TikTok merchants in enhancing their marketing strategies by maintaining product quality, strengthening trust, and ensuring perceived transaction security to increase consumer purchase intentions.
Penelitian ini bertujuan untuk mengkaji pengaruh kualitas produk, persepsi keamanan, dan kepercayaan terhadap keputusan pembelian konsumen pada penjual di TikTok Shop. Seiring dengan pesatnya pertumbuhan social commerce di Indonesia, TikTok Shop menjadi salah satu platform populer dalam pembelian produk kecantikan. Sebagai studi kasus, penelitian ini menyoroti merek lokal Scarlett yang dikenal luas dalam kategori skincare guna memahami perilaku konsumen di pasar digital tersebut. Penelitian ini menggunakan pendekatan kuantitatif, dengan pengumpulan data melalui kuesioner online yang diisi oleh 204 responden. Pengukuran menggunakan skala Likert, dan teknik pengambilan sampel yang digunakan adalah purposive sampling. Untuk menganalisis hubungan antar variabel, penelitian ini menerapkan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa kualitas produk, persepsi keamanan, dan kepercayaan masing-masing berpengaruh positif dan signifikan terhadap keputusan pembelian. Temuan ini memberikan implikasi penting bagi para penjual di TikTok Shop untuk meningkatkan strategi pemasaran mereka melalui upaya menjaga kualitas produk, membangun kepercayaan konsumen, serta memastikan keamanan transaksi yang dirasakan, guna mendorong intensi pembelian konsumen