Universitas Putera Batam (UPB): Open Journal Systems
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    AN ANALYSIS OF GRICE'S COOPERATIVE PRINCIPLE IN ROSÉ’S YOUTUBE INTERVIEW: A PRAGMATIC APPROACH

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    This study investigates the application of Grice’s Cooperative Principle in spoken discourse by analyzing Rosé’s utterances during her interview on the i-D YouTube channel. Employing a descriptive qualitative approach, the research identifies how the four conversational maxims—quantity, quality, relation, and manner—are manifested in her responses. The data are obtained through non-participatory observation and note-taking and analyzed using a pragmatic identity method. A total of 22 utterances were identified, with the maxims of quantity and relation (36.36%) being the most frequently observed. The findings show that Rosé’s responses largely adhered to the principles of quantity and relevance, reflecting a cooperative communication style. These findings highlight a growing trend in pragmatic research: the context-dependent application of Grice’s maxims in public discourse. Despite these developments, there remains a notable gap in research focusing specifically on K-pop artist interviews within digital platforms such as YouTube. Considering this, the present study contributes to a broader understanding of cooperative communication in media discourse and offers insights into the continued applicability of Gricean theory in analyzing contemporary public interactions.Penelitian ini mengkaji penerapan Prinsip Kerja Sama Grice dalam wacana lisan dengan menganalisis tuturan Rosé selama wawancaranya di kanal YouTube i-D. Dengan menggunakan pendekatan deskriptif kualitatif, penelitian ini berfokus pada identifikasi keberadaan dan fungsi empat maksim percakapan: kuantitas, kualitas, relevansi, dan cara. Data dikumpulkan melalui observasi non-partisipatif dan pencatatan, kemudian dianalisis menggunakan metode identitas pragmatik. Sebanyak 10 tuturan diidentifikasi sebagai representasi dari maksim kerja sama, dengan maksim kuantitas (37,5%) dan maksim relevansi (31,25%) menjadi yang paling sering muncul. Temuan menunjukkan bahwa respons Rosé sebagian besar mematuhi prinsip informatif dan relevan, mencerminkan gaya komunikasi yang kooperatif khas dalam format wawancara terstruktur. Studi ini berkontribusi pada pemahaman strategi pragmatik dalam wacana media digital dan menyoroti relevansi teori Grice yang berkelanjutan dalam menganalisis komunikasi publik

    THE REPRESENTATION OF FEMALE INDEPENDENCE IN CAPTAIN MARVEL (2019)

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    This study aims to analyze the representation of feminism through women’s independence as portrayed by the character Carol Danvers in the film Captain Marvel (2019). The analysis focuses on how the main character is constructed as an empowered and independent woman. This is illustrated through her dialogues, visual presentation, personality traits, and both explicit and implied scenes in the film. The data source consists of selected scene clips and dialogues relevant to the theme. This research employs a descriptive qualitative approach and uses Kate Millett’s feminist theory, which highlights the dominance of patriarchal systems and how the portrayal of women in popular media is often shaped by male perspectives and standards. The findings reveal that Carol Danvers is portrayed as a woman who does not rely on male validation, resists manipulation and control, and maintains her identity without dependence on romantic relationships. Furthermore, her character is presented without sexualization, emphasizing instead her inner strength and solidarity with other women. These results indicate that Captain Marvel offers a fresh perspective on female superheroes—portraying them not as mere complements to male figures but as protagonists with depth, clear missions, and equal power. This study demonstrates that popular media plays a significant role in constructing more meaningful and empowering representations of women.Abstrak  Penelitian ini bertujuan untuk menganalisis representasi feminisme dan kemandirian perempuan melalui karakter utama dalam film Captain Marvel (2019), yaitu Carol Danvers. Analisis difokuskan pada bagaimana karakter ini ditampilkan sebagai sosok perempuan yang kuat, mandiri, dan berdaya. Hal tersebut ditampilkan melalui dialog, penggambaran visual, kepribadian, serta adegan-adegan yang tersurat maupun tersirat dalam film tersebut. Dengan menggunakan pendekatan kualitatif deskriptif dengan menganalisis data berupa cuplikan adegan dan dialog yang relevan. Teori yang digunakan adalah teori feminisme dari Kate Millett yang menekankan dominasi sistem patriarki dalam relasi antara laki-laki dan perempuan, serta bagaimana penggambaran perempuan dalam media populer sering kali dibentuk oleh standar dan perspektif laki-laki. Penelitian ini menemukan bahwa Carol Danvers merupakan simbol perempuan independen yang tidak mendasarkan identitas dirinya pada validasi laki-laki, tidak tergantung pada hubungan romantis, serta mampu melawan kontrol dan manipulasi psikologis dari pihak yang berusaha mengekangnya. Karakter Carol juga digambarkan tidak melalui pendekatan seksualisasi, melainkan ditampilkan melalui kekuatan dan solidaritas antarpempuan. Temuan ini menunjukkan bahwa film Captain Marvel menghadirkan cara pandang baru dalam penggambaran karakter superhero perempuan yang tidak hanya sekadar menjadi pelengkap narasi laki-laki, tetapi tampil sebagai tokoh utama dengan kedalaman karakter, misi, dan kekuatan yang seimbang. Penelitian ini juga menunjukkan bahwa media populer memiliki peran penting dalam membentuk representasi perempuan yang progresif dan inspiratif. Kata kunci: feminisme, independen, Captain Marvel, Kate Millett, patriarki   &nbsp

    Bahasa Inggris

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    EFL learners make efforts to learn speaking skills in order to communicate in the global world. Through speaking, they are able to express their feelings and thoughts. However, there are always some challenges faced by ELF learners in learning speaking, so that teachers play critical functions as they are most commonly used as prompters as well as feedback providers to motivate them to speak. The purposes of this study were to analyze the teacher’s strategies in teaching speaking to 29 students at SDIT Darul Qur'an Mulia, as well as to recognize the impacts of the strategies implemented. The writers applied qualitative research, and the case study was chosen as the design of study. To collect data, the writers conducted classroom observations to find out the teaching speaking strategies used in classroom teaching. Then, the writers conducted interview to discover the strategies’ impacts on students speaking skills by delivering questions to the teacher. As a result, there were seven types of strategies implemented to teach speaking, namely live listening, writing task, task repetition, drilling, dialogue, discussion, and conversation strategies. Further, based on the interview results, students showed positive responses to the implemented speaking strategies. Moreover, the impacts of the teacher's speaking strategies discovered include encouraging students to think positively, get more involved in learning, improve their speaking skills, and enjoy the learning process more. Therefore, the results suggest that incorporating interactive and student-centered approaches should be considered in teacher training and curriculum development to enhance students’ speaking skills

    THE EFFECT OF PERSONALIZED ARTIFICIAL INTELLIGENCE INTERACTION QUALITY ON IMPULSIVE STREAMING INTENTIONS MEDIATED BY AFFECTIVE RESPONSES

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    This study aims to analyse the effect of artificial intelligence-based interaction quality and personalisation on impulsive purchase intention in social commerce live streaming, with affective aspects as mediating variables. A quantitative approach was used through Partial Least Squares–Structural Equation Modelling (PLS-SEM) analysis involving 105 respondents who were students at Surabaya State University. The results show that the quality of interaction and artificial intelligence-based personalisation have a positive effect on the affective aspect, which in turn increases impulsive buying intention. Both independent variables also have a direct positive effect on impulsive buying intention, while the affective aspect acts as a mediator that strengthens this relationship. This study has limitations in its focus on the TikTok platform and student respondents, so further research is recommended to expand the research object and population coverage. A total of five hypotheses were tested in this study, and all were accepted based on the PLS-SEM analysis results.Penelitian ini bertujuan untuk menganalisis pengaruh kualitas interaksi dan personalisasi berbasis kecerdasan buatan terhadap niat beli impulsif pada social commerce live streaming, dengan aspek afektif sebagai variabel mediasi. Pendekatan kuantitatif digunakan melalui analisis Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan melibatkan 105 responden mahasiswa Universitas Negeri Surabaya. Hasil penelitian menunjukkan bahwa kualitas interaksi dan personalisasi berbasis kecerdasan buatan berpengaruh positif terhadap aspek afektif, yang selanjutnya meningkatkan niat beli impulsif. Kedua variabel independen juga memiliki pengaruh positif secara langsung terhadap niat beli impulsif, sementara aspek afektif berperan sebagai mediator yang memperkuat hubungan tersebut. Penelitian ini memiliki keterbatasan pada fokus platform TikTok dan responden mahasiswa, sehingga penelitian selanjutnya disarankan untuk memperluas objek penelitian dan cakupan populasi. Sebanyak lima hipotesis diuji dalam penelitian ini, dan seluruhnya diterima berdasarkan hasil analisis PLS-SEM

    ANALISIS POTENSI PENYEBAB KECELAKAAN KERJA DI PABRIK KELAPA SAWIT MENGGUNAKAN METODE HAZARD IDENTIFICATION AND RISK ASSESSMENT (HIRA) DAN JOB SAFETY ANALYSIS (JSA)

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    CIN operates in the cultivation and processing of Crude Palm Oil (CPO) at the Kedukul Palm Oil Mill (PKS), which includes six main processing stations: Rame Loading, Boiling (Sterilizer), Bantingan (Tresher), Pressing, Palm Kernel, and Clarification. This study aims to identify potential hazards that may lead to occupational accidents in the CPO processing area, assess the associated risk levels, and propose mitigation strategies to reduce critical risks. The research employs Hazard Identification and Risk Assessment (HIRA) alongside Job Safety Analysis (JSA) to systematically evaluate work activities across stations. Results indicate that the Boiling Station carries the highest total risk score of 45, followed by the Pressing Station (39), Rame Loading (37), Bantingan (31), Clarification (23), and Palm Kernel Station (20), which has the lowest risk. Recommendations focus on hierarchical risk controls, including: (1) Engineering controls such as installation of warning signage and hazard symbols; (2) PPE management by ensuring the consistent use of safety glasses, helmets, gloves, earplugs, and safety footwear; (3) Administrative controls through scheduled Occupational Safety and Health (OSH) training and dissemination of safety awareness among workers; (4) Substitution controls by regularly replacing hazardous components such as slings and truck hooks in the Boiling Station; and (5) Elimination strategies by deactivating machinery or sources with high accident potential. The integration of these measures is expected to significantly improve occupational safety performance in palm oil processing operations.CIN beroperasi dalam budidaya dan pengolahan Minyak Sawit Mentah (CPO) di Pabrik Kelapa Sawit (PKS) Kedukul, yang mencakup enam stasiun pengolahan utama: Pemuatan Rame, Perebusan (Sterilizer), Bantingan (Tresher), Pengepresan, Inti Sawit, dan Klarifikasi. Studi ini bertujuan untuk mengidentifikasi potensi bahaya yang dapat menyebabkan kecelakaan kerja di area pengolahan CPO, menilai tingkat risiko terkait, dan mengusulkan strategi mitigasi untuk mengurangi risiko kritis. Penelitian ini menggunakan Identifikasi Bahaya dan Penilaian Risiko (HIRA) bersama dengan Analisis Keselamatan Kerja (JSA) untuk mengevaluasi secara sistematis aktivitas kerja di seluruh stasiun. Hasil menunjukkan bahwa Stasiun Perebusan memiliki skor risiko total tertinggi yaitu 45, diikuti oleh Stasiun Pengepresan (39), Pemuatan Rame (37), Bantingan (31), Klarifikasi (23), dan Stasiun Inti Sawit (20), yang memiliki risiko terendah. Rekomendasi difokuskan pada pengendalian risiko hierarkis, termasuk: (1) Pengendalian teknik seperti pemasangan rambu peringatan dan simbol bahaya; (2) Manajemen APD dengan memastikan penggunaan kacamata keselamatan, helm, sarung tangan, penyumbat telinga, dan alas kaki keselamatan secara konsisten; (3) Pengendalian administratif melalui pelatihan Keselamatan dan Kesehatan Kerja (K3) terjadwal dan sosialisasi kesadaran keselamatan kepada pekerja; (4) Pengendalian substitusi dengan mengganti komponen berbahaya seperti sling dan kait truk secara berkala di Stasiun Perebusan; dan (5) Strategi eliminasi dengan menonaktifkan mesin atau sumber yang berpotensi kecelakaan tinggi. Integrasi langkah-langkah ini diharapkan dapat meningkatkan kinerja keselamatan kerja secara signifikan dalam operasi pengolahan minyak sawit

    EVALUASI FAKTOR PENYEBAB HUMAN ERROR PADA PERUSAHAAN OTOMOTIF DENGAN PENDEKATAN SHERPA

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    PT. XYZ is a company that produces automotive components, especially Bearings. One factor that affects product quality and worker safety during the production process is human error. Addressing this problem requires a systematic approach to identify potential errors and create a corrective plan. The Systematic Human Error Reduction and Prediction Approach (SHERPA), which combines Hierarchical Task Analysis (HTA) and Human Error Identification (HEI), is one approach that can be used. The purpose of this study was to determine the types of human errors that occur during the Bearing production process. Action errors and checking errors were identified as the most frequent types of errors, based on observations and interviews. The analysis resulted in an improvement plan that includes close supervision on the production line, adequate rest periods, not rushing when operating machines, and consistently following regulations and Standard Operating Procedures (SOP). It is hoped that the results of this study will help the company reduce human errors and improve efficiency and safety on the production line.PT. XYZ is a company that produces automotive components, especially Bearings. One factor that affects product quality and worker safety during the production process is human error. Addressing this problem requires a systematic approach to identify potential errors and create a corrective plan. The Systematic Human Error Reduction and Prediction Approach (SHERPA), which combines Hierarchical Task Analysis (HTA) and Human Error Identification (HEI), is one approach that can be used. The purpose of this study was to determine the types of human errors that occur during the Bearing production process. Action errors and checking errors were identified as the most frequent types of errors, based on observations and interviews. The analysis resulted in an improvement plan that includes close supervision on the production line, adequate rest periods, not rushing when operating machines, and consistently following regulations and Standard Operating Procedures (SOP). It is hoped that the results of this study will help the company reduce human errors and improve efficiency and safety on the production line

    PENGARUH STRUKTUR MODAL, VOLUME PERDAGANGAN SAHAM DAN KAPITALISASI PASAR TERHADAP RETURN SAHAM

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    This study investigates the effect of capital structure, stock trading volume, and market capitalization on stock returns in the banking sub-sector. The research employs a quantitative method using secondary data analyzed through panel data regression over a five-year period from 2019 to 2023, with a sample of 47 banking companies. The analysis involves descriptive statistics, classical assumption testing, panel data regression model testing, and hypothesis testing using EViews 12. The findings reveal that capital structure, stock trading volume, and market capitalization each exert a significant partial effect on stock returns. Furthermore, these variables collectively influence stock returns, as demonstrated by the results of simultaneous testing. The coefficient of determination indicates that 47.81 percent of the variation in stock returns is explained by the variables studied, while the remaining 52.19 percent is attributed to other factors beyond the scope of this research. The study concludes that capital structure, stock trading volume, and market capitalization play an important role in shaping stock returns within the banking sub-sector

    CAPITAL INTENSITY AS DETERMINANT OF TAX AVOIDANCE IN IDX BUMN20 COMPANIES: INSIGHTS FROM 2023

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    This study investigates the impact of capital intensity on tax avoidance in 20 companies listed in the IDX BUMN20 index on the Indonesia Stock Exchange in 2023. Using simple linear regression, the results show a significant effect capital intensity on tax avoidance. This suggests that companies with higher capital intensity are more likely to engage in tax avoidance strategies, such as asset depreciation and tax incentives. Furthermore, 74% of the variation in tax avoidance is explained by capital intensity. These findings highlight the importance of fixed asset investment on corporate tax behavior and the need for regular evaluations of tax policies

    DETERMINASI YANG MEMPENGARUHI KEPATUHAN WAJIB PAJAK KOTA BATAM

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    Taxpayer Compliance as a Taxable Object is Crucial in Enhancing Tax Revenue This is particularly significant at the Primary Tax Office of South Batam City, an industrial region. This study aims to analyze the influence of tax comprehension, tax socialization, and tax services on taxpayer compliance.Testing Criteria The assessment uses the following criteria:Cronbach’s alpha value < 0.6 Poor reliability Cronbach’s alpha value 0.6 - 0.79 Acceptable reliability Cronbach’s alpha value ≥ 0.8 Good reliability Regression Analysis Results Variable X1 (Tax Comprehension) Positive regression coefficient (b = 0.150). Interpretation: A 1-point increase in X1 leads to a 0.150 increase in Y (taxpayer compliance). Variable X2 (Tax Socialization) Positive regression coefficient (b = 0.064).Interpretation: A 1-point increase in X2 leads to a 0.064 increase in Y. Variable X3 (Tax Services): Negative regression coefficient (b = -0.001). Interpretation: A 1-point increase in X3 results in a 0.001 decrease in Y.  F-Test and Significance Analysis Calculated F-value (1.313) < F-table (3.939) Significance value (0.275) > 0.05 Conclusion: Variables X1, X2, and X3 do not simultaneously affect Y (taxpayer complianc

    ANALISIS PENGENDALIAN KUALITAS PRODUK PADA PT XYZ

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    Quality control is important to maintain the company's position in the eyes of consumers. PT XYZI is a company that produces electronic devices, one of the products has a defect rate that exceeds the company's target, the company's target for defective products is 2% and it is known that the highest defect percentage is 6.28% during the period April 2024 to March 2025. This study aims to as to provide improvement solutions.The research method used is Failure Mode and Effect Analysis (FMEA) to determine the severity rating, Occurance, detection and RPN calculation. The next stage uses Root Cause Analysis (RCA) to identify the root cause of the defect from the highest RPN value. Based on the results of the study, the failure mode from the calculation of the highest RPN value of 378 is the tombstone defect, the RPN value of 315 is the no wetting defect. The improvement solution for tombstone defects is special training for technicians to make machine adjustments. The improvement solution for the no wetting defect is an increase in operator accuracy in checking the pcb after printing

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