Journal of Industrial Policy and Technology Management
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The Impact of Social Media on Consumer Perception in Turkey
Get PDFThe study aims to examine the impact of social media on consumer perception and behavior in Turkey. Today, it is observed that shopping patterns have changed significantly with intense technological developments. With the invention of the Internet and the telephone, consumer perception has become more different. Different perception behaviors have emerged such as spending most of their time on the internet and on the phone, different social media applications during the day, different experiences and complaints of consumers, and whether they are satisfied with the products they buy. As a result of the development of communication technologies, consumers, who have a perception of two-way communication, play a role in the dissemination of information as well as in obtaining information. For this reason, the perception of social media has become an important component in terms of consumption habits. In this study, it was aimed to determine whether social media has an effect on different applications and consumer behavior perception in Turkey. In order to reach an accurate result of the research, a questionnaire was prepared with 170 participants. The survey data were analyzed with the help of SPSS, 24 programs. According to the data of the study, the various social media programs, in the way of displaying various products, positively affected consumer perception
The Relationship Between Ethnocentrism with the Purchase Intention: A Research
Get PDFEthnocentrism can be defined as basing one's own culture as superior in comparison to other cultures. What makes ethnocentrism valuable in this research is to investigate whether ethnocentrism has changed according to current conditions (such as; pandemics, economic crises, the dilemma between countries, etc.) along with how the pandemic affects the Turkish consumer's intention to buy domestic and foreign fast-fashion brands. The data was collected via online by questionnaire. The result of the purchase intention scale research shows that the participants do not care whether the product is domestic or foreign. However, according to the results of the ethnocentrism scale, it is seen that Turkish people have an ethnocentrism degree from middle to a high level. Although there is no significant difference between the brands in the statistical data of the purchase intention scale, it is seen that the ethnocentrism level of the participants is from medium to high level while they verbally stated that they prefer the domestic fast-fashion brand. When the age and ethnocentrism levels of the participants are examined, it is seen that the young participants between the ages of 26-35 have the highest ethnocentrism levels among the age groups in this study. Although several previously published studies have shown that Turkish people, especially the young population, are not ethnocentric, it is seen that those who show medium to high levels of ethnocentrism in this study are from the young population. These results may have resulted from current economic situations and pandemic conditions
The Small and Medium Enterprises’ Contributions to ongoing Economic Developments in Somalia
Get PDFEntrepreneurship is necessary to raise living standards and promote economic expansion. It is widely believed that small and medium-sized firms are essential for modernization, economic expansion, job creation, and revenue generating. The research focuses on how SMEs may assist Somalia in generating economy progress and job opportunities. A previous study was utilized, and to understand variables, the study employs a quantitative method and a descriptive research design. 201 people made up the sample size that was based on a judgment or intentional sampling technique. The researcher prepared the questionnaire to collect data, and Excel 2010, the SPSS statistics program was used to edit, compile, and tabulate it. Ultimately, in order to increase validity and reliability, researcher fixed some errors and anomalies. According to the study, the main obstacles for SMEs in Somalia are a lack of funding, inadequate management abilities, and specific government policies. The study also showed that the region's developing small and medium enterprises are negatively impacted by nations' inadequate strategy on imported goods, international charity and unrestricted competitiveness. This study came to the conclusion that granting SMEs in Somalia accessibility to capital through banks and large corporations, providing them with sufficient skills, understanding, and enacting strong strategy for their development that will improve them.
The Impact of Working Condition on Employee Productivity in Production Companies: Case Study Somalia
Get PDFProductivity is known to be a key factor in the success of an organization because it is the engine that drives improvements in job performance. The interaction between employees and the culture of their organization creates both mental and physical work conditions. So the goal of this study was to find out about the impact of working condition on productivity of employees in production companies in Somalia. Each part gets a different number of points, and each point has a different effect on how productive the staff as a whole is
How does the International Business Effected on Economic Growth of Somalia
Get PDFThe purpose of this study was to establish the impact of foreign trade on economic growth of Somalia. The study was guided by the following specific objectives: to determine the impact of exports on economic growth of Somalia, to investigate the impact of imports on economic growth of Somalia. The study was guided by the theory of comparative advantage, the theory of absolute advantage as well as the neoclassical theory of growth. Correlation research design involving quantitative methods was adopted. Secondary data was collected from World Bank on exports, imports, custom taxes, total tax revenue and gross domestic product as well as the GDP growth rates covering the period of 1960 to 2020. Descriptive statistics covering means and standard deviation, linear and multiple regression analysis were adopted. The findings indicated that exports (r=0.483, β=.324, p1.96) as well as imports (r=.378, β=.069, p1.96) have positive and significant impact on economic growth of Somalia. The study concludes that foreign trade has significant impact on economic growth of Somalia
The Effect of Mergers & Acquisitions on the Performances of the Companies
Get PDFIn recent years, the importance of mergers and acquisitions transactions has increased nationally and internationally as a result of globalization and developing technology. As a growth strategy, companies prefer mergers and acquisitions transactions because in this way; they have opportunities to combine their powers mutually and keep on taking place in a competitive area. This study aims to investigate which reasons encourage businesses for mergers and acquisitions, failure and success elements, and the process of mergers and acquisitions. In this study, the method used for the case study is Ratio Analysis which provides to compare the information concerning profitability, efficiency, and the financial structure of the companies before and after mergers and acquisitions. Thus, as a result of the financial status acquired after the merger, it can be revealed which factors can affect the performance of the companies. In this research, the merger activity between the companies AKIS Real Estate Investment Trust and SAF Real Estate Investment Trust which are the pioneer company in their sector analyzed using financial tables with ratio analysis. With this analysis method, liquidity rate analysis, leverage ratio analysis, activity rate analysis, and profitability ratio analysis were determined and the performance of the company after merger deals was indicated. Lack of cultural differences between the companies eased the process of combination and affected the performance of the companies positively
Social Media as an Online Buying Tool
Get PDFThe buying behavior of consumers has been greatly influenced by technology. Technology has created an environment of satisfaction for the consumers through their buying behavior. Technology has also led to the introduction of various social media platforms through which consumers can browse, read news, communicate with friends and family and most importantly, buy their products and services through the platforms. Social media being one of the biggest factors that has changed the buying behavior of the consumers through its models, theories and the abundant info ration that could be found in them when making a purchase. These factors are why online buying behavior of the consumers are on the increase and recently, it has been mostly preferable by consumers. As it is known that social media plays an important role in the online buying decisions of consumers, this research aims to understand how social media acts as a stimulus response to online buying and what are the actions that gets in the minds of the consumers that leads them to make an online purchase
Branding in Art Marketing
Get PDFAll the products and services produced are rapidly transforming into commercial commodities in the century we live in. The rapid development of marketing techniques is the most important reason for this process. The fact that art marketing is a sub-discipline within the scope of marketing is a fairly new field. It leads to the complexity of art marketing, the existence of marketing principles in a directly non-profit field such as art. The art market that exists today shows how important brand value can be. When the world market is evaluated, it is observed that the value of big brands increases rapidly. The most important reason for this situation is the decrease in the time of the consumer to evaluate this product with the increase in the product range offered to the market. In this case, the consumer group starts to turn to the market leader without making any evaluation. Nowadays, it is seen that the works of art exhibited in galleries with high brand value gain more material value. In this study, although the subject of marketing in art is broad, it is limited to the way art interprets painting, sculpture and ceramics, and the marketing process and dimensions in art are tried to be examined within the framework of branding and branding strategies in art
The Relationship between Audit Committee and Corporate Governance in Companies
Get PDFThe audit commitee and the corporate governance are two important structures that continously develop and related with each other. This study talks over the principles and goals of audit, independant audit, internal audit, internal control, corporate governance. The relationship between the audit commmite and the corporate governance activities is described via examining the the relationship between audit committe, independance audit, internal audit and executive board
Does Political Instability Hamper Exports? An Empirical Evidence from Somalia
Get PDFThe purpose of this study is to assess the role of political instability in exports in Somalia. An econometric method of ordinary least square (OLS) and a time series data spanning 1985-2017 has been utilized. The empirical results indicate that political instability hamper exports in Somalia. Furthermore, control variables employed for the study have produced different results. Exchange rate and economic growth significantly undermine exports in Somalia. But foreign direct investment is statistically insignificant. It is worth mentioning that the model is free from all diagnostic tests such as, serial correlation, heteroskedasticity, model specification, normality, and multicollinearity. The study suggests several policy recommendations. First, deescalating the civil conflicts and implementing policies towards united and general accepted level of political agreements would attract both domestic and foreign investors which promote exports and domestic production