Journal of Industrial Policy and Technology Management
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The Impact of Organizational Culture on Organizational Performance: An Overview
Get PDFNowadays, organizations work in an environment where unexpected changes are commonplace. In such an environment, to achieve high organizational performance, they have to employ relevant strategies. Adopting the best possible organizational culture is one of these measures to achieve the desired target. If a strong and positive organizational culture is in place, the organization can achieve its short and long-term objectives more efficiently. This study empirically analyses the impact of the organizational culture on organizational performance, dealing with the sub-dimension of culture: mission, consistency, involvement, and adaptability. Performance elements include financial and market performance. The proposed research model and the hypotheses were tested by the data collected from 415 employees in different sectors in Istanbul through online questionnaires. The findings reveal that organizational culture has a significant impact on organizational performance. In this regard, this study offers leaders and managers practical advice on building a strong organizational culture to achieve higher organizational performance
Big Data Applications in Digital Marketing
Get PDFEvery year, a set of new trends arise that change the course of the digital marketing process and make it easier for marketers to do their work and save time continuously. One of the most critical new trends that have greatly influenced digital marketing and are expected to sustain its impact in the future is Big Data. This article aimed to outline the role of big data in digital marketing by discussing its various applications in digital marketing operations. This article was based on the systematic review methodology by reviewing the previous literature in the study area. The results obtained from the literature showed various applications of big data analytics in digital marketing, including (improving customer experience, measuring and analyzing competitors, innovation and product development....etc.). The article also discovered that companies regularly employ big data to improve the accuracy of different marketing decisions, such as enhancing customer knowledge, providing highly customized promotional content, increasing sales, and measuring the effectiveness of digital marketing campaigns. This article will provide a theoretical base for future researchers to conduct a field study on Turkish companies to examine to what extent they are using big data analytics in digital marketing
Neuro-Marketing's Perspective on Consumer Behavior
Get PDFThe progress of neuroscience has allowed neuro-marketing to employ neuroimaging methods, whether for marketing or to examine people's daily behavior. This review's main contribution demonstrates how to successfully use neuroscience methods to study an individual's decision-making processes. For that purpose, we will describe the time of neuro-marketing development and its use in analyzing the perception of marketing stimuli. Beyond that, we can review the techniques for monitoring brain activity and non-brain activity, their advantages and disadvantages, their measures, and when they are employed. This presentation will also cover several pieces on the issue of neuro-marketing. Moreover, this article will identify the ethical concerns created by employing these technologies to evaluate human behavior during purchasing decisions. In conclusion, it will discuss the challenges of this field and the possible future situations
Logistics and Maritime Transport Sector in the Pandemic Period
Get PDFThe purpose of this study is to express and deploy the issues which logistics and particularly the maritime shipping sector have faced during the COVID-19 pandemic and what solutions have been implemented specifically by the shipping companies on the matters. As a result of an extensive literature review along with self-gained professional sector knowledge, a list of serious issues indicates container shortage, freight rate fluctuations, and vessel quantity insufficiency are among the top challenges that shipping lines have to overcome. A significant amount of orders for new container manufacturing and vessel building have been placed. Additionally, in order to stabilize or even decrease the freight rates, shipping lines have formed alliances and working on alternative fuel consumptions to be implemented for environmental friendliness, better price options, and sustainability. However, studies indicate that new ordered containers and vessels would not come into the flow for the next 2-3 years. On the other hand, alternative fuel projects require acceptance and support from every member involved in the sector and its effect would be felt gradually over the upcoming years until 2050. The study suggests several incentives and encouraging recommendations. First, a monetary incentive toward early container returns for creating higher and faster container flow. Second, inviting governments and every member of the logistics and supply chain industry to be part of the investments rather than only having the shipping lines in the play
Sustainability Reporting in Turkey: BIST Sustainability Index
Get PDFSustainability reporting is a corporate practice that includes environmental, social and governance aspects. It ensures that businesses are prepared for future risks, challenges, and opportunities. Additionally, sustainability reports can provide more information about company's performance. World practice shows that most companies follow the Global Reporting Initiative (GRI) when preparing their reports.Sustainability reporting in Turkey is done on a voluntary basis. Along with GRI, businesses use the BIST Sustainability Index to track company growth. The study focuses on examining the Turkish sustainability reporting reviews in the GRI and BIST Sustainability Index perspectives. Additionally, the research outlines benefits which sustainability reporting provides to enterprises.
The Effect of Digital Marketing Working on Purchasing Behavior
Get PDFThe ways and forms of consumption continue to change since the first day of existence of humanity. In this context, the way in which the consumer society is guided by brands is constantly being moved to a different dimension according to the dynamics of the period. Communication and marketing activities carried out by brands through their marketing departments have evolved from traditional to digital, with the new habits brought by the Covid-19 era on consumers. Conducted under the umbrella of digital marketing studies; with the online world, investment incentives for techniques such as e-mail marketing activities, mobile marketing activities, influencer marketing, vlog videos, Search Engine Optimization (SEO) continue to increase day by day. In the same way, the impact of digital marketing activities on the online consumer group is also increasing day by day. All communication activities carried out by brands should be carried out with a single voice in order to be stable in the eyes of the consumer and to increase the rate of trust in the brand. This study examines how the investments made in the field of digital marketing return to the brand and how the consumer develops a positive or negative attitude towards purchasing behavior
Mental Transformation in Industrial Policies: An Analysis on Zombie Companies
Get PDFAfter the 2008 crisis, the Far East surpassed Europe and the USA in terms of production. In order not to miss the progress in the Far East, the "Industry 4.0" move came from Europe. With Industry 4.0, the digitalization of the industry has become possible. Thanks to this process, human labor, a decrease in the error rate and an increase in productivity and flexibility have been achieved. However, Industry 4.0 brings changes not only in production but also in management. In the process of digitalization of the industry that started after the 2008 crisis, our country tried to adapt to this situation as well as to change the management mentality. This situation in management is expressed as governance. The concept of governance is the common use of administrative, economic and political authority in public and private institutions. Co-management means co-management and it includes the concepts of interaction and communication, unlike management. The aim of the research is to examine the effect of digitalization on management understanding. In this review, personal computer digitization phase, internet digitization phase, mobile social media digitization phase, internet of things digitization phase, digital transformation fields in businesses. Zombie companies in Turkey and in the world have also been examined. According to the results obtained from the research, industrialists need to change their understanding of management over basic perspectives such as "Vision", "Mission", "Quality Concept" and "Total Quality Concept". Firms that have brought their business structures to a certain level of institutionalism and that have internal dynamism, fast-short decision-making processes, and that follow the market/market closely and that have a permanent team in the field have been able to survive. Companies that cannot survive appear as zombie companies. In order for companies to produce with added value, it is necessary to remove the understanding of the management from a one-sided and vertical structure. When companies are managed with a self-sacrificing, sharing and modest understanding, they will move into the future. It should intervene by the state with incentives and audits in the process of governance and industry digitization of companies
Review of the Pandemic Process Logistics Sector
Get PDFWith the industrial revolution, those who want to open up to the world in order to do business, their needs for the transportation sector have increased with the increase in production, and this has led to the transition from the way of transportation with animals to the way of transportation with machines. In the 1870s, the first truck transport was realized and the logistics sector developed rapidly in the world with the developing industry and took its current form. The fast-growing logistics industry was interrupted by the Covid-19 epidemic that started in Wuhan, China in 2019. With the measures taken during the pandemic process, the borders were closed and the production slowed down. With the slowdown in production, the closure of borders between countries and other measures taken, the logistics sector has also slowed down. The effects of the Covid-19 epidemic, which has not yet ended, still continue. The international logistics sector, in which developed countries have been integrated for many years, has recently started to develop in our country. Although Turkey has recently entered the logistics sector, it has made rapid progress. This article discusses how the measures taken for the Covid-19 Pandemic period, which is a global epidemic that has greatly affected the world in recent years, affect the logistics industry
Fair Logistics
Get PDFToday, the importance of fair logistics has increased as a result of the development of fair business activities in national and the international arena. Companies providing fair logistics services carry out services such as the transportation of products, customs clearance, packaging, set up of stands and collection and repackaging. In this case, the enterprises participating in the fairs are in an advantageous position both financially and in the safe establishment of their stands in the fair area. However, there are some disadvantages as well as advantages of trade fair logistics. Examples of problems such as the products not being brought to the fairground on time due to problems at the customs or the wrong or missing products are found in the products. It can be said that a successful fair logistics management depends on good planning and good coordination. When the literature is reviewed, it is seen that there are very few studies on fair logistics. When evaluated in this context, it can be said that this study is a resource for fair logistics
The Importance of Domestic Devices for Cinema and Television
Get PDFThe image on the screen is the reinterpretation of it with technological tools. Turkey is the second biggest exporter of the content produced for the cinema-television in the world. Turkish TV series and movies are watched in more than 140 countries. TV producers and filmmakers are obliged to follow the technological developments constantly. They have to invest continuously in either renewing or updating their technology, to stay competitive with their contemporaries. The outspread of Turkish content throughout the world, makes a great contribution to the Turkish goods, the Turkish lifestyle and the recognition of Turkey. With the developing investments, devices with similar characteristics in the defense industry have started to be produced locally. It is crucial to create domestic brands that can challenge global brands with government-supported private sector investments. For an industry that is the second in the world with the content it produces and whose export target is more than 1 billion dollars, to produce its own equipment should be a prime target. The development and recognition of these brands to be created will be realized rapidly, thanks to the magnitude of the market size