Journal of Industrial Policy and Technology Management
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The Catalytic Role of Maritime Trade as a Strategic Component of the Maritimization Policies of the Republic of Türkiye in the 21st Century
Get PDFSince the advent of civilization, the seas have constituted a primary domain for the execution of profound cultural and commercial exchanges among humankind. This connectivity of the sea has had a positive impact on the welfare levels of societies over time. A historical analysis reveals that nations that have utilized the sea and exercised influence over maritime trade have attained a more effective position in foreign policy compared to other actors. It is widely acknowledged that the capital accumulation that precipitated the Industrial Revolution in the West was facilitated by Great Britain's expansion across continents. Consequently, it is evident that phenomena such as capitalism, modernity, and imperialism, which would profoundly alter the course of world history, are intricately intertwined with trade conducted via maritime routes. It can be posited that a comparable process is occurring in the contemporary era of globalization. The interactions between maritime civilizations or civilizations with coastlines have also resulted in cultural and material accumulation. Throughout history, the role and influence of the sea have increased exponentially. Despite the advent of technological developments and the evolution of communication tools in the 21st century, which have profoundly transformed the manner in which societies interact, a significant portion of the global exchange of needs, which are inherently interdependent in domains such as energy, raw materials, food, and numerous others, continues to occur through maritime routes. In this context, maritime policies and strategies pertaining to maritime trade as an economic factor play a pivotal role in the foreign policy strategies that countries formulate in accordance with their national security, sovereignty rights, and national interests. The geographical reality that the Republic of Türkiye is encircled by bodies of water on three sides underscores the significance of maritime prowess and the seas' integral role in overall power capacity. The objective of this study is to underscore the significance of maritime trade as a component of Turkish maritime power and to provide a comparative assessment of the policies pursued in this regard in light of current global trends. The study aims to reveal the current state of international competitiveness and to present a future projection aimed at increasing this competitiveness. The study commences with an examination of the historical evolution of the Turkish maritime sector. This is followed by a global and regional assessment of the sector's present capacity, which is based on quantitative and qualitative data. At this juncture, the extant policies that have been implemented, in conjunction with the factors associated with the efficacy of these policies, are identified. These factors are examined under the headings of nationalization of technologies in the maritime sector, creation of a national maritime culture, and development of sustainable policies. In conclusion, the pivotal elements of the forthcoming Turkish maritime policy will be emphasized
Efficiency of Solar Power Plants and Economic Impacts on Businesses
Get PDFSolar energy is gaining increasing importance with its clean and renewable nature. This study aims to analyze the factors affecting the efficiency of solar power plants (SPPs) and their economic impacts on businesses. This analysis covers several topics such as panel technology, installation location, irradiation times and economic returns, but also indirect effects such asenvironmental benefits and corporate reputation. The paper also covers topics such as SPP incentives in Turkey, carbon footprint impact, sustainability strategies and technological trends. The results underline the long-term economic and strategic benefits of SPP investments for businesses
Somalia’s Integration into the East African Community (EAC): Benefits and Potential Challenges
Get PDFThis paper aims to explore the benefits and potential challenges of Somalia's integration into the East African Community (EAC). The EAC is a regional intergovernmental organization consisting of six member states, including Kenya, Tanzania, Uganda, Rwanda, Burundi, and South Sudan. Somalia has expressed interest in joining the EAC and has taken steps towards integration, including participating in EAC meetings and harmonizing its policies with those of the community. The paper will examine the potential benefits of Somalia's integration into the EAC, such as increased trade opportunities, economic growth, and political stability. It will also analyze the potential challenges, including concerns around security and political instability in Somalia, as well as issues related to infrastructure development and trade imbalances. Additionally, the paper will discuss the impact of Somalia's integration on the existing EAC member states, particularly in relation to trade and security. The research for this paper will be conducted through a desktop literature review. The paper will provide recommendations for policymakers in Somalia on how to address potential challenges and maximize the benefits of Somalia's integration into the community. Overall, the paper aims to contribute to the ongoing debate on the role of regional integration in promoting economic and political development in Africa
The Impact of Social Media Advertisements on Customer Purchase Intention
Get PDFSocial media is continually used as a platform for advertisement and marketing. Organizations invest loads in social media advertisements for time, money, and service. However, there is still a question of how companies can build social media ads to attract and inspire consumers to buy their products. Therefore, this research seeks to define and test the critical factors associated with social media advertising to predict purchasing intention. This conceptual model was proposed by two factors: from the expanded Unified Technology Adoption and Use Theory- UTAUT2 (performance expectancy and hedonic motivation) along with Informativeness and perceived relevancy, the data was obtained from 376 Egyptian participants using an online survey. Furthermore, SPSS and AMOS software were used in the data analysis. The main findings in structural equation modeling (SEM) have strongly supported the current model's validity and a significant impact of Informativeness on both performance expectancy and purchase intention. Also, they supported the significant impact of perceived relevancy on purchase intention. While the significant indirect impact of Hedonic motivation on purchase intention is based on the role of performance expectancy as a mediator variable, hedonic motivation also has a positive impact on performance expectancy. This study gives a range of theory and practice guidance about how marketers can effectively plan and execute their advertising through social media platforms
Enhancing Marketing Communications with Generative AI: A Systematic Literature Review
Get PDFAn In the rapidly evolving digital landscape, artificial intelligence (AI) is revolutionizing the marketing domain, enabling businesses to deliver highly personalized and engaging experiences tailored to individual customers. Traditional mass marketing strategies have become inadequate in meeting the ever-changing demands of modern consumers, who expect personalized content and interactions. Generative AI, a cutting-edge subfield of AI, is at the forefront of this transformation. With its ability to process and analyze vast amounts of data, including text, visuals, and audio, generative AI can generate in-depth insights into consumer preferences and behaviors. This powerful technology empowers companies to create highly personalized content tailored to each customer's unique profile, enabling the development of highly effective, customer-centric campaigns. This study explores the integration of generative AI into marketing communication strategies, examining how businesses can leverage this innovative technology to strengthen customer relationships, enhance brand value, and deliver truly personalized experiences. It delves into the creation of customized content across various formats, such as text, images, audio, and video, tailored to individual customer profiles and interests. Additionally, the study investigates the use of chatbots, virtual assistants, and real-time campaign optimization techniques enabled by AI, facilitating seamless customer interactions and data-driven decision-making. By examining the transformative impact of generative AI integration, this study provides valuable insights into the future of marketing communication, where data-driven personalization, real-time customer engagement, and adaptive strategies will be crucial for businesses to gain a competitive edge in the digital marketplace
Exploring The Impact of Cutting-Edge Information and Communications Technology on Relational Marketing Strategies
Get PDFThis research aims to assess the profound impact of emerging information and communication technologies (NICTs) on the domain of relational marketing, a sector experiencing rapid evolution within the digital era. The study commences with a meticulous examination of the transformative shifts in consumer behavior and preferences, prominently influenced by the ascendancy of digital technologies such as social media, mobile platforms, and data analytics. This paradigm shift signifies a nuanced departure from traditional transactional marketing towards a more relational marketing paradigm, a distinction that, upon closer scrutiny, reveals its substantial relevance. Behind the veneer of seemingly inconspicuous changes lies a fundamental restructuring of marketing approaches. Transactional marketing, a prominent strategy for numerous businesses and organizations, is characterized by its emphasis on immediate transactions. It represents an approach where customers peruse a variety of goods on a website and proceed to make purchases, an operational model that the business actively encourages. This study seeks to unravel the intricacies of this transformative process and shed light on its implications for contemporary marketing strategies
Comparative Sustainable Marketing in Lithuania and Türkiye: Impacts on Customers
Get PDFThis study identifies sustainable activities disparities and levels of sustainability marketing in Lithuania and Türkiye. The population of both countries was surveyed and administered the demographic profile and sustainable lifestyles attitude and behavior survey. The outcomes show a demographic structure that is very diverse and which includes a large number of youths, professionals, and people from a variety of social backgrounds with middle/low/high incomes. Factor analysis of human cognitive or social processes is an appropriate tool for assessing the suitability of the scales applied to customer behavior, as well as for defining structural constructs. The structural equation modeling (SEM) reveals that sustainable marketing affects customer conduct positively and with the same degree of significance in both the countries. Similarly, the comparison indicates strong sustainability orientation, however, Türkiye's market seeks more sustainable practices as compared to Lithuania. The fact suggests the influence of cultural or context factors in shaping consumers' attitude and behavior towards sustainability; to focus on fasten unique marketing strategy and to achieve the same goal of committing sustainable behavior globally
The Relationship Between Strategic Planning and Organizational Effectiveness
Get PDFAlthough its influence on an organization's performance has been disputed for many years, strategic planning has always been a crucial component of companies. The relationship between strategic planning and performance has yielded both positive and negative outcomes, even though the majority of the studies were conducted in developed country firms. The study adopted a 5-point Likert scale, ranging from 1 (not agree at all) to 5 (totally agree), to measure these variables to investigate the relationship between strategic planning and organizational effectiveness. The study targeted 5 Malian organizations in the public sector. Purposive sampling was adopted in this study to select these organizations. Information was obtained in its primary form using the questionnaire and the analysis was through percentages means correlation and regression analysis. The survey technique used was questionnaires distributed to 320 respondents (five of whom were invalid), representing many departments from various businesses. The data collected were analyzed using the Statistical Package for Social Sciences (SPSS). 26 software programs were used for analyses. Also, all Statistical tests were performed at the 0.05 confidence level (p < 0.05). Out of the three theories, one was verified. Cronbach's alpha was employed to assess the instrument's dependability. The findings indicated that strategic planning had a beneficial impact on effectiveness additionally the study suggests that strategic planning improves organizational performance, which eventually affects the organization's ability to survive
The Impact of Digital Marketing on Consumer Purchasing Behavior
Get PDFThe impact of digital marketing on Moroccan consumers' purchasing behavior is examined in this quantitative study. The study looks at the variables influencing online sales, the importance of trust and engagement, and digital marketing platforms. Important results show how trust affects customer behavior in online purchases, and how important trust-building tactics are. Moroccan youth's changing inclinations toward technology-driven options and internet purchasing highlight the necessity for firms to adjust to changing consumer dynamics. The implications of this include improved marketing techniques, possibilities for economic growth, and a basis for further research in the ever-evolving field of consumer behavior and digital marketing
The Silent Architect of Organizations: Traces of Embedded Courage in Daily Routines within Turkish Literature
Get PDFThis study comprehensively examines the critical role and impact of courage within the structure and functioning of organizations. Motivated by the premise that courage, beyond being an individual virtue, holds the potential to become a foundational element woven into the cultural fabric of organizations, this research explores the influence of courage on organizational dynamics. In this context, the study analyzes the close relationship of courage with organizational variables such as leadership, entrepreneurship, job satisfaction, workplace happiness, employee engagement, and whistleblowing. An integrative literature review method, which offers a comprehensive perspective, was chosen for this study to deepen the understanding of the diverse impacts of courage in the workplace. The scope of the research includes studies conducted after 2000 in the Turkish literature, focusing on organizational variables associated with courage. These studies were identified through databases such as TR-Dizin, Dergipark, and EBSCO, resulting in the in-depth analysis of 34 articles. The findings reveal that courage functions as a “silent yet powerful” element within organizational culture. Courage positively influences the behaviors of leaders and employees, fostering an ethical atmosphere in the workplace, enhancing employee trust, and strengthening organizational commitment. The results underscore that courage is not limited to individuals but emerges as a fundamental pillar for the entire organization. Through courageous and ethical leadership, leaders create a trust-centered work environment that significantly contributes to organizational success