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Afternoon Session 2
No full textMr. Wilson CHU (VTC, HKIUG2012 Organizing Committee Chair)https://repository.vtc.edu.hk/ive-adm-others-hkiug-gallery/1036/thumbnail.jp
Voice, vision, Venice: a vista of change
Get PDFThe 15th Venice Architecture Biennale was a spectacular examination of architecture and its role in society and the human condition by looking beyond the horizon. We review some of the fair\u27s highlights as well as visit Hong Kong\u27s special project of urban concer
Panoramic view
Get PDFKonstantin Grcic\u27s exhibition Panorama is an innovative exploration of different lifestyle modalities and schools of though
Presenting a legacy
Get PDFTwo new museums in Paris and Marrakech will present the life of iconic designer Yves Saint Laurent and preserve his work for the enjoyment of future generation
Afternoon Session 12
No full textMr. Allen LAM was giving his presentation on Automationhttps://repository.vtc.edu.hk/ive-adm-others-hkiug-gallery/1046/thumbnail.jp
Space to breathe
Get PDFGreen, edgy and playful, Oslo\u27s new architecture brings joy in a city where nature has a profound effect on life, attitude and building design
Hong Kong\u27s homegrown zombie in vasion
Get PDFHKDI alumni Nero Ng Siu-lun and Alan Lo spoke to SIGNED about their recent film Zombiology; Enjoy yourself tonight to give us an insight into how they broke into the world of fil
Managing customer relationships in the emerging markets: Guanxi as a driver of Chinese customer loyalty
No full textGuanxi, a social exchange mechanism built on mutual favors, is an integral part of Chinese culture and a necessary relationship management tool for businesses operating in the People\u27s Republic of China (PRC). This paper uses the cognition-affect-conation trajectory to illustrate the subtle differences between Guanxi approach and the conventional relationship marketing approaches on customer loyalty and word-of-mouth intentions. This process is mediated by calculative trust and affective attitude toward the service provider, while operationalizing the in-group identification construct to gauge in-group membership. Findings from a field-survey with Chinese retail-banking customers (N=420) support most of the hypotheses. Besides extending relationship marketing literature by highlighting the need to incorporate unique aspects of different cultures (especially in the emerging markets), this paper also provides many useful managerial implications and directions for future research on phenomena similar to Guanxi (e.g., “blat” in Russia, “wa” in Japan and “inhwa” in Korea)
