974 research outputs found
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Mindful Marketing: A Marketing Strategy for Lingkar Organik to Support Sustainability Goals
No full textPurpose: This study explores the implementation of mindful marketing as a strategic approach to harmonize business objectives with social and environmental values. It focuses on Du Anyam, an Indonesian social enterprise, to understand how marketing practices grounded in awareness, ethics, and sustainability contribute to building long-term stakeholder relationships.
Research methodology: A qualitative single-case study method was employed, using primary data from in-depth interviews with internal stakeholders and secondary data from documents and digital platforms. Thematic analysis was applied to examine how Du Anyam operationalizes mindful marketing across its communication, distribution, and internal organizational practices.
Results: The findings reveal that Du Anyam adopts mindful marketing through three core pillars: self-awareness, consumer-awareness, and impact-awareness. These are manifested in its storytelling, inclusive product design, and conscious decision-making processes that align with its social mission. However, both internal and external challenges—such as digital distractions, workload pressure, and consumers’ price sensitivity—limit the consistency of mindful behavior.
Conclusions: Mindful marketing serves as a strategic compass for social enterprises to navigate market complexities while staying true to ethical values. Its effective practice requires organizational commitment, cultural alignment, and ongoing reflection to create shared value with stakeholders.
Limitations: This study is limited to a single case within the Indonesian context, which may constrain the generalizability of its findings to other industries or cultural settings. Additionally, the analysis primarily reflects internal stakeholder perspectives and may not fully capture the diversity of consumer behavior.
Contribution: This paper contributes to the evolving discourse on ethical and sustainable marketing by offering a contextualized understanding of mindful marketing practices in emerging economies. It also proposes a practical framework for social enterprises seeking to align marketing strategies with their broader purpose
The theory of developing students’ communicative competence based on the Pirls International Assessment Program
No full textPurpose: This study aims to develop a theoretical framework for enhancing students’ communicative competence by integrating principles and methodologies from the PIRLS International Assessment Program. Specifically, the objective is to identify how the PIRLS approach to reading literacy can inform the development of students’ abilities to comprehend, interpret, and communicate effectively across diverse contexts.
Research/methodology: This article employed conceptual, analytical, comparative, and systematic methods to explore the role of the PIRLS international assessment program in fostering students' communicative competence. It analyzed PIRLS alongside other global assessment systems such as PISA, TALIS, EGRA, and TIMSS, linking their frameworks to competency-based education approaches. The study also examined how PIRLS is implemented in Uzbekistan compared to developed countries, supported by official documents and legal frameworks.
Results: Uzbekistan has strategically adopted international standards to enhance education quality, as outlined in Presidential Decree No. 5712 and Resolution No. 997, which mandate the implementation of assessments like PIRLS and the development of a national question bank. The PIRLS framework is central to the country’s plan to establish a national evaluation system focused on primary students’ literacy in reading, math, and science. Beyond benchmarking, PIRLS serves as both a diagnostic tool and a means to improve educational practices and address disparities within the system.
Conclusions: The PIRLS program is an important tool for improving students’ communicative competence and reading literacy. In Uzbekistan, it is now seen as a way to raise educational standards rather than just a control method. This shift supports curriculum improvement, modern teaching methods, and better student communication skills.
Limitations: This study is conceptually grounded and does not include empirical data or field-based validation, which may limit the generalizability of its conclusions. Additionally, the analysis primarily focuses on the Uzbek education system, so its applicability to other national contexts may vary.
Contribution: This study contributes by offering a theoretical perspective on how the PIRLS assessment program can be leveraged to enhance communicative competence in primary education systems
The role of Small and Medium-Sized hotel development in the sustainable development of mountainous regions (on the example of the Adjara Region)
No full textAbstract
Purpose: The purpose of the research is to identify the features of the development of the hotel business in the mountainous zone of Adjara and the factors facilitating and hindering its further development; to determine the strategic directions of the hotel business in Upper Adjara in order to achieve sustainable development of the tourism industry.
Methodology: The research employed a mixed-method approach, combining qualitative and quantitative methodologies to explore the development of hotel-type accommodation facilities in the mountainous zone of Adjara. Surveys, interviews with hotel managers and owners, and field observations were conducted to assess challenges, opportunities, infrastructure conditions, and investment potential, while secondary data analysis examined tourism policies and economic trends.
Results: The survey results indicate that the hotel and guest house sector in the mountainous zone of Adjara plays a crucial role in local employment, with most small hotels employing between 3 to 10 people and guest houses increasingly relying on hired labor. However, a major challenge in the sector is the shortage of qualified personnel, as 72% of respondents struggle to find skilled employees, while interest in staff training programs remains low.
Conclusions: This study confirms that the development of hotel-type accommodation facilities in the mountainous zone of Adjara is influenced by natural potential, infrastructure, and increasing tourist inflows. The role of family hotels is particularly significant, as they contribute to regional tourism by integrating local traditions and resources, though territorial imbalances in hotel distribution persist.
Limitations: One limitation of this study is the lack of long-term data on the sustainability of hotel businesses in the mountainous regions, as well as the limited focus on the economic impact of branded hotels on local businesses.
Contributions: This study provides a comprehensive analysis of the trends and challenges in developing hotel-type accommodation in the mountainous zone of Adjara, highlighting its economic, social, and environmental significance. It offers valuable insights into the role of family hotels in regional tourism and the impact of state policies on business sustainability
The challenges of digital governance in the Regions: Study in Central Lampung Regency, Indonesia
No full textPurpose: Adopting digital technology in government processes is believed to improve a state's administration. Almost any change management theory emphasizes the importance of technology as one of the main components to address whether an organization, including public organizations has the ability to win competitions. Digital technology adoption for public services responds to inefficiency, participation frustration, and minimum collaboration and service innovation. This paper investigates the application of digital technology in an integrated digital government modernization, its implications, and challenges in creating expected public values in the Middle Lampung Regency, Indonesia.
Methods: This qualitative study involved informants with authority in regional digital government administration. Data were collected through interviews and document analysis. Data were analyzed by using a descriptive content analysis procedure.
Results: The results show that although digital government services have been implemented in various types of public services, they are not integrated with public service business processes so digital service applications spread across various types of services cannot be integrated properly.
Limitations: There are gaps between applications and service qualities, including fraud in some cases.
Contributions: The digital government that is expected to be the optimal method for improving innovation, value, and public service quality cannot be implemented quickly because of complex challenges that must be addressed
Main mechanisms for stimulating reserves for industrial production growth
No full textPurpose: The article examines innovative indicators of industrial growth reserves. Activation of innovative factors is the most difficult, but the most promising way to increase industrial production.
Method: The paper examines the factors of influence of nanoinvestment activities on increasing the efficiency of economic indicators of enterprises of the automotive industry and the classification of investments, methods of assessment in the study of existing problems in the national automotive industry market, as well as methods of analysis based on the presented approaches.
Results: The analysis made it possible to identify significant reserves in increasing the level of capacity utilization, increasing labor productivity, modernizing fixed assets, as well as diversifying and increasing the competitiveness of industry
Innovation and sustainability in Anambra State Civil Service, Nigeria
No full textPurpose: This study empirically investigated the relationship between innovation and sustainability in the Anambra State Civil Service.
Method: Three hypotheses were formulated to guide the investigation, and hypothesis testing was conducted using the least-squares regression model. Hence, data were collected using an e-questionnaire survey sent to the respondents (staff of the Ministry of Finance and Ministry of Budget and Economic Planning) through their various WhatsApp group platforms, out of which 112 responses were recorded, received, and used in the data analysis.
Results: A positive and significant influence was found between innovation and sustainability in the Anambra State Civil Service at the 1% significance level. The study therefore concludes that the advent of technological innovation, administrative innovation, and organizational innovation have led to sustainability in the Anambra State Civil Service. Thus, innovation determines sustainability in the Anambra State Civil Service. In lieu of this, the study recommends that civil servants be encouraged to be innovative by appropriately rewarding every innovative idea.
Conclusions: The study concludes that the advent of technological innovation, administrative innovation, and organizational innovation have led to sustainability in the Anambra State Civil Service.
Limitations: Some of the respondents did not attend the e-questionnaire. Thus, notwithstanding, a thorough work was carried out.
Contribution: This study contributed to knowledge by designing a model variable and updating the literature on the subject.
Novelty: This study introduces a new idea on innovation obtainable in the Anambra State Civil Service
Age characteristics in buli tumor patients at the General Hospital For The Jayapura Regional period 2017-2022
No full textPurpose: Buli-buli tumors, also known as vesica urinaria (bladder) tumorstumors, are the second malignancy after prostate . Bladder tumors affect twice as many men as women. The most common symptoms of bladder tumors include painless hematuria and associated urinary tract infections (frequency, urgency, dysuria). Based on data from the Global Cancer Incidence, Mortality, and Prevalence (GLOBOCAN), there were 573,000 cases of bladder tumor or cancer in 2020, which accounted for 3% of all new tumor cases in the world.
Research methodology: This study uses a descriptive method by taking secondary data from Jayapura Hospital, which aims to obtain the characteristics of Buli Tumors in at Jayapura Hospital for patients with buli tumors the period 2017-2022.
Results: The results showed that there were 61 incidents of buli tumors in patients with buli tumors. it can be concluded as follows: Buli tumor patients patient based on age found the highest age group is at the age of >50 years as many as 30 patients with a percentage of 49.2%, followed by the age age group group 41-50 years as many as 24 patients with a percentage of total of 39.3% and consecutively the third highest to the lowest includes the 31-40 a 5 patients with a percentage of 8.2%, the age group 20-30 a total of a total of 1 with a with a percentage of percentage of 1.6% and the age group <20 years 1 patient 1.6%
Cultural preservation as a catalyst for sustainable tourism: Challenges and potentials in Cimande tourism village, Indonesia
No full textPurpose: This study aimed to investigate the cultural potential and challenges of preserving the intangible cultural heritage and living culture of Cimande Tourism Village to enhance its development as a sustainable tourism destination.
Research Methodology: A qualitative approach was used, with data collected through Focus Group Discussions (FGDs) and in-depth interviews involving cultural practitioners, POKDARWIS (tourism committees), local residents, and government officials.
Results: The study identified nine key cultural elements, including Pencak Silat, traditional medicine, and local rituals, while highlighting 11 major challenges, including insufficient stakeholder support, low community participation, limited human resource capacity, and minimal use of digital marketing.
Limitations: This study focuses on cultural preservation efforts, specifically in Cimande Tourism Village, using qualitative methods such as thematic analysis and CAQDAS NVivo, limiting its scope.
Contribution: This study deepens the understanding of how local culture can promote sustainable tourism, particularly in rural areas rich in cultural traditions such as Cimande. These findings provide valuable insights for tourism village managers and local governments to balance cultural preservation with economic growth through tourism.
Novelty: This study offers a comprehensive exploration of the integration of local culture with sustainable tourism development in Cimande Village, an area that has not been extensively studied
Capacity building and sustainable development efforts of national population commission, Awka, Anambra State
No full textPurpose: This study explored the relationship between capacity building and sustainable development efforts of the National Population Commission, Awka, Anambra State, Nigeria. Specifically, it examined the relationship between technological upgrade and accountability, it also determined the relationship between skills enhancement and resource efficiency of the National Population Commission, Awka, Anambra State.
Methods: The study employed a survey research design. The population of the study was 190. Hypotheses were tested with Pearson Product Moment Correlation Coefficient with the aid of Statistical Package for Social Sciences (SPSS, version 27). Hypothesis one revealed that there is a significant positive relationship between technological upgrade and accountability of the National Population Commission, Awka, Anambra State with r = 0.876, n = 190, and p-value of 0.000 (p<0.05).
Results: Hypothesis two showed that there is a positive significant relationship between skills enhancement and resource efficiency of the National Population Commission, Awka, Anambra State with r = 0.647, n = 190, and p-value of 0.015 (p<0.05).
Limitations: The researcher encountered problems during the data collection process. The researcher was faced with an uncooperative attitude of some respondents by not providing answers to the questionnaire.
Contribution: This study contributes to the existing body of knowledge by providing empirical evidence on the significant positive relationships between technological upgrade and accountability and skills enhancement and resource efficiency in the National Population Commission, Awka, Anambra State. This study provides novel insights into effective population management strategies in Southeastern Nigeria
Analysis of the BLUD puskesmas UPTD strategy to achieve organizational effectiveness using the SPACE Matrix Approach
No full textPurpose: This study aimed to analyze the strategy of the UPTD Health Center with BLUD status in Jember Regency using the SPACE matrix approach.
Method: This research was a quantitative descriptive study. Data processing and analysis were performed by quantitative analysis using the SPACE matrix, and data collection was conducted in a cross-sectional manner. The sample size of four health centers was selected using the purposive sampling technique. The primary data collection technique using questionnaire instruments was then validated using focus group discussions (FGD) and partly using secondary data from the Health Center.
Results: The results of the SPACE matrix analysis show that Health Centers with weak internal strength are in the competitive quadrant, while Health Centers with strong internal strength are in the aggressive quadrant. The two categories of Health Centers are measured in the effectiveness of their organizations based on aspects of financial performance with BLUD maturity indicators showing liquidity results at level 5 (optimizing), efficiency at level 3 (Defined), effectiveness at levels 4 and 5 (Predictable and Optimizing), and maturity levels at level 5 (optimizing) and in terms of service performance, namely, the Community Satisfaction Index with good results for health centers that have weak internal strength and are very good at health centers with strong internal strength.
Conclusions: Health centers with strong internal capacity are in the aggressive quadrant and can pursue proactive strategies, whereas weaker ones fall in the competitive quadrant and require cost control. Overall, BLUD status enhances financial and service performance.
Limitations: The study was limited to four centers in one region and used cross-sectional data, which may not reflect broader or long-term trends.
Contribution: This study applies the SPACE Matrix to guide strategic planning for BLUD health centers based on their internal and external conditions