International Journal of Applied Business and International Management (IJABIM)
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DEVELOPING MARKETING STRATEGY OF NASATECH KITCHEN SET MALANG TO ENTER A NEW MARKET IN USA
Get PDFNasatech is a company that produces kitchen cabinets from granite materials. Nasatech has been almost ten years in the city of Malang, Indonesia. So far, Nasatech only serve consumers who live in Malang and surrounding areas. However, Nasatech has a commitment to be able to market its products abroad if there is a chance. The excellence of Nasatech is its unique product and Nasatech has already used to use internet marketing to market its products and conduct online transactions.
Some research data show that furniture and kitchen countertops from granite materials are becoming a trend in the US so Nasatech is very suitable to market its products in the US. Nasatech needs to make some patent designs for its products with knock-down system so it is more easily shipped and marketed to the US through furniture importers in the US who can become a distributor. Internet marketing can be a good marketing strategy to enter the US market as online furniture purchase transactions increase significantly in the US. This is expected to be a good opportunity for Nasatech to enter the US market
The Design of Work Facility and Description of Job Characteristic to Improve Employee Performance at PT. Ferlina Jaya Mandiri Gorontalo
Get PDFThe research aimed to know to what extent the effect of work facility and job characteristic both partially and simultaneously on employee performance. It involved 30 employees as population while its samples were determined by using random sampling. Research method applied a quantitative method by using multiple linear regression analysis. The finding of research found that partially, work facility variable had a positive effect on employee performance with value of ttable for 7,220 which was higher than the value of t count for 1,703 and at significance value of 0,000. Meanwhile, partially, job characteristic variable did not have a significant effect on employee performance, where the value of t count was 1,363 that was lower than the value of t table for 1,703, and the significance value was 0,184. Research finding (R2) was 0,793, and it showed that the effect of variable X1 and X2 was 79,3% had a positive effect on variable Y
DEVELOPING MARKETING STRATEGY OF MADANA TILES SURABAYA TO ENTER THE NEW MARKET ON SOUTHEAST ASIA
Get PDFMadana Tiles is the first cement tile company in Surabaya city. Due to being produced entirely by hand, the Tile of Madana Tiles is assured of its authenticity and uniqueness. With a periodically supervised production process, it allows us to control the entire process with the best results and competitive pricing.Cement tiles have been used and produced in Indonesia for tens or even hundreds of years, and have become part of Indonesian culture, therefore, the vision of madana tile is to preserve the culture by introducing its products and providing opportunities to the community by opening employment. Of course we also want to work with architects, interior designers, and customers as much as possible so as to enable the creation of innovations in design. Customers can also design their own tile design.
Madana Tiles already has a web, but the web is not yet complete including catalogs. The incomplete Web can make consumers unable to guess what kind of tiles Madana Tiles produces. We from team 21 have some ideas that can help marketing tiles Madana Tiles is by using the catalog as a means of promotion. We will make the catalog in the form of e-catalog (2D) and real catalog (3D). Why do we recommend Madana Tiles to create an e-catalog, because on the web Madana Tiles belom has a complete catalog so that consumers who see the web can not choose the tile design variations. As for the 3D catalog, consumers can see directly the variations, designs and colors of the finished tiles.
Our team chose the Southeast Asia sector because there are several opportunities. Cambodia, Laos, Malaysia, Singapore, Thailand. Among its centralized locations, the country wants to expand its trade and investment activities, has abundant natural resources and has advanced technology and economics
EXPLORING THE PERCEIVED SUCCESS OF A STRATEGIC MEDICAL TOURISM ALLIANCE FROM THE PATIENTS’ PERSPECITIVE
Get PDFThis paper examines the customer experience of a medical tourism alliance project between a Chinese private hospital and a Thai medical center. The purpose is to evaluate the perceived value of this strategic project from the perspective ofthe patients. Qualitative data were collected through a series of interviews with Chinese patients while they were in Thailand receiving medical treatment. Additional interviews collected data from informed experts involved in the memorandum of understanding (MOU); to gain their perspective on the alliance’s success. Secondary data wassourcedfrom reports available from the hospital, medical center, business media, and scholarly publications to supplement the primary information. This paper explores the voice of the customer as an indicator of post-project success
A CASE ON EMPLOYABILITY AND WORK LIFE BALANCE ISSUES OF WORKING WOMEN IN INDONESIA
Get PDFIndonesia - a diverse nation of more than 300 ethnic groups. The largest economy in Southeast Asia. At present, Indonesia is the world’s fourth most populous nation, the world’s 10th largest economy in terms of purchasing power parity. Out of a total population of 252 million, more than 28 million people in Indonesia are still living below the poverty line. Approximately 40% of the total population of the country remains vulnerable of falling into poverty, as their income hover marginally above the national poverty line.
Which can be largely be because of the slower pace of job creation as another challenge to efforts at reducing poverty, largely affecting the 1.7 million youth who enter the workforce each year.
While there have been greater efforts at improving basic public services, the quality of health clinics and schools is uneven by middle income standards, contributing to alarming indicators, particularly in health
MACHINE PROCESSING, COOLING, AND MILK PACKAGING WITH 3-IN-1 INTEGRATED PROCESS SYSTEM
Get PDFThe purpose of this study is to provide solutions to problems that exist in SMEs Cow Milk Momoo, especially the problem of production process that the process is still using the traditional way and the tool is still relatively simple.The method used is to utilize Temperature Controller, Motor Wiper, and Heat Exchanger technology which is soaked in water in Processing machine, cooling, and packing of Cow Milk. The expected result is the increasing of productivity and efficiency of production process so that productivity of SME Cow Milk can be increased 2 times fold which initially yields an average of 100 liters of Cow Milk / day can produce up to 200 liters of Cow Milk / da
Study of Satisfaction of Information System Users in Study Program (SIMPRODI) in Gorontalo State University
Get PDFThe rapid development of Information Technology (IT) today provides many conveniences in various forms of business, including the service business. System User Satisfaction (User satisfaction) is the response and feedback that the user raises after using the information system.
This study aims to obtain empirical evidence regarding the use of SIMPRODI application products and how SIMPRODI can provide good services for students.
The survey research method was carried out and the data collected was 252 data. The data was then analyzed by PLS-SEM. The results showed that the quality of the system did not have a significant effect on the SIMPRODI intention to use, but the quality of information and quality of service was significant on the intention to use, then when the intention to use was higher the user satisfaction was better and vice versa when the SIMPRODI user satisfaction was high then intention to use is also getting higher
ENHANCING BUSINESS PERFORMANCE OF PT. BENTOEL PRIMA
Get PDFCurrently, PT. Bentoel Internasional Investama, Tbk ("Bentoel" or "Company") and its subsidiaries, is a member of the British American Tobacco Group, the world's second largest tobacco group by global market share with trademarks in more than 200 countries.
Bentoel is the fourth largest cigarette producer in Indonesia with a market share of 7%. Bentoel manufactures and markets a wide range of tobacco products such as machine clove cigarettes, hand-rolled cigarettes and white cigarettes. Our main portfolio includes Dunhill Filter, Dunhill Mild, Club Mild and Lucky Strike Mild. We also produce and market local brands such as Neo Mild, Tali Jagat, Bintang Buana, Sejati, Star Mild and Uno Mild, as well as global brands such as Lucky Strike and Dunhill.
Bentoel employs over 6,000 employees, from starting to build partnerships with tobacco farmers, buying and processing leaf tobacco and cloves, to cigarette production, marketing and distribution
FACTORS AFFECTING CONSUMERS IN USING SERVICES J&T EXPRESS (CASE STUDY ON J&T EXPRESS BRANCH MARGONDA DEPOK)
Get PDFJ&T Express is one of the companies engaged in the provision of logistics services in the form of delivery of documents and goods that can compete with senior companies. One marketing strategy undertaken by a J&T Express company is to use a Brand Ambassador as part of advertising, where other similar companies do not use brand ambassadors as a means of promotion. Maintaining the quality of service also becomes one part of the strategy that companies do in the face of competition. The decision of prospective users of logistic services also has another factor as an indicator of the selection of logistics service providers, is price. In this study discussed three dependent variables that affect consumer decisions in using J&T express services consisting of Brand Ambassador, Service Quality, and Price. This research will be carried out by spreading 200 questionnaires to consumers who use the services of J&T Express Branch Margonda Depok. Technique done using technique of Multiple Linear Regression, Analysis using SPSS analysis tool 23. The result of research proves that three variables namely Brand Ambassador, Service Quality, and Price partially influence to consumer decision in using services of J&T Express Branch Margonda Depok. And simultaneously there is a positive influence between independent variables namely Brand Ambassador variable, Service Quality and Price to the dependent variable that is consumer decision. It is seen that the relationship between Brand Ambassador variable, Service quality, and Price on Consumer Decision is quite strong, that is R = 0,634 or equal to 63,4
ENHANCING BUSINESS PERFORMANCE OF SAHID MONTANA HOTEL MALANG IN TOURISM PROGRAM
Get PDFSahid montana is a 5 star hotel located in Malang. The hotel has a herritage-themed design, which makes Sahid hotel has its own advantages from other hotels. Sahid Montana wants his hotel to be known internationally. The idea for Sahid Montana if want go international are to create an attractive package for the tourists so will be interested and create activities such as learning traditional dance and learning to make batik. Sahid Montana does not have a target country because Sahid Montana wants all customers from all the countries can stay at Sahid Hotel. If want to succeed until the international level it will require some strategies in doing promotions such as creating websites and join some events in Festival Beautiful Indonesia in abroad