International Journal of Applied Business and International Management (IJABIM)
Not a member yet
219 research outputs found
Sort by
The Influence of Semiotic Advertising Efficacy on Gen-Y Purchase Intent of Smart Phone
Get PDFThe paper presents an empirical analysis to demonstrate the influence of semiotic advertising efficacy on generation-y purchase intent of smart phone. Semiotic advertising is an effective, modern approach to advertising that focuses on the use of different signs, symbols, images and other visual aids for the purpose of marketing a given product or service. Since these signs tend to create an image of the brand in minds of consumers and also demonstrates the brand association with their cultural orientation, beliefs and values, semiotic advertising is said to have a significant impact on the brand equity as perceived by generation y customers. The study also confirms that since higher brand equity based on its components of perception, recognition, parity, loyalty and trust influences the purchase intentions and decisions of generation-y smart phone users positively, semiotic advertising must also have a positive influence on the purchase intent of the buyers.
The study has thus been based on the responses received from 620 generation-y smart phone users from a survey based on an instrument developed by the researcher to measure semiotic advertising efficacy, brand equity and purchase intentions as perceived towards advertisements of four smart phones shown to the respondents while undertaking the survey. The data obtained from the questions based on Likert scales has been analysed to prove the hypotheses as derived in the study. Outcomes as based on statistical path analysis establish that overall equity of a brand as perceived by generation y customers, increases with an increase in semiotic advertising efficacy and also the perceived brand equity has a positive and direct influence on purchase intentions. It is hence concluded from the discussions and findings that the purchase intentions of generation y smart phone users increase when the efficacy of semiotic advertising increases. The brands can be recommended to thus make sure that the visual elements and semiotics used in their advertisements align with cultural characteristics of buyers to enhance their overall efficacy
EXPLORE THE CULTURE AND BEAUTY OF MALANG WITH SAHID MONTANA
Get PDFSahid Montana is one of the 3 star hotels located in Malang City. The hotel is very close to downtown Malang and traditional nuances. In order increase the market of the hotel, Sahid Montana trying to enter international market. The he method that used to achieved this purpose is through tourism, esspecially in Malang city, Indonesia. This tourism program also have another purpose. The purpose is to develop existing tourism in the city of Malang. Sahid Montana trying to offer some interesting packages such as the natural state of Malang to attract foreign consumers of this city.
To be better known to foreign levels, make Sahid Montana appear marketing with event-level events abroad. Sahid Montana aslo make a cooperation with another party in order to achieved their purpose. The party are travel agency, government, Sahid Montana Group, ect. This cooperation also give benefits for each side.
This distribution channel and marketing methods has been choosed by team 12, because have more benefits, and easy to be implemented. The parnership’s benefits of this method are for Sahid Montana, another party, government and tourism industry in Malang city. Beside it, the marketing’s benefits are bigger range of promotion, lowwer cost and high effectivenes and efficiency
Implementation of Social Security Protection for Workers at the Village Level (Research Study at Langsa City-Aceh)
Get PDFThis research aims to analyze the implementation of social security protection for works at the village level through Social Security Administrator (BPJS) at Langsa city, Aceh. The type of this research is juridical Empirical, approach methodology that used in this research is sociological juridical which get the truth in empirical way by reviewing directly to the people about the implementation of social security protection for workers at the village level. In fact, the implementation of social security protection for workers at the village level has not ran optimally, even though the dues for the social security protection is not from the workers’ salary, but funded by the government, there are 2 (two) obstacles that faced which is internally each village’s headman wisdom, and the workers’ incomprehension to the rights of the social security protection for workers they have, meanwhile externally is lack of socialization from the Social Security Administrator (BPJS) so that there is information misunderstanding that received by the village’s headman, and the election for the new village’s headman is still on process. The effort to increase the socialization and give the understanding in detail to the village’s headman about the purpose and the use of social security protection for workers
The Role of Human Capital to the Improvement of Employee Performance in Fisheries Companies in North Sulawesi Province
Get PDFThe aim of study is to analyze and explain the influence of human capital on employee performance. In this study using human capital as an independent variable and employee performance as the dependent variable.
This study uses a survey method with a quantitative descriptive approach, the location of the research on Fisheries Companies in North Sulawesi Province.The sample in this study amounted to 152 respondents. To determine the sample, to be used area proportional random sampling technique. The data that has been netted with a questionnaire is then rated and tabulated for further analysis using multiple regression. The results of the study show that human capital through education level, work experience and competency variables have a positive and significant effect on employee performance
Development Global Competitive Advantage at PT Tiphone Mobile Indonesia, Tbk Case Study using 4C’s Framework Model
Get PDFThis paper discusses about the application of global competitive advantage with the 4C's Framework model (Hao Ma, 2004) that consists of Creation, Competition, Cooperation and Co-option variables in PT Tiphone Mobile Indonesia, Tbk.. The research method used is case study and SWOT Analysis method. The research provides a managerial impact to the company that is under study, namely the implementation of 4C’s Framework model so the company has the advantage of competing globally. The Company achieves global competitive advantage based on ownership-based, access-based, and proficiency-based through the implementation of Creation and Innovation, Competition, Cooperation, and Co-option
BUILDING BUSINESS ADVANTAGE THROUGH CORE COMPETENCY: CASE STUDY PT. JAPFA COMFEED INDONESIA, Tbk.
Get PDFThe purpose of this paper is to explore the business advantages of a company engaged in the field of food through its core competency. This paper provides results of core competency analysis of PT. Japfa Comfeed Indonesia, Tbk (JPFA). The research method used a case study that serves to express information in factual, structure, and accurate about the object study. This paper used the information and data obtained from Annual Report of JPFA and related records. This paper identifies a number of core competency factors based on finance performance analysis, business function analysis, and internal analysis & external factor summary (IFAS and EFAS). The based concept of the core competency refers to model that consists of capability, competence, and resource. The results of this paper show the core competency of JPFA in the capability of the company is able to produce products with good quality. In competence, the company is a market leader in its field by being able to dominate the market for animal feed products and DOC, synergy and efficiency in marketing product supported by the distribution network spread throughout Indonesia, and biosecurity such as isolation, fumigation, and farm management to guarantee quality of the product. In the resource, the company has professional and competent human resources. This paper provided managerial impact to company to maintain and develop business profits through its core competency
WALKING WALKING TOUR ORGANIZER: AN INDONESIAN TRAVEL AGENT GOES INTERNATIONAL
Get PDFWalking Walking Tour Organizer is tour service located in Malang, East Java, Indonesia. So far Walking Wlaking Tour Organizer mostly serve consumer in Malang. Walking Walking Tour Organizer have commitment want to be a company could be worldwide.Asian country should be very good for target market because most of the total of tourist visiting Indonesia is from Asian country
POPULARIZING THE EXISTANCE OF MALANG AND BATU WITH KIRANA TOUR AND TRAVEL
Get PDFThe globalization era and the next decades are a crucial time for the relationship between tour and travel and sustainable development. The need to preserve the world’s inherent assets for future generations is becoming an imperative goal not only for tour and travel, but also for all other industries that use the earth’s natural resources. The scale of tour and travel’s contribution to the global economy and its potential for enabling sustainable development are becoming more real for governments, entrepreneurs, and others who involved in tour and travel industry.
Nowadays, Tour and travel’s are tourism industries that become one of the largest industries in the world. Economically, it creates jobs and contributes to increase Gross Domestic Product (GDP), as well as brings in capital investment and exports. Socially and culturally, tour and traveloffers the opportunity of providing jobs for minority and disadvantaged groups, creating adequate training in management skills, education and technology to local people and increasing incomes in rural and local economies, thereby contributing to the alleviation of poverty in developing countries. Environmentally, it is essential for tour and travel to maintain an optimal balance of its natural resources to ensure the ongoing arrival of tourists to destinations.
In Kirana Tour and Travels, marketing strategy will be based mainly on make sure customers know about the existence of Kirana and the services that Kirana’s give. Because the purpose is to make the right information available to the right target customers. This will be done through implementing a market penetration strategy that will make sure that Kirana’s tour and travel is well known and respected in the tourism industry. Kirana make sure that the prices take into consideration customers budgets, know that it exists, and how to contact Kirana. The marketing always communicate the sense of quality in every picture, every promotion, and every publication. Kirana’s promotional strategy will involve integrating advertising, events, personal selling, public relations, direct marketing and the Internet (specially in media social), details of which are provided in the marketing section of this plan
Construction of Ethic Code of Public Accountant in Perspective of Value of Bugis Culture
Get PDFThis study aims to construct the code of ethics for public accountants in perspective of bugis culture value. The focus of this study to formulate the code of ethics for public accountants on perspective of bugis culture value. The approach used was the interpretive-constructivism paradigm with the method of spradley-style etnography. The data collection follows the creswell and spradley-etnographic interview techniques. The result of this study succeeded formulate the code of ethics for public accountants on perspective of bugis culture: 1). Lempu sustained by ada tongeng, getteng, asitinajang, amaccang, and warani, 2). Pacce generated from sipakatau, sipakalebbi, sipakainge, sipatokkong, and sipakarennu, 3). Reso, and 4). Appesona ri dewata seuwwae as instrument in actualitation the code of ethics, because a code of ethics will no exist if there is no practice on it. The conclusion of this study that the values have been disclosed, crystallized by the researcher as a code of ethics for public accountants on bugis cultural perspective to improve compliance on code of ethics for public accountants
IMPROVE THE PROMOTION STRATEGY OF KAN JABUNG
Get PDFKAN Jabung is a cooperative established in 1979. KAN Jabung is a cooperatives that run several business. But, the main business for KAN Jabung is product from cow. Producing dairy milk for people is one of the core business. Lately, milk is become a vital need for people. Milk is the best way to maintain human good health. Delicious taste will never bored people who consume milk. In fact, milk consumption is raising year by year. But, people in the outskirt of the town still has a minimum consumption. So, team 22 think a strategy that suit in these facts. The strategy is going to take an advantage from minimal educating about milk. Milk nutrition isn’t just about the vitamin or calcium, but natural nutrition from milk still brought by the pasteruate ways. Because in UHT way, the nutrition is wasted because of heat and the company has to fill artificial nutrition and in people mindset natural is always better than artificial.
Our effort is based on KAN Jabung vision and mission. Being competitive agribusiness cooperatives, and grow sustainably is KAN Jabung vision. This vision means that KAN Jabung has to improving steadily and sustain the profit. Taking segment in family and kids, KAN Jabung hope is to penetrate this product until accepted by citizen in uptown and downtown