Indonesian Journal of Economics, Social, and Humanities
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CUSTOMER SATISFACTION MEDIATES GREEN MARKETING AND BRAND IMAGE ON CUSTOMER PURCHASING DECISIONS AT KFC AHMAD YANI PADANG
Full text linkThis study aims to determine how much influence green marketing and brand image have on customer purchasing decisions through customer satisfaction as an intervening variable at KFC Ahmad Yani Padang. This study consists of two independent variables, namely green marketing and brand image and one variable of customer purchasing decisions and intervening variable customer satisfaction. The analytical method used is path analysis. The method of data collection in this study was to use a questionnaire filled out by respondents, namely KFC Ahmad Yani Padang customers. The results obtained based on the Partial Test (t test) obtained: a) there is no significant effect of green marketing on customer satisfaction at KFC Ahmad Yani Padang, b) there is a significant influence of brand image on customer satisfaction, c) there is a significant influence of green marketing on decisions purchasing, d) there is a significant influence of brand image on purchasing decisions, e) there is a significant influence of customer satisfaction on purchasing decisions, f) customer satisfaction can mediate the effect of green marketing on purchasing decisions. g) customer satisfaction cannot mediate the effect of communication on purchasing decisions
The Rat Race among Fans: Tracing the Token of Love
Full text linkThe K-pop industry has grown even larger since merchandising came into the picture and has become an indispensable part of the industry. Across the board, fans came to a consensus about showing love and support for their idols through streaming music and purchasing merchandise. Thus, K-pop industries successfully monetize their fans through various merchandise worldwide. Despite the fact that merchandising might just be another marketing tool to alleviate the business, it has different significance for fans. By tracing fans’ roots of affection, this study tried to explore factors that predominantly drive the fans to buy and use idol goods (merchandise). Using a quantitative method with a snowballing approach as its sample, questionnaires were disseminated through various local Indonesian fandoms. The results showed that despite having limited monthly personal spending, fans still managed to collect a handful number of merchandise regardless of the cost. The study also revealed that fans were driven to use and/or buy merchandise as (1) a tool to socialize as well as self-representation within society; (2) a close representation of their idol; and (3) a way to show their affection toward their idols, which in return creating a sense of closeness toward their idol
TRANSFORMATION OF MEDIA JOURNALISM DURING COVID 19 IN INDONESIA
Full text linkABSTRACT
During the COVID-19 pandemic, many media outlets have faced disruption. These disruptions are not only related to health but also to public life and the media industry as a whole. During the COVID-19 pandemic, people made the media the main source of information. The purpose of this research is to find out the transformation of media journalism during COVID-19 in Indonesia. This research uses social information processing theory, which describes how a person develops computer-mediated interpersonal and group communication (online) without non-verbal cues, as well as making it easier and more convenient. The research method uses qualitative methodology with a case study approach. In the atmosphere of the COVID-19 pandemic, where people are traumatized by the rapid and ubiquitous transmission of COVID-19 and social restrictions, communication using computers and smartphones mediated online is one of the right solutions. The conclusion of this research is that the production process of television journalism has changed
The Exploring Credibility Challenges of Malaysian Online News Portals
No full textThis study was meant to explore the students' perception of the credibility of Malaysian online news portals using the method of in-depth interviews and focus group discussions (FGD). The results of the study reveal that the proliferation of technologies such as social media and internet accessibility has greatly facilitated university students' access to online news portals. Individuals are seeking up-to-date information more than ever, due to the convenience of technology. Mainstream, alternative, and independent news portals each have distinct impacts on students. Key factors contributing to these credibility issues include information-seeking behaviour, convenience, confirmation bias, and social interaction. Perceptions of credibility vary depending on the type of news portal in the eyes of university students which could be driven by ideology, prejudice, and bias. However, convenience and credibility theme explain why online news portals are often criticized for their lack of credibility in the eyes of university students. Many students perceive clickbait headlines as a major issue with Malaysian online news portals, often finding discrepancies between headlines and the actual content of articles. Incomplete information and journalists' reluctance to address sensitive issues are also significant concerns for students when selecting online news portals. Bias and credibility issues on online news portals often manifest in political and racial controversies. Students also mentioned the 3R issues during the interviews. Despite these concerns, online news portals remain the primary source of information for university students. Overall, the credibility issues have eroded students' confidence in the reliability of online news
Green Intellectual Capital and Environmental Management Accounting : How Does It Influence Environmental Performance ?
Full text linkEnvironmental Management Accounting (EMA) supports environmental and green resources management strategies. EMA can facilitate environmental actions from organizations or companies to create superior performance by aligning actions or behavior with the goals and values the organization or company wants to achieve. By aligning environmental resources and using an appropriate management accounting system, it is hoped to facilitate the management of green resources and support the achievement of strategic goals, resulting in increased sustainability performance. The hypothesis in this theoretical model is that the Environmental Management Accounting mechanism can help businesses coordinate, measure, and manage better, namely displaying GIC elements, green human capital, green structural capital, and green relational capital, which can improve Environmental Performance. Consequently, this study is inspired by resource orchestration theory and presents a new approach, natural resource orchestration. The purpose of this study to investigate how business rely on EMA to interpret GIC into Environmental Performance. A sample of forty firms was obtained, based on the data collected from the Annual Reports and Sustainability Reports of companies registered on the Indonesia Stock Exchange (BEI) and following PROPER working in the energy industry. The Statistical Package for the Social Sciences (SPSS version 20) was used to test the model theoretically and used path analysis. These results bolster the idea that EMA mediates the relationship between GIC and environmental performance
Factors Affecting Unemployment Rate: The Case of Afghanistan
Full text linkThis article aims to analyze the factors that affect the unemployment rate in Afghanistan. The study uses OLS model with time series data from 2005 to 2021 to investigate the effects of macroeconomic factors such as inflation rate, trade balance, GDP, and FDI on unemployment. This article also explores the factors that drive employment in Afghanistan and their potential for decrease. The findings indicate that all factors have a substantial and detrimental influence on unemployment, but that GDP and FDI have more profound impacts and are more crucial for improving employment opportunities in Afghanistan. The result of this study agrees with the theories that suggest that the above-mentioned factors have a huge impact on the rate of unemployment in the case of Afghanistan
Poverty Alleviation Efforts Through Socialpreneurship in Gorontalo
Full text linkThis research to reveal efforts in poverty alleviation through the involvement of socialpreneurs in Gorontalo by using descriptive qualitative methods. This qualitative research has an exploratory and meaningful approach to social phenomena that actually occur. For standard determination of informants, researchers used purposive sampling technique. In this study, researchers will conduct deep interviews as a basic stage of data collection for socialpreneurs in their involvement in poverty alleviation in Gorontalo. The results of this study indicate the magnitude of the role of entrepreneurs in supporting socialpreneurship programs. This is evidenced by the fact that every entrepreneurial activity that is carried out always involves a social environment program. Several Micro, Small and Medium Enterprises (MSMEs) in Gorontalo always work together to hold a socialpreneurship program to help economic growth in Gorontalo. Several forms of socialpreneurship activities carried out by MSME actors in Gorontalo include reducing the use of plastic materials, distributing food staples assistance, and opening employment opportunities as well as helping to develop entrepreneurship in the form of resellers
Unlocking Organic Agroindustry Employee Eco-Innovation: Role of Green Product Knowledge and Green Transformational Leadership
Full text linkThe problem to be answered in this study is whether green product knowledge (GPK) affects eco-innovation through the mediation of green transformational leadership (GTL) in the processed organic food agroindustry. This research is important because processed organic food is one of the solutions to provide healthy food products for the community and has a broad impact on environmental sustainability through environmentally friendly production practices. The basic research method is an explanatory case study; the data collection technique uses the interview method by distributing 175 questionnaires to 35 agroindustry MSMEs of processed organic food products. Only 150 questionnaires are filled in to be analyzed further, and data analysis uses partial least square. Based on the research results, the first finding is that GPK positively and significantly affects GTL. The second finding is that GPK positively and significantly affects eco-innovation in the processed organic food agroindustry (EI). The third finding is that GTL positively and significantly affects EI. The fourth finding is that GPK positively and significantly affects EI mediated by GTL
THE EFFECT OF INTERNAL CONTROL SYSTEM ON FINANCIAL MANAGEMENT AT BLUD PETALA BUMI HOSPITAL, RIAU PROVINCE
No full textThis study aims to determine the effect of the internal control system on financial management at the BLUD of Petala Bumi Hospital, Riau Province. The population in this study were employees at the Petala Bumi Hospital, Riau Province, which consisted of 11 people from the Finance Section, 6 people from Casemix, 3 people from Cashier, 4 people from Planning, 6 people from Logistics and Assets. This research approach uses quantitative with primary data sources. The analytical method used is Simple Linear Regression with the help of SPSS 23. The statistical test results show that the Internal Control System has a significant effect on financial management at the BLUD of Petala Bumi Hospital, Riau Province
TECHNOLOGY AND ON SERVICE QUALITY IN THE CLEANING INDUSTRY: A CASE STUDY
No full textThis study focuses on the commercial cleaning industry. This study explores and cross-examines two commercial cleaning companies, one of which is tech-enabled in its service processes and performance while the other, operates traditionally without the use of any service control strategies.
This study adopted a two-pronged approach in examining the implications of technology on service quality in the cleaning industry. A case study methodology was firstly used to explore, discover and cross-examine qualitative insights in the service design of both Company A and Company B. Subsequently, the servqual methodology was applied to provide empirical support on whether the use of technology has a positive effect on service quality.
The results from the servqual method contradicts with the finding of the case study, The servqual method suggests that there may not be a difference in the service quality of a tech-enabled service company and a traditional service company. On the contrary, the case studies revealed implicit variabilities that exist between the service delivery of the two companies