Sarhad University of Science & Information Technology (SUIT), Peshawar: E-Journals
Not a member yet
404 research outputs found
Sort by
Foreign Direct Investment and Economic Growth in Pakistan
Get PDFAfter World War II newly emerged nations inspired by industrialized countries of western world embarked upon economic development projects. Poverty ridden peoples of these countries had suffered at the hands of developed nations and they were anxious about adopting measures which could help alleviate poverty and bring socio-economic wellbeing. This urge compelled them to borrow from industrially advanced countries to gear up their development programs. Borrowing and then repaying with interest put them in a dangerous whirlpool of debt trap. Because with meager income they could not save to pay off their debts, therefore, outstanding amounts went on multiplying and many countries were afraid to be listed as defaulters. They were constrained to find out an alternate source of finances which could provide sufficient funds for initiating and completing development schemes. Thus, foreign direct investment was the only source which could help in not only implementing their planned development projects but also encouraged to undertake additional schemes of development and increase their gross domestic product growth rate. This paper discusses the circumstances which led to rely on foreign direct investment instead of borrowing from external sources. It also throws light on importance of foreign direct investment amidst other sources of financing
Impact of Motivation and Performance Expectancy on Women Entrepreneurial Intention
Get PDFThe purpose of this paper is to review the Motivation and performance expectancy to explore the commonalities of the present theories among the women entrepreneur intentions to boost up the business enterprises. In a fact-finding study information were gathered about the aptitude of motivation and performance expectancy to foresee the Intention of the women’s being examined by the sample of 150women in Pakistan March 2020. A mixed method evaluation design has been adopted in this study. Analysis of regression model uncovered the result that the connection between performance expectations and motivation was intruded positively by entrepreneurial intention of women toward business. The sample is restricted to women entrepreneurs, limiting the generalizability of the findings. The analyses of the influence of motivation variable towards women entrepreneurial intention furnishes us with inspiration to inquire about on the developing questions of how and why females are turning out to be more business people these days. This research supports the progression of study on motivation, performance expectancy variables and its relationship to women entrepreneurial intention in an assortment of settings
Effects of Financial Performance on the Sustainable Innovation with the Mediating Role of Market Based Capabilities.
Get PDFThe goal of this exploration is to investigate how sustainable innovation is influenced by an organization\u27s financial performance with market-based capacity mediating position. Firstly, inspect the effect on how market-based skills improve the relationship between financial results and sustainable innovation. Second, it provides a logical framework & assumptions. Third, the method of testing these hypotheses is defined and the analyzes & tests are monitored. Finally, further researchers are discussed on implementation, criteria, & guidelines. Financial performance is a term that today draws a wider audience in all forms of organizations. This transition has gone with a related enlarge in the participation of intangible assets such as assets of business for example goods, customers and networks, and tools as marketing knowledge and program awareness to corporate market finance overall.Â
PHYSICIAN’S PERCEPTION TOWARDS CONTEMPORARY PHARMACEUTICAL ADVERTISEMENTS IN PAKISTAN
Get PDFThe aim of this survey research was to study the perceptions of public and private sector physicians toward Direct to Consumer Pharmaceutical Advertisements (DTCPA) with the help of triangulated study approach. Using cluster sampling technique, the primary data was collected via adapted questionnaire and, 389 completely filled questionnaires were compiled out of 400 questionnaires distributed. Data analysis was conducted in SPSS by using descriptive statistics and t-test. Results revealed that private sector physicians are more inclined towards DTCPA; they believe that DTCPA can help to improve physician patient relationship, diagnosis and treatment plans. However, self medication and undesirable interventions from patients can increase the healthcare hazards and cost. Moreover, the public sector physician’s tendency towards DTCPA is comparatively less than private sector, even though majority of public sectors physicians have also favored the stance to achieve better healthcare outcomes
Determinants of Online Shopping and Customer Satisfaction during Covid 19: An Empirical Evidence from Karachi, Pakistan
Get PDFOnline shopping is gaining popularity in both developed and developing countries during Covid 19. As people feel happy to purchase the products online instead of going to the market due to the execution of lockdown. The purpose of this study was to examine the effect of online shopping factors like website presentation, product quality, and product price on customer satisfaction. A quantitative type of research was used in order to collect data from the respondents at one point in time-based on their availability. The questionnaire was used for the collection of the data. While the collected data was analyzed using SPSS version 20. The results of the study specified that a positive relationship exists between website presentation, product quality, and product price, and customer satisfaction. Besides, the result of the study revealed a significant positive effect of website presentation, product quality, and product price on customer satisfaction. This study outcome is of significance for marketers to establish a strategy by considering the important factors particularly for online shopping like website presentation, product quality as well as product price because it is crucial for customer satisfaction particularly during a period of Covid 19
LUMINANT ENVIRONMENT IN RELATION TO ENERGY, COST AND CUSTOMER EFFICIENCY IN UPSCALE RESTAURANT SETTINGS
Get PDFRestaurant is a place to accommodate a person to fulfill his needs of hunger. But a restaurant accompanies other factors along with hunger like interior, service, acoustics, timings etc. to satisfy customers. The most prominent feature of interior is light which enhances the beauty of a place. The lighting requires to be designed properly, the more efficient luminant environment, the more customers are expected in an eating place. This study analyzes the two lighting designs in view of their energy efficiency and cost which are concluded on the price and increase in number of customers in restaurant settings. The Lahore View (R1), restaurant’s specialty is rope lights in blue color along with spot lights. The second one i.e. Jasmine restaurant (R2) is specific with its chandeliers and spot lights. The use of spot lights enhances the functionality – reduced energy consumption and efficient. The items such as rope lights and chandeliers are installed for aesthetics to attract customers. The conclusion is that lighting in R1 is more energy efficient and cost effective than R2 but the customers increase in almost equal ratio in both restaurants in changed lighting. That means the properly installed lighting can increase the business and this experiment can also be effective on other retailers
Investigating the Relationship between Teachers’ Beliefs about Reading Strategies and need of strategies with their Classroom Practices in Secondary Schools
Get PDFThe current study is based on the notion that teachers’ classroom practices are influenced by their belief system. The examination explored the convictions of instructors about significance of perusing systems, need of perusing techniques and real classroom hones among 130 optional schools English educators and found the connection between their convictions about methodologies and their classroom rehearses. It is a descriptive study, data were collected through a questionnaire which consists of three parts- the importance of reading strategies, need of strategies and their use in actual classroom by the teachers. Means and Pearson correlation were calculated for finding out the relationship between the variables. The information found that the significance of perusing methodologies in perusing cognizance, the need of techniques in showing perusing, and genuine utilization of systems in down to earth classrooms, are decidedly related. The study recommends understanding and working on the beliefs of English language teachers in secondary schools for successful teaching of English in general and reading strategies in particular
THE IMPACT OF ENDORSER\u27S CREDIBILITY ON CONSUMER RESPONSES: AN EMPIRICAL ENDEAVOR
Get PDFThe purpose of this study is to investigate the influence of endorser\u27s credibility on consumer responses. It also explores the mediating role of attitude towards advertisement (ATA) and moderating role brand awareness (BA). Data were collected from two hundred and sixty-three educated consumers to test the proposed hypotheses. The results suggested that the endorser\u27s credibility (attractiveness, expertise, and trustworthiness) positively impacts ATA and purchase intention (PI). Moreover, ATA mediates between endorser\u27s credibility and PI. It was also found that brand awareness moderates the relationship between ATA and PI. The findings of this study imply that advertisers should carefully consider the endorser\u27s credibility before the selection. In contrast, ignoring these factors could lead to adverse effects on consumer responses. Theoretical implications are also discussed, which are presented in the proceeding sections
THE IMPACT OF BEHAVIORAL FACTORS ON ENVIRONMENTAL ISSUES REGARDING INDIVIDUAL INVESTOR’S DECISION MAKING: EMPIRICAL EVIDENCE FROM PAKISTAN’S STOCK MARKET
Get PDFThe behavioural biases impact the decision-making of individual investor in the stock market, hence, modern finance theories presumed that investor does not make a rational decision. This research paper aims to examine the impact of behavioral factors on environmental issues regarding individual investor’s decision-making in the Stock Market of Pakistan. The data was collected from five provinces of Pakistan through adapted questionnaires; a sample size of 421 individual investors of the Pakistan stock market. This study applied the Structural Equation Model (SEM) using SmartPLS to analyze the influence of individual investor’s behavioural factors on environmental issues. This study finding showed that overconfidence, loss aversion, mental accounting, and herding biases of individual investors positively affect investment decisions on environmental issues. This study attempts to fulfill the gap by analyzing behavioral factors and environmental issues in the Pakistan stock market. However, the current study contributes to the existing literature on behavioral finance and environmental issues in the Pakistan stock market. Furthermore, the current study will be useful for financial professionals, regulatory authorities, or investment advisors, academia as well as practitioners
EFFECT OF JOB STRESS ON JOB SATISFACTION OF PHYSICAL EDUCATION TEACHERS WORKING IN GOVERNMENT COLLEGES
Get PDFThe current research is an attempt to examine the effect of job stress on job satisfaction of physical education teachers working in government colleges, Khyber Pakhtunkhwa (KP), Pakistan. A cross-sectional research method was used to collect required data from a finite population N=170 (males=97; females=73). Self-made questionnaires namely, Job Stress Questionnaire (JSQ) and Job Satisfaction Questionnaire (JSQ) were developed and used for the collection of required data. A statistical package for social sciences (SPSS), version; 26 was used to analyze the collected data, revealing negligible and inverse correlation (-.887, -.633 & -.721). The study revealed a significant impact of job stressors on job satisfaction (p < .05). Additionally, male physical education teachers reported a higher mean score on various variables included in the study (p < .05). These findings help policymakers to devise a uniform human policy that could protect the interests of the physical education teachers to share responsibilities of carving out the future of the country.  Â