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THE IMPACT OF DIGITALIZATION ON STRESS AND WELL-BEING AMONG TOURISM EMPLOYEES
No full textIn the contemporary tourism industry, digitalization has become an inevitable part of everyday processes — from online reservations to automated shift management. Although digital tools have the potential to facilitate work processes, they simultaneously bring new challenges, such as constant exposure to online reviews and the feeling of 24/7 availability. The aim of this paper is to examine how digitalization affects the level of stress and well-being of employees in tourism. The research is conducted through a quantitative method — a survey designed to measure sources of stress, perceptions of digitalization, and the level of job satisfaction. The results will provide insight into which digital solutions reduce and which increase stress among personnel. Based on the findings, recommendations will be proposed to improve work organization and strengthen the mental well-being of employees. The paper aims to contribute to the creation of more sustainable and human-centered working conditions in tourism in the digital era
IMPROVING CONDITIONS FOR INNOVATION POLICY IN NORTH MACEDONIA
No full textThe innovation ecosystem represents a complex network of institutions, companies, policies, and individuals who jointly create the conditions for the development of new technologies, entrepreneurship, and economic competitiveness. North Macedonia, as a small transitional economy, has gradually been developing its innovation potential over the past decade through the introduction of government programs for supporting start-ups, strengthening the IT industry, establishing business incubators, and stimulating research activity within academic institutions.
Despite these positive trends, the system faces significant challenges, such as limited investment in research and innovation, insufficient private capital, and the emigration of highly qualified professionals. This paper analyses the structural elements of the innovation ecosystem in North Macedonia, current achievements, and potential directions for improvement
ПРИМЕНА НА НАНОМАТЕРИЈАЛИ КАЈ ФОТОВОЛТАИЧНИ ЌЕЛИИ ЗА ЗГОЛЕМУВАЊЕ НА НИВНАТА ЕФИКАСНОСТ ПРЕКУ НАМАЛУВАЊЕ НА РАБОТНАТА ТЕМПЕРАТУРА: UDC: [620.3:621.383.51]:536.58-044.57
No full textФотоволтаичните системи се еден од најодржливите обновливи извори на енергија, но нивната ефикасност се намалува поради високите температури што се јавуваат при големо сончево зрачење. Еден од начините за решавање на овој проблем е пасивното ладење со материјали за промена на фазата (PCM), кои ја апсорбираат, складираат и подоцна ослободуваат топлината, што помага во одржување на стабилна температура на панелите и зголемување на нивната ефикасност.
Во летните месеци, соларните панели апсорбираат околу сончево зрачење, а дел од топлината природно се дисипира при надворешна температура повисока од . За ладење може да се користат наноматеријали како , и . Овој истражување покажува дека со додавање на од , површинската температура на панелите се намалува на 49,896°C, додека со , температурата се намалува на . Со додавање на , температурата исто така се намалува.
Овие промени резултираат со зголемена електрична ефикасност на панелите, достигнувајќи подобро искористување на панелот. Ова истражување потврдува дека употребата на PCM во комбинација со наноматеријали е ефикасен метод за ладење, што може значително да ја подобри работата и долговечноста на фотоволтаичните системи
IMPACT OF LIGHT POLLUTION ON ENERGY EFFICIENCY: UDC: [504.5:628.9]:620.9-027.236
No full textThis paper examines the impact of light pollution on energy efficiency with a focus on the European context. Light pollution, caused by excessive and mismanaged artificial lighting, contributes not only to ecological degradation but also to unnecessary energy waste and increased greenhouse gas emissions. The analysis draws on existing literature, case studies, and European policy frameworks to identify effective strategies for addressing this issue. Results highlight three main areas: the potential of reducing electricity demand through efficient lighting design and smart management systems, the integration of renewable energy sources such as solar power into urban lighting infrastructures, and the role of technological advancements in LEDs and adaptive control systems. Case studies from European cities, along with projects in environmentally sensitive regions, demonstrate measurable energy savings and ecological benefits. Policy directives provide the regulatory basis, though challenges in implementation and public awareness remain. Overall, the findings suggest that mitigating light pollution represents both an environmental necessity and an economic opportunity, supporting sustainable urban development and improved quality of life
ПРИМЕНА НА АНАЛИТИЧКИ ПРИСТАП НА МЕНАЏМЕНТОТ ВО ПРОЦЕСОТ НА ДОНЕСУВАЊЕ НА ФИНАНСИСКИТЕ ОДЛУКИ ВО ПРЕТПРИЈАТИЈАТА ОД ОБЛАСТА НА ТУРИЗМОТ ВО Р. МАКЕДОНИЈА
No full textСо менаџерските активности потребно е да се решаваат проблемите кои настануваат во текот на функционирањето на туристичкото претпријатие. На таков начин се осигурува реализирањето на саканата состојба, односно реализирање на целите на претпријатието од областа на туризмот. Суштината на менаџерските активности е донесување на одлуки. Менаџерските одлуки се донесуваат во ситуации кои се карактеризираат со потреби за акција и постоење на повеке правци на акции. Едновремено поврзување на наведените активности во функција на донесување на правилни одлуки претставува основен услов и задача на финасискиот менаџер. Се разбира, сето тоа во насока на постигнување на крајната цел, зголемување на богатството на акционерите. Во таа смисла, финасискиот менаџмент, а посебно во туризмот треба да даде одговор на оптималната употреба, односно користење на средствата, обезбедување на извори на финасирање, обезбедување на оптимален трошок на ангажираниот капитал, одлучувањето за распределба на добивката, политиката на дивиденда, со цел остварување на наведената крајна цел.
Примената на аналитичкиот пристап во донесувањето на финасиските одлуки во претпријатијата од областа на туризмот во Р. Македонија е мошне значајно за поефикасно и поефективно реализирањето на целите.  
ASSESSMENT AND ANALYSIS OF THE TOURISM POTENTIAL OF THE BULGARIAN DANUBE MUNICIPALITIES IN THE NORTH-WEST PLANNING REGION
No full textTourism aims to satisfy certain social, cultural, spiritual, aesthetic, medical, etc. needs. This implies the idea of a conscious choice of tourist routes, of the period and duration of stay of each individual tourist. The aim of this paper is to evaluate and analyze the tourism potential of 13 Danube municipalities located in the North-West planning region of Bulgaria. A tourism portrait of the municipalities of Bregovo, Novo Selo, Vidin, Dimovo, Lom, Valchedrum, Kozloduy, Mizia, Oryahovo, Dolna Mitropolia, Gulyantsi, Nikopol and Belene has been developed, which consistently includes an assessment of the tourist geographic situation, natural and anthropogenic tourism resources, tourism infrastructure, types of tourism offered in the municipality, priorities and guidelines for tourism development. From the point of view of the Bulgarian Danube municipalities, a state strategy is needed that offers the possibility to develop the districts in the north-western planning region by diversifying socio-economic functions, developing the local network, diversifying the tourist offer, developing transport networks. Only then, the region along the river. Danube region will become competitive, attractive, limiting the migration of labour both to other regions of the country and to other countries
TOURISM AS AN OPEN COMMUNICATION SYSTEM
No full textConsidering tourism as an open communication system is justified and necessary in the conditions of revolutionary transformations in processes, products, relationships, technologies and strategies. The Tourism system acts as an open and complex structure, consisting of many and functionally dissimilar subsystems. These are independent, relatively separate parts with their own structures, their own mission and field of activity. However, the building blocks of this system cannot be considered as autonomous, internally homogeneous parts, united around a single goal. They are opposing subsystems with deeply different interests, often leading to conflicts in terms of goals. Nevertheless, the foundations of the Tourism system are the unity that represents and objectifies it through a fundamental social law - the law of synergy, requiring integration of efforts and one-sidedness of actions (with a direct impact on the final result). The application of this law is possible only through communication.
To achieve the effect of synergy in a communication system, it is necessary to direct, distribute and coordinate (unite) the energy, actions and behavior of people in its constituent units. Since all subsystems are interconnected and dependent on each other, the malfunctioning of even the smallest component in any of them can affect the system as a whole. Therefore, the communication performance of each of its units, of each collaborator, is important for the overall success of the organic whole
OPPORTUNITIES FOR INTERREGIONAL COOPERATION AND BUSINESS DEVELOPMENT BETWEEN BULGARIA AND NORTH MACEDONIA
No full textThis article is devoted to the opportunities for the development of cross-border cooperation between Bulgaria and North Macedonia from the point of view of the opportunities for better connectivity, development of joint business and formation of common regional economic zones for investments and spatial development of high technologies. In the introductory part, the author presents the state of the border regions of the two countries and the need for their connectivity, as well as the presence of new checkpoints and infrastructure corridors that would support economic interaction. The presentation attempts to outline in practice the process and the need for building an infrastructure network of connections between the settlements on both sides of the border. The demographic potential, the development of the regional economy and the opportunities for innovative enterprises on both sides of the border, as well as the opportunities for tourism, are examined. Corresponding proposals and a framework of opportunities for cooperation and management of the territory on both sides of the countries are made
Strategic Event Management and Promotion Enhancing Audience Engagement for Radio Stations
No full textRadio stations must adopt innovative strategies to capture and retain audience attention in an increasingly competitive media landscape. This paper explores the role of strategic event management and promotion as vital tools for enhancing audience engagement in the radio broadcasting sector. By examining contemporary promotional techniques, on-ground and virtual event initiatives, and the integration of digital media platforms, the study highlights how radio stations can create interactive, memorable experiences that strengthen listener loyalty and brand presence. Drawing on case studies, industry reports, and audience behaviour analysis, the research identifies best practices and emerging trends in event-based audience engagement. The findings suggest that well-orchestrated events and targeted promotional campaigns amplify audience participation and contribute to the station’s cultural relevance and commercial success. The paper concludes by offering strategic recommendations for radio managers and event coordinators aiming to optimize engagement through dynamic, audience-centric programming
WORKING WITH ARTIFICIAL INTELLIGENCE IN GERMAN LESSONS: A CASE STUDY USING THE EXAMPLE OF CHATGPT
No full textThe integration of artificial intelligence (AI) into German lessons opens up new perspectives and challenges for teachers and learners alike. This case study examines the use of AI-supported learning platforms and tools in German lessons at a German-Albanian language school and analyzes the effects on the learning process and student motivation. The focus is on the use of AI to improve language skills, especially in the areas of text composition, grammar, vocabulary and written communication. As part of the case study, a questionnaire was conducted on learning motivation before and after the use of an AI-based tool such as Chatbot/Chatgpt. The aim was to measure changes in motivation, learning behavior and acceptance of digital tools. The effectiveness of these technologies in day-to-day teaching is evaluated through classroom observations and discussions with students. The results show that AI tools can promote individual learning, enable real-time feedback and increase learner motivation. At the same time, challenges such as the possible dependence on technology and the need for a balanced integration of AI and traditional teaching methods were identified. This case study offers a practice-oriented insight into the opportunities and limitations of working with artificial intelligence in the German classroom and provides valuable insights for the future design of teaching concepts.
Keywords: artificial intelligence; German language teaching; case study; language competence; motivation; adaptive learning platforms; feedback systems