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MAC-UNESKO MACEDONIAN IDENTITY - UNESCO WORLD HERITAGE - Arguments and propositions -: Macedonian and UNESKO
No full textIdentity is a trait, a property, a sense of something that exists and that stands out and differs from others. Macedonian identity is a unique feature of an ancient nation with its own language that existed and still exists on the territory of Macedonia. The uniqueness of the Macedonian identity is more of a millennial mosaic layered overlaid with diverse natural and cultural heritage.
The paper is unique and consists of two parts. In the first part, Macedonian natural and cultural heritage included in the current UNESCO list is mentioned. Whereas, in the second part, only a part of the national - Macedonian cultural heritage will be listed according to properties (immovable, movable and spiritual). According to the criteria for cultural world heritage, the unique Macedonian intangible spiritual heritage is presented with arguments, with proposals for placing more properties in the future UNESCO list.
From the rich treasury of the Macedonian spiritual heritage, 30 Macedonian national goods (benefits) have been singled out, of which 11 proposals for folklore goods (Macedonian quick phrases, etc.), 5 language proposals (Macedonian language - centuries. - old tradition. , etc.) are singled out. ), 8 proposals for toponyms (the name Macedonia - a unique geographical civilizational value, etc.) and 6 proposals for a Register for good conservation (Preservation of stork nests, etc.).
Finally, in the conclusion, we give recommendations to competent stakeholders (scientists, experts in areas, national and world institutions for cultural heritage) to enter all the mentioned Macedonian benefits in the national register of intangible assets and in the representative list of world intangible heritage of UNESCO. In this way, the tourist identity of Macedonia as a world cultural heritage will be raised
DESIGN AND IMPLEMENTATION OF SCADA SYSTEMS
No full textThis paper discusses SCADA systems, their planning and projecting, and their increasing implementation inindustry. SCADA are used for 24-hour supervision and management in systems and processes.Industry requires daily supervision and management of processes, and technology advancements enable more efficient and creative management. SCADA systems enable control and supervision of complex systems, and also enabling employees to be more creative and productive. SCADA systems enable the management of subsystems in different locations, enhancing overall efficiency and productivity
APPLICATION OF QUALITY MANAGEMENT AS AN ADVANTAGE IN TOURISM IN MACEDONIA
No full textQuality management in tourism plays a critical role in ensuring customer satisfaction and long-term success of tourism operations. In tourism, quality is a key factor for competitiveness and maintaining customer loyalty. Starting from the importance of treating this problem, this paper investigates the fastest possible application of quality management in tourism to ensure high quality of services, and thus improved tourist experiences and repeat visits. By processing data and using world databases, this paper offers a comparative analysis, but also shows that the application of quality management is weaker. Therefore, the paper gives recommendations that every tourism company should implement QM, if the company wants positive results from its operations, growth of its revenues in the long term by improving operational effectiveness and resource management 
THE REAL SITUATION OF PRESENCE AND REASONS FOR NONIMPLEMENTATION OF STANDARDS IN RESTAURANTS IN NOVI SAD
No full textThis paper will deal with the analysis of the real presence and quality of implementation of legally mandatory standards such as HACCP, and others like GMP standards, in restaurants in the territory of the city of Novi Sad, including the presence and quality of standardized operating procedures, standardized recipes of gastronomic products and nutritional value when declaring products to guests. The aim of the paper is to prove the hypothesis that most restaurants still do not have adequate implementation of standards, although some such as HACCP have been mandatory since 2011, as well as to uncover the real reasons for this. The key data were collected from the primary data source, ie. from the field, from a sample of 250 restaurants operating in the wider territory of Novi Sad. All the previous ones aim to get a realistic picture of the state of the profession and the quality of the standardization of services, as well as to identify key problems, opportunities and potential solutions. In addition to the above, a large amount of literature related to this issue was analysed so that the results themselves could be compared and a temporal and spatial parallel within the profession could be drawn
БРАНОТ НА ПРОМЕНИ ВО ДЕЛОВНИТЕ ПРОЦЕСИ ВО ХОТЕЛСКАТА ИНДУСТРИЈА ВО Р.С.МАКЕДОНИЈА
No full textТоталното управување со квалитетот (TQM) е нов пристап во менаџментот во насока на континуирано подобрување на квалитетот на сите активности на претпријатијата. Затоа и целта на трудот е да се направи анализа на постоечката состојба во хотелската индустрија, да се анализираат можностите за унапредување на деловните процеси во хотелиерството, но и да се предложат насоки за подобрување на истите. Оптимизирањето на деловните процеси нуди многу придобивки што можат да им помогнат на хотелските системи да „останат во живот“ во бранот на промени како: усогласеност на пазарот, намалени ризици, искористеност на ресурсите, обезбеден квалитет и сл
CULTURAL AND CREATIVE INDUSTRIES: ECONOMIC BENEFITS AND PERSPECTIVES
No full textThis paper explores the importance of the cultural and creative sectors through the lens of the tourism industry. Namely, cultural tourism and cultural heritage have enormous potential and are a driving force above all for local but also national economic growth and development. Creative and cultural industries are the carriers of innovation, and innovation increases productivity, which is a basic prerequisite for good economic well-being. In this paper, the authors test the impact and application of digitization in the cultural sector, as well as an analysis of where they are moving and in which segments the countries of the Western Balkans are investing when it comes to the cultural sector, cultural and creative industries
Creating a strategic competitive advantage through branding
No full textThe focus of this research paper is the analysis of the creation of a competitive advantage through branding, as a prerequisite for the strategic long-term survival of the organization in conditions of intense competitive structure on the market. The main goal is to define and sublimate the need to understand competition, as well as consumers through researching competition, understanding the basics of competitive marketing strategy, based on creating values for consumers, as well as recognizing the need to balance consumer orientations and competitors in building a true marketoriented organization. The results of the research lead to a conclusion emphasizing that companies today are facing the toughest competition ever. Understanding the customers is an important first step in developing customer relationships, but it is not enough. To gain a competitive advantage, companies have to use this understanding to design market offers that deliver greater value than those of competitors vying for the same customers. Competitive intelligence provides great advantages in the area of product development. Knowing the progress of competitors\u27 products, processes and technology is very useful in a competitive market. An information that creates value for the company, often creates great curiosity among competitors. Companies sometimes go to great lengths to reveal these secrets. They develop techniques to obtain information, sometimes at the boundaries of ethics and law. The brand is the most powerful weapon a company can have, providing a competitive advantage over other companies. Today, consumers are not satisfied only with a product that would satisfy their basic needs. Building a recognizable brand is a challenge for any company. The fact that only 10 companies control the majority of the market in the world speaks volumes about the power that the brand has. What is important is that every company applies a strategic approach in its operations when it comes to this issue. Precisely, to perceive these tendencies, this research paper integrates several hypotheses. The focus is on the basic hypothesis related to "Corporate brand: sources of value for business". While separate Hypothesis 1 tests the market share of strong brands and Hypothesis 2 tests the entry barriers of competitors created by strong brands. In order to obtain a more complete and realistic picture of the investigated problem, and taking into account the advantages and weaknesses of the research methods, qualitative and quantitative research methods were used. The results are combined and processed, based on which, conclusions are drawn. Some of the methods used are: analysis, survey, interview, observation, comparison and statistical data processing
МЕРЕН СИСТЕМ ВО УПРАВУВАЊЕТО СО ДЕЛОВНИТЕ ПРОЦЕСИ ВО ОРГАНИЗАЦИИТЕ ВО РЕПУБЛИКА СЕВЕРНА МАКЕДОНИЈА
No full textИстражувањето во овој труд има за цел да понуди нов модел зa оценување на успехот од проектираниот и имплементиран систем по тотален менаџмент на квалитет (ТМК). Раководството на организациите мора да биде информирано и да знае колку се троши за квалитетот, каде се јавуваат овие трошоци, која е целта на истите и како квалитетот влијае врз профитабилноста на компанијата. Овие информации му помагаат на менаџментот да ги насочи своите активности кон елиминирање на критичните изворни причини. Проектирањето систем за мерење овозможува системски пристап кон добиените резултати, односно анализа и откривање на критичните места, утврдување на загубите, барање на решенија за проблемите и нивна успешна имплементација. Мониторингот не навлегува само во квалитетот на производите/ услугите, туку и во адекватноста на целиот ТМК систем во спроведувањето на функциите на квалитетот. Усвојување и имплементација на оваа методологија може да доведе до унапредување на деловните процеси, сè со цел да се остварат што е можно повисоки деловни резултати на задоволство на сите заинтересирани страни
СПЕЦИЈАЛИТЕТИ ОД ТУРСКАТА И БОШЊАЧКАТА ГАСТОНОМИЈА ВО ИМПЛЕМЕНТАЦИЈА ВО ОПШТИНИТЕ ПРИЛЕП, КРУШЕВО, ДОЛНЕНИ И КРИВОГАШТАНИ
No full textТурската гастрономија има долга историја и во голема мера претставува наследство од (отоманската кујна), која што може да биде опишана како соединување на централноазиските и балканските кујни. Турската гастрономија имала влијание на оваа кујна но и на соседните кујни, вклучувајќи ги и оние од западно европската. Турците создале специјалитети, кои денес се познати по различни делови на светот. Освен главните специјалитети кои можат да се најдат низ цела Турција, постојат и бројни регионални специјалитети. Гастрономијата на делот покрај црното море се одликува со употреба на пченка и сардели во готвењето. Во југоисточниот дел на земјата вклучувајќи ги градовите Газиантеп, Урфа и Адана, карактеристични се разните видови на ќебапи, разните мезиња, како и десерти( баклава, кадаиф и кунефе). Во западните делови на Турција, каде што се доста застапени маслиновите засади најчесто се користи маслиновото масло за термичка обработка на јадењата за зачинување на разни видови на салати и сл. Поради тоа што од овај регион се исто така богати со разни видови на риба и зеленчуци. Додека во средишниот дел на Турција, особено во Анадолија, најзастапени или најчесто користени се специјалитетите подготвени од најразлични видови на тестенини, како што се кешкеќот, мантиите и ѓомлезето. Имињата на специјалитетите од Турската, гастрономија знаат да вклучат или да добијат име на некој град или регион. На пример, разликата помеѓу ќебапот урфа и ќебапот адана е во употребата на лукот наместо кромидот и лутиот пипер кој што се става во еден од ќебапите. 
THE USE OF ANGLICISMS AND INTERNATIONALISMS VS. MACEDONIAN LEXEMES IN PRINTED MEDIA
No full textThis paper investigates the overview of the wide use of anglicisms and internationalisms in Macedonian printed media. The influence of English in all spheres of the global world is constant, and hence, anglicisms and internationalisms are found as loan words in Macedonian language of business, culture, art, politics, and media language. The paper presents an overview of anglicisms and internationalisms in the Macedonian daily press “Večer”, “Nova Makedonija”, “Sloboden pečat” and the business weekly magazine “Kapital“. Analyzing the excerpted corpus, we have come to the conclusion that English lexemes and internationalisms have become domestic, entered everyday use, and become an integral part of Macedonian.
Keywords: anglicisms; internationalisms; printed media; loanwords; Macedonian lexemes