Direktori jurnal elektronik Politeknik Negeri Padang (PNP)
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Kajian Literatur di Bidang Pemasaran Digital dengan Pendekatan Grounded Theory
Full text linkPertumbuhan pesat pemasaran digital dalam beberapa tahun terakhir telah mendorong peningkatan minat akademik untuk meneliti dampaknya terhadap perkembangan ilmu pemasaran. Salah satu pendekatan metodologis yang banyak digunakan dalam studi eksploratif adalah grounded theory, khususnya pendekatan yang dikembangkan oleh Strauss dan Corbin. Penelitian ini bertujuan untuk mengevaluasi sejauh mana penelitian-penelitian dalam bidang pemasaran digital telah selaras dengan tahapan-tahapan metodologi grounded theory menurut Strauss dan Corbin. Data dikumpulkan menggunakan perangkat Publish or Perish dengan kata kunci "digital marketing" dan "grounded theory", difokuskan pada artikel yang terindeks dalam basis data Scopus dan diterbitkan antara tahun 2020 hingga 2024. Dari total 77 artikel yang ditemukan, dilakukan seleksi berdasarkan relevansi dan kualitas jurnal, sehingga diperoleh 9 artikel yang memenuhi kriteria, termasuk dari jurnal bereputasi Q1, Q2, dan Q3. Hasil analisis menunjukkan bahwa sebagian besar artikel telah menerapkan tahapan grounded theory secara konsisten, mulai dari pengumpulan data terbuka hingga penyusunan kategori inti. Selain itu, sebagian besar studi juga telah memenuhi kriteria keabsahan data dan teoritis sebagaimana disarankan oleh Corbin dan Strauss. Temuan ini menunjukkan bahwa pendekatan grounded theory telah digunakan secara adaptif dalam studi-studi pemasaran digital, sehingga membuka peluang untuk pengembangan teori baru yang relevan dengan dinamika era digital
Gothic Terms and Their Indonesian Translation Methods in Edgar Allan Poe’s “The Masque of the Red Death”
Full text linkGothic terms in the short story “The Masque of the Red Death,” which was translated into “Setan Merah” by Edgar Allan Poe, are crucial to examine to understand how the translator rendered these terms into Indonesian. This is because these Gothic terms carry elements of the supernatural, terror, mysticism, horror, dread, and apparitions. Short stories containing Gothic elements were commonly found in the 18th and 19th centuries. This research aims to analyze the Gothic terms and translation methods present in the short story “The Masque of the Red Death,” by Edgar Allan Poe translated by Maggie Tiojakin into Setan Merah, published by Gramedia Pustaka in the book Kisah-Kisah Tengah Malam (Midnight Tales). The research method employed is descriptive qualitative. The data were analyzed qualitatively using the theories of Cherry (2009) for gothic terms and Harvey and Higgins (2002) for translation methods. The results of the data analysis show that the Gothic terms found in the short story Setan Merah are in the form of adjectives, nouns, verbs, and adverbs. Furthermore, the translation methods used by the translator are exotism, calque, and communicative translation. Gothic terms in the form of adjectives are the most frequently found. Meanwhile, the most prevalent method used is communicative translation. In conclusion, the translation of the short story Setan Merah contains numerous Gothic terms that support the narrative and are translated into communicative language, resulting in a translation with accurate meaning corresponding to the source text
Pengaruh Motivasi Terhadap Kinerja Pegawai
Full text linkThe West Seram Regency Agriculture Service is tasked with helping carry out government activities in the agricultural sector. There are still several problems where employees lack motivation from the leadership. The aim of the research was to analyze the influence of motivation on the performance of SBB Regency Agriculture Service employees. Using descriptive analysis and simple linear regression. The population are 33 employees of the SBB District Agriculture Service. This research used a saturated sample where the sample are 32 employees of the SBB Regency Agriculture Service, not including the head office. Descriptive analysis shows that employee motivation has an average value of 2.99 which is interpreted as quite good, while employee performance has an average value of 3.28 which is interpreted as quite good. The results show that motivation has a positive and significant effect on the performance of SBB Regency Agriculture Service Employees. So, the SBB District Agriculture Service must increase employee motivation by paying attention to work performance, and work facilities. Employee performance can be improved by paying attention to indicators of quality, quantity, responsibility, cooperation and initiative.
Keywords: Motivation, Employee Performance, Cooperatio
Perencanaan Pembuatan Mesin Pengaduk Pupuk Organik
Full text linkIndonesia, sebagai negara tropis, memiliki tanah subur yang mendukung pertanian organik, terutama di industri tanaman hias yang berkembang pesat. Penggunaan pupuk organik menjadi krusial untuk memperbaiki kualitas tanah dan mendukung pertumbuhan tanaman. Namun, proses pencampuran pupuk secara manual sering kali kurang merata, yang berdampak pada kualitas pupuk. Penelitian ini bertujuan untuk mempermudah dan mempercepat pencampuran pupuk organik bagi pengusaha tanaman hias dengan menggunakan mesin pengaduk pupuk organik. Mesin ini diharapkan mampu menghasilkan campuran yang lebih homogen dan efisien dibandingkan metode manual. Hasil uji menunjukkan bahwa mesin dapat mengaduk hingga 31,49 kg pupuk dalam waktu 45 detik dengan hasil yang homogen. Namun, pada kapasitas 38,49 kg, campuran tidak homogen. Mesin ini menggunakan motor bakar 6,5 HP dan gearbox WPA 40 dengan rasio 1:60, yang mendukung pengadukan dengan kecepatan 50 rpm
Analisis Perilaku Balok Beton Bertulang dengan Perkuatan Fiber Reinforced Polymer (FRP) Berdasarkan Variasi Tinggi
Full text linkStructural failure due to structural design that does not meet the minimum standards according to SNI results in structural failure, one of which is cracks. One of the popular strengthening for reinforced concrete beams is using FRP (Fiber Reinforced Polymer). This is because FRP has the advantages of being lightweight, easy to install, corrosion resistant and does not interfere with the function of the structure. The purpose of this study was to determine the behavior of strengthening reinforced concrete beam structures using FRP with variations in FRP strengthening height against reinforced concrete beams without strengthening. The method used in this study is a quantitative method using FRP height variation data which is modeled and analyzed using the finite element method. Modeling and analysis using SAP2000 software assistance with 5 (five) models, namely model 1 is a model without reinforcement, models 2, 3, 4 and 5 with FRP heights of 0.25h, 0.5h, 0.75h and h respectively. The FRP thickness is 5 mm. The loads calculated in the analysis are the ultimate dead and live loads according to SNI 1727: 2020 (SNI Loading) and SNI 2847: 2019 (SNI Concrete). Based on the analysis results, strengthening reinforced concrete beams with FRP can reduce vertical deflection due to the ultimate load by an average of 46.146% compared to beams without strengthening. The ultimate moment of the support and the field of the FRP-strengthened beam can increase the ultimate flexural and shear capacity by an average of 0.242% compared to beams without strengthening. Likewise, the bending stress s11 min and s11 max of the FRP-strengthened beam can increase the average bending stress capacity by 21.65% compared to beams without strengthening. The maximum stress and strain contours decrease as the FRP strengthening height increases
Studi Eksperimental Karakteristik Beton Ringan SCC dengan Penambahan Styrofoam dan Benang Gelasan
Full text linkGlobal sustainability is a big challenge for various industry sectors, including the construction industry. Concrete is a key material in infrastructure development due to its high strength and good durability. However, concrete production has significant environmental impacts, such as the exploitation of natural resources and increased carbon emissions. Therefore, there is a need to innovate materials that are more environmentally friendly without reducing the quality of concrete. This research aims to explore the use of Styrofoam waste and yarn as additives in concrete mixes. Styrofoam was chosen due to its lightweight and biodegradable nature, its use in concrete can reduce environmental pollution. Meanwhile, yarn was added to increase the strength of concrete that had undergone changes due to the addition of Styrofoam. This research was conducted using an experimental method with the addition of 30% Styrofoam from the total fine aggregate as a fixed variable. In addition, variations of yarn were used at 0.5% and 1% of the total concrete mix. Tests were carried out using cylindrical test objects with a diameter of 15 cm and a height of 30 cm, with a total of 8 samples tested to determine the compressive strength value of the resulting concrete. The test results showed that the highest compressive strength was obtained in the variation of adding 1% yarn, with a value of 15.03 MPa. This shows that the combination of styrofoam and yarn still allows the concrete to have sufficient strength for certain construction applications. From this research, it can be concluded that the use of Styrofoam and yarn in concrete has the potential to be an environmentally friendly material innovation that supports the sustainability of the construction industry. By utilizing this waste, it is expected to reduce environmental impact and open up new opportunities in the development of sustainable construction material
Reverse Engineeirng Karakteristik Geometri dan Analisis Fungsi Konfigurasi Golok Koleksi Museum Situs Kepurbakalaan Banten Lama
Full text linkThe research refers to the civilization of manufacturing technology during the Banten Sultanate which carried out metal trade with foreign countries. One of them exported a copper ore to Keling Country and imported scrap iron from Europe. By obtaining the results of the research, it is hoped that it can reveal what manufacturing technology was used, what materials were used in making machete samples and get the usefulness of the research results that can be used. The purpose of this research is to identify the manufacturing process used when making the machete and determine the effect of the configuration on the function of the machete and the strength of the material, determine the effect of the comparison between the modern machete and the museum collection machete and identify the nature of research on the museum collection machete. The method used is a reverse assessment method of a sample of the museum collection's golok. The results obtained are the function of the machete which tends to be in a combination function (attack and control) with a CoG percentage of 35.45 - 41.42% of the overall length of the machete and the manufacturing process used on one of the machetes in the form of casting (cast) with reference to the results of metallographic testing getting nodular cast iron results, with the results of simulations using solidworks giving loading in the lateral and axial directions experiencing stress of 2.936x108 N/m² and 1.541x108 N/m² and a lateral safety factor of 1.2 and axial 2.3
Strategi Pemasaran Kreatif UMKM Kuliner melalui TikTok untuk Menarik Minat Beli Gen Z di Kota Medan
Full text linkThis study aims to analyze the effectiveness of using TikTok as a digital marketing platform by MSMEs in Medan to attract the purchasing interest of Generation Z. Using a quantitative approach and the UTAUT2 model, this study identifies five operational variables: Performance Expectancy, Hedonic Motivation, Perceived Trust, Behavioral Intention, and Actual Behavior. Data was collected from 100 respondents, who are TikTok users and part of Generation Z. The results show that Performance Expectancy and Hedonic Motivation significantly influence Perceived Trust and Behavioral Intention. Furthermore, Behavioral Intention significantly impacts Actual Behavior in the context of purchase decisions. This study provides insights into how MSMEs in the culinary sector can leverage TikTok to strengthen their marketing strategies and attract the attention of Gen Z consumers in Medan.
 
a IMPLEMENTASI PROFIL PELAJAR PANCASILA MELALUI PELATIHAN PEMBUATAN ECOBRICK SISWA TINGKATAN SEKOLAH DASAR DESA WOTANMAS JEDONG KECAMATAN NGORO
No full textPada dasarnya, kemasan plastik dapat didaur ulang dan dimanfaatkan menjadi sesuatu hal yang bermanfaat. Salah satu upaya dalam penanggulangan sampah yakni melalui pemanfaatan ecobrick. Pengenalan dan pelatihan ecobrick bagi siswa Sekolah Dasar Wotanmas Jedong merupakan bentuk pelatihan pembuatan kerajinan dengan memanfaatkan sampah plastik yang terdapat di lingkungan sekitar. Kegiatan ini bertujuan untuk menanamkan kesadaran sejak dini mengenai penanggulangan sampah plastik yang sulit terurai dan dapat mewujudkan generasi yang sadar akan kondisi lingkungan yang bersih dan sehat sekaligus sebagai bemtuk implementasi penerapan profil pelajar Pancasila (P5). Proses pelaksanaan program dilakukan selama dua minggu di dua sekolah. Hasilnya para peserta didik mampu dalam membuat kerajinan ecobrick berupa kursi pendek/dingklik dan memahami mengenai pengolahan sampah plastik. Melalui kegiatan ini menjadi upaya menumbuhkan sikap-sikap profil pelajar Pancasila seperti bergotong royong, berkebhinekaan global, bernalar kritis, kreatif, mandiri, dan berakhlak mulia dapat diterapkan. Pelatihan kegiatan ecobrick ini dapat menjadi sebuah gerakan yang dapat mengurangi limbah sampah plastik menjadi barang nilai guna dan estetika.  
Rancang Bangun Alat Pengolahan Sampah Plastik Menjadi Bahan Bakar Alternatif dengan Metode Pirolisis
Full text linkEnergi memiliki peran yang sangat penting dalam kehidupan manusia, terutama di Indonesia yang masih mengandalkan minyak bumi sebagai sumber energi utama. Berbagai produk hasil minyak bumi, seperti LPG, bensin, dan avtur, mendominasi kebutuhan energi sehari-hari. Namun, cadangan minyak bumi di Indonesia diperkirakan akan habis dalam beberapa dekade, sehingga penting untuk mencari solusi alternatif. Selain itu, masalah lingkungan yang diakibatkan oleh sampah plastik semakin mengkhawatirkan, dengan Indonesia menjadi salah satu penyumbang sampah plastik terbesar di dunia. Plastik membutuhkan waktu hingga ratusan tahun untuk terurai dan sering kali berakhir mencemari lautan serta membahayakan ekosistem laut. Salah satu solusi yang dapat mengatasi masalah lingkungan sekaligus menyediakan sumber energi alternatif adalah mengonversi sampah plastik menjadi bahan bakar melalui metode pirolisis. Plastik, yang berasal dari minyak bumi dan memiliki nilai kalor tinggi, dapat diolah kembali menjadi bahan bakar cair. Penelitian terkait konversi sampah plastik, khususnya jenis Polypropylene (PP), telah dilakukan dengan hasil yang cukup prospektif. Pada penelitian ini, dirancang sebuah alat pengolahan sampah plastik menggunakan metode pirolisis. Alat tersebut diuji dengan menggunakan plastik PP dan katalis pasir kuarsa, menghasilkan bahan bakar cair dalam jumlah yang signifikan pada suhu tertentu. Meskipun hasil yang diperoleh masih perlu dioptimalkan, teknologi ini menunjukkan potensi besar dalam mengatasi permasalahan sampah plastik dan kelangkaan bahan bakar di masa depan