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Analisis Kejadian Risiko Produksi Kangkung pada Urban Farming (Studi Kasus di Greenhouse X)
Get PDFThe risk management process begins with identifying potential risks that may occur in a business. Greenhouse X is an urban farming enterprise in Bandung City whose supply of water spinach (kangkung) has not been able to optimally meet market demand. Greenhouse X also partners with other farmers to help fulfill supply needs, but supplier partners are often inconsistent in meeting supply demands. There are risks in water spinach production that lead to uncertainty in supply quantity, which can harm the business. This research aims to analyze production risk events in hydroponic water spinach at Greenhouse X and its supplier partners. The study uses a qualitative design with a case study method analyzed descriptively. The results identify 19 production risk events with varying severity levels. The highest-risk events with a serious impact (Si=9) are plant death during growth and root rot. Other high-impact risks include harvest delays and unmet product quantity were identified as having extreme impacts (Si=8)
Faktor-faktor yang Memengaruhi Penjualan dan Peramalan Volume Penjualan Pupuk Urea pada PT XYZ
Get PDFThe agroindustry was an important sector in a country's economic development, serving as a key driver in the agricultural and industrial value chain. PT XYZ played a strategic role in the agroindustry sector, particularly in the production and distribution of Urea fertilizer. Based on internal data from PT XYZ, the company experienced fluctuations in Urea fertilizer sales volume over the past few years. This study aimed to analyze the influence of production volume, promotional costs, and distribution costs on the sales volume of Urea fertilizer, as well as to forecast Urea fertilizer sales at PT XYZ in 2025. The research was conducted from January 13 to February 18, 2025, using a case study method. The data sources used in the study were both primary and secondary data. The sample was determined using a non-probability sampling technique with a purposive sampling method. Data analysis was carried out using quantitative methods, including multiple linear regression analysis and trend analysis. The regression results showed that production volume and promotional costs had a significant effect on sales, while distribution costs did not have a significant effect. The sales volume forecast using the quadratic trend method indicated a positive trend, with estimated sales reaching 4,555,253 tons in 2025
Strategi Penguatan Komitmen Terhadap Organisasi untuk Keberlanjutan Bisnis UKM Kuliner: Pendekatan Integratif berdasarkan Temuan Lapangan di Kota Bogor
Get PDFThis study aims to formulate strategies for strengthening organizational commitment that support the sustainability of culinary SMEs in Bogor City. The research adopts a mixed method sequential explanatory approach, in which prior quantitative results are explored further through in-depth interviews. Informants include business owners, managers, and employees of various culinary SMEs. The findings reveal that organizational support, creative innovation, participative leadership, and human capital development are critical elements in sustaining employee loyalty and motivation. Based on thematic analysis and integration with the quantitative model, a strategic framework is developed involving reward systems, skills training, inclusive work culture, and employee empowerment. This study contributes to the development of an organizational commitment–based human resource strategy model within the informal sector
Persepsi Pedagang Bahan Pokok Terhadap Penggunaan QRIS di Pasar Tradisional Pucang Anom Surabaya
Get PDFAdvancing technology has enabled the creation of safer and more efficient payment systems, such as mobile application payments via QRIS (Quick Response Code Indonesian Standard). QRIS usage is not only applied in modern markets but has also been implemented in traditional markets. With the adoption of QRIS across various sectors, including traditional markets, it is expected to bring significant changes to transaction patterns that are typically cash-based. Despite its implementation, not all traders in traditional markets adopt QRIS technology due to limited knowledge and understanding of the technology and concerns about the security of digital payments. Therefore, the objective of this study is to analyze traders' perceptions of QRIS usage in traditional markets. This study will involve a sample of 75 respondents who are staple goods traders in Pucang Anom traditional market in Surabaya. The factors to be examined include ease of use, perceived benefits, credibility, and frequency of use. The results will be analyzed using the Structural Equation Model-Partial Least Square (SEM-PLS) method. By analyzing these factors, this study aims to provide a deeper understanding of the interest in using QRIS among staple goods traders in Pucang Anom traditional market. It is also hoped that this research will offer insights for policy development and more effective educational strategies to encourage QRIS adoption among traders in traditional markets, especially in the Pucang Anom area of Surabaya
Strategi Pengembangan Usaha Tanaman Hias di Plantastic Garden, Kota Tangerang Selatan
Get PDFPlantastic Garden was one of the ornamental plant companies that provided various services, including selling different varieties of ornamental plants, plant rentals, and garden or landscaping services. This study aimed to identify and analyze alternative business development strategies for Plantastic Garden using BMC and BME, the IFE and EFE matrix, and the SWOT matrix. The research was conducted at Plantastic Garden, located in Serpong Utara, South Tangerang City. The study took place from December 2024 to February 2025, involving key informants from within the company. The research method used was a case study. The analytical tools applied included BMC, the IFE Matrix, EFE Matrix, IE Matrix, and SWOT Analysis. The results of this study indicated the addition of a new Customer Segment, namely Event Organizers. The Value Propositions that needed improvement included enhancing the portfolio in landscaping services. The Channels that were added and improved involved creating a website and optimizing e-commerce platforms for selling plant products, such as Shopee and Tokopedia. Customer Relationship improvements could be made by enhancing CRM services for consumers through the implementation of CRM software applications. Revenue Streams could be increased by adding a new business line in Plantastic Garden, specifically by organizing workshops. For Key Resources, additional permanent staff were required for landscape architecture and finance departments. The Key Activities that needed improvement included training for frontline staff to better serve customers, as well as the development of SOPs and digital stock-taking systems. The Key Partnerships that needed enhancement involved collaborations with live-sale sellers. Regarding the Cost Structure, no additional components were necessary, but cash flow monitoring across different business lines was required
Analisis Usaha dan Nilai Tambah Kerupuk Gurita di Kecamatan Maje Kabupaten Kaur
Get PDFThe octopus cracker business of the Ke'ite Maju Fish Processing and Marketing Group is one of the businesses originating from Maje District, Kaur Regency, where the activities carried out are changing the primary form into new products. The purpose of this study is to analyze the efficiency of the octopus cracker business and analyze the added value of the octopus cracker business of the Ke'ite Maju Fish Processing and Marketing Group in Maje District, Kaur Regency. The research was conducted from October to November 2023. The location determination was carried out deliberately (purposive sampling). The method of determining and taking respondents was carried out deliberately (purposive sampling). To analyze the efficiency of the octopus cracker business, the Ke'ite Maju Fish Processing and Marketing Group in Maje District, Kaur Regency used the Revenue Cost Ratio (R/C Ratio) and Break Even Point (BEP). Meanwhile, to analyze the added value of the octopus cracker business, the Ke'ite Maju Fish Processing and Marketing Group in Maje District, Kaur Regency used the Hayami method. The results of the octopus cracker business analysis have a Revenue Cost Ratio (R/C Ratio) value of 1.42. Break Even Point (BEP) Production of 12 packs and Break Even Point (BEP) Price of Rp. 19,504.34/pack which shows that the octopus cracker business of the Ke'ite Maju Fish Processing and Marketing Group is Efficient to be worked on. Furthermore, the added value of octopus crackers is Rp. 100,358.09/kg with an added value ratio of 61.27 percent. This means that the added value is relatively high
Analisis Volatilitas Harga Daging Sapi di Kota Bandung : Pendekatan ARCH-GARCH
Get PDFFluctuating beef prices in Bandung City have an impact on economic stability. Therefore, the government is expected to form various efforts as an anticipation in maintaining beef price stability. There are parameters that need to be considered in the formation of these efforts, namely by analyzing the periods that affect price movements based on the calculation of price volatility values from ARCH-GARCH modeling. The purpose of this study is to determine the model and volatility value of beef prices, and to analyze the periods that affect the volatility value of beef prices. This research was conducted using secondary time series data obtained through a sequential survey method of beef commodity price samples for the period January 2017 to December 2024 in Bandung City. The appropriate model in calculating beef price volatility is GARCH(1,1) with an ARCH coefficient value of 0.464415 or relatively small compared to the GARCH coefficient of 0.607130, so that the volatility value of beef prices tends to increase when the variance value in the previous period is large. The factors that influence the movement of beef prices in Bandung City include the month of Ramadan and Eid al-Fitr, the imposition of restrictions on community activities due to Covid-19, and disease outbreaks that infect beef cattle, especially foot and mouth disease (FMD). Considering that most of the consumers in Bandung are middle to upper class and tourists visiting the city, the local government needs to pay attention to the beef supply at the city level
Dinamika Keberhasilan Program Bertani Untuk Negeri di Kecamatan Gekbrong dalam Perspektif Persepsi dan Partisipasi
Get PDFThe Bertani Untuk Negeri program is an agricultural empowerment initiative aimed at improving farming productivity, implementing standard operating procedures (SOP), and enhancing farmers’ welfare. Implemented in Gekbrong Subdistrict, Cianjur Regency, the program involves farmers as key actors. Its success depends largely on farmers' active participation and their perceptions of the program’s benefits and effectiveness. This study analyzes: (1) the influence of perceptions on farmer participation, (2) the influence of perceptions on program success, and (3) the influence of participation on program success. Conducted from February to June 2024, the study used a quantitative approach through surveys and questionnaires with 104 farmers from a population of 144. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). Results show that farmers’ perceptions positively and significantly influence participation and program success. Participation has a stronger impact on program success and partially mediates the effect of perception. These findings highlight that positive perceptions and active farmer participation are critical for achieving program goals, including improving productivity, applying SOP, and increasing income
Pengaruh Pesan Pemasaran Melalui Media Sosial “Instagram” Terhadap Minat Beli Produk Di CV Tirta Fertindo Pratama
Get PDFThis study aimed to analyze the influence of marketing messages that were delivered by CV Tirta Fertindo Pratama through social media Instagram on consumer purchase intention. The research was conducted on the Instagram account @fertindo_semarang. The research method in this study was a case study method with a Non-Probability Sampling technique. The sample consisted of 100 respondents, who were followers of the @fertindo_semarang Instagram account. The data analysis method that was applied in this study was quantitative analysis using multiple linear regression analysis. The results of the study showed that the variables message structure (X1), message format (X2), message content (X3), message source (X4), age (X5), and education (X6) simultaneously had a significant effect on purchase intention (Y). These six independent variables contributed 75.4% to the dependent variable, which was purchase intention. In the partial test (t-test), the findings revealed that structure, format, and content of the social media of @fertindo_semarang had a positive and significant influence on purchase intention. Message source had a positive but not significant influence. Age had a negative and did not significant influence on purchase intention. Education had a negative but had significant influence on purchase intention. The variable that had the most dominant influence on purchase intention was message content, as it had the lowest significance value and the highest beta coefficient
Tingkat Adopsi Inovasi Pemasaran Digital pada Pelaku Agribisnis Olahan Limbah Kelapa di Kecamatan Cimerak Kabupaten Pangandaran
Get PDFThe problem that is the centre of attention in agribusiness development is the effort to accelerate the process of technological innovation, both a new innovation and modification of the agribusiness system, then transform it into the basis for the development of the agribusiness. The purpose of this study was to analyse the level of adoption of digital marketing innovations in coconut waste processed agribusiness actors in Cimerak District, Pangandaran Regency. This research uses quantitative research design with survey method. The analysis used was descriptive analysis and inferential analysis. The results showed that the level of adoption of digital marketing innovations in coconut waste processed agribusiness actors in Cimerak District, Pangandaran Regency was high. In addition, the adoption of digital marketing innovations is also influenced by several variables, namely education, income, and accessibility of agribusiness actors. An increase in these variables will increase the speed of processed coconut waste agribusiness actors in adopting digital marketing innovations