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Kinerja Agribisnis Kelapa Sawit Rakyat di Provinsi Sumatera Utara
Get PDFThe development of palm oil plantation area in North Sumatra was in fact less supported by the resulting productivity has not been matched by corresponding productivity levels. Smallholder palm oil plantations in North Sumatra Province have productivity that tends to be low so that appropriate agribusiness management is needed for the development of palm oil commodities to minimize the production and productivity gap that occurs. This study aims to analyze the performance of smallholder palm oil agribusiness systems based on five agribusiness subsystems. A quantitative research method was employed. The determination of smallholder palm oil farmer respondents was based on stratified random sampling techniques from 33 cities/districts in North Sumatra. A total of 124 smallholder palm oil farmer respondents were sampled. The research data were collected through primary and secondary sources. The data analysis design used was descriptive analysis using the Method of Successive Interval (MSI). The results showed that the performance of the smallholder palm oil agribusiness system was in the good category. The result handling subsystem is perceived by farmers as more important and more prioritized than the input subsystem, production subsystem, marketing subsystem, and supporting subsystem. The yield handling subsystem will affect the quality of fresh fruit bunches and the yield of palm oil produced. It is necessary to strengthen the role of farmer-level institutions in palm oil processing and marketing in order to improve the bargaining position of farmers through efforts to improve the ability of farmers and increase good cooperation
Strategi Pemasaran Sayuran Hidroponik di Griya Hijau Hidroponik
Get PDFGriya Hijau Hidroponik, as one of the hydroponic vegetable suppliers in Bandung, faces challenges due to a decline in hydroponic vegetable sales caused by suboptimal marketing methods. This study aims to analyze the marketing strategy for hydroponic vegetables at Griya Hijau Hidroponik using the Business Model Canvas (BMC) approach and SWOT analysis. The main objective of this research is to understand the business performance of hydroponic vegetables and the marketing strategies implemented by Griya Hijau Hidroponik. The research method used includes SWOT analysis to identify internal and external factors affecting the business, as well as BMC to understand the business model applied. The results of the SWOT analysis indicate that Griya Hijau Hidroponik is positioned in Quadrant I, meaning the company is in a favorable condition with opportunities and strengths that can be maximized. Based on the findings, the recommended marketing strategies include utilizing certifications and expertise to produce high-quality products, expanding marketing to business consumer segments, and enhancing promotion and education through social media content. The implementation of these strategies is expected to improve the competitiveness and sustainability of Griya Hijau Hidroponik in the hydroponic agriculture industry
Etika Komunikasi Bisnis dalam Strategi Pemasaran Produk Bertani Agro Farm di Media Sosial Instagram
Get PDFMarketing strategies through social media, especially Instagram, are currently one of the main choices for business actors in promoting products. This study was conducted with the aim of understanding how the principles of business communication ethics are applied in Bertani Agro Farm's marketing strategy on Instagram. The study was conducted for one month, from April to May 2025, with a qualitative approach and supported by quantitative data. Data were obtained through observation, interviews with the owner of Bertani Agro Farm, documentation, and consumer perceptions who are followers of the Bertani Agro Farm Instagram account. The validity of the data was tested through source triangulation, while the analysis was carried out descriptively-qualitatively. These findings are expected to be a reference for business actors in developing ethical marketing strategies in promotional content. However, two-way communication still needs to be improved. Business communication ethics have been shown to play a role in building consumer trust and loyalty, making it an essential strategy in digital marketing. This study is expected to be a reference for business actors in developing ethical marketing strategies
Pola Kemitraan dan Pendapatan Peternak di KPT Maju Sejahtera Kecamatan Tanjung Sari Kabupaten Lampung Selatan
Get PDFThe purposes of this research are to: ascertain the pattern, mechanisms, rights and responsibilities, and evaluation of partnerships carried out by KPT Maju Sejahtera; analyze the income of both partner and non-partner cattle breeders; in addition to analyze the variables influencing breeders choices to form partnerships. The research location was chosen purposively, taking into account that KPT Maju Sejahtera has been running a partnership program since 2017 and that South Lampung District is one of the population centres or beef cattle areas in Lampung Province. About 66 participants were chosen at random to participate in the research as respondents. The months of January through February in 2024 were used for data collection. The analysis method used to answer the first purpose was descriptive qualitative analysis; farming business analysis was used to answer the second; and binary logistic regression analysis was used to answer the third. The results showed that KPT Maju Sejahtera and IACCB had formed an agribusiness operational cooperation patternship pattern. The evaluation results of the partnership established between IACCB and KPT Maju Sejahtera showed that the partnership was going well in accordance with the agreed cooperation agreement. The average income for livestock business in Tanjung Sari sub-district was IDR 19.906.090,91 for partners and IDR 14.820.030,30 for non partner breeders. Breeders’ decisions to partner are influenced more positively by factors like age, education, and income
Gender dan Industri Kecil Agro di Pedesaan Tasikmalaya
Get PDFWhile the number of female-gendered small industry entrepreneurs is growing, research in this area has not kept pace. This article critically reviews the current situation of women entrepreneurs in rural areas. We analyze the social, cultural, organizational and individual barriers that women entrepreneurs may face. This study interviewed 23 women entrepreneurs who own small agro-industries in Tasikmalaya district, a pilot project area for small agro-industry development in West Java. Our findings show that self efficacy is a common individual problem among rural women entrepreneurs, in addition to their suboptimal organizational capacity. Meanwhile, social and cultural barriers are currently minimal in rural areas. To improve self-efficacy, a personal approach is needed in the form of training, mentoring, and social support. Meanwhile, to improve organizational capacity, it is necessary to strengthen structural aspects such as management, technology, networking, and financing. We argue for the need to adopt more critical approaches, such as feminist discourse analysis and critical socio-technological perspectives to inform future research, and explain various phenomena related to women's entrepreneurship that have not been adequately studied
Analisis Keputusan Petani Menggunakan Pupuk Organik, Anorganik, dan Campuran Pada Usahatani Padi Sawah
Get PDFThe scarcity of chemical fertilizers has led to an increase in fertilizer prices, so farmers are reluctant to use chemical fertilizers that are too expensive and switch to using organic fertilizers. The application of organic fertilizers is not as a substitute for inorganic fertilizers but as a complement, so that in conventional cultivation organic fertilizers should be used in an integrated manner with inorganic fertilizers to increase soil and plant productivity in a sustainable manner. The purpose of this study was to analyze the decision of the use of organic fertilizers, inorganic fertilizers, and mixtures in rice farming in Sei Bamban Kiri village, Sei Bamban district, Serdang Bedagai Regency. Determination of the research area is done purposively. The sample size is determined by the Slovin method, which is as many as 90 respondents. The method of analysis to analyze the decision of farmers in purchasing the type of fertilizer used is multinomial logistic regression. The results showed that the age and number of family members have a big role in improving the decision of farmers to use fully organic fertilizer. Education Level, age, land area, and having a side job have a big influence in improving farmers ' decisions to use inorganic fertilizers. The level of Education, number of family members, land area, and care for the ecosystem have a big role in improving farmers ' decisions to use mixed fertilizers
Strategi Pengembangan Integrasi Usaha Hidroponik Jatinangor Urban Farming
Get PDFJatinangor Urban Farming is one of the urban farming business groups that originated from the utilization of unused land. In the beginning, Jatinangor Urban Farming only focused on the process of cultivation to hydroponic sales only. Over time, the owner and group members tried to integrate their business into a culinary and agro-education business. However, the main challenge faced by Jatinangor Urban Farming is the absence of an effective and structured development strategy as a guideline in integrating the business. So, this research was conducted to see the current condition of the Jatinangor Urban Farming business, by identifying internal and external environmental factors so as to form an appropriate alternative development strategy. The design and approach of this research is descriptive qualitative and case study. Data collection was carried out through interviews and observations to decision makers at Jatinangor Urban Farming consisting of 3 people, complemented by strengthening information data from 16 informants who had visited Jatinangor Urban Farming. Data analysis was carried out using the IFE, IFE, IE, SWOT, and QSPM matrixs. The calculation results show the total score on the IFE Matrix and EFE Matrix indicates the group's internal and external factors are above average. The current position of Jatinangor Urban Farming based on the IE matrix is in cell V, namely the position of the strategy to maintain and maintain (Hold and Maintain). Based on the SWOT matrix, four alternative strategies are obtained with the priority order of strategies in QSPM are (1) Strengthening business management and planning by building a more professional business management structure, (2) Innovative product development strategies and maximizing the use of business diversification (culinary and agroeducation), (3) Partnership and Market Expansion Strategies, (4) Improving branding through social media and doing digital marketing
Hubungan Antara Perilaku Konsumen dengan Keputusan Pembelian Sayur dan Buah Secara Online di Kalangan Mahasiswa Universitas Padjadjaran
Get PDFE-commerce in Indonesia has grown rapidly with the following increased use of the internet, which has also influenced the rise of online agricultural product transactions. This growth is driven by several benefits, such as saving on transportation costs, labour, and time. However, it is unfortunate that the consumption of vegetables and fruits in Indonesia remains relatively low. As a part of the Indonesian society, university students in Indonesia also exhibit low consumption levels of vegetables and fruits, which is influenced by the changes in their consumption behaviour since the start of college. Therefore, this study aims to investigate whether there is a relationship between consumer behaviour and online purchasing decisions for vegetables and fruits among university students. The respondents in this study were 100 undergraduate and diploma students from the Faculty of Agriculture at Universitas Padjadjaran. The analytical methods used in this research included descriptive statistics, inferential statistics using the chi-square test, and cross-tabulation analysis. The results of the study indicate that cultural factor, social factor, and personality factor are related to consumer purchase decisions. Cultural and personality factors were found to have a significant impact on students' decisions to purchase vegetables and fruits online. While social factors, although not significant, also influence consumers' decisions to purchase vegetables and fruits via online
Analisis Manfaat Ekonomi, Ekologi, dan Sosial pada Integrasi Padi-Itik (Studi Kasus Pertanian Terpadu Pakkampi Kabupaten Sidenreng Rappang)
Get PDFSustainable farming systems are a solution to overcome the challenges of conventional rice cultivation which still relies on chemicals and has high production costs. One sustainable approach is rice-duck integration, which combines rice cultivation with duck rearing to increase productivity and efficiency of farming businesses. This research aims to analyze the economic, ecological and social benefits of the rice-duck integration system in Pakkampi Farming Enterprises, Panca Rijang District, Sidenreng Rappang Regency. This research uses a quantitative descriptive method with purposive sampling technique. Data was collected through interviews and secondary data analysis from the local Agriculture Service. Data analysis was carried out descriptively. For the economic aspect, descriptive analysis is used to calculate business efficiency using the R/C ratio (Revenue to Cost Ratio). Meanwhile, the ecological aspect uses quantitative soil testing using a soil testing device (PUTS) and the social aspect is analyzed using quantitative descriptive methods. The research results show that the rice-duck integration system provides significant economic benefits with an R/C ratio of 5.7, indicating that this business is very profitable. From an ecological aspect, this system reduces the use of chemical pesticides through natural pest control by ducks and increases soil fertility with duck droppings as organic fertilizer. Socially, this integration strengthens cooperation between farmers, improves farmer welfare, and provides healthier food products. Thus, the rice-duck integration system has proven to be a sustainable, efficient and effective agricultural model for local farmers.
Pengaruh Brand Equity dan Gaya Hidup Sehat terhadap Keputusan Pembelian Produk Plant-Based Meat Merek Meatless Kingdom
Get PDFPlant-based meat is a vegetable process made with the texture, taste, and nutrition as similar to meat as possible. The plant-based meat focus in this study was focusing on the Meatless Kingdom brand. This study aims to analyze the influence of brand equity consisting of brand awareness, brand association, perceived quality, and brand loyalty as well as a healthy lifestyle on the decision to purchase plant-based meat products from Meatless Kingdom. This study was conducted from October 2024 to January 2025. The determination of the sample is purposively sampling, which is for consumers who have purchased the product at least once and are at least 17 years old. The number of samples was determined by Lemeshow's formula, which was 96 respondents. Primary data were obtained from questionnaires distributed online and secondary data were obtained from journal literature and books. This study used a case study method using a quantitative approach. Instrument tests were conducted on 32 respondents with a validity and reliability test. A normality test and a classical assumption test were conducted to test the regression model used. Analysis of data to determine the effect using multiple linear regression analysis which includes the coefficient of determination test, F test, and t test. The results of the study found that brand awareness, brand association, perceived quality, brand loyalty, and healthy lifestyle influenced the decision to purchase plant-based meat products from Meatless Kingdom both simultaneously and partially