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Analisis Tingkat Kepuasan Konsumen Melon di Hortimart Agro Center Kabupaten Semarang
Get PDFConsumer satisfaction is a condition where consumers expect products or services that are in accordance with their wishes. The study aimed to analyze the level of Melon’s consumers’ satisfaction at Hortimart Agro Center based on variables of product quality, price, service quality and promotion. The research was expected to bring benefit in determining the policies taken by the Hortimart Agro Center to increase Melon’s customers’ satisfaction. The research was conducted from February to March 2023. The research location was at Hortimart Agro Center. The research method used in the study was a survey. Respondents were determined by accidental sampling method with a sample size of 100 respondents. Data analysed were using Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI) analysis to analyze the level of Melon’s consumers’ satisfaction at Hortimart Agro Center based on the factors that affect consumer satisfaction namely product quality, price, service quality and promotion. The results showed that there are in Quadrant I (two attributes namely design and promotional publicity), Quadrant II (ten attributes namely quality, taste, durability, benefits, price in accordance with quality, as well as reliable and responsive Hortimart employee services), Quadrant III (four attributes namely affordable prices than prices elsewhere and Hortimart promotions through advertising media and brochures), Quadrant IV (no attributes). Melon’s consumers’ satisfaction value at Hortimart Agro Center reached 83.05% which is in the very satisfied category
Pengaruh Kualitas Pelayanan Penjual Terhadap Keputusan Pembelian Pelanggan pada Daging Ayam Lokal di Pasar Tradisional Kota Bandung
Get PDFTraditional markets are one place to sell local chicken meat. Every seller must have a strategy for selling their merchandise to customers in order to be superior to other sellers. One strategy used by sellers is to improve the service quality provided to customers. The aim of this study is to analyze the influence of the service quality on customer’s purchase decision for local chicken meat in Bandung City Traditional Market. The research method is using a survey method with a quantitative approach. The sampling technique in this study is using accidental sampling method by determining the number of samples using the Lameshow formula, totaling 100 people. Data collection was carried out in October – November. The data analysis technique is using simple linear regression analysis. The results show that the service quality variable is in the high category with a percentage of 98% and the purchase decision variable is in the high category with a percentage of 89%. This study shows that seller service quality has a positive and significant influence on customer’s purchase decision for local chicken meat in Bandung City Traditional Market
Analisis Peluang Pasar Suplemen Tulang Berbahan Aktif Tanaman Lokal di Jawa Tengah
Get PDFThe research was conducted to determine the market aspects of innovative bone supplement products in the form of effervescent tablets that utilize local plant from Central Java by analyzing interest, competitors, and business potential. The research method was carried out using the method of literature study and development strategy. The data obtained was sourced from Google Trends for information on the level of product interest. A data search through Google was conducted to find competitor information in the market. The analysis was conducted using interest analysis using Google Trends, SWOT analysis, and competitor analysis. The results showed that this supplement product has a great opportunity and is able to compete with other products to sell in the market of Central Java Province, because the supplements presented have many advantages compared to other similar products in terms of price, content, and target consumers
Sikap dan Preferensi Konsumen Terhadap Keputusan Pembelian Buah Pisang Ambon dan Cavendish di Kota Pangkalpinang
Get PDFThis research aims to analyze consumer attitudes and preferences regarding purchasing decisions for Ambon bananas and Cavendish bananas in Pangkalpinang City. Data collection was carried out from August to September 2023 in Pangkalpinang City. The sampling method used was purposive sampling with a sample size of 100 respondents. Data analysis using Multiattribute Fishbein and Conjoint. The results of the research show that there are differences in consumer attitudes and preferences between Ambon bananas and Cavendish bananas. Consumer attitudes towards the attributes that are most considered in purchasing decisions for Ambon bananas are taste, price, skin cleanliness, size and skin color, respectively, while for Cavendish bananas namely skin cleanliness, skin color, taste, price and size. Consumer preferences for Ambon bananas in Pangkalpinang City are bananas that have a sweet taste, bananas that are > 14 cm long, greenish yellow in color, fairly cheap prices, and bananas that have skin that has no spots. The order of importance values explains the attributes of Ambon bananas that consumers pay most attention to when buying bananas, namely the taste of the banana, the price of the banana, the cleanliness of the banana peel, the size of the banana, and the color of the banana peel. Consumer preferences for Cavendish bananas are bananas that have a sweet taste, bananas that are > 14 cm long, have a yellow skin color, a fairly cheap price, and bananas that have skin that has no spots. The order of importance values explains the attributes of Cavendish bananas that consumers pay most attention to when buying bananas, namely the taste of the banana, the color of the banana peel, the cleanliness of the banana peel, the size of the banana and the price of the banana
Faktor-faktor yang Memengaruhi Kepuasan Konsumen dan Loyalitas Konsumen Beras BULOG di Kota Pangkalpinang
Get PDFThis study aims to determine the effect of product quality, price and product health on consumer satisfaction and consumer loyalty of BULOG rice in Pangkalpinang City. The time and place of this research was conducted from August 2023 to September 2023 in Pangkalpinang City. The research method used is the survey method. While the sampling method used is purposive sampling with a sample size of 100 respondents. Data analysis using SEM-PLS (Structural Equation Modelling-Partial Least Square) analysis with SmartPLS Version 4.0 software. The results showed that product quality and price directly have a significant effect on the satisfaction and loyalty of consumers who consumer BULOG rice. Consumer satisfaction has a significant effect on consumer loyalty. Meanwhile, product health has no significant effect on customer satisfaction. The results of indirect research on rice prices have a significant effect on loyalty through customer satisfaction, while product quality and product health have no significant effect on loyalty through customer satisfaction
Analisis Faktor-Faktor yang Mempengaruhi Pendapatan Usahatani Cabai Merah di Kecamatan Siborongborong Kabupaten Tapanuli Utara
No full textCurly red chili is a horticultural commodity with high economic value in Indonesia. High economic value is a motivation for curly red chili farmers in running their farming business to get maximum income. The size of the curly red chili farmers income can be influenced by certain factors. This research aimed to analyze income and analyze the factors that influence curly red chili farming income in Siborongborong District, North Tapanuli Regency. This research was conducted in December 2022-Februari 2023 in Siborongborong District. The research location was determined purposively based on the consideration that the amount of curly red chili production in the Siborongborong District was the highest production in North Tapanuli Regency. The research method used in this study is the survey method. The sample was determined through the census method by taking the entire population of 54 farmers. The data analysis method used were the analysis of production costs, revenue, income, R/C ratio, and multiple linear regression. The results showed that the average of total income of curly red chili farmers in Siborongborong District per planting season was Rp 34.164.744,99 with a R/C ratio of 1,84. The variables of land area, labor outpouring, seed costs, fertilizer costs, pesticide costs, production amounts, and selling prices simultaneously affect curly red chili farming income. The variables of seed costs and pesticide costs partially do not affect curly red chili farming income, while the variables of land area, labor outpouring, fertilizer costs, production amounts, and selling prices affect curly red chili farming income
Analisis Faktor-faktor Produksi Usahatani Tebu di Desa Banyuputih Kecamatan Banyuputih Kabupaten Situbondo
Get PDFThe aim of this research is to identify factors that influence production in the sugar cane farming sector and evaluate the scale of production in sugar cane farming in Banyuputih Village, Banyuputih District, Situbondo Regency. The data used involves primary information obtained directly from farmers, including variables such as name, age, education level, land area, amount of seed used, amount of fertilizer used, and number and type of workforce. Secondary data was also obtained from various agencies and institutions, including the Central Statistics Agency (BPS). The research was carried out on all sugar cane farmers in Banyuputih Village, Banyuputih District, by selecting 30 respondents as samples using non-probability sampling with a purposive sampling technique. The data analysis method applied is the Cobb-Douglas production function model using SPSS software. The research results show that, based on the Cobb-Douglas production function analysis, it can be concluded that sugar cane farming in Banyuputih Village, Banyuputih District, Situbondo Regency, is significantly influenced by the use of seeds, urea fertilizer, phonska fertilizer, and labor. Simultaneously, all observed variables have a significant influence on sugarcane production. Furthermore, the scale of production businesses in sugar cane farming in Banyuputih Village, Banyuputih District, Situbondo Regency, was found to be in a condition of Increasing Return to Scale
Analisis Pendapatan Petani Pala di Desa Rutah, Kecamatan Amahai, Kabupaten Maluku Tengah
Get PDFThis research was conducted in Rutah Village, Amahai District, Central Maluku Regency. This research aims to determine the costs, revenues and income of nutmeg farming in Rutah Village, Amahai District, Central Maluku Regency. Sampling used the purposive sampling method with a sample of 30 farmers. The results of the research show that the average costs incurred for nutmeg farming in terms of seeds and flowers (mace) are IDR. 259,037 per planting season, the average cost incurred for processing candied nutmeg is Rp. 298,062, the average total income obtained by farmers is IDR. 3,811,000 per season, and the average income earned by farmers is IDR 3,186,837 per planting season
Sikap Petani Padi Terhadap Program Pupuk Bersubsidi di Desa Caturharjo Kecamatan Pandak Kabupaten Bantul
Get PDFThe subsidized fertilizer program is a distribution program implemented by the government to help farmers meet farmers' fertilizer needs in rice cultivation. This study aims to, describe the profile of rice farmers, describe the attitude of rice farmers towards the subsidized fertilizer program, describe the factors that correlate with the attitude of farmers to the subsidized fertilizer program. The method used in this study used descriptive analysis. Data collection was carried out by direct interviews with farmers using questionnaire guides. The results showed that the average age of rice farmers in Caturharjo Village had an age range of 56-65 years, and the average education taken at the elementary school level. Rice farmers in Caturharjo Village have experience in farming with a range of 36-50 years, the average area of farmer's arable land is 1,463.33 m2, with the status of ownership of arable land, namely rent. The net income of rice farmers in one planting season is Rp1,000,000-3,000,000, and the number of family members is 3-4 people. The attitude of rice farmers towards the subsidized fertilizer program is included in the good category. Factors correlated with farmers' attitudes to subsidized fertilizer programs. The value of the correlation coefficient was very weak in the variables age (-0.011), education level (0.015), and land area (-0.245) with farmers' attitudes towards subsidized fertilizer programs, while for experience variables (-0.157) had a weak relationship strength with farmers' attitudes towards subsidized fertilizer programs
Faktor Internal dan Eksternal dan Strategi Pengembangan Agribisnis Porang (Studi kasus PT. Al-Fatih Porang Indonesia)
Get PDFPorang (Amorphophallus muelleri Blume) is one type of tuber plant that is starting to be widely produced in Indonesia because it has high economic value. This is because porang is widely used in the food, health, cosmetic, and manufacturing industries. Over the last decade, the export volume has increased drastically. In 2020, the export value of Indonesian porang was dominated by Thailand with a market share of 59.3%, followed by China with a total of 130 shipments, or 47.84% of total porang exports. Export share to Thailand and Australia increased significantly in 2020, with an increase of 920.1% and 526.7%, respectively. The purpose of the study was to determine the internal and external factors that affect the development of porang and obtain strategies for porang development at PT Al-Fatih Porang Indonesia. Qualitative descriptive research with Porter's Diamond Theory to determine the competitive position of porang agribusiness and SWOT analysis to determine the internal and external factors of porang agribusiness at PT Al-Fatih Porang Indonesia The results of Porter's Diamond Theory analysis showed that in PT Al-fatih Porang Indonesia's conduct of porang agribusiness development, each subsystem has not been mutually supportive and related to each other. This can be seen in the marketing and agribusiness subsystem, which is still difficult. The appropriate strategy for the development of porang at PT. Al-Fatih Porang Indonesia is to optimise the utilisation of porang