e-Jurnal STIE Pasaman (Sekolah Tinggi Ilmu Ekonomi)
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DETERMINING THE MARKETING STRATEGY OF STIE MAHAPUTRA RIAU USING THE K-MEANS CLUSTERING ALGORITHM METHOD
No full textThe difficulty of getting new prospective students requires STIE Mahaputra Riau to be able to design an effective and efficient marketing strategy. This study aims to determine a marketing strategy using the K-Means Clustering method. The K-Means Clustering algorithm method is to cluster data based on the attributes of student name, school of origin, area of origin and chosen study program, so that cluster data output is obtained that can be used in making marketing strategy decisions. The sample data used in this study are data from high school, vocational high school or equivalent students who are in the third grade in 2023, specifically for the province of Riau and its surroundings, totaling 750 data. The results of this study indicate that based on the total student data of 750 people, they are grouped into 3 clusters. Cluster 1 consists of 145 people from Rokan Hulu, Indragiri Hilir, Bengkalis, Kuantansingingi and West Sumatra Regencies. Cluster 2 consists of 344 people from Kampar and Indragiri Hulu Regencies. And cluster 3 as many as 261 people from Pelalawan, Siak and Rokan Hilir Regencies. It was also found in each cluster, the study program with the most interest was the S1 Management study program. So the marketing strategy implemented should pay attention to the area of origin and the study program chosen as the basis for implementing policies in accepting new prospective students.Keywords : Data Mining, Marketing Strategy, Clustering, K-Means Metho
ANALYSIS OF THE UTILIZATION OF COMPETENCY ASSESSMENT RESULTS FOR FUNCTIONAL AUDITOR POSITIONS IN THE AUDIT BOARD OF THE REPUBLIC OF INDONESIA
No full textThis study aims to analyze the utilization of competency assessment results for functional auditor officials at the Auditorate General of Audit V, The Audit Board of The Republik of Indonesia (BPK). The research examines how competency assessment results are utilized in career development, competency enhancement, and the assignment of functional auditor officials at BPK. The study employs a qualitative descriptive method with informants from HR management, structural officials in technical examination units, and stakeholders of functional auditor positions. Primary and secondary data were collected through interviews, observations, and documentation, subsequently analyzed using data reduction analysis techniques. The research findings indicate that BPK has systematically and objectively implemented competency assessments. These competency assessment results are used for objective career development, targeted competency enhancement, and as guidelines in assigning functional officials, thereby enhancing their professionalism. This study contributes to the discourse on the utilization of competency assessments as part of talent management at BPK, particularly in the management of functional positions. The implications of this research underscore the importance of using competency assessments as instruments to support strategic decision-making related to career development and HR management within government institutions.Keywords: competency assessment, functional positions, human resource managemen
LEADERSHIP, MOTIVATION AND EMPLOYEE PERFORMANCE: THE ROLE OF EMPLOYEE ENGAGEMENT MEDIATION AT COVID-19 REFERRAL HOSPITALS IN MALANG CITY
No full textBusinesses need to endure the economic downturn because of the COVID-19 pandemic's effects. The organization must continue to operate through its personnel. When the corona virus is a threat, workers must continue to be motivated to put in more effort. In order to further boost employee engagement, the company's leadership was also put to the test in terms of their ability to influence the workforce. This kind of research uses a survey approach and is quantitative in nature. This study was carried out at the Malang Covid Referral Hospital. Using proportionate stratified random sampling, 100 respondents made up the research sample. The findings indicate that: 1) motivation directly affects employee engagement; 2) motivation directly affects employee performance; 3) leadership directly affects employee engagement; 4) leadership directly affects employee performance; 5) employee engagement directly affects employee performance; 6) motivation directly affects employee performance through employee engagement as an intervening variable; and 7) leadership directly affects employee performance through employee engagement as an intervening variable.Keywords: Employee Engagement, Leadership, Motivation, Performance
EFFECT OF GREEN MARKETING MIX ON PURCHASE INTENTION: MODERATING ROLE OF ENVIRONMENTAL KNOWLEDGE
No full textThis study investigates the moderating effect of environmental knowledge on the relationship between green marketing mix and purchase intentions. As consumer environmental awareness rises, so does the trend towards green consumption. However, a purchase intention, or willingness to buy green products, must precede actual green purchasing behavior. This research employs a quantitative survey design. Participants are randomly selected from a database of Instagram visitors and followers. A sample of 100 respondents is gathered using incidental sampling methods. Data is collected through a survey link. SEM analysis is used to analyze the data. The green marketing mix significantly impacts purchase intention, with environmental knowledge acting as a moderator. A T-test reveals a significant difference between the original sample's -0.112 and 0.000 significance values of 1.963 and 1.963, respectively. This suggests that the green marketing mix has a stronger influence on purchase intention than environmental knowledge. Keywords: Environmental Knowledge; Green Marketing Mix; Purchase Intention
PEER-BASED FINANCIAL PRACTICES: INSIGHTS FROM ARISAN SYSTEMS
No full textThis study aims to analyze "arisan," a social gathering common in Indonesia, from the perspective of receivables accounting and investment. The research uses a qualitative descriptive method with an interpretive approach to understand the experiences of participants in Padang. Informants were selected based on their ability to explain their involvement in "arisan," particularly focusing on unique models not commonly found in other areas. Random sampling was used to determine observation locations, allowing researchers to observe and conduct interviews effectively. Data analysis follows the Miles, Huberman, and Saldana model, where data reduction occurred alongside collection to capture the informants' perspectives. The study reveals that participants' motivations for joining "arisan" often stem from a desire to save money and manage receivables. When members receive their funds early, it is viewed as an investment, reflecting their economic motivations. Additionally, some participants use "arisan" as an investment tool, contributing goods or money equivalent to goods to protect their assets from inflation. In conclusion, "arisan" serves not only as a social activity but also as a financial mechanism, where members recognize funds as receivables or investments, offering unique insights into local economic behavior.Keywords: Accounting, Expenditure Cycle, Account Receivable and investment
ANALYSIS OF PROFESSIONALITY OF BHAYANGKARA PERSONNEL OPERATIONAL AT THE STATE SECURITY DIRECTORATE OF THE SECURITY INTELLIGENCE AGENCY OF INDONESIAN NATIONAL POLICE
No full textThe professionalism of State Security Directorate personnel is crucial for achieving superior, sharp, and reliable security intelligence. However, there is ambiguity in the placement of operational supervisory roles within the Directorate. The researcher identifies performance, competence, Loyalty, and accountability as key factors influencing the professionalism of the Indonesian National Police Security Intelligence's operational supervisory personnel (BOP). The research's primary objective is to analyze the issues surrounding the mismatch between BOP placements and operational directorate needs. It also aims to devise effective strategies to enhance BOP personnel professionalism. The research employs qualitative methods, including literature review, observations at the State Security Directorate, and interviews. The findings reveal three main issues. First, suboptimal professionalism is attributed to inadequate technical, managerial, and sociocultural competencies affecting performance. Second, the soft tools, such as career policies and functional positions in the Security Intelligence operational directorate, need optimization. Finally, increased performance, competence, Loyalty, and accountability are vital drivers for enhancing the professionalism of operational supervisory personnel within the State Security Directorate of the Indonesian National Police Security Intelligence Agency. Keywords: performance, competence, Loyalty, accountability and professionalis
THE INFLUENCE OF CUSTOMER ORIENTATION ON MSME PERFORMANCE, WITH SOCIAL MEDIA ADOPTION AS A MODERATION VARIABLE (STUDY ON MSME CULINARY SECTOR IN PEKANBARU CITY)
No full textThe aim of this research is to examine the influence of customer orientationon MSME performance mediated by social media adoption. This research was conducted with a research sample of 115 respondents in the culinary sector of MSMEs in Pekanbaru City. This research adopts a quantitative approach with a descriptive point of view. Sampling is usually done randomly. Structural Equation Modeling software based on Partial Least Square (SEM-PLS). The results of this research show that customer orientation and social media adoption have a direct relationship with the performance of MSMEs. In an indirect relationship, customer orientation influences MSME performance through social media adoption. Keywords: Customer orientation, performance, social media adoptio
DETERMINANTS OF HEAVILY DAMAGED FIXED ASSETS MANAGEMENT SUCCESSFUL MODERATED BY LEADER COMMITMENT
No full textThe objective of this research is to examine the effect of human resource (HR) competence, supervision and control, and regulation on successful damaged fixed assets management moderated by leader commitment in central government. The research was conducted at the Ministry of Public Works and Housing (PUPR) with 139 respondents whose selection was carried out with certain criteria or judgmental sampling method. The sample consists of employees who are accustomed to processing damaged fixed assets management so that they are expected to have a good understanding of State-Owned Assets (BMN) management. The data analysis method uses SEM-PLS with the help of the SmartPLS 3.0 program. The results showed that HR competence, supervision and control, and regulation positively affect the successful damaged fixed assets management. Furthermore, leader commitment as a moderating variable cannot strengthen the relationship between HR competence on the successful damaged fixed assets management, weaken the relationship between supervision and control on the successful damaged fixed assets management, but can strengthen the relationship between regulation on the successful damaged fixed assets management
INFLUENCE OF WORK-LIFE BALANCE AND WORK ENVIRONMENT ON JOB SATISFACTION WITH EMPLOYEE ENGAGEMENT IN WEST JAKARTA MALLS
No full textThis study uses quantitative methods to examine the effect of work-life balance and work environment on job satisfaction, with employee engagement as an intervening variable among mall employees in West Jakarta. Using the SmartPLS program version 4.0, this study tested the validity, reliability, and causal relationships between variables. The results showed that work-life balance and work environment significantly influence job satisfaction, with employee engagement as a mediating variable. Good work-life balance, low work pressure, job stability, and a comfortable and supportive work environment increase job satisfaction. High employee engagement also contributes positively to job satisfaction, although it weakens the effect of work-life balance. This study concludes that mall management needs to maintain a work-life balance, a good work environment, and enhance employee engagement to achieve optimal job satisfaction. Additionally, survey data indicate that job satisfaction among employees is still relatively low, due to suboptimal work-life balance, work environment, and employee engagement. Improving job satisfaction depends not only on employees but also on various factors within the company. This study provides additional insights into employee engagement as an intervening variable in the impact of work-life balance and work environment on job satisfaction. Keywords: Work-Life Balance, Work Environment, Job Satisfaction, Employee Engagemen
THE INFLUENCE OF LOAN GROWTH, LOAN TO ASSETS, AND SIZE ON RETURN ON ASSETS THROUGH NON-PERFORMING LOANS IN BANKING COMPANIES
No full textBank performance in the last 10 years has improved marked by an increase in loan growth but followed by a declining trend in profitability. Out of 47 banks, 28 were selected as samples using purposive sampling—data analysis techniques using IBM SPS Amos 24.0 software. From the results of data analysis, the results show that loan growth has a positive and insignificant effect on return on assets, loan to assets has a negative and insignificant effect on return on assets, size has a positive and significant effect on return on assets, loan growth and size have a positive and negligible effect on non-performing loans and loan to assets has a significant negative effect on non-performing loans. The results of mediation testing using the Sobel test, the results show that non-performing loans can provide a partial mediating role in the relationship between loan to assets and return on assets, but non-performing loans cannot act as mediation of the relationship between loan growth and size to the return on assets