e-Jurnal STIE Pasaman (Sekolah Tinggi Ilmu Ekonomi)
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    THE EFFECT OF DIGITAL LITERACY AND E-COMMERCE UTILIZATION ON MSME PERFORMANCE IN BATAM CITY

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    This study aims to analyze the effect of digital literacy and e-commerce utilization on the performance of Micro, Small and Medium Enterprises (MSMEs) in Batam City. Digital literacy is an individual's ability to understand, manage, and utilize information technology effectively in supporting business activities. On the other hand, e-commerce has become a strategic tool that helps MSMEs reach a wider market, improve operational efficiency, and strengthen competitiveness. This research is motivated by the rapid development of technology and the need for MSMEs to adapt to the digital era. The object of this research is MSMEs in Batam city with a sample size of 71 MSMEs. The research data were obtained with the help of questionnaire distribution. The data is processed using the SPSS application. The results of the study are partially digital literacy and ecommerce utilization have a significant effect on MSME performance. Simultaneously, digital literacy and e-commerce utilization have a significant effect on the performance of MSMEs in Batam city. From the results of this study, it is hoped that MSME players can adopt digital in an effort to increase the benefits obtained

    THE IMPORTANT ROLE OF LEADERSHIP STYLE IN ORGANIZATIONAL CHANGE (CASE STUDY AT PT. KARWIKARYA FOREIGN TOURISTS HOUSE TANJUNG PINANG)

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    This research aims to examine the important role of leadership style in organizational change (Case Study at PT. Karwikarya Wisman Graha Tanjungpinang). Organizational change is a multifaceted process involving multiple stakeholders, from employees to leadership, and it has major implications for the overall success of the organization. The leadership style applied in today's digital era can have a significant impact on employee behavior, both positively and negatively. Through qualitative research, with library research, the author collects data by studying and understanding data that is closely related to the problem from books, theories, notes and documents. The findings found that leadership in organizations is described as important, regardless of whether the change directly impacts employees or not, highlighting the need to consider a broader organizational perspective. Members underscored the importance of servant leadership, collaborative leadership, and open leadership approaches, emphasizing empathy, humility, and adaptability in the face of change. In an era of rapid digital transformation, leadership styles are evolving to include technological competency and an understanding of digital strategy .Keywords: Leadership styles, Organizational change, Digital Transformation

    ETHICS, EXPERIENCE, AND GOVERNMENT PROCUREMENT OVERSIGHT: DISCIPLINE AND SATISFACTION AS MEDIATORS

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    Effective oversight of government procurement remains a significant challenge in the public sector. This study investigates the effects of ethics and work experience on procurement oversight performance in the West Sumatra Provincial Government, with job satisfaction and work discipline examined as mediating variables. Using a quantitative research design, data were collected through 62 valid questionnaires and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The study findings reveal that ethics do not directly improve oversight performance unless mediated by job satisfaction, while work experience significantly influences oversight performance both directly and through job satisfaction. Job satisfaction emerges as the most dominant predictor, significantly mediating the effects of ethics and experience on performance. Work discipline, although positively influenced by ethics and satisfaction, does not significantly contribute to oversight outcomes, either directly or as a mediator. These results emphasize the central role of psychological and attitudinal factors—especially job satisfaction—in shaping the effectiveness of public sector audits. This study contributes to the literature on public procurement oversight by offering empirical support for attribution theory and the behavioral dimensions of human capital. Policy implications include prioritizing efforts to improve ethics, experience, and job satisfaction rather than relying solely on law enforcement-based disciplinary approaches. JEL Classification: H57, M42, D73, J28, O15 Keywords: Procurement Oversight, Ethics, Work Experience, Job Satisfaction, Work Discipline, Public Secto

    FACTORS INFLUENCING THE DECISION TO PURCHASE HALAL PRODUCTS: KNOWLEDGE, PERCEPTION AND RELIGIUS PERSPECTIVE

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    This research aims to analyze the factors that influence consumers in purchasing halal-labeled products in West Langsa District. The method used is quantitative and qualitative data, with data sources consisting of primary data and secondary data. The number of respondents was determined at 100 people, selected using accidental random sampling technique. Data were analyzed using multiple linear regression methods, t test, F test, and coefficient of determination. The results of the t test show that product knowledge and perception of the halal label have a positive and significant influence on the decision to purchase products labeled halal, while religiosity has a positive and insignificant influence on the decision to purchase products labeled halal. The results of the F test show that product knowledge, perception of halal labels, and religiosity together have a positive and significant influence on purchasing decisions for products labeled halal. The independent variable that has the greatest influence on the decision to purchase halal products is product knowledge. It is recommended that companies provide more detailed information on their products, such as composition, benefits, content and so on. In order to give consumers more confidence regarding the products they will use

    ANALYSIS OF FINANCIAL RATIO (CAR, NPL, NIM, LDR) AND INDEPENDENT COMMISSIONERS ON PROFITABILITY IN BANKING ON THE INDONESIAN STOCK EXCHANGE

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    This study aims to analyze the effect of Capital Adequate Ratio (CAR), Non Performing Loan (NPL), Net Interest Margin (NIM), Loan to Deposit Ratio (LDR) and Independent Commissioner on Return on Assets (ROA) in banks listed on the Indonesia Stock Exchange (IDX) during the 2019-2023 period.The research method used is a quantitative approach with testing using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The data source comes from annual reports that have been audited and submitted to the Financial Services Authority. The type of data used is secondary data based on bank financial statements.The results show that CAR and LDR have no significant effect on ROA, while NPL has a negative and significant effect on ROA, but NIM and Independent Commissioner have a positive and significant effect on ROA. This study suggests that adopting a better strategy in managing credit risk management through capital optimization, strengthening governance and can add other ratios as part of the tool to measure bank profitability performance. Keywords: Capital Adequate Ratio, Non Performing Loan, Net Interest Margin, Loan to Deposit Ratio and Independent Commissione

    STRATEGY OF COMPETITIVENESS OF MANDAILING NATAL DODOL CULINARY UMKM (A RESEARCH USING THE PENTAHELIX MODEL)

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    Purpose This article analyzes the external and internal elements that influence the competitiveness strategy of MSME Dodol Khas Mandailing Natal in company growth. The SOAR (Strength, Opportunities, Aspiration, and Result) methodology and the Qualitative Strategic Planning Matrix (QSPM) are used in this article. To develop targeted ambitions, goals, strategies, and commitments to achieve desired results for the company, the SOAR technique is used to identify and evaluate strengths and opportunities. Based on the SOAR matrix analysis conducted, the results of the study produced five alternative strategies, namely: 1). Having outlet facilities to increase sales made by culinary UMKM dodol typical of Mandailing Natal, 2) Conducting sales through resellers as a student empowerment program in exhibitions at educational and public institutions, 3) Forming a UMKM dodol community in Mandailing Natal City, 4) Creating attractive advertisements in the digital world, 5) Empowering UMKM human resources and improving the quality of basic ingredients for making dodol. In addition, the QSPM approach used produces alternative strategies, namely utilizing prime locations and increasing sales by implementing and maximizing promotions both offline and online with a TAS score of 7,100.Keywords: Strategy, Competitiveness, UMKM Dodol, SOAR, QSPM

    THE EFFECT OF EMOTIONAL INTELLIGENCE ON EMPLOYEE ENGAGEMENT WITH WORK LIFE-BALANCE AS AN INTERVENING VARIABLE (CASE STUDY OF A COFFEE SHOP IN PEKANBARU)

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    This study aims to determine the effect of emotional intelligence on employee engagement with work-life balance as an intervening variable (case study of coffee shops in Pekanbaru). The population in this study were all employees who work in coffee shops in Pekanbaru city with an unlimited number. The sampling technique in this study used a non-probability sampling method through purposive probability sampling totaling 100 people. The descriptive analysis used in this study is quantitative descriptive analysis and SmartPLS Software. PLS (Partial Least Square). The results of this study indicate that emotional intelligence has a positive and significant effect on employee engagement through work-life balance.Keywords:Emotional Intelligence, Employee engagement, Work-life balanc

    SUSTAINABLE DEVELOPMENT GOALS IN HIGHER EDUCATION INSTITUTIONS: PAST, CURRENT RESEARCH TRENDS AND FUTURE RESEARCH DIRECTION

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    The purpose of this study is to review past, current research trends and predict future research directions. This review uses a bibliometric approach involving 1,787 journal articles retrieved from the Web of Science database. This study conducted co-citation, bibliographic coupling and co-word analyses to determine past, current and future research trends. Past research trends focused on the development of sustainable development goals systems and policies in higher education institutions. In the present, research trends focus on the role of technology, evaluation, and the impact of sustainability transformation in higher education institutions. In the future, this study emphasizes significant changes in education, its impact on the external environment, the creation of sustainability-based curricula and practical skills in higher education institutions. This study will benefit researchers, practitioners and the community by increasing the understanding and implementation of sustainable development goals in higher education institutions

    ANALYSIS OF CONSUMER BEHAVIOR IN MAKING DECISIONS TO PURCHASE MPV CARS IN PEKANBARU CITY

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    This study aims to analyze consumer behavior in decision-making when purchasing Multi Purpose Vehicles (MPVs) in Pekanbaru City. MPVs dominate Indonesia's automotive market due to their versatile features and comfort, especially for family use. A descriptive research approach was employed, using questionnaires distributed to 134 respondents who had purchased or used MPVs. The study examined demographic factors (age, gender, education, occupation, and income) as well as various dimensions of consumer behavior, including purchase motives, influences on decision-making, sources of information, timing of purchase, payment methods, and post-purchase satisfaction. The results show that the Toyota Avanza is the most dominant brand, chosen by consumers from various age groups and economic backgrounds. Key reasons for purchasing MPVs include spacious capacity, comfort, and advanced features. Family influence plays a major role in purchasing decisions. Most consumers purchase vehicles through authorized dealers and prefer cash or bank-financed payments. This research contributes to a better understanding of MPV consumer preferences and offers strategic insights for automotive producers and marketers. Keywords: consumer behavior, purchase decision, MPV, consumer preference, Pekanbaru

    THE INFLUENCE OF JOB RESOURCES, PUBLIC SERVICE MOTIVATION ON ORGANIZATIONAL ENGAGEMENT WITH WORK ENGAGEMENT AS A MEDIATOR

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    The objective of this research is to examine the impact of job resources and public service motivation on organizational engagement with work engagement as a mediator among tax education functional officers at the national tax authority. The research employed a quantitative approach using a survey method of 210 tax education functional officers, while the data were analyzed using SEM. The findings indicated that job resources and public service motivation had positive and significant effects on work engagement. Job resources had a positive and significant effect on organizational engagement, while public service motivation did not significantly influence organizational engagement. Work engagement proved to be a strong mediator in the relationship between job resources and public service motivation towards organizational engagement. The research model explained 49% of the variation in organizational engagement and 27% of the variation in work engagement. These findings provide implications for the national tax authority in developing effective management strategies for tax education functional officers by considering aspects of job resources and public service motivation to enhance work engagement and organizational engagement

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    e-Jurnal STIE Pasaman (Sekolah Tinggi Ilmu Ekonomi)
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