e-Jurnal STIE Pasaman (Sekolah Tinggi Ilmu Ekonomi)
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ANALYSIS OF THE EFFECT OF FIRM SIZE AND EARNINGS PER SHARE ON FINANCIAL DISTRESS DURING THE COVID-19 PANDEMIC IN INDONESIA
No full textThe Covid-19 pandemic has had a significant impact on many corporations around the world, including Indonesia, since early 2020. This impact is felt in various sectors, especially the economy, where the decline in public consumption has led to a decline in company sales and revenues. This has resulted in uncertainty and financial difficulties, even bankruptcy. This study aims to analyze the effect of company size and earnings per share (EPS) on financial difficulties in non-financial companies listed on the Indonesia Stock Exchange (IDX) during the 2020-2021 period.The method used is the Altman's Z-Score model, which is known to be accurate in predicting financial distress. From 780 listed public companies, after a purposive sampling selection process, 281 companies were obtained as samples. Data analysis using binary logistic regression shows that company size has a significant negative effect on financial distress; the larger the company size, the higher the Altman Z-score value, which means the risk of financial distress is lower. However, EPS does not show a significant effect on financial distress, although higher EPS reflects a lower risk of financial distress, this may be because EPS does not sufficiently describe the company's financial condition as a whole.Keywords:Financial Distress, Firm Size, Earnings Per Shar
AN EFFECTIVENESS OF CONSUMERS' BRAND SWITCHING TOWARDS ENVIRONMENTALLY FRIENDLY SKINCARE PRODUCTS IN DKI JAKARTA AREA
No full textThis research aims to examine the effectiveness of consumer brand switching for environmentally friendly skincare products in the DKI Jakarta area, in terms of brand personality, online customer reviews, and variety seeking. This type of research is associative with a quantitative approach. The population includes consumers who use environmentally friendly body care products in the DKI Jakarta area. A purposive sampling technique was used in this research with the final sample set at 100 respondents. The data analysis technique in the research uses multiple regression. The effectiveness of brand switching is influenced by the three factors above simultaneously. Brand Personality and Online Customer Reviews do not have a significant influence on Brand Switching for environmentally friendly skincare products, while there is a significant influence on Variety Seeking.Keyword: brand switching, effectiveness, variety seekin
THE INFLUENCE OF PERCEIVED VALUE ON PASSENGER LOYALTY WITH PASSENGER SATISFACTION AS A MEDIATING VARIABLE (CASE STUDY: LION AIR PASSENGERS IN PADANG CITY)
No full textCustomer loyalty has received considerable attention from both academics and practitioners. However, the various factors that can explain customer loyalty have not yet been clearly defined. This study examines the role of passenger satisfaction as a mediator between perceived value and loyalty. The population in this study is all passengers using Lion Air in 2024 at Minangkabau International Airport, West Sumatra Province, Indonesia. The total research sample was 150 people. Respondents were obtained by using a sampling technique or purposive sampling. The data analysis used was Structural Equation Model (SEM) using Smart-PLS version 3.2.9. The results showed that perceived value had a positive effect on both passenger satisfaction and passenger loyalty. Passenger satisfaction also has a positive effect on passenger loyalty. Furthermore, passenger satisfaction mediates the relationship between perceived value and passenger loyalty.
Keywords : Perceived value, Passenger satisfaction, Customer loyalt
DOES SOCIAL MEDIA MARKETING DRIVE INDONESIAN CUSTOMER LOYALTY FOR ECO-BEAUTY PRODUCTS?
No full textSocial media marketing activities of eco-beauty products is widely used by many businesses in Indonesia to increase the society’s environmental awareness and purchase intention. However, the customer loyalty for such product is still relatively low. This research aims to analyze the effect of social media marketing (SMM) on customer loyalty, particularly for eco-beauty products continuous purchase intention (CPI). The research extends the Theory of Planned Behavior (TPB) by integrating the model with the Stimulus-Organism-Response (SOR) Theory, with the addition of SMM as the antecedent, and perceived green product knowledge (GPK), environmental concern (ENC), and satisfaction (SAT) as mediators. The research is performed in Indonesia using questionnaire targeted to active social media users aged 18-44 that have previously purchased eco-beauty products. The data obtained is analyzed using PLS-SEM method. The results show that SMM has no direct effect on CPI. However, SMM has significant positive effects on CPI through the mediation of GPK, ENC, all TPB dimensions, and SAT. This research offers theoretical contribution by elucidating the influence of SMM on customer loyalty for eco-beauty products based on the extension of TPB model. Practically, this research offers insights on creating the effective SMM strategy to boost eco-beauty products continuous purchase
EMPLOYEE WORK DICIPLINE AT PT. BRUNSIA SAMUDRA TULUNGAGUNG
No full textWork discipline is the willingness and awareness of employees to obey and comply with the regulations and norms that apply within the company. The aim of this research is to analyze employee work discipline at PT. Brunsia Samudra Tuluanggung. The research method is qualitative. The location of the research was at PT. Brunsia Samudra is domiciled in Kalipakis Hamlet, RT. 001 RW. 002 Pucung Lor Village, Ngantru District, Tulungagung Regency, research time was January - February 2025, data collection in this study used primary data, namely interviews, documentation, observation and secondary data, namely data taken from PT. Brunsia Samudra. There were 7 informants in this study, namely commissioners, operators, administration and verifiers, administration, operator assistants, data analysis using qualitative analysis. The results of this research are the discipline aspect. This research states that the level of employee
discipline in the attendance aspect is quite good, although there are obstacles because some employees are still in college, this can be overcome by arranging work schedules so that employee tasks can be completed efficiently. OK, then the employee's punctuality is
quite good, although the problem is that some employees are quite far between where they live and the office. This can be overcome by coaching and giving rewards to disciplined employees
THE EFFECT OF ONLINE SHOPPING EXPERIENCE AND BRAND IMAGE ON LENOVO LAPTOP PRODUCT PURCHASE DECISIONS THROUGH VIRAL MARKETING AS AN INTERVENING VARIABLE
No full textThis research aims to analyze the influence of online shopping experience and brand image on purchasing decisions for Lenovo laptop products through viral marketing as an intervening variable. .The Jakarta APP Polytektnik case study is the subject of this research. The research was conducted on 180 respondents using quantitative descriptive methods. Sampling using non-probability sampling technique, namely purposive sampling.The survey method used in collecting data was using a questionnaire instrument. This research is explanatory research, which is a study that explains the position of the variables studied in a study by processing it using SmartPLS 4.0 software.. This research proves the influence of online shopping experience has a positive and significant influence on purchasing decisions, brand image has a positive and significant influence on purchasing decisions, online shopping experience has a positive and significant influence on viral marketing, brand image has a positive and significant influence on viral marketing, online shopping experience has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, and viral marketing has a positive and significant effect on purchasing decisions. Keywords: Online shopping experience, Brand Image, Viral marketing,Purchase decisio
“I FOLLOW YOU, I BECOME YOU”: THE INFLUENCE OF MICRO VS MEGA INFLUENCERS’ ATTRIBUTES AND FOLLOWER EMOTIONS ON TRANSFER OF EMOTIONAL ATTACHMENT AND PURCHASE INTENTION IN INDONESIA'S BEAUTY INDUSTRY
No full textThe rapid growth of the beauty industry in Indonesia has emphasized the role of influencers in building emotional attachment that can influence consumers' purchase intention. This study examines the influence of influencer attributes—namely similarity, inspiration, authenticity, attractiveness, and fun personality—on the transfer of emotional attachment and purchase intention, both directly and through the mediation of emotional attachment and envy. This research offers novelty by comparing the effectiveness of micro-influencers and mega-influencers in the context of Indonesia's beauty industry and applies the Integrative Scale of Digital Influence framework to analyze both direct and indirect effects between variables. The data were collected through a survey of 421 respondents, consisting of 209 mega-influencer followers and 212 micro-influencer followers, and analyzed using PLS-SEM and multi-group analysis. The findings indicate that micro-influencers are more effective in fostering emotional closeness and encouraging purchase intention through perceived authenticity, while mega-influencers tend to influence purchase intention more directly through inspirational content. Feelings of envy did not show a significant impact on emotional attachment or purchase intention. These findings emphasize the importance of selecting influencers based on campaign objectives—micro-influencers for building loyalty, and mega-influencers for quickly reaching a broad audience
Demographic, Mentorship Quality, Employability: Intern Satisfaction as Variable Mediation
No full textThe development of the modern world of work requires students to have practical skills relevant to industry needs. This study aims to determine the relationship between demographics and mentorship quality in influencing student internship satisfaction and Employability. In addition, this study aims to examine the role of internship satisfaction as a mediator between demographics and mentor quality at Infinite Learning company. This study was conducted using quantitative methods in the form of an online questionnaire with 121 respondents from the student intern population. This study was analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to evaluate the relationship between variables. The results of the analysis show that mentor quality has an effect on student internship satisfaction, and internship satisfaction has a significant impact on student employability. Mentor quality affects Employability through the mediation of internship satisfaction. However, demographic factors did not show a significant effect on internship satisfaction and Employability. Demographics had no effect on Employability through internship satisfaction as a mediating variable. This study emphasizes the importance of mentorship quality in improving internship experience and students' readiness to enter the job market. For further research, it is recommended to explore more deeply the factors that influence Employability outside the context of student internship by including information related to long-term career development. This more comprehensive approach is expected to provide more accurate information on the influence of various factors on interns' work readiness and improve the effectiveness of internship programs in the future
THE IMPACT OF FEAR OF MISSING OUT ON OBSESSIVE-COMPULSIVE BUYING BEHAVIOR: EXPLORING THE ROLE OF BRAND PASSION (AMONG GENERATION Z IN PEKANBARU CITY)
No full textThis study examines the influence of Fear of Missing Out (FoMO) on obsessive-compulsive buying behavior among Generation Z in Pekanbaru City. It also analyzes the mediating roles of harmonious brand passion and obsessive brand passion in this relationship. Using a quantitative approach with 200 participants, the findings reveal that FoMO and obsessive brand passion directly affect obsessive-compulsive buying. Additionally, FoMO directly influences both harmonious and obsessive brand passion. However, harmonious brand passion does not have a direct effect on obsessive-compulsive buying and does not mediate the relationship between FoMO and obsessive-compulsive buying. In contrast, obsessive brand passion serves as a mediator in the relationship between FoMO and obsessive-compulsive buying. These findings highlight the critical role of psychological factors and brand passion in shaping consumer behavior, providing valuable insights for marketers and policymakers to mitigate excessive consumption among younger generations.
Keywords: Fear of Missing Out (FoMO), Harmonious Brand Passion, Obsessive Brand Passion, Obsessive-Compulsive Buyin
ENTREPRENEURIAL RESILIENCE VARIABLE: INFLUENCED BY MENTORING, CULTURAL BACKGROUND AND PROFIT
No full textThis study aims to analyze the influence of mentoring, cultural background, and profit on the entrepreneurial resilience of student entrepreneurs at the Entrepreneurship Laboratory (LabStore) of Pamulang University in South Tangerang, Banten. The research also examines the direct and indirect relationships between these variables in enhancing the entrepreneurial resilience of student entrepreneurs. The methodology used is a quantitative survey with a multiple linear regression approach. The research sample consists of 120 respondents selected using probability sampling techniques. Data was collected using a questionnaire based on a Likert scale, which has been evaluated for both validity and reliability. The study results show that mentoring, cultural background and profit significantly affect the entrepreneurial resilience of student entrepreneurs, both simultaneously and partially. The F-test indicates that the regression model meets the model fit criteria, and simultaneously, the dependent variable is influenced by the three independent variables.Keyword: Entrepreneurial Resilience, Mentorin