e-Jurnal STIE Pasaman (Sekolah Tinggi Ilmu Ekonomi)
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THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) DISCLOSURE TOWARDS FIRM VALUE
Get PDFThe purpose of this research is to determine the effect of Corporate Social Responsibility (CSR) Disclosure towards Firm Value. CSR Disclosure is company’s or business world’s commitment to contribute in continuous improvement by considering the corporate’s social responsibilities and emphasizing on the balance between economy, social, and environment. Firm value in this research is determined by tobins’q ratio. The sample of this research is listed mining companies in 2010 until 2013 which published the annual reports in 2010 until 2013 and disclosed their Corporate Social Responsibilities. The sample is selected by using the purposive sampling method. There are 17 companies which meet the sample criteria. Analysis method used in this research is simple regression and t test is used for hypothesis testing. Based on the calculation of determination coefficient, CSR Disclosure has a positive effect toward firm value, a significant effect shown from the result of t test (2,361) which is higher than the t table (1,67155)
THE IMPACT OF VIRAL MARKETING ON CONSUMER INTEREST ON INDIHOME PRODUCT
Get PDFThis study aims to determine the impact of viral marketing on consumer buying interest of Indihome as one of the products of PT Telekomunikasi Indonesia, Tbk Bandung. Every company must try to set the best marketing strategy to win the competition in the business, including marketing a product through social media. Indihome is one of the products marketed using the viral marketing method, which uses Instagram social media. This research method uses quantitative methods with data collection techniques through questionnaires to 60 respondents and uses descriptive analysis and verification approaches. The results showed that Viral Marketing had a significant effect on Consumer Buying Interests.
Keywords: Viral Marketing, Consumer Buying Interes
MODEL KARAKTERISTIK DAN PERANAN PEKERJA INFORMAL DI KOTA PADANG
Get PDFphenomenon, but as a reality of economythat important in the development of society and national economy. At least, when the government was not quit competence to provide the employment opportunities for the labor force, the informal sector with all its shortage took a role as a container and alternative employment opportunities for the job seekers. It is also experienced by Padang after the earthquake in 2009 which destroyed some facilities and infrastructure as well as at the same time the economic crisis made people involuntarily unemployed and temporarily mitigated by the availability of employment opportunities in the informal sector in urban areas reflected by street vendors as the main face.This study examines and analyzes in depth the characteristics of informal workers to identificate of demographics , region of origin, age of business , hours of operation, capital and finance, health of workers, the problems and their prospects. The methodology used was qualitative descriptive analysis with random data sample of 255 street vendors.The results of the study found that the role of women more prominent than men to work in this sector , and the educational level of workers with family members was not so much different that was only until the equivalent of high school , and workers in the sector was dominated by local residence , with the capital beginning most dominant of ≤ two million, and capable to give experience with lower cost.
Keywords : informal workers, business types, roles, education, prospect
MARKETING STRATEGY OF CHICKEN EGG ON NRPS SHOP IN TANAH DATAR
Get PDFThis study aims to determine the use of marketing strategies that will increase sales volume. This research consists of one independent variable that is Marketing Strategy and one Dependent Variable that is Sales Volume. The analysis method used is SWOT Analysis. Data collection methods in this study is to use interviews on Kiosk owners N.R.P.S. The results of SWOT analysis in this study indicate that SO strategy on Kiosk N.R.P.S is Do concentrated growth on human resources and open special training place, Do market development and Add chicken coop unit and employees. The WO Strategy at Kiosk N.R.P.S is Innovating in technology, innovating in promotions and focusing more on the division of labor. ST strategy at Kiosk N.R.P.S is to innovate the product, keep stabilizing the price and provide good service. WT Strategy on Kiosk N.R.P.S is Aggressive in Promotion and Perform monthly recording.
Keywords : Marketing Strategy and Sales Volume
ANALISIS PENDAPATAN DAN POLA PENGELUARAN RUMAH TANGGA NELAYAN DI WILAYAH SASAK RANAH PASISIA KABUPATEN PASAMAN BARAT
Get PDFThis study aimed to compare the amount of revenue as fishing and oil as farm laborers on fishing Sasak region, as well as knowing the pattern of household expenditure fisherman bouffant Pasisia. This study sphere is expected to provide information about the income of fishermen, is also expected to provide information on the government to determine strategies to improve the welfare of fishing communities in the region bouffant .Metoda this research is quantitative descriptive is to analyze the data in a way to describe or portray the collected data. The sampling technique in this research is purposive sampling the researcher sets of samples with specific considerations such as small fishermen who catch fish in the traditional way that has and has an additional procession. The number of samples in this study were 30 people. The result of this research is the average income level fisherman sasakpasisia sphere obtained from the sea is Rp 1,200,000 per month. While the average rat fisherman income as a laborer is Rp 1,350,000 per month. The total average income of fishermen from fishing and non-fishing is Rp 2,550,000 per month. And 71% contributed to household expenses tangga. Pengeluaran house fisherman bouffant Pasisia realm consisting of food and non-food expenditure. Where food expenditure 76% and 24% non-food. Thus fishermen household SasakPasisia Domains belonging to households with lower levels of well-being as food expenditure is greater than the percentage of non-food expenditure.
Keywords: Fishermen, Peasants, Revenu
ANALISIS PENGARUH KINERJA KEUANGAN TERHADAP HARGA SAHAM PADA PERUSAHAAN PERBANKAN
Get PDFThe object of this study is a banking company whose shares are listed in Indonesia Stock Exchange 2011-2014 period, and the sampling method was census. The purpose of this study was to determine the effect of the financial performance of banking shares. And the research variables are Stock Price (Y), Return on Assets (X1), Debt to Equity Ratio (X2), Price Earning Ratio (X3), Earning Per Share (X4). Based on the analysis and discussion of the results of testing the hypothesis then the conclusion is Price Earning Ratio and Earning Per share, positive and significant impact on the share price, while Return on Assets, Dept To Equity Ratio, Earnings Per share no significant effect on stock price.
Keywords : Stock Price, Return on Assets, Debt To Equity ratio, Price Earning Ratio, Earnings Per Share, Ban
DISCRIMINATION, TAX CONSCIOUSNESS, AND SERVICE QUALITY TOWARDS PERCEPTION OF TAX EMBEZZLEMENT
Get PDFTax fraud is a problem that often occurs in all parts of tax administration, one of which is tax evasion. As a result, the perception of taxpayers is reluctant to pay taxes. This is seen from the low awareness of taxpayers in the Bandung KPP Intermediate. The purpose of this study was to determine the effect of discrimination, awareness of taxpayers and the quality of tax services on the perception of tax evasion. This research uses descriptive verification method with a quantitative approach. The data source used is primary data as a result of distributing questionnaires to taxpayers as many as 100 respondents. Based on the results of the study showed that partially discrimination and awareness of taxpayers have no significant effect on the perception of tax evasion. But the quality of tax services has a significant effect on the perception of tax evasion. Simultaneously discrimination, awareness of taxpayers and the quality of tax services have a significant effect on the perception of tax evasion. The quality of tax services has the most influence on the perception of tax evasion with indicators of accuracy of information. From the results of the research, it is expected that tax officials are always swift and willing to provide clear and understandable information by taxpayers, so that taxpayers feel satisfied with the services provided because it can reduce tax evasion at the Intermediate Tax Office in Bandung.
Keywords: Discrimination, taxpayer awareness, tax service quality, perceptions of tax evasio
PENGARUH KUALITAS PELAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN MAHASISWA KULIAH PADA STIE PASAMAN
Get PDFThe Higher Educational Institution plays an important role to generate the high quality of Human Resources on Indonesia. Application of the professional marketing management on this institution is important too. Among the important aspects of marketing management is the words of mouth by the students were satisfied. This study examines the impact of service quality and customer value on satisfaction of students study at STIE Pasaman. Number of sampel is 241 people drawn by Slovin formula from 604 population. The results of this study showed the quality of service and customer value of each partial positive and significant impact on student satisfaction study at STIE Pasaman. The results of this study imply that in order to improve the satisfaction of students studying at STIE Pasaman can be done by increasing again service quality and customer value.
Key words : Satisfaction, service quality and customer value
PENGARUH KOMPENSASI DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN
Get PDFThe purpose of this research is to examine the influence of compesantion and career development on employees performance . The first hypothesis examine wheter compensation influences performance.The second hypothesis examine wheter career development influences performance.The population in this researchare all employees at PT. FIF Group in Pasamam. This research uses by using technique of full sampling. Data were collected using a survey method and analyzed with doubled linear regression.The result of hypothesis test shows that compensation has a simultaneous and partially to performance.Another result of this research show that career development has a simultaneons and partially to performance.
Keyword : Compensation, Development of Career, and Performance Employee
THEORETICAL REVIEW OF THE EFFICIENCY OF LEADERSHIP WORK FROM THE PERSPECTIVE ROLE OF THE SECRETARY
Get PDFTinjauan teoretis ini tentang peran sekretaris dalam meningkatkan efisiensi kerja pimpinan. sumber pengumpulan oleh penelitian perpustakaan. Pendekatan yang digunakan adalah melalui pendekatan kualitatif. Ini berarti bahwa sumber daya yang dikumpulkan bukan dalam bentuk angka, tetapi berasal dari studi literatur dalam bentuk referensi dari jurnal, buku atau dokumen resmi lainnya. Hasil tinjauan teoritis menemukan bahwa sekretaris bertindak sebagai asisten pemimpin dalam rangka memfasilitasi tugas-tugas dasar sehingga para pemimpin dapat melakukan kegiatan yang menjadi tanggung jawab mereka dengan tenang dan dapat mengelola perusahaan agar lebih berkembang dan mengalami kemajuan sehingga peran sekretaris berperan. sangat penting dalam memajukan perusahaan. Sekretaris profesional harus benar-benar dapat bekerja secara efisien dalam kepemimpinan mereka untuk meningkatkan kualitas perusahaan. Sebagai sekretaris profesional, ia juga perlu memiliki pikiran dan sikap mental positif sehingga ia dengan tulus memberikan layanan total kepada bos, organisasi, atau pihak lain yang dilayaninya. Seorang sekretaris profesional diperlukan untuk dapat menggunakan pikirannya untuk menyelesaikan masalah yang dihadapinya