Jurnal Ilmiah Bisnis dan Ekonomi Asia
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BRAND LOYALTY MODEL BASED ON BRAND LOVE AND BRAND TRUST
No full textThis research aims to examine the relationship between brand love and brand loyalty through brand trust in BHS brand sarongs. The sample in this study was 100 respondents, with a sampling technique using a non-probability sampling technique, with a purposive sampling technique, namely a technique for determining samples with certain considerations. The analysis method used is the SEM method with SmartPLS. The findings of this research are that brand love has a direct effect on brand loyalty and brand trust, while brand trust has no direct effect on brand loyalty. And brand trust is unable to mediate the relationship between brand love and brand loyalty. The conclusion in this research is that brand trust has no effect on brand loyalty, indicating that even though a brand has high trust, if it is not accompanied by the ability to buy, it is impossible to give birth to brand loyalty. The next finding is that high brand love will give birth to brand loyalty to a brand
THE ROLE OF MOTIVATIONAL LANGUAGE AS A MODERATION BETWEEN VARIOUS BEHAVIOR KNOWLEDGE OF WORK BEHAVIOR INNOVATIVE AND JOB SATISFACTION
No full textThe purpose of this study was to explore the extent to which the influence of knowledge sharing behavior on innovative work behavior and employee job satisfaction with motivational language as a moderating variable. Hypothesis testing was tested using STATA analysis. The tests used include validity analysis, reliability analysis and regression hypothesis testing. Data collection was carried out by distributing questionnaires to 45 employees at PT Serumpun Indah Perkasa. The results of the study found that knowledge-sharing behavior has a positive effect on innovative work behavior, while knowledge-sharing behavior has a negative effect on employee job satisfaction. Furthermore, motivational language is a moderating variable of the relationship between knowledge sharing behavior and innovative work behavior
HR STRATEGY IMPLEMENTATION IN A RAPID CHANGING ENVIRONMENT
No full textThis study aims to analyze the application of human resource management strategies at the Bintan Regency Environmental Office. This research is a study that uses qualitative research. The results showed that the implementation of human resource strategies at the Bintan Regency Environmental Office has been implemented but must be developed again because basically human resources have many differences for each individual. Planning at the Bintan Regency Environmental Office has been done well through planning, implementation, organizing. In terms of organizing, human resources owned by the Bintan Regency Environmental Office are still developing and training in order to implement the policies contained in the Bintan Regency regional regulations because the Bintan Regency Environmental Office is engaged in the government sector that regulates government regulations through policies that have been regulated in law. 
DO WE NEED SOCIAL EWOM TO BRING UP BRAND ATTITUDE AND PURCHASE INTENTION?
No full textThis study aims to analyze the application of human resource management strategies at the Bintan Regency Environmental Office. This research is a study that uses qualitative research. The results showed that the implementation of human resource strategies at the Bintan Regency Environmental Office has been implemented but must be developed again because basically human resources have many differences for each individual. Planning at the Bintan Regency Environmental Office has been done well through planning, implementation, organizing. In terms of organizing, human resources owned by the Bintan Regency Environmental Office are still developing and training in order to implement the policies contained in the Bintan Regency regional regulations because the Bintan Regency Environmental Office is engaged in the government sector that regulates government regulations through policies that have been regulated in law
EMPLOYEE LOYALTY THROUGH THE ROLE OF JOB SATISFACTION AS A MEDIATOR: LEADER MEMBER EXCHANGE AND WORK LIFE BALANCE AT PT. BATANG HARI BARISAN
No full textThis research investigates the role of job satisfaction as a mediator in the impact of leader member exchange and work-life balance on employee loyalty at PT Batang Hari Barisan. Data were collected through surveys and questionnaires distributed to a sample of 74 respondents. Path analysis was used as the analysis method, with SmartPLS used for statistical processing. The findings show that leader member exchange and work-life balance significantly influence job satisfaction. Furthermore, leader member exchange has a significant influence on employee loyalty, while work-life balance has no direct impact on employee loyalty. Job satisfaction was found to significantly influence employee loyalty. In addition, leader member exchange impacts employee loyalty indirectly through the mediation of job satisfaction, whereas job satisfaction does not mediate the relationship between work-life balance and employee loyalty
FACTORS AFFECTING EMPLOYEE PERFORMANCE IN BANK EMPLOYEES BATAM CITY
No full textThe study examines the influence of Talent Management, knowledge management, career development, motivation, and competence on employee performance. The object of this research is an employee at a bank in Batam City. The data used was primary data and using Google Forms and collected as many as 233 respondents through the dissemination of questionnaires. The application of SPSS (Statistical Product and Service Solutions) is used as a test tool and the results of research show that talent management and knowledge management have significant and acceptable bets, while on motivation, career development, and competence have insignificant or unacceptable results after the test. This research recommends that this study be developed with the added variables and is expected to support the improvement of employee performance in order to create more potential human resources to create corporate competitiveness
DETERMINANTS OF INDONESIA’S TRADE BALANCE : A VECM MODEL APPROACH
No full textTrade Balance is the main indicator in external competitiveness. The condition of the trade balance in Indonesia tends to experience unbalanced conditions every year, so this study aims to see the relationship between the variables of Exchange Rate, FDI and GDP to the Trade Balance in Indonesia. The data used is a time series for 43 years (1980-2022) using the Vector Error Correction Model (VECM) method to analyze the relationship and response between variables in the term short and long term. Short-term results show that the Exchange Rate, Foreign Direct Investment (FDI) and Gross Domestic Product (GDP) do not affect the surplus or deficit of Indonesia's Trade Balance. While in the long run, Exchange Rate appreciation has a negative effect on the Trade Balance, the amount of FDI has a positive impact on the Trade Balance, and the amount of Gross Domestic Product (GDP) affects the deficit in the Trade Balance. The use of monetary policy can help stab ilize exchange rates, increase exports through increased foreign investment, maintain the value of exports, and reduce trade deficits. Rephras
THE EFFECTIVENESS OF DIGITAL MARKETING AND THE CONSISTENCY OF ISLAMIC BRANDING ON CUSTOMER INTEREST IN USING THE BSI MOBILE APPLICATION
No full textThis research aims to assess the impact of Digital Marketing and Islamic Branding on Customer Interest in using the BSI mobile application. Conducted on 100 BSI mobile customers, quantitative research using multiple linear regression and analysis using SPSS 26. Data was collected through questionnaires. The results show that Digital Marketing and Islamic Branding have a positive and significant effect on Customer Interest. The findings confirm that both play an important role in shaping customer interest, with Islamic Branding which includes BSI's positive image in implementing sharia principles, sharia-based products and halal labels providing an overall positive impact. Thus, it can be concluded that the influence of Digital Marketing and Islamic Branding on Customer Interest in using the BSI mobile application has proven to be significant
THE EFFECT OF TAX COLLECTION EFFECTIVENESS AND THE USE OF TAPPING BOXES ON RESTAURANT TAXPAYER COMPLIANCE IN PADANG CITY
No full textThis study aims to determine the effect of the effectiveness of tax collection and the use of tapping boxes on taxpayer compliance of restaurant taxpayers in Padang City. This research is a type of quanlitative research with a descriptive approach. The population and sample in this study are restaurants in the city of Padang. The sampling method uses the slovin formula, with a total sample of 67. The data used in this study is primary data collected through questionnaires to restaurant owners according to data from the Central Bureau of Statistics (BPS) of Padang City. Then the collected data was tested with multiple linear regression analysis R2 test, F test, t test. The results showed that the variable effectiveness of tax collection had an effect on restaurant taxpayer compliance in the city of Padang and the variable use of tapping boxes also had an effect on taxpayer compliance in the city of Padang
ANALYSIS OF INDONESIAN COAL EXPORTS TO THE TOP LARGEST IMPORTING COUNTRIES
No full textIndonesia with abundant natural resources optimizes its superior commodities in trade in the global market. This lesson aims to analyze the factors that affect the value of Indonesian coal exports as a superior commodity. The research method uses panel data regression analysis in 2009 - 2022 and a cross-section of the ten largest destination countries for Indonesian coal exports. The comes about appeared that in part the sum of production, Indonesian GDP, and reference coal cost had a noteworthy and positive impact on trade value, framework had a noteworthy and negative impact on send out value, GDP of bringing in nations and swelling had no noteworthy and positive impact on send out value, trade rate, the populace of bringing in nations had no noteworthy and negative impact on send out value and at the same time the free factors together had an impact on the subordinate variable. This research can be used as a strategic guide in increasing production, maintaining exchange rate stability, encouraging economic growth, and improving infrastructure to support Indonesia's coal export sector. The shortcomings of this lesson are that it does not consider data stationarity and influence in the short and long term