Jurnal Ilmiah Bisnis dan Ekonomi Asia
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The Influence of Digital Advertising and Brand Awareness on Sales of Micro and Medium Enterprise Products Selling in Southern Borneo
No full textThis study aims to examine the influence of digital advertising on micro, small, and medium-sized enterprises (MSME’s) in South Borneo. This study employed a quantitative approach using the Slovin method and random sampling. In order to conduct this study, the distribution of questionnaires through Google Forms is restricted in Banjarmasin and Banjarbaru only. The data collected was a total of 405 respondents, and with the use of the Slovenian method, 397 respondents were used as samples for this study. Data from the questionnaire are in process and calculated using SPSS version 27. In the practical and efficient 21st century, technology has become a primary necessity for everyone. The study aims to see how efficient the use of digital marketing is for entrepreneurs and invites people who have not yet used the technology in selling their products or services to start using it. The goal is to reach even wider markets and reach a wide range of customers everywher
Interaction Between Investment, Exports, Human Development Index, Technology, and Corruption on Economic Growth of ASEAN Countries
No full textThis study aims to analyse the impact of foreign direct investment, exports, the human development index, technology, and corruption on economic growth in ASEAN. This quantitative analysis employs panel data regression to identify the variables affecting economic growth in ASEAN. This study encompasses ten ASEAN countries: Brunei Darussalam, Indonesia, Cambodia, Malaysia, Singapore, Thailand, Vietnam, the Philippines, Myanmar, and Laos, covering the period from 2010 to 2023. This study's results demonstrate that foreign direct investment, exports, the human development index, and technology significantly and positively influence economic growth in ASEAN. Corruption does not significantly impede economic growth within ASEAN. The variables of foreign direct investment, exports, the human development index, technology, and corruption collectively exert a significant influence on economic growth in ASEAN. This study introduces technology as a significant influencing variable. The ASEAN government persists in upholding stability and enhancing the national economy. The government must implement decisive measures in state security and enhance transparency to prevent an increase in state corruption. Further research should focus on broadening the variables associated with economic growth and employing diverse methodologies
The Influence of City Branding, E-Wom, Attractiveness, and Accessibility on The Decision to Visit Madiun City
No full textThis study aimed to determine the influence of City Branding, e-WOM, Attraction, and accessibility on the decision to visit tourist attractions in Madiun City. The research method used in this study is quantitative, using a sample of 385 respondents with the help of SPSS25 software. The study results indicate that the city branding variable (X1) partially positively and significantly influences the decision to visit Madiun City, so the first hypothesis is accepted. Partially, the e-wom variable (X2) positively and significantly influences the decision to visit Madiun City, so the second hypothesis is accepted. Partially, the attractiveness variable (X3) positively and significantly influences the decision to visit Madiun City, so the third hypothesis is accepted. Partially, the variable of accessibility (X4) positively and significantly influences the decision to visit Madiun City, so the fourth hypothesis is accepted
Strategic and Potential Analysis of Tourism Village – Based Economic Development Through Flagship Halal Products in Aceh Province
No full textThis study conducts an in-depth analysis of strategies and potentials for developing the local economy through flagship halal products in tourist villages in Langsa City, Aceh Province. The research provides factual data on local potential, products, and their management, along with recommended strategies to enhance the role of tourist villages in improving the community’s economy. A descriptive qualitative approach was employed, using interviews with relevant government agencies and village officials, baseline surveys in two tourist villages across different sub-districts, and Focus Group Discussions (FGDs) to validate survey findings and assess the quantity and quality of flagship halal products. The data were analyzed using the TOWS method, structured within a discussion framework to derive comprehensive conclusions. The novelty of this study lies in its methodological approach and focus on flagship halal products as a backbone of the village economy. The findings highlight that strengthening integrated halal tourism packages—by combining culinary and handicraft products with tourist attractions, enhancing digital marketing outreach, and empowering village cooperatives as economic institutions is essential to increasing tourist interest and accelerating local economic growth
Financial Performance with Asset Quality as Intervening Variable: Liquidity, Solvency and Operational Efficiency
No full textSome banks in Indonesia that experience high solvency reflect an expansion strategy and aggressive lending. However, it also shows that there is a great risk in this large lending. Furthermore, the decline in asset quality has led to a disruption in financial stability due to an increase in operating expenses and a surge in impairment of financial assets. The purpose of this paper is to determine the effect of Liquidity, Solvency and Operational Efficiency on financial performance with Asset Quality as an intervening variable in Conventional Commercial Banks in Indonesia. The analysis was conducted based on a panel data approach of 32 commercial banks listed on the Indonesian stock exchange during 2019-2023. The results showed that liquidity and operational efficiency affect asset quality while solvency does not. Then the variables of liquidity, solvency, operational efficiency and asset quality partially influence bank performance. Then other findings show that asset quality can mediate the relationship between liquidity and solvency on bank performance. This shows that both directly and with the presence of asset quality as an intervening variable liquidity and solvency and operational efficiency have a positive influence on banking performance
Criticism of Accountability in Social Forestry Partnership from Habermas Perspective
No full textThis study aims to reveal the reality of accountability of the LMDH Wono Lestari forestry partnership and criticize the practices that occur from Habermas' perspective. This research uses a qualitative method of critical paradigm case study. The research site is at LMDH Wono Lestari, Burno Village, Lumajang Regency. Informants consisted of representatives of the new LMDH management, old LMDH members, Perum Perhutani employees, agricultural commodity offtakers, and the community. Data analysis uses Jurgen Habermas' critical perspective. Accountability practices such as transparency and LMDH functions do not work. Likewise, there is low member participation, lack of management participation, and work plans that are not running well. The above causes internal and external conflicts for LMDH. It is necessary to update regulations and clarify the profit-sharing mechanism regarding the Forestry Partnership between LMDH Wono Lestari and Perum Perhutani in terms of accountability and transparency, such as the involvement of the Village Government as a partnership supervisor, as well as instilling honesty and expecting blessings from the Forestry Partnership. 
The Role of Womenpreneurs on the Income of MSMEs and Economic Growth in South Sulawesi Through Digital Marketing
No full textThis study aims to examine the influence of the role of womenpreneurs on the income of Micro, Small and Medium Enterprises (MSMEs) and the economic growth of South Sulawesi. Regression 1 dependent variable in this study is the role of womenpreneur and digital marketing and the independent variable is the income of Micro, Small and Medium Enterprises (MSMEs) with a total sample of 60 MSMEs in South Sulawesi taken from indirect (online) and direct (offline) questionnaire surveys. While regression 2 dependent variables in this study are the role of womenpreneurs and the independent variable is the economic growth of South Sulawesi from 2014-2024. The method used is the multiple linear regression analysis method with the help of Eviews 10 software including classical assumption tests, statistical T tests and statistical F tests. The results of the study indicate that the role of womenpreneurs and digital marketing have a significant positive effect on the income of MSMEs and have a significant positive effect on the economic growth of South Sulawesi. This indicates that there are positive impacts on women's empowerment such as increased self-confidence, social change, increased income, digital marketing knowledge and contribution to the local economy
Trust, Financial Literacy and Investment Intention: A Case in Securities Crowdfunding Platform using Trust Transfer Theory
No full textThis study aims to reveal the role of trust in mediating the effect of financial literacy on investment intentions on the securities crowdfunding platform. The research method used is quantitative with a survey approach, using purposive sampling technique, with a total of 180 investors. Data were analyzed using Partial Least Squares (PLS-SEM). The results showed that financial literacy significantly affects investment intention and trust in the securities crowdfunding platform. In addition, trust in the platform also plays an important role in increasing trust in the fundraiser. This study concludes that financial literacy and trust in the platform have a significant impact on investors' intention to invest, and support the application of Trust Transfer Theory in the context of securities crowdfunding
The Effect of Outbound Brand Syariah and Social Media Marketing on Purchase Interest of BSI Auction Assets with Public Trust as an Intervening Variable
No full textThis study aims to analyze the influence of outbound sharia brand and social media marketing on public trust, analyze the influence of outbound sharia brand and social media marketing on interest in purchasing auction assets, analyze the influence of public trust on interest in purchasing auction assets, and analyze the influence of outbound sharia brand and social media marketing on interest in purchasing auction assets through public trust. The number of samples in this study involved 200 customers. The analysis technique used SmartPLS. The results of the analysis show that outbound sharia brand influences public trust. Social media marketing influences public trust. Outbound sharia brand influences interest in purchasing auction assets. Social media marketing influences interest in purchasing auction assets. Public trust influences interest in purchasing auction assets. Outbound sharia brand influences interest in purchasing auction assets through public trust. Social media marketing influences interest in purchasing auction assets through public trust
Sustainable Human Resource Management Model to Enhance The Performance of Non-Profit Organizations: The Context of Zakat Institutions in Indonesia
No full textThis study aims to propose a Sustainable Human Resource Management (SHRM) model for Lembaga Amil Zakat (LAZ) in Indonesia, intended to bridge the gap between zakat potential and its realization through the professionalization of amils based on Islamic values and Sharia governance. Drawing upon a systematic literature review (2018–2025), the study synthesizes the indicators, drivers, barriers, and benefits of SHRM. The model emphasizes the reciprocal fit between strategy and HR practices, the integration of economic, social, and environmental sustainability dimensions, and several key enablers: Sharia governance, Islamic work ethics, digital HRM, national HR certification (SKKNI), and Unit Pengumpul Zakat (UPZ) networks. Core practices include mission-based recruitment, key performance indicators (KPIs) that integrate financial performance, social impact, and sharia compliance, certified training programs, proportional and transparent compensation, and structured volunteer management. The phased implementation is designed to enhance competencies, service quality, digital efficiency, and accountability, ultimately leading to increased collection growth, improved distribution accuracy, enhanced HR retention, and increased public trust.