Jurnal Ilmiah Bisnis dan Ekonomi Asia
Not a member yet
246 research outputs found
Sort by
THE ACCOUNTING PRACTICE OF BUWUHAN TO FOSTER SOCIAL LIVES THROUGH THE VALUE RUKUN AGAWE SANTOSA, CRAH AGAWE BUBRAH
No full textThis research aims to explore the practice of buwuhan accounting in enhancing the value of community life. To comprehend reality comprehensively and thoroughly, the research employs a postmodernist paradigm. Data collection for the research was obtained through interviews with informants and articles published in journals. The data analysis technique employs the Javanese proverb rukun agawe santosa, crah agawe bubrah, which translates to harmony strengthens, conflict disrupts. This proverb embodies the values of harmony, cooperation, peace, dishonesty, and conflict. The research findings reveal that the practice of buwuhan accounting contributes to harmony and reduces conflicts through asset acceptance, expense management, cash flow recording, and debt acknowledgment in the buwuhan tradition. Through buwuhan accounting practices, harmony can be maintained, and disputes reduced, when conducted with a sense of unity, cooperation, and peace
IMPLEMENTASI DIGITAL MARKETING DAN STRATEGI PEMASARAN DALAM PENGEMBANGAN UMKM PADA DESTINASI WISATA POHON SERIBU SASAK RANAH PASISIE
No full textThis research aims to find the influence of digital marketing and marketing strategies on the development of culinary businesses using a quantitative study approach. The research population was 60, who were all culinary business people at this tourist attraction. Measurement of research variables was carried out using a questionnaire with answers based on a Likert scale, then the data was processed using the SPSS and Smart-PLS applications. Regression testing shows that digital marketing has no significant effect while marketing strategy has a positive and significant effect. The implications of this research show that the use of digital marketing in a short period of time has not had an impact on business development so it needs to be carried out continuously over a long period of time. The right marketing strategy can support business development so it needs to continue to be innovated with new innovations
MODERATING EFFECTS OF CONFORMITY CONSUMPTION AND CELEBRITY WORSHIP ON BUYER'S REMORSE SBT K-POP TWITTER
No full textThis study investigates the effects of the Fear Of Missing Out (FOMO) and Impulsive buying constructs on buyer's remorse, employing moderating variables such as conformity consumption and Celebrity Worship among users of SBT K-pop (sell-buy-trade) accounts on Twitter. The research utilizes data from 201 samples collected through questionnaires distributed via various social media platforms, including Twitter, Line, and WhatsApp. The study demonstrates that the constructs of Conformity Consumption and Celebrity Worship can serve as moderators in the prediction model of SBT K-pop buyers' remorse on Twitter. The relationships between these constructs were analyzed using the Smart PLS program with bootstrapping techniques
STRATEGY ALIGNMENT: KEY FACTORS FOR EFFECTIVE STRATEGY IMPLEMENTATION: A Review Of Conceptual And Empirical Literature
No full textThis study aimed to conduct a literature review to determine the reason behind the difficulty of strategy implementation. To achieve this objective, 36 articles were collected from 1980 to June 2023 from previous literature reviews and the results of searching several other leading journals. The result showed that it is necessary to add a strategy alignment category as an important bridge between formulation and implementation. Furthermore, 6 important factors in strategy alignment need to be considered as a key success for effective implementation. The article contributes a theoretical strategy alignment framework and guidance questions useful to practitioners to ensure that the process runs well, thereby allowing an effective strategy implementation
GREEN DINAMIC CAPABILITY IN ENHACING PERFORMA PRODUCT INNOVATION IN THE CREATIVE INDUSTRY SECTOR : THE MODERATING EFFECT OF GREEN CREATIVITY
No full textThis study explores the importance of human resource dynamic capabilities to create product innovation through the mediating role of green creativity in handicraft organizations in Malang-East Java by utilizing natural resources and local wisdom. The purpose of this study is to determine the role of green dynamic capabilities in creating long-term environmentally friendly creativity that will improve the performance of green product innovation. This research method uses a quantitative approach, namely testing the influence of green dynamic capability variables in creating environmentally friendly creativity so that they can create green product innovation performance. The research sample consisted of 96 respondents who met the criteria for creative industry entrepreneurs, then the data analysis stage used PLS-SEM. The results of the study indicate that green dynamic capabilities have a significant effect on environmentally friendly creativity and green product performance, while environmentally friendly creativity also has a significant effect on product performance and is able to mediate the relationship between green dynamic capabilities and product innovation performance
UJI KOMPARASI EFEKTIVITAS MEREK PADA PRODUK MIE INSTAN: Studi Kasus: Pop Mie dengan Mie Sedaap
No full textDalam hal pemenuhan kebutuhan pangannya, masyarakat cenderung memilih untuk mengkonsumsi makanan cepat saji dan makanan cepat saji salah satu alternatifnya, misalnya produk mie instan 'Cup'. Penelitian ini melihat efektivitas Brand Communication yang difokuskan pada merek Mie Instan Cup Pop Mie dan juga Mie Sedaap Cup dengan studi banding menggunakan metode Customer Response Index (CRI). Penelitian ini merupakan jenis penelitian komparatif yang membandingkan dua objek dan dilakukan dengan analisis menggunakan pendekatan kuantitatif. Populasi penelitian adalah masyarakat di Kecamatan Cakung Jakarta Timur yang mengkonsumsi produk Pop Mie dan Sedaap Cup dengan sampel akhir sebanyak 100 responden dengan menggunakan teknik probability sampling dan rumus perhitungan slovin’. Analisis data menggunakan pendekatan statistik dengan metode CRI yang dikembangkan dari tahapan pendekatan terstruktur. Hasil penelitian menunjukkan bahwa efektivitas komunikasi merek Mie Pop Mie Cup Instan cukup efektif karena nilai CRI lebih besar 44 persen dari total missing response pada setiap tahapan CRI. Kondisi ini lebih baik dari brand communication pada Mie Sedaap dengan nilai CRI sebesar 43 persen walaupun efektivitas brand communication tidak jauh berbeda dengan Pop Mie namun terdapat missing response yang signifikan pada tahap interest sebesar 23 persen sehingga dapat mempengaruhi tindakan pembelian
THE EFFECT OF DISCOUNT AND SHOPPING LIFE STYLE ON IMPULSE BUYING WITH POSITIVE EMOTION AS AN INTERVENING VARIABLE ON THE SHOPEE SHOPPING PLATFORM
No full textBusiness that employs an online store using Shopee platform is Ghealsy.id. The aim of this study is to ascertain: (1) whether Discounts have an influence on Impulse buying, (2) whether Shopping lifestyle has an influence on Impulse buying, (3) whether Positive emotions have an influence on Impulse buying, (4) whether Discounts have an influence on Positive emotions, (5) whether Shopping lifestyle has a positive influence on Positive emotions, (6) whether Discounts have an influence on Impulse buying through Positive emotions as an Intervening Variable, and (7) whether Shopping lifestyle has an influence on Impulse buying through Positive emotions as an Intervening Variable. This study employs a quantitative (numeric) approach with 100 respondents as its sample. The results of this research demonstrate that: (1) Discounts have an effect on Impulse buying, (2) Shopping lifestyle does not have an effect on Impulse buying, (3) Positive emotions have an effect on Impulse buying, (4) Discounts have an effect on Positive emotions, (5) Shopping lifestyle has a positive effect on Positive emotions, (6) Through Positive emotions as an Intervening Variable, Discounts have an effect on Impulse buying, and (7) Through Positive emotions as an Intervening Variable, Shopping lifestyle has an effect on Impulse buyin
THE INFLUENCE OF LEADERSHIP STYLE ON PERFORMANCE EMPLOYEES MEDIATED BY WORK MOTIVATION AND WORKING CULTURE IN TRANSPORTATION SERVICE DEPARTMENT OF YOGYAKARTA
No full textThis study aims to determine the effect of (1) Leadership Style on Employee Performance, (2) Leadership Style on Work Motivation, (3) Work Motivation on Employee Performance, (4) Leadership Style on Employee Performance mediated by Work Motivation, (5) Style Leadership on Work Culture, (6) Work Culture on Employee Performance and (7) Leadership Style on Employee Performance mediated by Work Culture. Sampling uses Slovin Formula resulted in 84 respondents from a total of 107 employees of Transportation Service Department Yogyakarta. Methods of data collection uses questionnaires. This research uses Data Quality Test and Hierarchical Regression Analysis. The study results show that Leadership Style plays a positive role on Employee Performance. Leadership Style plays a positive role on Work Motivation. Work Motivation plays a positive role on Employee Performance and is expressed as a Mediator variable on the effect of Leadership Style on Employee Performance. Leadership style has no effect on employee performance. Work Culture is declared not a mediator on the influence of Leadership Style on Employee Performance
DIGITAL TECHNOLOGY ADOPTION AND PERFORMANCE OF WOMEN ENTREPRENEURS: FINDINGS FROM EAST JAVA
No full textThis research aims to analyze the influence of digital technology adoption on the performance of women entrepreneurs. This type of research is quantitative with a causal associative type. The population in this study was 394 women entrepreneurs in East Java Province. The sampling technique used purposive sampling to obtain a sample size of 268 respondents. Data collection uses questionnaires and data analysis techniques using PLS-SEM. The research results show that digital technology adoption has a positive and significant effect on the performance of women entrepreneurs in East Java Province. These results provide a practical contribution, namely that women entrepreneurs are encouraged to adopt digital technology so that it can help them improve their business performance
COST AND NON-COST FACTORS: THE IMPORTANCE OF REPURCHASE INTENTION TO FACING COMPETITION IN INDONESIAN RETAIL INDUSTRY
No full textIn the current situation, certain retail businesses may have encountered difficulties in developing their businesses, particularly home appliance companies. This study aims to analyze the influence of sales promotion and service quality on customer repurchase intention at Ace Hardware Putri Hijau, Medan. Developing customer repurchase intention is crucial for business continuity nowadays. Improving sales promotion and service quality performances may be beneficial since sales promotion involves incentives to stimulate customer purchases and service quality emphasizes fulfilling customer needs, which can lead to achieving the company’s objectives. Questionnaires were distributed to 100 Ace Hardware Putri Hijau, Medan respondents using a purposive sampling method. The data is analyzed based on multiple linear regression analysis. Based on the findings, it is concluded that sales promotion significantly influences customer repurchase intention, and service quality significantly influences customer repurchase intention. Sales promotion and service quality simultaneously have a significant influence on customer repurchase intention.