Integrated Journal of Business and Economics (IJBE)
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232 research outputs found
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Digital Technology and Consumer Purchase Decisions in Basic Necessities Purchases in Ogan Komering Ilir Regency
Full text linkThis study investigates the impact of digital technology utilization on consumer purchase decisions for necessities through the AISAS (Attention, Interest, Search, Action, Share) model, focusing specifically on users of the Ayo SRC application in Ogan Komering Ilir Regency, Indonesia. Despite the significant growth in the number of application users, there remain challenges in converting user Interest and Search activities into actual purchase Actions. Employing a quantitative associative approach, data were collected from 249 active application users and analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The findings revealed that digital technology significantly enhances consumer Attention, Interest, and Search behaviors. However, only the Attention stage significantly influenced actual Purchase Decisions. These results underline the critical role of creating attention-grabbing digital content to facilitate effective consumer conversion. The study offers theoretical insights into digital consumer behavior within the AISAS framework and practical recommendations for improving digital marketing strategies, particularly in optimizing consumer Attention to drive purchasing behaviors on digital platforms
Beyond the Click: A Deep Dive into Factors Influencing Digital Paylater
Full text linkThis study explores key factors influencing Generation Z's intention to use digital pay-later services, focusing on perceived risk, ease of use, and financial technology (fintech) literacy. Specifically, it examines how perceptions of risk and ease of use affect usage intentions through the mediating role of fintech literacy. A quantitative research design and partial least squares (PLS) analysis were used to analyze survey data collected from Generation Z university students. The findings indicate that perceived ease of use significantly enhances intention to adopt digital pay-later services, whereas perceived risk demonstrates a more complex, indirect effect moderated by fintech literacy. Fintech literacy partially mediates the impact of both perceived risk and ease of use, highlighting the critical role of financial knowledge in fostering responsible digital pay-later adoption. These insights suggest that providers of digital pay-later services should focus on educational initiatives and design user-friendly products to meet the financial literacy needs of Generation Z consumers.
How Engage Employee Implicates Customer-Oriented Behaviours? (A Study on Logistics Industry in Jakarta)
Full text linkThis research analyzes the influence of High Commitment Work Systems (HCWS) on Work Engagement through Psychological Capital (Psycap) and its implications for Customer Oriented Behaviors. This is field research that uses purposive sampling method. The data analysis approach employs Structural Equation Modeling (SEM) utilizing the AMOS version 22. The findings indicate that High-Performance Work Systems (HPWS) had a positive effect on PsyCap and work engagement. Furthermore, PsyCap was found to have a significant positive impact on work engagement. The analysis confirmed that PsyCap mediated the relationship between HPWS and work engagement. Finally, work engagement was shown to positively influence customer-oriented behaviors. Previous studies did not further examine how the results of employee engagement can influence customer-oriented behavior. The novelty of this study is that employee engagement of delivery employees is associated with customer-oriented behavior. The logistics industry has rapidly evolved since the onset of the Covid-19 pandemic, coinciding with the surge of online businesses. Delivery employees are at the forefront of logistics industry, so customer-oriented employee behavior is an urgent matter, especially in the era of online business.
The Role of Credit for Poverty Alleviation in Indonesia: Evidence from Panel Data Analysis
Full text linkThe challenge of zero poverty by 2030 is difficult to achieve amidst global uncertainty which has an impact on the domestic economy through a decrease in social budgets and a decrease in purchasing power which makes the domestic economy move slowly. The Asian Development Bank (ADB) has discussed the role of banking in alleviating poverty both directly and indirectly through industrialization, MSMEs and increasing productivity which has a multiplier effect on increasing employment and reducing poverty. Challenges regarding the link between the bank and non-bank financial industry to poverty alleviation are becoming increasingly high due to increasing global uncertainty in the last decade which has had an impact on the domestic economy. This research aims to analyze the influence of banking credit (in this study using MSME credit) and People's Business Credit (KUR) as government representatives in helping business actors to improve their businesses by accessing credit with low interest on poverty alleviation in Indonesia. The research combines time series data in this study, namely the 2017-2022 period and cross section data collected from 34 provinces in Indonesia using the Panel Feasible Generalized Squared (FGLS) approach. The research results show a contradiction between people's business credit and credit to MSMEs, where people's business credit cannot alleviate poverty while credit to MSMEs is effective in reducing poverty rates. The research implication is that financial sector development can be oriented towards alleviating poverty by implementing policies that support financial system stability
Towards Sustainable Ecotourism: Analyzing the Impact of Memorable Tourism Experiences and Tourist Satisfaction in Indonesia
Full text linkThis study aims to analyze the influence of Memorable Tourism Experiences and Tourist Satisfaction on Revisit Intention of tourists in Indonesia, especially in the context of ecotourism. With its diverse natural and cultural wealth, Indonesia has great potential to become a sustainable ecotourism destination. However, the sustainability of this sector requires a deeper understanding of the factors that influence tourists' intention to return. This study examines Destination Attractiveness, Service Quality, and Security Risk as the main determinants that influence tourist satisfaction and memorable tourism experiences. The methodology used involves collecting primary data with purposive sampling from 250 respondents who have visited ecotourism destinations. Data were analyzed using path analysis to test the relationship between variables. The results show that Destination Attractiveness and Service Quality significantly influence Memorable Tourism Experiences and Tourist Satisfaction, which in turn increases tourists' intention to revisit. This study provides important implications for destination managers and tourism industry stakeholders in developing effective strategies to increase tourist loyalty and support sustainable ecotourism development in Indonesia
Strategies to Improve Employee Performance Through Employee Engagement, Organizational Culture, Work Motivation, and Job Satisfaction on Employee Performance
Full text linkThis study uses a fit model to place work motivation as a mediator to analyze how organizational culture and employee engagement affect employee performance in Bekasi. This study closes the research gap and necessitates further testing to evaluate organizational culture's and employee engagement's impact on employee performance from other perspectives. Applying a fit mediation method and SEM, the research instruments utilized are a quantitative cross-sectional study and a questionnaire for Bekasi employees, demonstrating the significance of the variables. By placing work motivation and job satisfaction as fit mediators, the study gives empirical evidence that organizational culture and employee engagement have an impact on employee performance. The analysis's findings include positive guidance, especially in inspiring workers through active participation and constructive organizational principles that improve business performance
Blue Economy: The Role of Attitudes and Behaviors in Occupational Health and Safety
Full text linkThis research examines the challenges of Mina MSMEs on the coast of Demak, Central Java, which rely on marine resources but are vulnerable to exploitation. The purpose of this study is to assess how attitudes and behavior affect productivity at work, so that a blue economy can be realised. This study was conducted using a survey method with a population of fish processors MSMEs in Demak Regency, Central Java, Indonesia, using a census by collecting 48 respondents. Partial least square was the technique utilized for data analysis. The result indicate that attitudes and behaviors related to OHS have a significant influence on productivity and the blue economy, where productivity does not mediate the influence of OHS attitudes but mediates the influence of OHS behavior on the blue economy. The implication is that the government should adopt a comprehensive approach towards MSMEs for the development of a culture of occupational safety and health through socialisation, training, monitoring, and enforcement of safety regulations as an effort to prevent and minimize workplace accidents, thereby fostering awareness of the importance of safety and health in the workplace
Moderating the Company Value’s Determinants of Oil Palm Estate Company in Indonesia
Full text linkThis study aims to gather evidence of the direct and indirect effects of the factors that determine a company's value, which are controlled by the dividend policy and corporate social responsibility (CSR). Purposive sampling determines the chosen samples. Refer to the performed recapitulations and calculations, there are only 5 companies of the 24 listed at IDX that meet the given criteria in 2009-2017. Using Structural Equation Modeling (SEM) utilizing a WarpPLS (Warp Partial Least Squares) approach we found that the capital structure has a negative and substantial impact on the company's worth during the years when the global economy was unstable and the price of products was declining. By adopting optimal and consistent CSR activities and boosting dividend payouts to the optimal level, this effect can be lessened and transformed into something positive and important. Increasing dividend payments steadily to the ideal level can likewise lessen or transform the positive and insignificant capital structure effect on the firm value through company growth into a positive and large one. Furthermore, because oil palm estate businesses have a three-year investment period, it is particularly crucial for management to carefully and accurately weigh the marginal benefits and costs of employing long-term bank loans or liabilities to finance business operations
Determinants of Technology Adoption and Financial Ratios on Banking Performance in Indonesia Through Net Interest Margin as Mediation
Full text linkThe purpose of this study is to explore the relationship between technology adoption, financial ratios that can affect banking performance in Indonesia through the mediation of Net Interest Margin. The research approach is Explanatory Research with purposive sampling technique obtained 35 go pubic banks selected with 9 years of financial statement data from 2015 to 2023 so as to obtain 315 observations. The research findings show that BOPO strongly influences the NIM variable, giving rise to direct and indirect effects. All direct effects are the largest affecting ROA. Company management must manage Technology Adoption, NPL, LDR, Quality of Earning Assets (QEA) and BOPO to influence Banking Performance. Company management must manage these ratios to provide high ROA so that investors are interested in buying banking stocks. The efficiency of the company represented by BOPO needs to be managed so that NIM increases and can be limited to the maximum.
How do digital financial literacy, financial behavior, and skills affect financial well-being? An Exploratory Study on Gen Z
Full text linkRapid development in the digital financial landscape nowadays requires individuals to have sufficient financial literacy and master digital financial literacy. This study aims to analyze the direct relationship between DFL, financial behaviour, and financial skill on FWB and investigate the mediation effect of financial behaviour and skills on the relationship between DFL and FWB. Motivated by the worrying financial condition of Generation Z, this exploratory study is conducted using a self-administered questionnaire distributed in Riau Province, which resulted in 108 valid responses. A variance-based structural equation modeling using SmartPLS is utilized to test the relationship between constructs. Findings reveal that financial behavior and financial skills directly influence FWB. The evidence showed that DFL influences FWB indirectly through financial behavior. This research suggests that the government and policymakers provide knowledge about DFL to Generation Z